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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
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Whiteboard Video made easy using a new tool | Marty Koenig, Your Colorado CMO and CXO

Whiteboard Video made easy using a new tool | Marty Koenig, Your Colorado CMO and CXO | Innovative Marketing and Crowdfunding | Scoop.it
If you’re using programs like VideoMakerFX, EasySketchPro, Keynote, PowerPoint, ScreenFlow, Camtasia and others to make Whiteboard videos you’ll want to check
Marty Koenig's insight:

Cool tool!  http://jvz6.com/c/73863/106333

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Ironic, funny, sad. Make money online. Or not.

Ironic, funny, sad. Make money online. Or not. | Innovative Marketing and Crowdfunding | Scoop.it
make money online, internet marketing, mistakes, tips, guide, social media
Marty Koenig's insight:

Original article by Marty Koenig...


I think it’s ironic, a bit funny, and a lot sad. Everyone and their brother and their cousin is trying to sell “how to make money online” or “make a living working from home”.


It’s funny that people buy and buy and buy this stuff. They have an insatiable appetite for more and more information. They subscribe to all the gurus and non-gurus, and spend 20 bucks here, a hundred bucks there, and even 900 dollars here and there. Yet these wannabe internet marketers have never made a single dollar....


Read more by clicking on the image or the title. 

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How to build a business for $100 using @fiverr

How to build a business for $100 using @fiverr | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

A client asked me something weird and interesting today. He accepted a challenge to startup a business with just $100, but the rule is he must spend it on fiverr gigs. He has no idea on the product or service. He asked for my help. Here was my answer:

--

Realistically, for $100 using fiverr gigs, you can do quite a bit. 

Still that's not a lot of money, so consider a business creating/selling content/information products. 

Take the coolest articles you wrote on your blog, pull them together in a Kindle book, pay for someone to help with the title and introduction ( like me), buy an editor on fiverr (not me), setup a landing page and give away a free download or ebook (find a good PLR or series of PLRs on fiverr), spend $10 - 20 on a nice cover, then spend the rest on fiverr gigs to tweet and post your landing page (with opt-in email) and your Amazon Author Page, and the Amazon book itself - include US, UK, and Israel and other country Amazon links in your various twitter promotions to FB, Pinterest, etc.

 

Make sure you get some reviews of your book on Amazon. Make sure to enroll your book in the KDP program, and set the price at $4.99, then after you get 5 reviews, put it on the 5-day free promotional program. 3-4 days before you put it on the free promotion, line up some fiverr gigs to tweet and post and RT, and various Kindle/Amazon PR gigs - spend the rest of your money to get your book ranked #1 in your category. People will download a #1 book a ton. Once it goes off the free promo, keep your social media marketing going strong, and don't forget to find LinkedIn groups that you can have conversations on your topic of interest (and more importantly, THEIRS).

--

I'll update this post and let folks know how this goes if he chooses my suggestion.  


There is a ton of help entrepreneurs can get from fiverr sellers. In fact, I just actually did all of the above over the last couple weeks for a couple books I launched. It's not theory, it absolutely works.

 

See the offers I've developed on fiverr. Some of my "gigs" help entrepreneurs tell their story, extract their key marketing messages so they can attract and build their tribe of loyal, raving fans. Other gigs help them start and grow their business.  Check them out today! You can't go wrong for five bucks. 

 

http://fiverr.com/bizgrowthcoach

 

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Michael Kristiansen's curator insight, December 8, 2013 6:43 AM

There are several very good freelance sites with highly skilled people making their living filling in the gap that a business does not have the skill for and may not need part-time or full time staff for.  Fiverr might be the Walmart of freelance portals where projects can be done on the cheap.  Because it's so cheap, don't think the quality of work will be cheap as well.  Sellers with great reputations by and large deliver excellent work.  Most of the time, the fiverr only gets one activity completed and the fiverr extras ordered to get everything you need done  brings the price up considerably.  Marty Koenig's insight takes one excellent example of getting a Kindle book put together and marketed all using fiverrs to get the work done that helps the Kindle book succeed.  It is a great tool for getting projects completed that have more value than the money invested in fiverrs.

Marty Koenig's comment, December 8, 2013 1:41 PM
Thanks for the comments. Michael, yes there are a number of "gig economy" sites, eLance, oDesk, and fiverr knock-offs. They all provide great, micro-services to entrepreneurs, and gives people with certain talents the opportunity to make a living not as an employee somewhere.
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Content marketers miss the point | Graham Jones

Content marketers miss the point | Graham Jones | Innovative Marketing and Crowdfunding | Scoop.it
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.

Via Deanna Dahlsad
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Deanna Dahlsad's curator insight, November 26, 2013 5:54 AM

Jones also misses a major point. When he says people want "content in a myriad of forms – articles, yes, but also they want items in print, they want online lectures, they want ebooks, podcasts and more", he forgets one very important factor: We are not after "people", we are after a target market. So, really, the first thing to address is what kind(s) of content does your target market want?

John Schwartz's curator insight, November 27, 2013 3:10 PM

Spot on!  You need more than words on a web page to keep a visitor's attention these days.  Smart online marketers use images, video, audio, interactive forms, and more to engage visitors.  Text-heavy pages are boring to most web surfers now.  Engage or sink.

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Innovative Marketing and Crowdfunding | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
Marty Koenig's insight:

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Karen Dietz's curator insight, October 3, 2013 5:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Free and Paid Tools for Crowdfunding Campaigners

Free and Paid Tools for Crowdfunding Campaigners | Innovative Marketing and Crowdfunding | Scoop.it
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this.
Marty Koenig's insight:

People keep saying "I don't have any money, that's why I'm doing a crowdfunding campaign.". Let me tell you, that's a tough road. Many of these tools below cost some money. You'll want to plan for that. Get a job first, or have your friends and family five you $1,000 so you can have a small chance at a successful campaign. 


I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves."

http://youtu.be/3GJFJgpETyo At 0:29, I'm the guy 2nd from the left.

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Paul K Saunders's curator insight, May 11, 2013 8:01 AM

Take a look through these tools many will help you with your campaigns

Dave Phillipson's comment, May 11, 2013 9:02 AM
I love Marty's comments because he's so spot on!

We often hear about the 'Million Dollar Wins' but we don't hear that they spent $50k - 150k in a media campaign in order to do so.

There are many extolling the 'virtues' of Crowdfunding.   There are many more who claim they are experts on the matter.   We hear stories every day of stories of great things.    What we don't hear, is that there are just as many failures.   The famed Kickstarter project has 85,000 smartwatch orders to fill ... $10 Million down the tube, no product to ship.

This is a common occurrance in Crowdfunding.  In a 'revovering econony', we need less crowdfunding - sucking money out of circulation - and more resources such as www.GlobalCEOspace.com which for over 25 years, has been helping Entrepreneurs succeed.


--
Dave Phillipson, CP
CEO Space
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com
Dave@GlobalCEOspace.com


P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
Aimie Wallace 's curator insight, May 19, 2013 10:01 AM

Really good post and they nailed it with all the good resources & tools for crowdfunding or anything to build your media, thanks James for rescooping How is Vancouver?   

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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

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Marty Koenig's comment, March 9, 2013 12:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 11:22 AM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 3:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

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Crowdfunding versus Amazon: Weber Grill. BUT WHY?

Find the biggest selection of products from Weber with the lowest prices. Shop online for mowers, grills, garden tools, generators, snow blowers and more at Amazon.com
Marty Koenig's insight:

OK, this has very little to do with crowdfunding. OK maybe a little. Or maybe a lot. What part of content or product marketing is not crowdfunding? What part selling anything to anyone that will pay money, not crowdfunding? When the crowd chimes in with reviews, when the descriptions and value porposition is better than any other anywhere, when you differentiate your product against all competitors...you will succeed. Just like in crowdfunding. 


If you look at this product, there is nothing compelling in the "above the fold" description. To me it looks like every other grill I've seen online. OK, it is a Weber, but how am I supposed to know if this product is THAT MUCH BETTER than, say, a $299 Charbroil at Walmart? 


All it says about the grill is the WHAT. Just the features. It talks about square inches of cooking area. It talks about the rotisserie (does anyone even use those any more?). Nothing about the WHY and certainly zero compelling information about the benefits and why anyone would want a grill like this. 


In this listing there are no reviews, so I can't even tell if anyone likes or hates it. Then lower on the page, where there is an opportunity to litterally talk about the sizzle, to tell stories about how this grill changed the lives of people, to use action words and a video that makes me stay on this listing.  


I do get a lot of extras that I really don't care about - and I really feel like Amazon just wants to upsell, upsell, upsell. I'm not so into that. They say at lease half-dozen time what the model number is, just begging me to go find the same exact product at a cheaper site. Or maybe I am willing to pay a little more for the same product if I get the priviledge of folks who care about me, care about my wants, and take the time and energy to engage with me in a conversation. 


There is a total lack of any kind of "experience" or "tribe" or "loyalty" that makes we want to hit the Buy Now button. 


Then they go on th cannibalize the sales process, and Amazon shows me four other, competing grills. How about I just bounce and go find a site that seems to care enough about the buyer, and the buying experience. 


So how is this different than your crowdfunding campaign? If it's not, then good luck. You'll be about as successful as this listing on Amazon. You'll talk all about you, like Amazon does over and over and over again on this page. You will talk only about the WHAT, and not give me the simple courtesy of a story, or the WHY I should spend that kind of money on this grill.


Am I wrong here? Who do you know would pay that much for a grill? Is Weber really that much better? Is their brand promise a Tiffany's equivalent? Let me know if I am out of line here. 


A crowdfunding campaign has to go so much further than this listing, and so much further than 95% of the Kickstarter or Indiegogo listings.


If you want to see how to build yourself an awesome, compelling, and successful crosdfunding campaign, click here:  http://bit.ly/La0IQg


I am writing a more detailed article on this subject ilook for it soon.....


Marty Koenig

-CrowdfundEnergy

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Marty Koenig's comment, December 23, 2012 7:10 AM
Thanks for the comments.
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Likability matters more at work as social networks and videoconferencing grow.

Likability matters more at work as social networks and videoconferencing grow. | Innovative Marketing and Crowdfunding | Scoop.it
As social networks and videoconferencing grow, the ability to come across as likable is shaping how people are sized up and treated by bosses and co-workers
Marty Koenig's insight:

The proliferation of video, 1-way and n-way make it important to come across as likable. This is a characterstic that can be learned. But not everyone can learn it. Fundametally, who you are and your story is what matters.

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New Insight - Weekends are better on twitter.

New Insight - Weekends are better on twitter. | Innovative Marketing and Crowdfunding | Scoop.it
For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts,...
Marty Koenig's insight:

For years I've been waiting till afternoons (1-3PM) on Tuesdays and Thursdays to tweet important messages. this infographic throws that out the window. 


Yes, it's focused on brands, but what entrepreneur, solopreneur, coach, consultant, freelancer or small biz ISN'T a brand?


Guide:

  • use <100 characters
  • make sure your tweet has a link
  • use hashtags, but only 1-2 of them
  • Ask to Retweet (I do this here and there using "Please RT", but now I will use "Please Retweet" spelled out! The results are surprising!)


Take heed. Market Yourself Better.


This article is curated by Marty Koenig at http://scoop.it/u/MartyKoenig. Curation includes modern marketing, social media, ecommerce, technical gadgets, leadership and management. Connect with Marty here: 


Skype: martykoenig

C: 303.995.4523
E: mkoenig@cxotogo.com
P: 888.745.8516


Connect with me:
Scoop.IT!:  /martykoenig
Fiverr: BizGrowthCoach
Blog: 
www.martykoenig.com
LinkedIn: /martykoenig


Twitter: @MartyKoenig
Facebook: /martykoenig
Google+:  http://bit.ly/r8ai69

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Anne-Marie Delfgaauw's curator insight, December 23, 2013 2:10 AM

Het weekend rules voor twitter

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CMO 2014: A Return To The 3 Purposes Of Marketing

CMO 2014: A Return To The 3 Purposes Of Marketing | Innovative Marketing and Crowdfunding | Scoop.it
For CMOs, 2014 represents a return to marketing purpose and fundamentals. A charter to fulfill three strategic principles beyond just tactical content marketing.
Marty Koenig's insight:

Peter Drucker is one of my all time favorites. I'm not sure a product that perfectly communicates to ideal customers can compel people to buy to the point of being self evident. That seems a stretch to me. 


I do understand that product design that includes the customer early on will meet their needs better than one that' just thrown out there and hopes to satisfy. However a vast majority of product managers and product designers don't use design principles like that. Think Facebook and Apple. They are market leaders and their products do sell themselves, but not because company leadership and management goes out of their way to find out what their customers want. 


Quite the contrary. When they release new products or upgrades, they essentially ram it down your throat and their customers accept is as good. Or, if they don't initially accept it as good, the features are generally not unuseful and they grow to like them or even love them, almost by brute force. Almost by manipulation. Cultural manipulation. Societal manipulation. 


Or is that the new definition of marketing and market leadership in the year 2014? 


What are your thoughts?


This post was enhanced by the insight and thought leadership of Marty Koenig. See more at http://www.scoop.it/t/crowdfundingrocks

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Marty Koenig's curator insight, December 4, 2013 8:09 PM

Peter Drucker is one of my all time favorites. I'm not sure a product that perfectly communicates to ideal customers can compel people to buy to the point of being self evident. That seems a stretch to me. 


I do understand that product design that includes the customer early on will meet their needs better than one that' just thrown out there and hopes to satisfy. However a vast majority of product managers and product designers don't use design principles like that. Think Facebook and Apple. They are market leaders and their products do sell themselves, but not because company leadership and management goes out of their way to find out what their customers want. 


Quite the contrary. When they release new products or upgrades, they essentially ram it down your throat and their customers accept is as good. Or, if they don't initially accept it as good, the features are generally not unuseful and they grow to like them or even love them, almost by brute force. Almost by manipulation. Cultural manipulation. Societal manipulation. 


Or is that the new definition of marketing and market leadership in the year 2014? 


What are your thoughts?


This post was enhanced by the insight and thought leadership of Marty Koenig. See more at http://www.scoop.it/t/crowdfundingrocks

Sunil Malhotra's curator insight, December 8, 2013 7:01 AM

Marty's comment spells out the furture of user research while placing the burden of trust on product designers. Great insight. 

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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | Innovative Marketing and Crowdfunding | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?


Via Deanna Dahlsad
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Clive Oakley's curator insight, November 15, 2013 8:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 5:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 7:08 AM
Where Should You Post That Thing You Want to Share?
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#Startup checklist and project plan for $5? Only on #Fiverr

#Startup checklist and project plan for $5? Only on #Fiverr | Innovative Marketing and Crowdfunding | Scoop.it
For only 5$, bizgrowthcoach will provide a startup checklist and project plan. Don't let anything fall through the cracks when starting your business.
Marty Koenig's insight:

See the new fiverr! This gig of mine already has 800,000 impressions this month. Fiverr markets my stuff, but I work hard at it, too. 500+ reviews, including a few negatives (Hey, you can't please everyone). 4,000 clicks this month (7 days), and an insanely high conversion rate.


  • I even have a gig where I teach people how to improve their fiverr gig and become a Top Rated Seller and Super Seller like me. 
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Te L - Us Business Solutions's curator insight, July 28, 2013 5:47 AM

Check out the site.  It may have something your interested in for a quick job of all sorts.

Saverio M Rinaldi's curator insight, July 28, 2013 7:29 AM

Can't hurt to get another perspective on startup project 

Te L - Us Business Solutions's comment, July 28, 2013 11:28 AM
I went out to the site and signed up. I saw some interesting items. Thanks Marty.
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Facebook Slices, Dices Consumers, Refines Ad Targeting to 500 Groups

Facebook Slices, Dices Consumers, Refines Ad Targeting to 500 Groups | Innovative Marketing and Crowdfunding | Scoop.it
Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network.
Marty Koenig's insight:

Awesome, Now you can really target your ideal customer on FB like never before.


Marty Koenig

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12 Essential Negotiating Strategies For Consultants

12 Essential Negotiating Strategies For Consultants | Innovative Marketing and Crowdfunding | Scoop.it
The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books).When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain...
Marty Koenig's insight:

These are sooooper important for all consultants and business leaders. I have used these for years. 


I have found that when you go into a negotiation that you must find out "who besides yourself will have influence on your decision to purchase from me?"


You must also pretend that you don't need the sale. This is really hard to do, especially if you actually DO need to business. But your posture and positioning must ome across like "I would be happy to have your business but I have plenty of other work, so I don't NEED this deal."


Personally, I often say "I get to pick the clients I work with, and those that I pick, we will have a great relationship and get the most value from me."


That way you are positioned as unique and a scarce resource. You turn the tables around that YOU are on the top of the mountain and THEY are the ones tha have to climb the mountain to succeed in having a relationship with you. See the difference? 


It's all in the attitude and behavior you portray. Not cocky, not egotistical, but just realistic, professional and hightl desirable. 


Kinda sound like dating, no?


-Marty Koenig

CxO To Go

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