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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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9 Tools and Templates for Pre-launch Landing Pages

9 Tools and Templates for Pre-launch Landing Pages | Innovative Marketing and Crowdfunding | Scoop.it
Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...
Marty Koenig's insight:

These are free or cheap, and required for pre-launch of anything.

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Engineering team designs 'living materials'

Engineering team designs 'living materials' | Innovative Marketing and Crowdfunding | Scoop.it
Inspired by natural materials such as bone—a matrix of minerals and other substances, including living cells—MIT engineers have coaxed bacterial cells to produce biofilms that can incorporate nonliving materials, such as gold nanoparticles and quantum dots.
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Successful Kickstarter: Continuing Pre-Orders · SCREW GRABBER - Holds Screws Tight

Successful Kickstarter: Continuing Pre-Orders · SCREW GRABBER - Holds Screws Tight | Innovative Marketing and Crowdfunding | Scoop.it
Hi Backers, We have setup a pre-order shopping cart through our website screwgrabber.com If you know anyone who missed out on our Kickstarter campaign. We will be shipping our Kickstarter rewards first and then any pre-orders through our website after. We have partnered with Fulfullrite fulfillment center to insure the smoothest shipping process possible. We are meeting with our manufacturer tomorrow morning to go over any final details and put a deposit down on our mold. We are pretty excited to get this process started. Thanks again for your support. Without you this wouldn't have been possible. Phillip & the Screw Grabber team 
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The Vital Skills Teen Business Owners Learn On The Job

The Vital Skills Teen Business Owners Learn On The Job | Innovative Marketing and Crowdfunding | Scoop.it

Whatever these young executives’ futures may hold, all three recognize that their teen entrepreneurial experience will serve as a vital key to accelerating and increasing their coming success.

For more, got to www.GlobalCEOspace.com


Via Dave Phillipson
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Abdou Sani Boukari's curator insight, April 16, 3:28 PM
Patience is a virtue, as few elements of running a business will go as well or as fast as you’ve planned.
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7 Power Tools of Persuasion

7 Power Tools of Persuasion | Innovative Marketing and Crowdfunding | Scoop.it
Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
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41 Camping Hacks That Are Borderline Genius

41 Camping Hacks That Are Borderline Genius | Innovative Marketing and Crowdfunding | Scoop.it
These tips and tricks will guarantee you'll be a totally happy camper this summer.
Marty Koenig's insight:

Some innovative ideas here. 

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The Story Behind Your Birthdate

The Story Behind Your Birthdate | Innovative Marketing and Crowdfunding | Scoop.it
Ever wonder the meaning of your birthdate? Numerology is the belief that there is a connection between numbers and concurring events.
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How China’s official bankcard is used to smuggle money | Impact Lab

How China’s official bankcard is used to smuggle money | Impact Lab | Innovative Marketing and Crowdfunding | Scoop.it
Chinese government-supported payment card network, China UnionPay. There are a growing numbers of people in China who are using the country's state-backed
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5 Steps to Mastering Tech Networking Events

5 Steps to Mastering Tech Networking Events | Innovative Marketing and Crowdfunding | Scoop.it
Here are a few tips for getting yourself -- or your company -- noticed at tech networking events.
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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Innovative Marketing and Crowdfunding | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
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Karen Dietz's curator insight, March 13, 12:48 PM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Venture capitalists face a more competitive, global market

Venture capitalists face a more competitive, global market | Innovative Marketing and Crowdfunding | Scoop.it
In 2013, hot startups were able to access capital from a wider variety of sources than ever before -- not just the prestigious venture capital firms of Sand Hill Road.

2013 was a turning point for venture capital.According to financial services firm Ernst&Young, global venture capital investment in 2013 increased 2 percent compared to 2012, to $48.5 billion. Meanwhile, economic conditions improved in many geographic markets due to increased levels of liquidity and a boost in investor confidence.The upshot: More investors are competing to invest in promising startups and entrepreneurs, especially outside the U.S.The most stunning shift was a cultural one. In 2013, hot startups were able to access capital from a wider variety of sources than ever before — not just the prestigious venture capital firms of Sand Hill Road. Angel investors started organizing and forming new funds, the crowdfunding movement took off, and corporate execs got into the innovation game by working closely with entrepreneurs.

Click on title or image to see the full presentation.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marc Kneepkens
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The Story Behind The THX Deep Note

How 20,000 lines of code turned into the world's most widely recognized piece of computer-generated music.
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Iron Dane Richards's curator insight, March 17, 8:30 AM

Great Scoop of Trivia on that Famous Sound On DVD's THX Intro Note. Re-Scooped by Iron Dane Richards www.isg3.com for Business Loans and Funding

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The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company

The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company | Innovative Marketing and Crowdfunding | Scoop.it
How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms. A McKinsey & Company article.
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7 Things Remarkably Happy People Do Often

7 Things Remarkably Happy People Do Often | Innovative Marketing and Crowdfunding | Scoop.it
Happiness can be a choice -- especially when you take the right actions.
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Are they trying to solve a problem that doesn't exist? Postybell - The post box sensor

Postybell is a device you put inside your post box,it send alert to your phone when you got mail. its works from any distance,even if your post box is far away.
Marty Koenig's insight:

This makes me wonder if they are trying to solve a problem that doesn't exist. 


Or is it overkill?  A app for that? Really?

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Facing the Windows XP apocalypse? Here are some options

Facing the Windows XP apocalypse? Here are some options | Innovative Marketing and Crowdfunding | Scoop.it
Microsoft will stop issuing security updates after April 8 for the still-popular XP version of its flagship Windows operating system, although it's still running nearly one in three personal computers in homes and offices, along with bank ATMs and other commercial systems.
Marty Koenig's insight:

As an alternative check out TinyXP. 

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Less Is More: What Not To Put On Your Resume

Less Is More: What Not To Put On Your Resume | Innovative Marketing and Crowdfunding | Scoop.it
Exec founder Justin Kan dishes on what startups look for in a resume--and perhaps more importantly, what you should leave off.
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Kickstarter Video

Vimeo is the home for high-quality videos and the people who love them.
Marty Koenig's insight:

At 1:40, you'll see how they got started on their successful Kickstarter campaign. Though the documentary is still in production, it's exciting to see my work in action. 


Marty Koenig http://fiverr.com/bizgrowthcoach

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Kinoma Create: Indiegogo campaign is rockin' it!

The JavaScript-Powered Internet of Things Construction Kit
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15 Facts About Modern Marketing

15 Facts About Modern Marketing | Innovative Marketing and Crowdfunding | Scoop.it
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Marco Fuentes's curator insight, March 17, 10:39 AM

Marketing para cruzar obstáculos.

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Innovative Marketing and Crowdfunding | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
Marty Koenig's insight:

It's nothing new that emotions play a big part in the decision to buy and the decision to hook onto a brand. This article details those emotions and will take the reader's knowledge to another level. 


In the words of Brandon Bouchard, when people get their emotional wants and worries cared for they will be compelled to buy. And then they will make an informational choice based on logic. 


This article will take you 10 minutes to read, but will give you hours of advantage to better prepare your marketing stories, messages, web copy, advertising, articles, blog posts, landing pages, squeeze pages, twitter posts, facebook posts, pinterest posts, press releases, flyers, brochures, signage, presentations, speaking events, google+ posts, comments on other blogs, youtube videos, crowdfunding campaigns, investor pitch decks, email marketing content, and your elevator pitches. 


Curated by Marty Koenig. 

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Sushil Pershad's curator insight, March 16, 10:00 PM

How Are Emotions Effect Are Buying Experiences !!

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"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | Innovative Marketing and Crowdfunding | Scoop.it

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips  


Via Martin (Marty) Smith
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Angela Heath's curator insight, March 13, 10:13 PM

Time tested results from the masters.

Marianne Lalonde's curator insight, March 18, 2:18 AM

Warren Buffet and Bill Gates offer up a few startup tips. Over the years Buffet has shared many great tips, such as: 

 

  • don't depend on one income source. 
  • buying things you don't need means having to sell stuff you do. 
  • save then spend, not the other way around. 
  • never put all eggs in one basket no matter how beautiful the egg. 
  • honesty and character are expensive and amplifed by money; so don't expect any from "cheap people".   


Tyler Richendollar's curator insight, March 18, 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

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Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard

Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard | Innovative Marketing and Crowdfunding | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 14, 1:25 PM
One of the common myths in Silicon Valley is that startups don't need marketing. But as shown by this long but excellent series of insights by Caryn Marooney, Head of Technology Communications for Facebook and co-founder of OutCast - the prominent SV PR agency, this couldn't be less true.
Marc Kneepkens's curator insight, March 14, 9:15 PM

Very detailed, step by step self inquiry test for your startup. Highly recommended.

I took her advice and created a tagline while reading it: "Know how to get funded". It's on my site now at www.Business-Funding-Insider.com

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How Not to run a successful Kickstarter campaign. Maya Breaker.

The Claw of Broken Promises was buried deep underground, It gives the power to swing to freedom and toss your enemies like ragdolls.
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Illusion vs. Reality – A Story of the Human Mind

Illusion vs. Reality – A Story of the Human Mind | Innovative Marketing and Crowdfunding | Scoop.it
Related posts:Why?Simple guide to memorizing a deck of poker cards in less than 5 minutesWin Friends - What would Lincoln do if he were in my Shoes?Comments comments
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Nancy Barnett's curator insight, March 14, 10:38 PM

If you can dream, you can make it happen.  Science says so.

Iron Dane Richards's curator insight, March 15, 12:39 PM

Great article on the process in the brain.