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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Crowdfunding: Five reasons it's great for business angel investors

Crowdfunding: Five reasons it's great for business angel investors | Innovative Marketing and Crowdfunding | Scoop.it
Crowdfunding is rapidly increasing in popularity and garnering a lot of media attention as more and more experienced business angels are using it to connect with startups. We explore five reasons investors are adopting.
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Marty Koenig's comment, October 11, 2012 8:10 PM
I sure appreciate all the rescoops and thank you's!
Marty Koenig's comment, October 16, 2012 8:50 PM
Thanks for the rescoop!
Georgina Lester's comment, March 4, 2013 6:55 AM
It's a pleasure Marty!
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5 Reasons Why You Should Crowdfund Your Tech Startup

5 Reasons Why You Should Crowdfund Your Tech Startup | Innovative Marketing and Crowdfunding | Scoop.it
Most startup companies usually face a lot of glitches especially in the initial phase of setting up...
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Marty Koenig's comment, October 11, 2012 8:09 PM
Thanks for the rescoops!
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UmeNow: Crowdfunding for Indie Authors & Creatives Backed by CEO

UmeNow: Crowdfunding for Indie Authors & Creatives Backed by CEO | Innovative Marketing and Crowdfunding | Scoop.it
"Crowdfunding is available at no charge. All funding goes directly to the authors and creatives. People donating funds are not required to sign up or have an account with UmeNow.
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Ultimate #Kickstarter & Crowdfunding Campaign Kit

Ultimate #Kickstarter & Crowdfunding Campaign Kit | Innovative Marketing and Crowdfunding | Scoop.it

21% of all projects listed on crowdfunding sites around the world never even get off the ground. That is, not even one cent is pledged to their campaign.


On the other hand, 90% of the projects that hit 30% of their target go all the way to meeting and often exceeding their funding target.


Which result do you want?

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15K goal. $578K raised. BugASalt- The Final Push

15K goal. $578K raised. BugASalt- The Final Push | Innovative Marketing and Crowdfunding | Scoop.it
A miniaturized shotgun effect is generated through this ingenious design for killing flies and other pesty insects using only ordinary table salt.
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Crowdfunding Could be a Job Creator and a $6.2 Billion Market in 2013 | Crowdfunding Professional Association

Crowdfunding Could be a Job Creator and a $6.2 Billion Market in 2013 | Crowdfunding Professional Association | Innovative Marketing and Crowdfunding | Scoop.it

..crowdfunding is a game changer for the US economy. Only 2.5% of startups currently are funded by venture capital,

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SEC will miss deadlines on JOBS Act rules

MARTY KOENIG - DENVER, July 7, 2012 - This doesn't surprise me at all. When the JOBS Act passed, everyone said "we'll be legal in 9 months). I knew that was a lie. I knoew then there was no way a complex re-casting of lasws and guidelines would take the SEC much longer than that. Heck, they cant even afford to pay for enough people to whittle down their huge backlog of complaints, let alone spend the money and energy to fend off something that should have been so obvious -the Madoff debacle. 


I dont't know how anyone scould not have seen that it's gonig to be years before legalized investment/equity crowdfunding comes to the US.


Meantime, peoepl are having success reaing money for their entrepreneurial ventures unsing reward-based crowdfunding. 


See this video here on how to Plan, Prepare, Launch and Engage your Kickstarter or Crowdfunding campaign today. http://bit.ly/OFViCm



WASHINGTON, June 27 (Reuters) - U.S.securities regulatorswill not be able to meet a tight deadline to complete new rulessuch as one that would lift a ban on general advertising forprivate securities...



Keywords: 

Kickstarter checklist

crowdfunding roadmap

tips, advice, planning, 

kickstarter success

venture capital

angel investor

part-time cfo

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Kickstarter crowdfunding checklist. Planning for your Kickstarter roadmap, tips and advice

Many startup entrepreneurs were asking me about crowdfunding and if Kickstarter was a good option. They wanted to know Kickstarter how to succeed, crowdfundi...
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Kickstarter and Crowdfunding Campaign Checklist and Guide

Kickstarter and Crowdfunding Campaign Checklist and Guide | Innovative Marketing and Crowdfunding | Scoop.it

How to Make Your Kickstarter Crowdfunding Campaign Insanely Successful.

Welcome to the magical journey of creating a successful crowdfunding Kickstarter campaign!

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Funding Your Etsy Business With Kickstarter

Funding Your Etsy Business With Kickstarter | Innovative Marketing and Crowdfunding | Scoop.it

Kickstarter is the hottest platform for creative business crowd funding out there. Why? Because it lets ordinary people tap into seed money for small shops, like an Etsy shop, or to grow a product line or business they’ve already self-funded.

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UFOstart: The Crowdfunding Platform that Lives on Facebook

UFOstart: The Crowdfunding Platform that Lives on Facebook | Innovative Marketing and Crowdfunding | Scoop.it
As we often stress, social media is a key component of crowdfunding — but for UFOstart, social media and crowdfunding are literally inseparable.
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Understanding Herd Mentality Can Help You Crowdfund

Understanding Herd Mentality Can Help You Crowdfund | Innovative Marketing and Crowdfunding | Scoop.it
Do you ever wonder why you make decisions that sometimes even you can’t explain?  Have you ever been in a situation where you feel so pressured and you end up doing what everyone else is doing? If so (and you know you have) you’re not the only one.
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The Power Of Disrupt: iPhone powered teaching guitar gTar Raises $30,000 On Kickstarter In Two Hours

The Power Of Disrupt: iPhone powered teaching guitar gTar Raises $30,000 On Kickstarter In Two Hours | Innovative Marketing and Crowdfunding | Scoop.it
Incident took the stage this afternoon at TechCrunch Disrupt NYC and debuted the gTar. It's safe to say that they are already a major contender for the Disrupt Cup.

The startup wowed the crowd with their iPhone-powered teaching guitar.
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Tesla Museum Campaign Ends with $1.37M, Sets Indiegogo Crowdfunding Record

Tesla Museum Campaign Ends with $1.37M, Sets Indiegogo Crowdfunding Record | Innovative Marketing and Crowdfunding | Scoop.it
The Oatmeal’s crowdfunding campaign to build a museum celebrating scientist Nikola Tesla ended over the weekend, having raised a total of $1.37 million...
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ioncom 's comment, October 4, 2012 6:03 PM
Great project!
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SEC Chair & Former Chair Challenged To Cage Match For Right To Determine Who Makes Crowdfunding Rules

SEC Chair & Former Chair Challenged To Cage Match For Right To Determine Who Makes Crowdfunding Rules | Innovative Marketing and Crowdfunding | Scoop.it

The federal government using the infinite wisdom that has led to a $15 trillion deficit has decided to order the SEC inject itself into private lives by requiring people who want to go into crowdfunding to register all in the name of fiscal accountability. Why?  Because one of the government mottoes is, “If it ain’t broke, fix it ‘til it is.” Since crowdfunding has so far been incredibly simple and so easy anyone with an internet connection could do it, government regulators have insisted something be done to complicate matters. An Article by Ben Baker.

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Ugh. MORE Kickstarter guidelines changes

Ugh. MORE Kickstarter guidelines changes | Innovative Marketing and Crowdfunding | Scoop.it

Ugh! MORE Kickstarter guidelines changes. This is a company that doesn't appear to be able to see ahead and manage risk vs expectation. This latest round of changes will force creators to either deliver better or more creatively deceive. They also seem to have banned multiple rewards of any type altogether. More detail and background on the bulk rewards issue on my blog: http://simonkwan.me/kickstarter-bulk-rewards-controversy/

 

Emphasizing that the crowd-sourced funding platform isn't a retail store, the company tightens rules for project creators, banning proposal renderings and requiring qualifications. Read this blog post by Dara Kerr on Internet & Media.

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Kickstarter tightens creator requirements

Kickstarter tightens creator requirements | Innovative Marketing and Crowdfunding | Scoop.it
The largest U.S. crowdfunding site is ramping up its rules for those who raise money.
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Great Stuff That Works - Crowdfunding

Paul Good from greatstuffthatworks.com shows you how crowd funding can help your next bid idea.
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Marty Koenig's comment, October 11, 2012 8:08 PM
Thanks for the rescoops!
Aldecoo Al Adarissa's comment, October 13, 2012 8:44 PM
you can create or scoop some article in my blog, thanks
Aldecoo Al Adarissa's comment, February 11, 2013 6:15 PM
really big idea
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7 Ways to Keep Your Crowd Grinning - Daily Crowdsource

7 Ways to Keep Your Crowd Grinning - Daily Crowdsource | Innovative Marketing and Crowdfunding | Scoop.it
It's important to have a skillful and dedicated crowd, and it's just as important to keep them happy...
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'An Abomination That Should Stop': What's The Problem With Secondary Markets? - Forbes

'An Abomination That Should Stop': What's The Problem With Secondary Markets? - Forbes | Innovative Marketing and Crowdfunding | Scoop.it
It's the Wild West out there. For years, the rise of secondary markets like SecondMarket and SharesPost appeared to be welcomed by all of the major players in the venture-backed startup community.
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10 Reason Why Partnership Works Best in all Business [Infographic] | All Infographics

10 Reason Why Partnership Works Best in all Business [Infographic] | All Infographics | Innovative Marketing and Crowdfunding | Scoop.it
Theme : best, 2012, business, every, partnership Via...
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Amazon.com: Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Kindle Store

Amazon.com: Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Marty Koenig: Kindle Store...
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Accounting for Crowd Funding: What You Need to Know Before Starting a Kickstarter Campaign

Accounting for Crowd Funding: What You Need to Know Before Starting a Kickstarter Campaign | Innovative Marketing and Crowdfunding | Scoop.it

...since money does enter into the matter, that means we have to start talking about accounting and other issues.

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Impact Crowd

Impact Crowd | Innovative Marketing and Crowdfunding | Scoop.it

Sustainability crowd investing platform. Softlaunched beginning of May, but watch this space for interesting sustainability investments with impact!


Via Berend de Jonge
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Watching gTar crowdfunding on Kickstarter: The First Guitar That Anybody Can Play by Incident : Kicktraq

Watching gTar crowdfunding on Kickstarter: The First Guitar That Anybody Can Play by Incident : Kicktraq | Innovative Marketing and Crowdfunding | Scoop.it
The gTar is a fully digital guitar that enables anybody to play music quickly and easily with the help of LEDs and a docked iPhone...
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