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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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The Importance of Shopping Small | Visual.ly

The Importance of Shopping Small | Visual.ly | Innovative Marketing and Crowdfunding | Scoop.it
A handshake, friendly banter, or a favorite product. Small businesses fill our days with the things we need and help keep our communities thriving.
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Cyber Monday vs. Black Friday: How Do You Prefer to Shop? [EXCLUSIVE]

Cyber Monday vs. Black Friday: How Do You Prefer to Shop? [EXCLUSIVE] | Innovative Marketing and Crowdfunding | Scoop.it
With the biggest shopping weekend of the year almost upon us, consumers are faced with two options: Black Friday or Cyber Monday. Which do you prefer?
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Small Business Challenge Finalists Announced

Small Business Challenge Finalists Announced | Innovative Marketing and Crowdfunding | Scoop.it
With more than a 1,000 small businesses participating in The Small Business Challenge the for the past two months, the public gets the chance to select their top three companies with the most potential for growth and economic stimulation.
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Happening Now: A community revolution like no other on the planet. A beautiful place with beautiful people

Happening Now: A community revolution like no other on the planet. A beautiful place with beautiful people | Innovative Marketing and Crowdfunding | Scoop.it


Their community members are begging to work with them. Susan is helping them create new opportunities for themselves and their children for generations to come. 


The community has come together and is building the first totally sustainable, hand-built from Mother Earth, eco-max home and creating a new industry for our poor community.


Please tak a few moments and read the story about a revolution like no other.... 


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#DominateFund raises Hollywood money for Silicon Valley investment

#DominateFund raises Hollywood money for Silicon Valley investment | Innovative Marketing and Crowdfunding | Scoop.it
A trio of well-connected entrepreneurs is looking to bring Hollywood and Silicon Valley together with a new fund for startup investing.
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ATOMS Express Toys

ATOMS are creative toys that enable kids, big and small, to make things that do things. Fun, exciting and iOS controlled.
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Muse: The Brain-Sensing Headband

Muse: The Brain-Sensing Headband | Innovative Marketing and Crowdfunding | Scoop.it
See your brain in action. See how it performs. Improve it over time. In the future, use your thoughts to play games, operate appliances and so much more.
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7 Key Habits of Super Networkers

7 Key Habits of Super Networkers | Innovative Marketing and Crowdfunding | Scoop.it
Networking requires focus and follow-up to develop and nurture valuable business relationships.
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Marty Koenig's comment, November 22, 2012 1:32 PM
Thanks for rescooping and tweeting this!
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Notice of Possibly Deceptive Solicitation from "Compliance Services"

Notice of Possibly Deceptive Solicitation from "Compliance Services" | Innovative Marketing and Crowdfunding | Scoop.it

...deceptive solicitation issued by “Compliance Services.” The entity has mailed solicitations titled “Annual Minutes Requirement Statement Directors and Shareholders” to businesses in Colorado.

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Kickstarter crowdfunding checklist. Planning for your Kickstarter roadmap, tips and advice

Many startup entrepreneurs were asking me about crowdfunding and if Kickstarter or Indiegogo was a good option. Get my road map and guide here: http://bit.ly...
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Marty Koenig's comment, October 28, 2012 5:01 PM
Thanks everyone for your rescoops!
Marty Koenig's comment, November 1, 2012 12:18 AM
Thanks everyone. This is such a hot topic.
Marty Koenig's comment, November 1, 2012 7:29 PM
Thanks again for your rescooping. This is important information to get out to the world. :-)
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When Crowdfunding, Don't Forget the Details and Be Patient

When Crowdfunding, Don't Forget the Details and Be Patient | Innovative Marketing and Crowdfunding | Scoop.it
In the latest installment of her crowdfunding campaign journal, Karinna Kittles-Karsten talks about the importance of patience and getting everything right before launch.
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The New YouTube Ranking Factor to Watch | Business 2 Community

The New YouTube Ranking Factor to Watch | Business 2 Community | Innovative Marketing and Crowdfunding | Scoop.it
The YouTube machine analyses a range of information about videos in order to rank them.
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Participate now. Offer completes later today. Hot Straw: Drink Coffee. Not Plastic!

Participate now. Offer completes later today. Hot Straw: Drink Coffee. Not Plastic! | Innovative Marketing and Crowdfunding | Scoop.it
Hot Straw has the power to help Parkinson's patients, save your teeth, keep clothes clean and it's healthy! BPA Free, FDA Approved & won't leach plastic!
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Emotional Intelligence and the Brain: an interview with Daniel Goleman

Emotional Intelligence and the Brain: an interview with Daniel Goleman | Innovative Marketing and Crowdfunding | Scoop.it
Daniel Goleman's new book, The Brain and Emotional Intelligence: New Insights, is a fascinating round-up of the latest cutting-edge research into how emotions a (Emotional Intelligence and the Brain: An Interview with @DanielGolemanEI >

Via Rami Kantari
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Why crowdfunding is disruptive to angels, but not to VCs

Why crowdfunding is disruptive to angels, but not to VCs | Innovative Marketing and Crowdfunding | Scoop.it
Guest Post A market where only angels swoop in to provide necessary seed and early-stage capital is problematic ... the angel market is much less efficient than established venture capital.
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Fishing For Funding [Two Entrepreneurs Start Their Businesses With Kickstarter by OPEN Forum]

Fishing For Funding [Two Entrepreneurs Start Their Businesses With Kickstarter by OPEN Forum] | Innovative Marketing and Crowdfunding | Scoop.it
If finding money for your business has been a challenge, you may need to take a look at the emerging world of crowdfunding.
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Join a community revolution

Join a community revolution | Innovative Marketing and Crowdfunding | Scoop.it
Building our earthbag house project created many opportunities which we can share with our community. .

Our personal project became a social project.
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Marty Koenig's comment, November 27, 2012 9:47 PM
Thanks for the rescoops!
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HP alleges fraud in Autonomy deal, posts $6.9B loss - Silicon Valley / San Jose Business Journal

HP alleges fraud in Autonomy deal, posts $6.9B loss - Silicon Valley / San Jose Business Journal | Innovative Marketing and Crowdfunding | Scoop.it

So much for due diligence. Unfathomable. 

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Hewlett-Packard's fourth-quarter loss shrank in the fourth quarter but it said on...

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Marty Koenig's comment, November 22, 2012 1:31 PM
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A Chakra Chocolate Debut

Like chocolate and yoga? Try our artisanal confections combining chocolate & spices inspired by the chakras. Om the goodness!
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Who Uses Social Networking Sites? You Might Be Surprised

Who Uses Social Networking Sites? You Might Be Surprised | Innovative Marketing and Crowdfunding | Scoop.it

Older adults are using social media sites despite the myth that they are offline. The Pew Research Center recently published these internet usage statistics by age. These statistics may surpri...

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Andreas Dekrout's comment, November 20, 2012 7:47 AM
great to see the „elders“ join the online ranks!
developements like this make it more likely that planned online-democracy tools like formocracy and others can reach to all parts of society (link: www.facebook.com/IPD.Internet.Powered.Democracy).
thx for posting this Marty Koenig!
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Keen On... Seth Godin: On His Own Popularity

Interesting. When you crowdfund, you want to be popular. 


Andrew Keen interviews author Seth Godin,...

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Marty Koenig's comment, November 22, 2012 1:32 PM
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What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic)

What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it

Star Citizen has just become the latest Kickstarter project to raise over a million dollars, more than doubling its original fundraising goal. Here's the characteristics of a winning campaign. 

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Marty Koenig's comment, November 10, 2012 12:08 PM
Thank you everyone for all the rescoops! This is a very interesting topic for sure.
Satroni-SEO's comment, November 11, 2012 12:06 AM
its a brilliant infographic Marty, in my schedule list for tomorrow! cheers!
Marty Koenig's comment, November 22, 2012 1:34 PM
Thanks for rescooping and tweeting this! This is amazing information.
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Red Cross partners with Indiegogo – 100% to Disaster Relief

Red Cross partners with Indiegogo – 100% to Disaster Relief | Innovative Marketing and Crowdfunding | Scoop.it
Hurricane Sandy has affected millions of people across countries and statelines. But, it has also inspired many spectators to stand up and help their fellow global citizens in this time of crisis.
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Is Kickstarter A Viable Platform For Business Startups?

Is Kickstarter A Viable Platform For Business Startups? | Innovative Marketing and Crowdfunding | Scoop.it

$230M raised so far. Highest rais is $8.6M for a game console. 25% don't make their goal. Is it viable? Or are people thinking it's like craigslist, where you "post and hope? Or they use the Nike approach "Just Do It" with no planning or preparation. That's why I think most fail. 

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I've been promoted to Fiverr Super Seller! http://bit.ly/RMvFQ3

I've been promoted to Fiverr Super Seller! http://bit.ly/RMvFQ3 | Innovative Marketing and Crowdfunding | Scoop.it

When I got the message "Congratulations bizgrowthcoach, you're a Fiverr Super Seller!" I was floored, honored and humbled. See this nice write up by Natalie at fiverr. 


#fiverr

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Marty Koenig's comment, October 26, 2012 10:52 AM
Thanks, Vio!