Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Mobile phones generate more than 20pc of paid search clicks: report - Research - Mobile Commerce Daily

Mobile phones generate more than 20pc of paid search clicks: report - Research - Mobile Commerce Daily | Innovative Marketing and Crowdfunding | Scoop.it
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Seth's Blog: Clean bathrooms

Seth's Blog: Clean bathrooms | Innovative Marketing and Crowdfunding | Scoop.it
The facilities at DisneyWorld are clean. It's not a profit center, of course. They don't make them clean because they're going to charge you to use them. They make them clean because if they didn't, you'd have a reason not...
Marty Koenig's insight:

This is so true, especially in the world of information and content marketing. 

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GKAnanthram's comment, January 14, 2013 11:45 PM
Clean Thoughts;Cleaner Action;Much more Cleaner Reaction;The Cleanest Functions,Always and All Around;Everywhere !!!
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Cheaper iPhone would be the beginning of the end for Apple - Silicon Valley Business Journal

Cheaper iPhone would be the beginning of the end for Apple - Silicon Valley Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Earlier this week, the Apple rumor mill kicked into high gear as it tried to digest...
Marty Koenig's insight:

I have to agree. Brand erosion is a strategy the uninformed and inexperienced use. I see the merit in wanting to protect/improve their market share against Andriod/Samsung, etc., but whiy dip down oint to cheapie game? Apple has a high price, high value unique selling proposition. What will it be now?


Marty

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Paulo Gervasio's curator insight, January 13, 2013 7:57 PM

The iPhone is more than the hardware, it is a sum of a few parts namely the IOS development community, the 500K apps, the app store, the apple store, the apple fan community and the hardware and hardware suppliers. As long as the reliability is not compromised, a few missing features for a second rate iPhone in exchange for a few hundred millions more users will not be bad!

 

The internal infighting and Forstall departure probably has a bigger negative impact

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America's Real Criminal Element: Lead

America's Real Criminal Element: Lead | Innovative Marketing and Crowdfunding | Scoop.it
New research finds Pb is the hidden villain behind violent crime, lower IQs, and even the ADHD epidemic. And fixing the problem is a lot cheaper than doing nothing.
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Webdesigners's curator insight, January 10, 2013 6:59 AM

Web designing Chennai, Web hosting Chennai, Web development company Chennai

Inverter Sale's curator insight, January 19, 2013 2:21 AM

Inverters price in Chennai, Amco Batteries Chennai, Numeric inverter Chennai, Mahindra inverter Chennai, Inverters dealer Chennai, Sukam Inverter Chennai, Okaya Batteries Chennai, Power plus Batteries Chennai, UPS sales Chennai

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Seth's Blog: "Here, I made this," is difficult and frightening

Seth's Blog: "Here, I made this," is difficult and frightening | Innovative Marketing and Crowdfunding | Scoop.it
Hey, even the headline is a bummer. The first thing that they teach you at business book/blogging school is that "fun and easy" are the two magic words, followed, I guess, by "dummies." Difficult and frightening are not part of...
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Val&co's curator insight, January 8, 2013 3:48 AM

On ne se lasse pas de la créativité et de l'humanité de Seth Godin

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The 5 things Hewlett-Packard is most likely to sell - Silicon Valley Business Journal

The 5 things Hewlett-Packard is most likely to sell - Silicon Valley Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Hewlett-Packard’s latest yearly report included a new phrase that suggests the...
Marty Koenig's insight:

Instead of carving out divisions that have a paltry 5-10% revenue decline, they should bring in new leaders and a new culture that will survive and thrive with the newer, faster moving competitors taking away market share. 

Yes, PC desktop sales will continue to decline, but why is that a problem? They are declining industry wide, so that's not a reason to sell it. Just what we need is another table manufacturer. Businesses buy iPads, that's it. A year ago iPads had 97% of the enterprise market share. 

In November 2012, 94% of the Fortune 500 have deployed or are testing the iPad. Why would HP bother? 

What is their real strategy? Do they even know? 

See the following posts - as I read them, I wondered, does anyone at HP read industry information? New leaders would. 

http://www.computerworld.com/s/article/9226624/97_of_enterprise_tablet_users_got_an_iPad_in_Q1_survey_finds 


http://www.businessinsider.com/ipad-market-share-2012-11


http://www1.good.com/news/press-releases/current-press-releases/148992005.html


http://bgr.com/2012/01/27/ipad-owns-96-of-enterprise-market-and-iphone-share-climbs-to-53-study-finds/

Best, Marty Koenig.

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Online Writers: 5 Websites to Watch Out for in 2013

Online Writers: 5 Websites to Watch Out for in 2013 | Innovative Marketing and Crowdfunding | Scoop.it
Online writers, storytellers, and all content creators should be on the look out for how to best publish their work. Whether it’s a magazine, a social sharing site, or a newspaper with a more...
Marty Koenig's insight:

Beyond Kindle and the others, this is a great list. ....

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GKAnanthram's comment, January 1, 2013 9:35 PM
I request you to pinpoint the functional tips and treats to upcoming and aspiring writers and art creators;great fillip indeed to the present and future communities ofnwriters and artistes ! Thank you very much !
GKAnanthram's comment, January 1, 2013 9:36 PM
I request you to pinpoint the functional tips and treats to upcoming and aspiring writers and art creators;great fillip indeed to the present and future communities ofnwriters and artistes ! Thank you very much !
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Cleveland physicists lead search for dark matter

Cleveland physicists lead search for dark matter | Innovative Marketing and Crowdfunding | Scoop.it
In the chilly caverns of an old South Dakota gold mine, Case Western Reserve University physicists Dan Akerib and Tom Shutt are searching for something far more elusive than the shiny metal that once lured prospectors there.
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Too Lijit to quit: Todd Vernon is back with new startup - Denver Business Journal

Too Lijit to quit: Todd Vernon is back with new startup - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Todd Vernon, founder of Lijit Networks, is back in the startup game a year after...
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Angelo Lo's comment, December 28, 2012 6:10 AM
good
Angelo Lo's comment, December 28, 2012 6:13 AM
Solar Controllers,Solar Regulator,MPPT Solar Controller,Charge Controller,Solar Home System,Solar PV,Solar Charge Controller,Guitar Effect Pedal,Mechanical Metronome,Electronic Accessories,Retail and
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Innovative Marketing and Crowdfunding | Scoop.it
Tweet TweetAround a month ago I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data I decided to run an a/b test on the homepage.
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Angelo Lo's comment, December 26, 2012 1:44 AM
good
Angelo Lo's comment, December 26, 2012 1:44 AM
good
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Why Kids Make the Best Fundraisers, and Where Adults Can Take a Cue

Why Kids Make the Best Fundraisers, and Where Adults Can Take a Cue | Innovative Marketing and Crowdfunding | Scoop.it
Why Kids Make the Best Fundraisers, and Where Adults Can Take a Cue
Marty Koenig's insight:

What I find is most people think their product will sell itself, that it's so cool and so awesome that everyone will one one, no matter what. The reality is the products that literally sell themselves are the extreme outliers...the long tail...the total exception. Those are the ones you read about in the headlines. Pebble is a great example - the highest grossing crowdfunding raise in history at onearly $11 million. 


  • That product sells itself, but not by itself.
  • It was nearly ready to plan and prepare for mass production.
  • It fulfilled a huge "want" in the marketplace.
  • It is something that just about every person who has every ridden a bike, excercised, ran, jogged, climbed, or ski'd has thought about something like that. Everyone has had the idea. Pebble is the only one that executed and executed well. Though there are competitors.
  • They clearly answered what I call "THE BIG WHY".  
  • They have been real and transparetn all along the way, (up to their 26th updated with videos and pictures and the trials and tribulations of getting to mass production at a factory in China. (BTW, that's a great course in itself to set expectations - most people think you just have to 'go to China and manufacture something', and this is a reality check on how compliated the whole process is to get to where you are shipping' "
Gave a sucessful Kickstarter, Indiegogo, or Piggybackr campaign. It's not "post it and forget it" like craigslist. See this short [VIDEO]: http://bit.ly/OFViCm 



Marty Koenig

CrowdfundEnergy.com





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What You Really Need Is A Market, Not An Idea | Paul Finn

Marty Koenig's insight:

Ideas are worth zero. Everyone has 10 ideas. Planning, execution, and iterations of your product to determine what the market really wants...that's the ticket. 


I get contacted every day where epoepl have great ideas and just don't know where to begin, or they've begun and just don't know what to do next and next. 


It's easy to come up with lots of ideas. It's hard and its work to breathe life into a money-making business that sells and delivers something people want. Just sayin'. 


You won't be able to crowdfund an idea. if that's all you have, forget it.people will participate in something that has proven people want. Although in fairness to the crowdfunding approach, Kickstarter, Indiegogo, Rockethub (and the nearly 2,000 others) is an excellent way to see if your "idea" has any merit in the market. You don't want to spend you entire life savings, or your parent's money, or investor's money, or you home equity if it's not going to fly. if you can't raise $2,000 from the crowd, then you better re-think your approcah, your product, your plans, your messaging, your videos, your competitors and all that. 


Get some help figuring all that out! Don't letthings fall through the cracks.Is what you have good or great? Or does it suck? You simply don't know what to do next? Click the link and get started now [Video]: http://bit.ly/IEJQpg


Marty Koenig

CxO To Go

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Contact Boostonsvotrestartup's curator insight, December 22, 2012 6:00 AM

First, there are problems, then possible solutions, then ability to provide one of them ... Then you have to find whether there is a market and a business model ... Ideas are often solutions to a problem, but very often a small problem for very few people :-)

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Home Depot's mobile conversions double year-over-year

Home Depot's mobile conversions double year-over-year | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

“Location is a hugely important signal for any brick-and-mortar business, particularly when it comes to providing a good mobile experience,”

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Office Depot leverages QR codes in stores to help customers get organized - Mobile Commerce Daily - Commerce - Mobile Ma

Office Depot leverages QR codes in stores to help customers get organized - Mobile Commerce Daily - Commerce - Mobile Ma | Innovative Marketing and Crowdfunding | Scoop.it
Mobile Marketer today - Office Depot leverages QR codes in-store to help customers get organized; Mobile phones generate more than 20pc of paid search clicks: report.
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Wal-Mart Sends iPhone 5 Downmarket With $45 Plan - Forbes

Wal-Mart Sends iPhone 5 Downmarket With $45 Plan - Forbes | Innovative Marketing and Crowdfunding | Scoop.it
You may ask, ‘How can a typical low income Wal-Mart shopper afford a $600 iPhone 5?
Marty Koenig's insight:

Hmm. Apple doesn' have to wait for their launch of a low-end product. Waltmart has just taken them up on the race to the bottom.


Marty 

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Colorado Snow Report

Colorado Snow Report | Innovative Marketing and Crowdfunding | Scoop.it
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2013 tech trends: wearable computing; space tourism and more - Atlanta Business Chronicle

2013 tech trends: wearable computing; space tourism and  more - Atlanta Business Chronicle | Innovative Marketing and Crowdfunding | Scoop.it
On the threshold of a new year, I asked Georgia Tech Vice President Stephen Fleming...
Marty Koenig's insight:

This should be called "Georgia's 2013 tech trends" because it's parochially written, I suppose for good reason.  Good stuff, nevertheless. 


Marty

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Kexin Jin's curator insight, March 21, 2013 9:56 AM

In the website it describe Google Glass as a Wearable computers which is a very interesting way to say it, cause I dont think Google Glass can do everything computer can do, but in my opinion it will become true in next 10 years, smart phone already can do over 95% thing that computer can do, so I can image in the future programmer using Google Glass to programming and teacher use Google Glass to teaching and studens have class in Google Glass. 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Innovative Marketing and Crowdfunding | Scoop.it
Tweet TweetAround a month ago I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data I decided to run an a/b test on the homepage.
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Marty Koenig's comment, January 4, 2013 11:03 AM
Personally, I mix it up - some I write with a focus on brevity, others I write with details, elaboration, back-story, perspective, and with a pedagogical purpose. The problem with always writing briefly is you get writers that are "skimmers", like the mad proliferation of "Top 5" and "Top 10" articles for which readers have developed an insatiable appetite. The readers as skimmers, too. They don't want the perspective, the education, the details, the intellectual discourse, the critical thinking. They want to be handed what I call "McInformation" like nuggets of artificial brain food with no real substance.
GKAnanthram's comment, January 4, 2013 11:16 AM
I agree with Marty Koeing ! The graphic narratives are structurally elobora
GKAnanthram's comment, January 4, 2013 11:19 AM
(sorry-Contd) ted in order to sustain the story line as envisaged by the Authors !
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Preparing for the New LinkedIn Design, How to Optimize Your Page and Profile | Social Media Examiner

Preparing for the New LinkedIn Design, How to Optimize Your Page and Profile | Social Media Examiner | Innovative Marketing and Crowdfunding | Scoop.it
Here's how to optimize your Linkedin presence to best take advantage of the new LinkedIn Profiles and new features on the LinkedIn Company Pages.
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Zbynek Kysela ✔'s curator insight, December 28, 2012 5:23 PM

HOW TO: Optimize your LinkedIn page and profile for the new LinkedIn design.

Anne-Marie Delfgaauw's curator insight, December 29, 2012 3:41 AM

Handige tips hoe / wat je bij je LinkedIn profiel moet updaten

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5 mistakes that can ruin your presentation

5 mistakes that can ruin your presentation | Innovative Marketing and Crowdfunding | Scoop.it
Avoid these common errors if you want to deliver a presentation that resonates with your audience
Marty Koenig's insight:

This goes well with crowdfunding presentations, videos, descriptions and rewards. Clarity is key, and so is telling a story. 


Get help here: http://fiverr.com/bizgrowthcoach/review-your-pitch-deck-investor-presentation-or-contest-pitch 


Marty Koenig

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Sunny's Bacon Bark - We made this and WOW!

Sunny's Bacon Bark - We made this and WOW! | Innovative Marketing and Crowdfunding | Scoop.it
Recipe courtesy Sunny Anderson, 2012
Marty Koenig's insight:

This stuff is aweome. My wife and I spend some wonderful holiday time in the kitchen together preparing and baking this We made 8 batches! All I can say is this stuff is awesome! It's a huge hit.


On 2 batches I added a teaspoon of Ancho powder to give it a little heat and a little smoky flavor. Next time I'll add 2 tsp. to kick it up even more. 


Make this. You won't be sorry. 

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Angelo Lo's comment, December 26, 2012 1:45 AM
good
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Straight No Chaser - 12 Days (original from 1998)

Straight No Chaser performs their version of "12 Days" for the first time, December 7th, 1998, at Indiana University. Check them out our tour now! Visit http...
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Jerry Posey's curator insight, December 22, 2012 6:21 PM

I've always liked listening to this.

Robin Mcdonald's curator insight, December 23, 2012 11:55 AM

Merry Christmas from DIY BEAUTY!  

Much Love and Happiness in 2013,

Robin McDonald

Jay Traylor's curator insight, December 25, 2012 2:12 AM

Very entertaining, the Victor Borge of A Capella groups.

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Plans are nothing, but planning is indispensable - Chris Dixon

Plans are nothing, but planning is indispensable - Chris Dixon | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Right on, Chris!

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Jason Docheff's curator insight, December 22, 2012 3:05 PM

Excellent insights here to be found.  

Vijay Shankar's comment, December 27, 2012 1:14 AM
http://booklastminuteholidaydeals.blogspot.in/