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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Get Rid of Job Descriptions and You’ll Hire Better People

Get Rid of Job Descriptions and You’ll Hire Better People | Innovative Marketing and Crowdfunding | Scoop.it
For the past 30 years I’ve been on a kick to ban traditional skills -- and experience-based job descriptions.
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Yuma Palms shopping center mobile app drives engagement for on-site retailers - Mobile Commerce Daily - Applications

Yuma Palms shopping center mobile app drives engagement for on-site retailers - Mobile Commerce Daily - Applications | Innovative Marketing and Crowdfunding | Scoop.it
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Ignacio Conejo Moreno's curator insight, February 22, 2013 7:04 AM

El auge del Movile Marketing - El que se quede atrás en ésta carrera, sufrirá las consecuencias; pero el que corra demasiado y no lo haga con cabeza, también.

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Crowdfunding activists plead with SEC to release long-awaited rules

Crowdfunding activists plead with SEC to release long-awaited rules | Innovative Marketing and Crowdfunding | Scoop.it
In Washington D.C. Tuesday, a team of 10 is rallying lobbyists, the press and the Securities and Exchange Commission to release the proposed rules for crowdfunding, fearin the U.S. could lose ground as other countries consider similar legislation.
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iSmartAlarm - iPhone-controlled home security system, intelligent and affordable

iSmartAlarm - iPhone-controlled home security system, intelligent and affordable | Innovative Marketing and Crowdfunding | Scoop.it
Intelligent home security system, with motion sensors, infrared cameras, contact sensors, all at the touch of your finger with the iSmartAlarm from your iPhone.
Marty Koenig's insight:

This is a product you woudl think will sell itselft. Like Pebble. But, there are tons of other competitors out there doing the same thing. Why is this one different? How do you think he did on his Indiegogo campaign? whaat about his video and rewards?


I think he did a great job on all them. 


http://fiverr.com/bizgrowthcoach

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Why is Nook faltering and Kindle going gangbusters? - Mobile Marketer - Conten

While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.
Marty Koenig's insight:

A story of too little, too late....

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Home entertainment sees shift back to rentals - L.A. Biz

Home entertainment sees shift back to rentals - L.A. Biz | Innovative Marketing and Crowdfunding | Scoop.it
The disc appears to be dying, so if you're intent on maintaining that retro DVD ...
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Why You're Not A Leader

Why You're Not A Leader | Innovative Marketing and Crowdfunding | Scoop.it
Everybody thinks they’re a leader – most are far from it. The harsh reality is that we live in a world awash with wannabe leaders.
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How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | Innovative Marketing and Crowdfunding | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Revesencio
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healincomfort's curator insight, February 21, 2013 1:30 AM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
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YouTube Phenoms Raise Record Kickstarter Cash

YouTube Phenoms Raise Record Kickstarter Cash | Innovative Marketing and Crowdfunding | Scoop.it
FreddieW shows advertisers why they should pay attention to original Web series
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Free PSD Files: 50+ Must Have Photoshop Files For Designers

Free PSD Files: 50+ Must Have Photoshop Files For Designers | Innovative Marketing and Crowdfunding | Scoop.it
Welcome to day 2 of freebie week on Designrfix. Today we have assembled a stunning collection of some of the most creative Photoshop PSD files from around the Web.

Via Mark Strozier, Dona Chakraborty
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Javier Díaz González's curator insight, February 12, 2013 4:46 AM

Unos PSD muy interesantes, y gratuitos. Interfaces tipo playes, twitter, etiquetas, sellos, chapas... 

Toresa Slater's curator insight, February 15, 2013 6:33 AM

Some really cool web elements, templates and text effects in this mix...give it a look.

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Zappos Social Innovation

Zappos Social Innovation | Innovative Marketing and Crowdfunding | Scoop.it
Can businesses create online communities if their purpose is to make money? Zappos sells and shares through its social innovation on Facebook and Twitter.
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Guy Kawasaki on anti-wimpy writing, OCD perfectionism, and why broke authors have an edge

Guy Kawasaki on anti-wimpy writing, OCD perfectionism, and why broke authors have an edge | Innovative Marketing and Crowdfunding | Scoop.it
Guy Kawasaki, who just came out with a new book about self-publishing called APE: Author Publisher Entrepeneur, talks to us about the wimpification of writers, his own OCD, and why broke authors are the best marketers.
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Two Pens's curator insight, February 15, 2013 12:20 PM

I like Kawasaki's challenge to not wimp out on your own writing and your opinions of what to write about. 

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Man swipes Krispy Kreme truck, leads cops on chase

Man swipes Krispy Kreme truck, leads cops on chase | Innovative Marketing and Crowdfunding | Scoop.it
Police say a Lawrenceville man swiped a Krispy Kreme donut truck from a Dacula Exxon...
Marty Koenig's insight:

Who hasn't thought of doing this?

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Steve Rasey's curator insight, February 14, 2013 8:54 AM

Elvis...Elvis...is that YOU?

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eBay launches new, Pinterest-like homepage

eBay launches new, Pinterest-like homepage | Innovative Marketing and Crowdfunding | Scoop.it
eBay Inc. has launched its new Pinterest-like homepage to all users in the United...
Marty Koenig's insight:

Looks great! Check it out. 

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Kickstarter gives crowdunders even more freedom with mobile app

Kickstarter gives crowdunders even more freedom with mobile app | Innovative Marketing and Crowdfunding | Scoop.it
Kickstarter, the company that lets you raise money to fund your ideas in exchange for gifts, just launched a mobile app that bring real-time updates of the projects you are funding directly to your phone.
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Wobbleworks funds 3Doodler printing pen

Wobbleworks funds 3Doodler printing pen | Innovative Marketing and Crowdfunding | Scoop.it
Two toy entrepreneurs knew their 3Doodler 3-D printing pen was more than a mere toy. So, on Tuesday, Wobbleworks launched a Kickstarter campaign to raise $30,000 to help bring the prototype to market.
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SMS-based mobile coupons preferred over push notifications, bar code scans: report - Mobile Commerce Daily - Research

SMS-based mobile coupons preferred over push notifications, bar code scans: report - Mobile Commerce Daily - Research | Innovative Marketing and Crowdfunding | Scoop.it
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The Most Productive People View Fear The Way Other People View Lunch

The Most Productive People View Fear The Way Other People View Lunch | Innovative Marketing and Crowdfunding | Scoop.it
Taking action no matter what.
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Minna Kilpeläinen's curator insight, February 18, 2013 1:41 PM

Still: "Anyone trying to achieve great things gets scared.

Productive people aren't braver than others; they just find the strength to keep moving forward. They realize fear is paralyzing while action creates confidence and self-assurance."

Val&co's curator insight, February 19, 2013 2:34 AM

Exactement ce qu'on nous enseignait enfant au siècle précédent : quand on veut, on peut...

 

Val&co's comment, February 19, 2013 2:50 AM
Amazing video specially about the way you can change your habit. But can we choose something else than running !?
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What Is My Idea Worth? Not As Much As You Think...

What Is My Idea Worth? Not As Much As You Think... | Innovative Marketing and Crowdfunding | Scoop.it
While the exploration of ideas is a consistent theme in this blog, I felt it was important to drive home a point that is often overlooked when drumming up new ideas or starting new businesses. And ...
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Ignacio Conejo Moreno's curator insight, February 19, 2013 9:41 AM
Ignacio Conejo Moreno's insight:

El largo camino desde la idea hasta la práctica: El aparcamiento donde quedan muchos sueños.

Ignacio Conejo Moreno's curator insight, February 19, 2013 9:46 AM

El largo camino desde la idea hasta la práctica: El aparcamiento donde quedan muchos sueños.

Ignacio Conejo Moreno's curator insight, February 19, 2013 9:52 AM

El largo camino desde la idea hasta la práctica: El aparcamiento donde quedan muchos sueños.

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Personal Energy Meter -- National Geographic

Personal Energy Meter -- National Geographic | Innovative Marketing and Crowdfunding | Scoop.it
Calculate your carbon footprint from the energy you use, including car travel, air travel, home energy, and renewable energy.
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Mikaela Shiffrin wins slalom gold at world championships

Mikaela Shiffrin wins slalom gold at world championships | Innovative Marketing and Crowdfunding | Scoop.it
Mikaela Shiffrin might as well be dancing or flying.
Marty Koenig's insight:

Colorado on the map again - this time with a skiing record/win. Again. Mikaela Shffrin is from Vail. 

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Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million | Innovative Marketing and Crowdfunding | Scoop.it
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more...
Marty Koenig's insight:

A most interesting example of solving a "big" problem for a lot of people. 

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Creating Order From Chaos: 9 Great Ideas For Managing Your Computer Files

Creating Order From Chaos: 9 Great Ideas For Managing Your Computer Files | Innovative Marketing and Crowdfunding | Scoop.it
It’s frustrating isn’t it when you can’t find that file? When you’ve searched every folder imaginable on your computer, and somehow it got lost….or worse, deleted.
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Persado Raises $15 Million - Marketing Persuasion Technology

Persado maps the genome of marketing language and generates the message that works best for any customer and any product at any time
Marty Koenig's insight:

I guess this could put me out of a job LOL. I have been doing quite a lot of marketing messaging lately. 

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Are you an entrepreneur or married to one? Brad Feld and Amy Batchelor on startup life and love

Are you an entrepreneur or married to one? Brad Feld and Amy Batchelor on startup life and love | Innovative Marketing and Crowdfunding | Scoop.it
It’s Valentine's Day, and that got us wondering: Is it possible to run a kick-ass, all-consuming startup and have a rock-solid relationship at the same time?
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