Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes

Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes | Innovative Marketing and Crowdfunding | Scoop.it
Who are the top 50 social media influencers for 2013?
Marty Koenig's insight:

I think it's cool that Lori Ruff beat out Gary Vaynerchuck, Chris Voss, and Mike O'Neil.

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What is a Natural Storyteller?

What is a Natural Storyteller? | Innovative Marketing and Crowdfunding | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz
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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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Teen developer funds startup by auctioning 10% of her future income (interview)

Teen developer funds startup by auctioning 10% of her future income (interview) | Innovative Marketing and Crowdfunding | Scoop.it
Who wants to go to college if you can start earning money right away?
Marty Koenig's insight:

Sharp perspective on entrepreneurship from a 19 year old. If all entrepreneurs had this fresh yet oddly wise view, more startups would have some success.


When the initial focus is on creating the absolutely best user experience possible, and not letting monitization get in the way or simplicity and ease of use, you have a winner.


The problem is, most angel investors (at least the seasoned ones) will not be able to look past NOT having a business model/financial projections. The enlightened few will get it. LIke the enlightened few entrepreneurs will get matched up with them.


I expect this approach to take years to take hold. I suppose twitter and facebook started this way.  

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A big SO WHAT. Facebook adds emoticons to status updates

A big SO WHAT. Facebook adds emoticons to status updates | Innovative Marketing and Crowdfunding | Scoop.it
Action icons also added, including eating, reading, watching, and drinking
Marty Koenig's insight:

To me, this is a big "SO WHAT." MySpace-era is so 1990's. 

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A lot of U-Haul trucks headed to Colorado last year - Denver Business Journal

A lot of U-Haul trucks headed to Colorado last year - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Colorado is considered among the top growth states based on an increase in the number...
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Yep, LinkedIn Acquires Newsreader Startup Pulse for $90 Million

Yep, LinkedIn Acquires Newsreader Startup Pulse for $90 Million | Innovative Marketing and Crowdfunding | Scoop.it
We knew it was coming. Now it's official.
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Facebook Slices, Dices Consumers, Refines Ad Targeting to 500 Groups

Facebook Slices, Dices Consumers, Refines Ad Targeting to 500 Groups | Innovative Marketing and Crowdfunding | Scoop.it
Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network.
Marty Koenig's insight:

Awesome, Now you can really target your ideal customer on FB like never before.


Marty Koenig

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Hyperrealistic Animals Created by Painting on Layers of Resin - My Modern Metropolis

Hyperrealistic Animals Created by Painting on Layers of Resin - My Modern Metropolis | Innovative Marketing and Crowdfunding | Scoop.it
Singapore-based artist Keng Lye meticulously produces three-dimensional works of art with acrylics and epoxy resin that lie somewhere between painting and scu…
Marty Koenig's insight:

Will be interesting if 3D printing can do this sometime in the future. 

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Israel George's curator insight, April 11, 2013 11:11 AM

Decorative meets Different.

Marty Koenig's comment, April 12, 2013 12:08 PM
No doubt, Israel. Very different.
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Portland-based Crowd Supply democratizes independent product manufacturing and sales.

Portland-based Crowd Supply democratizes independent product manufacturing and sales. | Innovative Marketing and Crowdfunding | Scoop.it
VC and serial entrepreneur Lou Doctor wanted to make crowdfunding friendlier for product inventors and gadget developers, and people who want to buy cool and unique products.
Marty Koenig's insight:

Now this is a smart, vertically integrated business model for crowdfunding. 

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Trending to $1.1M: THE 10-YEAR HOODIE: Built for Life, Backed for a Decade!

EVERY STITCH TELLS A STORY: A Premium Sweatshirt Designed for Life, Guaranteed for a Decade and Backed with FREE Mending!
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Crowdfunding Success: Smart Herb Garden by Click & Grow

High technology meets your house plants. This smart garden lets everyone grow fresh herbs at home.
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5 million households go 'Zero TV' while broadcast TV industry tries to keep viewers

5 million households go 'Zero TV' while broadcast TV industry tries to keep viewers | Innovative Marketing and Crowdfunding | Scoop.it
As 5 million U.S. households go “Zero TV,” the broadcast TV industry is looking for ways to hang on to viewers.
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Randy Roberson's comment, April 8, 2013 4:55 PM
They could start by going back to providing decent family programming and spending less time trying to tell people how to think about politics. Broadcast news has digressed its focus into little more than a freak show or their individual political platform. Just report both sides of the news and let people make their own conclusions. We want news, not your opinions. So much these days is little more than an insult to intelligence. Likewise, "Reality TV" is anything but "reality." Just my 2 cents worth IMHO.
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Indiegogo: EuroWrap makes cars look awesome and unique

Indiegogo: EuroWrap makes cars look awesome and unique | Innovative Marketing and Crowdfunding | Scoop.it
EuroWraps has just signed a major distribution deal and we need equipment, video production and printing - and fast!
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Digital Tape Measure Makes Measuring Easy. Sturdy, too.

Digital Tape Measure Makes Measuring Easy. Sturdy, too. | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

This would be a great candidate for a crowdfunding campaign. Not Kickstarter, but perhaps Indiegogo or rocketHub. 

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Forget "big box" Pandora. Slacker Radio blows it away.

Slacker is the most complete music service on earth. Enjoy millions of songs and hundreds of expertly-programmed stations for free - on demand, online and on mobile.
Marty Koenig's insight:

Slacker blows away Pandora. Go ahead. Prove me wrong in the comments section below.


I’ve been listening to radio over the internet since, well, the internet began. Online music has come a long way since the days of downloading indie songs from a dial-up BBS or searching on gopher.  


“Today’s music listeners are consummate curators of their own music experience.”


Forget iTunes and downloading MP3s. I did that for years. No longer need to. I’ve got a 500 gigs of music I’ve bought and listed to over the years that just sits there unnoticed and unused by me these days.

  • Much, much larger music library – like 40M vs Pandora’s 10M and iHeart’s … who knows.
  • Too tight restrictions on number of skips or thumbs up/down per hour.  Pandora has 6 skips per hour per station limit, even on my paid version. 
  • They both play directly on my Home Theatre A/V Receiver very nicely. I think Slacker sounds better.
  • Pandora uses some algorithm to put together their stations based on your choice. Slacker’s stations are actually put together by people.
  • Slacker has stations that music celebs put together. Listen to a station built by John Mayer himself.
  • Via headphones (at least on my high quality Bose ‘phones) Slacker definitely sounds better than Pandora.
  • On my computer with cheapie little speakers and sub, Slacker sounds much better than Pandora.

 

“Slacker has artists come and play in their own studio. Where’s iHeart and Pandora’s studio? That tells me they care about their listeners enough to pay attention to what I want a station to do.”

 

  • Slacker has contests.
  • Slacker creates stations like “Cocktail Madness” for fans of Mad Men.
  • Pandora says it’s got a 192 Kbps bit rate, but I’m an audiophile and doesn’t seem to sound any better that Slacker. In fact, Slacker sounds better to me.  
  • Slacker’s new User Experience is well thought out, and makes sense. Easy to find exactly what you want with the fewest clicks.
  • Slacker customer support rocks. They are responsive when you have a question or problem. Their ticketing system is easy to use and works well.
  • Slacker has a station called “Favorites Mashup Station” that plays all my faves and adds a few more suggestions here and there.
  • Pandora has no on-demand. Slacker is pretty much all on-demand – like radio in the year 2013 should be.
  • Mobile app has a high bit rate setting if you need it. I haven’t needed it.
  • One each station, Slacker lets me dial in the fine tune settings by age, related artists, favorites, and popularity. Not even sure what Pandora can do, but it’s probably not that super-fine tuning.
  • On Slacker I can listen to songs, albums and playlists whenever I want.
  • And the BIG ONE: Slacker lets me find an album and play just the album. You can’t do that on Pandora.
  • And a BIGGER ONE: Slacker lets me find an artist I like, and play only songs from that artist. A Single Artist Station. Good luck trying to do that on Pandora.


I have premium paid accounts for Slacker and Pandora. The only reason I bought Pandora was to compare it to Slacker. I’ll drop that after my subscription runs out.


I stopped using iHeart radio, since it kept bothering me to pay for their service without giving me any idea of what I would get for my money. They started to play so many commercials I got sick of their pushiness to make me pay. Plus, its run by Clear Channel - the radio equivalent of “Wal-Mart meets the NYTimes.”

 

If you are a big box music mentality, then go for Pandora an limit you music listening experience. If you want a service that focuses on the music listener, get Slacker Radio.

 

© Marty Koenig

Crowdfundenergy

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Two Pens's curator insight, April 13, 2013 12:35 PM

For your listening pleasure, an alternative to Pandora.

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Go places with new Google tool for business

Go places with new Google tool for business | Innovative Marketing and Crowdfunding | Scoop.it
What does the new Google Places dashboard mean for business? If you learn how to navigate the tools it can be a new opportunity to stand out and engage with your customers.
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Emmanuel 'Manny' Gigante's curator insight, April 12, 2013 11:29 AM

is this good or bad you'll need to answer for yourself

Gary Goel's curator insight, April 12, 2013 11:53 AM

I still have to Roll with Android unless Apple made a deal with ADOBE yet? Anyone know? I love the smooth interface and camera but I still see blank spots where there is " FLASH" from Adobe. Meaning as a person in Business I don't get full Web. But if anyone knows an app or can update me on that I would buy the ever fashionable IPHONE. But Google is Google and Google has the Open Source Lanquage that give the power of the world to download and create. Apple remains Proprietary and you have to buy their apps or a limited to their apps right? Or do they let people download and build what they  want? 

Emmanuel 'Manny' Gigante's curator insight, May 8, 2013 11:38 PM
mmmm google triumph? or overkill
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SendGrid fallout reveals few women seek tech careers - Denver Business Journal

SendGrid fallout reveals few women seek tech careers - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
An outpouring of blog posts and comments portrayed the tech industry as a hostile...
Marty Koenig's insight:

Interesting how this blew up. Did Jim Franklin make the right decision? What do you think?

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The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Innovative Marketing and Crowdfunding | Scoop.it

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...


Via Karen Dietz
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Alison D. Gilbert's curator insight, April 16, 2013 8:34 AM

Great concept.

THE *OFFICIAL ANDREASCY*'s curator insight, April 17, 2013 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment, April 21, 2013 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.
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Researcher hacks aircraft controls with Android smartphone

Researcher hacks aircraft controls with Android smartphone | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Scary

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The Importance of Scheduling Nothing

The Importance of Scheduling Nothing | Innovative Marketing and Crowdfunding | Scoop.it
If you were to see my calendar, you'd probably notice a host of time slots greyed out but with no indication of what's going on. There is no problem with my Outlook or printer. The grey sections
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Val&co's curator insight, April 11, 2013 3:14 AM

Et une bonne leçon de management dans le même temps

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Crowdfunding Market Grew 81% in 2012.

Crowdfunding Market Grew 81% in 2012. | Innovative Marketing and Crowdfunding | Scoop.it
Over a million crowdfunding campaigns raised $2.7 billion in 2012, and the market is expected to nearly double again this year, according to a comprehensive global crowdfunding industry report released today by massolution.

Via Berend de Jonge
Marty Koenig's insight:

What are the predictions for 2013? I would say we are on an exponential curve for the next few years. 

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haricot's curator insight, April 10, 2013 12:00 PM

Résultat d'une enquête sur l'industrie mondiale naissante du #crowdfunding #sociofinancement

kalpesh makwana's comment, August 16, 2013 1:24 AM
It would be 99% in 2013...
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Crowdfunding Success: Smart Herb Garden by Click & Grow

High technology meets your house plants. This smart garden lets everyone grow fresh herbs at home.
Marty Koenig's insight:

Well done. 

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Photon 3D Scanner

Photon - The world’s first, truly affordable 3D scanner for anyone!
Marty Koenig's insight:

It's fun to see this one taking off!

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