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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Whoopi Goldberg Tells Indiewire Why She Is Using Kickstarter to Fund Her Directorial Debut

Whoopi Goldberg Tells Indiewire Why She Is Using Kickstarter to Fund Her Directorial Debut | Innovative Marketing and Crowdfunding | Scoop.it
Celebrities using Kickstarter to raise money for a venture is nothing new. "Napoleon Dynamite" star Jon Heder, author Neil Gaiman and musician Amanda Palmer have all done it.

Via Berend de Jonge
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What the SEC Letters to FundersClub and AngelList Mean for Investment Crowdfunding

What the SEC Letters to FundersClub and AngelList Mean for Investment Crowdfunding | Innovative Marketing and Crowdfunding | Scoop.it
No-action letters from the SEC to FundersClub and AngelList have lessons for other platforms in the accredited investor crowdfunding space - if not for those crowdfunding portals waiting on rules to implement investment crowdfunding for...

Via Berend de Jonge
Marty Koenig's insight:

Keep waiting. I said a year ago when JOBS Act passed, that a year would be asking for a iracle. Expect this to drag on at the SEC for years, and in the end we'll have a watered down equity crowdfunding capability. I'm sticking with reward-based and donation-based crowdfunding campaigns for you. Yes, the potential to rais greater sums is in the equity market, but short of spending $10,000 - $20,000 on lawyers and accountants to put together a REG D or SCOR filing, or slogging to NYC or Silicon Valley to get in front of angel investors, crowdfunding in the US in it's current form is here to stay.

 

There will be consolidation, as niche CFP's (CrowdFunding Platforms) pull together operational efficiencies over the next five years.

 

See Crowdfunding Pro and Contra Summit: http://bit.ly/CrowdfundingProContraDenver

 

Marty Koenig

CrowdfundEnergy

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Austin, Houston, San Antonio get A+ in Thumbtack small business survey; Sacramento, Cincinnati get F - The Business Journals

Austin, Houston, San Antonio get A+ in Thumbtack small business survey; Sacramento, Cincinnati get F - The Business Journals | Innovative Marketing and Crowdfunding | Scoop.it
America's friendliest cities for small businesses are Austin, Texas, and Virginia...
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Target and Best Buy ending their Geek Squad experiment - Minneapolis / St. Paul Business Journal

Target and Best Buy ending their Geek Squad experiment - Minneapolis / St. Paul Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Target and Best Buy ending their Geek Squad experiment
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Titanic: Honor and Glory - Phase 2

Titanic: Honor and Glory - Phase 2 | Innovative Marketing and Crowdfunding | Scoop.it
A PC game utilizing CryENGINE 3 to bring a fully explorable, authentic Titanic to life and send the player on a thrilling journey into history.
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Breaking: Adria Richards fired by SendGrid for calling out developers on Twitter

Breaking: Adria Richards fired by SendGrid for calling out developers on Twitter | Innovative Marketing and Crowdfunding | Scoop.it
The developer in question was fired by his employer, PlayHaven, after Richards posted his picture and a few details about what he said. VentureBeat broke the story last night.
Marty Koenig's insight:

Do you agree with how SendGrid handled this? Comment on my scoop.it feed.

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Not enough people crying at your funeral? Rent a Mourner wants to help

Not enough people crying at your funeral? Rent a Mourner wants to help | Innovative Marketing and Crowdfunding | Scoop.it
Planning a funeral but not sure enough people are going to show up? Rent a Mourner, a service that hires people to cry at funerals, might be able to help.
Marty Koenig's insight:

I hope my family doesn't have to resort to this :-)

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Google unveils shopping and same-day delivery service

Google unveils shopping and same-day delivery service | Innovative Marketing and Crowdfunding | Scoop.it
Google Shopping Express could give Amazon Prime a run for its money
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Paul K Saunders's curator insight, March 30, 2013 10:37 AM

Interesting as these services are all returning us to connecting with local business and local delivery after we have all lost a sense of community

Suggested by Terrance H BoothSr
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6 Ways to Get Noticed

6 Ways to Get Noticed | Innovative Marketing and Crowdfunding | Scoop.it
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.
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BIG-CONCEPTS

BIG-CONCEPTS | Innovative Marketing and Crowdfunding | Scoop.it
Big-Concepts is a rewards crowdfunding platform for creative people and small business. Using social media to reach out to people who believe in you and your concepts.
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Crowdtilt Raises $12M from Sean Parker, Andreessen Horowitz, others

Crowdtilt Raises $12M from Sean Parker, Andreessen Horowitz, others | Innovative Marketing and Crowdfunding | Scoop.it
In the crowdfunding world, Kickstarter and Indiegogo have begun to creep into mainstream culture, thanks in large part to social media.
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The Amazing Jellybean

The Amazing Jellybean is a smart power switch that reboots your devices in the correct order to solve connection problems.
Marty Koenig's insight:

Now this is handy. One click, and done. 

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Avril Lavigne Chooses Invested.in to Power Her Philanthropic Crowdfunding Project, the Rockstar Room

Avril Lavigne Chooses Invested.in to Power Her Philanthropic Crowdfunding Project, the Rockstar Room | Innovative Marketing and Crowdfunding | Scoop.it
Not all crowdfunding is about financing the latest technological innovation or artistic endeavor. In fact, with equity crowdfunding tied up in governmental bureaucracy, some of the most interesting uses of crowdfunding has been for philanthropic causes. Yesterday, the Avril Lavigne Foundation partnered with Los Angeles crowdfunding backend as a service startup Invested.in to launch The Rockstar Room ahead of her September birthday.

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Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful

Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful | Innovative Marketing and Crowdfunding | Scoop.it

For only 5$, bizgrowthcoach will provide his presentation on Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful in a PDF PowerPoint deck. I get rave reviews when I give this seminar in front of live audiences.

Marty Koenig's insight:

Here's a testimonial story:

"It helped us focus and launch our campaign this week" [ 5 days into Kerwin's campaign, he's currently over 50% of his goal, and trending to 300%!...now that's results! Watch them blow away their goal here! http://kck.st/10zgcqe ]  Update: He went on to raise $41,000 - a great success!


"If you're not using KickTraq your're missing out! Download the tool and you'll be amazed at what you can see, especially on successful campaigns like the Fritz the Robot Puppet campaign above. They started just on March 31, 2013, and will exceed their goal, as long as they maintain their marketing efforts. Click  here to see the deets here: http://www.kicktraq.com/projects/1591853389/fritz-a-robotic-puppet/" - Marty Koenig

 

More Testimonials:


"We had most of the items Marty covered, but not some others"

 

"Insightful presentation"

 

"So good to have a local crowdfunding expert willing to share his experience!"

 

"The material was very comprehensive, thus more likely to be successful"

 

"Just what I was hoping to get out of it"

 

"Marty is a knowledgeable and personable guy, great to meet him and get his perspective"

 

I gave this talk at a Denver Meetup in late March 2013  at the Kickstarter-101 meetup. The complete audio version is nearly two hours packed with powerful tips, tricks and 40 minutes of insightful Q&A - very powerful stuff!

 

Build an irresistible crowdfunding campaign!

 

I moderated a panel on crowdfunding successes at the Crowdfunding Pro and Contra summit on May 3rd. See more here: http://bit.ly/CrowdfundingProContraDenver

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Marty Koenig's comment, April 5, 2013 1:00 AM
Thanks for all the rescoops! Crowdfunding is such a fun thing, and so helpful to many entrepreneurs. I like to help where I can.
Philip Cardwell's comment, April 5, 2013 11:03 AM
So do I Marty. I provide several sources for those who enjoy following crowdfunding (both traditional and equity): - An "Equity" Crowdfunding only website:
http://www.equitycrowdfundingdaily.com/
- A (general) Crowdfunding Daily Newspaper:
http://completecrowdfunding.com/
- An (Equity) Crowdfunding Daily Newspaper:
http://equitycrowdfundingreport.com/
- A soon to be announced, pilot program providing free advertising to those with Crowdfunding projects:
http://www.universal-media-consultants.com/advertising-crowdfunding/

You can find out more about me via Google plus or my LinkedIn Profile
www.linkedin.com/in/philipcardwell/
Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:14 AM

 a new skill

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How to triple your business with a little guidance and good software - Phoenix Business Journal

How to triple your business with a little guidance and good software - Phoenix Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
When Goldman Sachs invested in Arizona-based Infusionsoft last year, it actually...
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Crowdfunding Pro and Contra Conference

Crowdfunding PRO and CONTRA Conference (May 3d, Denver, CO) provides a unique opportunity for non-profits, entrepreneurial and creative community to learn ab...
Marty Koenig's insight:

I'll be there, as a speaker on a panel called “Crowdfunding Success Stories”


See the program guide here:

http://bit.ly/14CLWQZ

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Philip Cardwell's comment, April 4, 2013 12:00 PM
Sorry, here they are: http://www.equitycrowdfundingdaily.com/ http://equitycrowdfundingreport.com/ and http://completecrowdfunding.com/
Marty Koenig's comment, April 4, 2013 12:55 PM
Great! Thanks for the sites, Philip! The more the merrier here in this fledgling crowdfunding world.
Marty Koenig's comment, May 3, 2013 8:57 AM
I'll add one, too: http://crowdfundenergy.com
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Socks that Start Businesses

Socks that Start Businesses | Innovative Marketing and Crowdfunding | Scoop.it
We make socks that start businesses.

20% of proceeds from each pair of our bold, creative, luxury socks goes towards micro loans for entrepreneurs.
Marty Koenig's insight:

Shoes, Socks, what's next? I'm guessing jeans. 

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Paul K Saunders's curator insight, April 2, 2013 10:31 AM

Got to love the simple ideas 

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6 killer startups that are reshaping the mobile enterprise

6 killer startups that are reshaping the mobile enterprise | Innovative Marketing and Crowdfunding | Scoop.it
Whether the concern is making BYOD actually work, beefing up security, or taking business intelligence mobile, these six startups are reshaping the landscape of mobile enterprise.
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Why Weirdos Outperform Normals

Why Weirdos Outperform Normals | Innovative Marketing and Crowdfunding | Scoop.it
My kids think I’m weird.I talk in weird voices. I come up with weird games. I listen to Phish.I like when they call me weird.Weird is good, I tell them. Normal is blah.You don’t want to
Marty Koenig's insight:

Yep. Are you weird? I am, Just ask my wife and my clients. 

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Val&co's curator insight, March 28, 2013 6:03 AM

A lire dans le contexte français

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New Crowdfunding Platform Rewards Creative People with Social Funding

New Crowdfunding Platform Rewards Creative People with Social Funding | Innovative Marketing and Crowdfunding | Scoop.it
Big-Concepts is proud to announce the launch of their crowdfunding platform. Big-Concepts allows people to utilize social media in order to reach out to people who believe in them and their concepts.
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YouTube hits one billion monthly viewers

YouTube hits one billion monthly viewers | Innovative Marketing and Crowdfunding | Scoop.it
Half of the entire Internet population visits YouTube every month, more than 10 Super Bowl audiences
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Backed By Kickstarter And Full Of Tech Cameos, ‘The Startup Kids’ Movie Debuts On iTunes | TechCrunch

Backed By Kickstarter And Full Of Tech Cameos, ‘The Startup Kids’ Movie Debuts On iTunes  | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
From an economic perspective, the fall of 2008 brought dark days all over the world.
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Paul K Saunders's curator insight, March 26, 2013 10:41 AM
This reminds me that we need to focus on the next generation as they have the creative lead we need to connect with