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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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CrowdIt Joins Startup America To Bring Crowdfunding To Entrepreneurs And Small Businesses Across The Nation

CrowdIt Joins Startup America To Bring Crowdfunding To Entrepreneurs And Small Businesses Across The Nation | Innovative Marketing and Crowdfunding | Scoop.it
"CrowdIt is thrilled to partner with Startup America," said Jason Graf , CEO and co-founder of CrowdIt.
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Google’s Stake in Lending Club a Defining Moment for Crowdfinance

Google’s Stake in Lending Club a Defining Moment for Crowdfinance | Innovative Marketing and Crowdfunding | Scoop.it
InvestedIn CEO Alon Goren says Google's investment in the crowdfinance platform is a key milestone.
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A Car Lover's Man Cave Kicks Into High-Luxury Gear

A Car Lover's Man Cave Kicks Into High-Luxury Gear | Innovative Marketing and Crowdfunding | Scoop.it
Fast cars, fine wines and a high-tech bathroom elevate this backyard outpost to the realm of dream space
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Alessandro Scavone's curator insight, May 20, 2013 3:49 AM

la vita è una questione di priorità :)

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Free The Press, Buy The Tribune Company

Free The Press, Buy The Tribune Company | Innovative Marketing and Crowdfunding | Scoop.it
It's time for ordinary people to take back the media. Help us democratize the Tribune Company.
Marty Koenig's insight:

Crowdfunding at its finest.

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Paul K Saunders's curator insight, May 19, 2013 10:53 AM

Interesting stuff 

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Buried in 844-Page Immigration Bill: Immediate U.S. Entry for Millions

Buried in 844-Page Immigration Bill: Immediate U.S. Entry for Millions | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Now there's a business model. 

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Gregory Sparzo's comment, May 14, 2013 8:21 AM
Sort of torn here. Easier entry is OK, but so-called "amnesty" for those who cut the line bothers me on a fairness level.
Gregory Sparzo's curator insight, May 14, 2013 8:23 AM

I'm OK with lowering bureaucratic barriers to entry, but I'm troubled about any so-called "amnesty" that rewards those who cut the line.  ALSO, let's make Immigration of those with useful SKILLS a priority.

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Video: Crowdfunding Pro and Contra Conference

Marty Koenig's insight:

If someone wants to start a crowdfunding campaign and has zero money, it's going to be a tough ride. I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves."

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10 Things You Better Deliver Every Single Time, No Matter What

10 Things You Better Deliver Every Single Time, No Matter What | Innovative Marketing and Crowdfunding | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.
Marty Koenig's insight:

This is a great list! So you think you have to drop your price when competition heats up? Not so fast.


Every customer interaction, either in person, on the phone, on social media or online or for you recommerce site needs to address each and every one of these items. That's how you DIFFERENTIATE. 

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Kako Merk's curator insight, May 9, 2013 7:13 PM

See what's at the top !!!!

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16 Reasons To Have Daily Sex

16 Reasons To Have Daily Sex | Innovative Marketing and Crowdfunding | Scoop.it
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Contact Boostonsvotrestartup's comment, May 8, 2013 8:12 AM
Who can have good daily sex for a very long period without prostitution and adulterism? Who can, as for any sport, feels ok when you are not able to make it for several days ?
Terry James's comment, May 8, 2013 3:51 PM
I LOVE SEX&HAVE ENERGY FOR IT BUT I DON'T KEEP LADIES...
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Strategies: Tired of emails? Print is making a big comeback

Strategies: Tired of emails? Print is making a big comeback | Innovative Marketing and Crowdfunding | Scoop.it
Mark Twain once said, “The reports of my death are greatly exaggerated.” This...
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Spark Core: Wi-Fi for Everything (Arduino Compatible)

A tiny Wi-Fi development board. Arduino + Wi-Fi + ARM Cortex M3 + wireless programming + REST API = awesome.

Via Andrea Graziano
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Geofrey van Hecke's curator insight, May 4, 2013 3:31 AM

C'est un cocktail détonnant d'ingéniosité ce composent !

Selin Carrasco's curator insight, May 11, 2013 3:40 PM

los pequeñitos vienen avanzando - raspberry? 

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Donald Trumped by CrowdIt

Donald Trumped by CrowdIt | Innovative Marketing and Crowdfunding | Scoop.it
CrowdIt CEO Jason Graf, an applicant to the 2006 'The Apprentice' television show, beats Donald Trump to the crowdfunding market SOURCE:
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Nintendo Pokes Fun At Crowdfunding With Wario’s “Crowdfarter”

Nintendo Pokes Fun At Crowdfunding With Wario’s “Crowdfarter” | Innovative Marketing and Crowdfunding | Scoop.it
Crowdfunding was popularized by sites like Kickstarter and Indiegogo that present underfunded projects for people to throw money at if they want to see them completed.
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Kickstarter vs. IndieGoGo: Which is the Best Crowdfunding Site and Why?

Kickstarter vs. IndieGoGo: Which is the Best Crowdfunding Site and Why? | Innovative Marketing and Crowdfunding | Scoop.it
How to Pick the Best Crowdfunding Sites for Fundraising Campaigns By Robert Hoskins In the booming Crowdfunding indsutry, the most important question that every Crowdfunding campaign manager (Crowd...
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Samsung promises 5G wireless data connections by 2020 | Impact Lab

Samsung promises 5G wireless data connections by 2020 | Impact Lab | Innovative Marketing and Crowdfunding | Scoop.it
4G networks have yet to launched in some parts of the world, including China.  But Samsung is already promising to deliver high speed 5G wireless data
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CRAZY…Local Drug Store Offers Heroin To ANYONE! - PraxisNow

CRAZY…Local Drug Store Offers Heroin To ANYONE! - PraxisNow | Innovative Marketing and Crowdfunding | Scoop.it
U.S. statistics from 1907: Marijuana, heroin, and morphine were all available over-the-counter at the local corner drugstores.
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Zolar's comment, May 16, 2013 8:00 AM
no.. I can't believe it
Zolar's comment, May 16, 2013 8:00 AM
no.. I can't believe it
Paul K Saunders's curator insight, May 16, 2013 10:31 AM

Wow how far we have come and how far can we still go

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eFuneral raises $250,000 from JumpStart

eFuneral raises $250,000 from JumpStart | Innovative Marketing and Crowdfunding | Scoop.it
Online end-of-life planning site offers free tools and resources to grieving families
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Free and Paid Tools for Crowdfunding Campaigners

Free and Paid Tools for Crowdfunding Campaigners | Innovative Marketing and Crowdfunding | Scoop.it
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this.
Marty Koenig's insight:

People keep saying "I don't have any money, that's why I'm doing a crowdfunding campaign.". Let me tell you, that's a tough road. Many of these tools below cost some money. You'll want to plan for that. Get a job first, or have your friends and family five you $1,000 so you can have a small chance at a successful campaign. 


I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves."

http://youtu.be/3GJFJgpETyo At 0:29, I'm the guy 2nd from the left.

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Paul K Saunders's curator insight, May 11, 2013 11:01 AM

Take a look through these tools many will help you with your campaigns

Dave Phillipson's comment, May 11, 2013 12:02 PM
I love Marty's comments because he's so spot on!

We often hear about the 'Million Dollar Wins' but we don't hear that they spent $50k - 150k in a media campaign in order to do so.

There are many extolling the 'virtues' of Crowdfunding.   There are many more who claim they are experts on the matter.   We hear stories every day of stories of great things.    What we don't hear, is that there are just as many failures.   The famed Kickstarter project has 85,000 smartwatch orders to fill ... $10 Million down the tube, no product to ship.

This is a common occurrance in Crowdfunding.  In a 'revovering econony', we need less crowdfunding - sucking money out of circulation - and more resources such as www.GlobalCEOspace.com which for over 25 years, has been helping Entrepreneurs succeed.


--
Dave Phillipson, CP
CEO Space
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com
Dave@GlobalCEOspace.com


P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
Aimie Wallace 's curator insight, May 19, 2013 1:01 PM

Really good post and they nailed it with all the good resources & tools for crowdfunding or anything to build your media, thanks James for rescooping How is Vancouver?   

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30 years of Content Curation summarized in 1 tweet?


Via Guillaume Decugis
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Guillaume Decugis's comment, May 9, 2013 11:30 AM
@Larry: isn't that what our "create a newsletters" function does? To see it go to one of your topics and click on Manage.
Emmanuel 'Manny' Gigante's curator insight, May 9, 2013 3:39 PM

6this just says it alll

Gilbert Faure au nom de l'ASSIM's curator insight, May 25, 2013 3:08 AM

from current contents and reprint requests to now!

eugene garfield, what do you think of changes of scientific virtual networking?

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A must see Kickstarter campaign.

A must see Kickstarter campaign. | Innovative Marketing and Crowdfunding | Scoop.it
Landfill harmonic movie
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Paul K Saunders's curator insight, May 7, 2013 10:36 AM

This is a really cool and inspiring concept

Marty Koenig's comment, May 9, 2013 11:28 PM
It sure is, Paul. Spread the word!
Terje Sand's curator insight, May 14, 2013 8:12 AM

Erfarte en lignede historie i Sør Afrika - Soweto - sammen med Arts & Business for noen år siden - vektlagt hvordan de unge musikerne ga tilbake til sitt samfunn den mulighet de fikk gjennom musikken.

 

Terje

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Do celebrities like Zach Braff suck the air out of Kickstarter?

Do celebrities like Zach Braff suck the air out of Kickstarter? | Innovative Marketing and Crowdfunding | Scoop.it
Zach Braff may yet put Veronica Mars in the shade.
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Google bets big on peer-to-peer lending

Google bets big on peer-to-peer lending | Innovative Marketing and Crowdfunding | Scoop.it
Google has led a $125 million investment in peer-to-peer lending service Lending Club, a vote of confidence in upstarts looking to disrupt the way financing gets done in the U.S.
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