Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Four future trends from top VCs

Four future trends from top VCs | Innovative Marketing and Crowdfunding | Scoop.it
Top venture capitalists—Vinod Khosla, John Doerr, Michael Moritz, Reid Hoffman and David Sze—see a world where healthcare is upended by technology, electric cars are cheaper than internal combustion autos, and we're all freed from...
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Opening Doors to Teamwork and Collaboration

Opening Doors to Teamwork and Collaboration | Innovative Marketing and Crowdfunding | Scoop.it
by Judith H. Katz and Frederick A. Miller The subtitle of this book which published in May of this year is "4 Keys that change everything".  It is a big promise, and while there may be a bit of acc...
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Cool new favicons that attract notice

Cool new favicons that attract notice | Innovative Marketing and Crowdfunding | Scoop.it
Just a quick heads up to Favico.js, a fantastic JS library that lets you do all sorts of awesome stuff with your site's favicon.

You may have noticed a number of popular web services ...
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OMNIVORE SALT—A family recipe that makes food taste better

Omnivore salt makes great food even better. A family recipe that makes your food burst with flavor and your mouth water.
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Why is crowd-funding site Kickstarter so popular? - Video on TODAY.com

Why is crowd-funding site Kickstarter so popular? - Video on TODAY.com | Innovative Marketing and Crowdfunding | Scoop.it
Video on Today: The crowd-funding site is helping some independent creators, including well known filmmakers like Spike Lee, fund their passion projects.
Marty Koenig's insight:

Only 20% have ever heard of Crowdfunding. Maybe this will bump it up to 21%. 

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Marie-Brigitte Souci's curator insight, August 31, 2013 7:36 PM

Crowdfunding is the hottest thing in the entrepreneurial arena. #BrigitteSouci

Patrice McDonough's curator insight, September 2, 2013 9:11 AM

Casey Brothers, stay tuned  for their Kickstarter Campaign on a new Canadian Army meets self discovery short.

Richard Platt's curator insight, September 29, 2013 1:00 PM

Film crowd-funding for the novice

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Mindshare THEN Marketshare – A Chat with Libby Gill | Bob Burg

Mindshare THEN Marketshare – A Chat with Libby Gill | Bob Burg | Innovative Marketing and Crowdfunding | Scoop.it
When it comes to business there's lots of noise out there. And we know that, if we're going to get through to those we want as our customers and clients, we
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Colorado small businesses start and fail more, Innovation Network study finds - Denver Business Journal

Colorado small businesses start and fail more, Innovation Network study finds - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Colorado continues to be one of the most entrepreneurial states with an unusually...
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The Secret to Making People Accept Change

The Secret to Making People Accept Change | Innovative Marketing and Crowdfunding | Scoop.it
If you're trying to change something at your business and failing, the problem probably is your lousy skills as politician. Here's how to improve.
Marty Koenig's insight:

Great article. A must read for anyone in sales, marketing, corporate and entrepreneurship. 

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Contact Boostonsvotrestartup's curator insight, August 23, 2013 4:28 PM

smart reminder we hope we shall be able to remind and practice ....

Anake Goodall's curator insight, August 25, 2013 9:16 AM

changing minds; the challenge at the centre of genuine progress ...

Aemro's comment, August 25, 2013 11:11 AM
Great article.
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A Storytelling Guide for Those Who Stink at Storytelling

A Storytelling Guide for Those Who Stink at Storytelling | Innovative Marketing and Crowdfunding | Scoop.it
Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.
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Efrain Teran Kaisler's curator insight, August 22, 2013 9:38 PM

Mejorar es escuchar,...  una historia deberás escuchar, para mejorar tu vida o tu negocio. Las historias hoy en día son juntas la mejor manera de llegar a las personas y se unan a tu negocio, o quieran hacer lo mismo que hiciste en tu vida para que ellos logren lo mismo. Este link es una guia tremenda para aprender. SÍGUELO!!!!

PhillyOST's curator insight, August 24, 2013 11:07 PM

Tells stories and do not read slides.

Pavlos Nomikos's curator insight, October 8, 2013 4:57 AM

Check out the complete post where Crabb spins a short, simple story about a career transition from Goldman Sachs employee to professional illustrator.

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SEO for Startups: Interview with John Doherty, Distilled NY Head - Ebyline's Content Hub

SEO for Startups: Interview with John Doherty, Distilled NY Head - Ebyline's Content Hub | Innovative Marketing and Crowdfunding | Scoop.it
Today, Ebyline proudly presents an exclusive interview with John F. Doherty, head of Distilled New York, founder of HireGun, international speaker, blogger, and photographer.
Marty Koenig's insight:

This is great advice, and the same advice I give entrepreneurs every day. The information here is clearly relevant and important for Crowdfunding (like Kickstarter, Indiegogo, RocketHub, etc.). People think Oh, I'll just hire an SEO firm and be done with it.


WRONG.


The benefits and results don't last. I've seen companies paying $1,000 to $10,000 per month, and they don't know what they're getting. 


Amazing. 


Love his advice about Long-Tail keywords. You should also consider Reverse Keywords. Look it up :-)


I love having conversations with people all over the world about SEO. So many entrepreneurs believe all they have to do is buy a bunch of link-builder services and BOOM!, lots of customers. 


WRONG. 


It doesn't work that way. Buila your tribe of loyal, raving fans, and they will buy from you. They will engage in your conversation. If your messages are clearly just selling, then you must ugrade your messages


Excellent article for anyone who wants to learn more about online marketing. 


See more here: http://bit.ly/BZGROW

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What is Appreciative Inquiry? | aboutleaders.com

What is Appreciative Inquiry? | aboutleaders.com | Innovative Marketing and Crowdfunding | Scoop.it
What is Appreciative Inquiry anyway? Have you ever heard: People join organizations, but leave managers. What would your employees say about you?
Marty Koenig's insight:

One more reason why more and more people are migrating to entrepreneurial careers. Because they are built on trust, and they don't have to re-built trust after losing it from corporate think. Institutionalized deficit thinking. Instead of systems of potential to be realized. 


Entrepreurial companies inherently bring everyone into the conversation of what they envision. Talking about the possibilities. 


Corporatized companies don't do that (generally, with few exceptions such as 3M and Zappos), and therefore don't have institutionalized trust. 


Building communities inside corporations can happen, but a "asktheCEO" email address doesn't cut it. That doesnt' engage people in building an internal tribe of people that are passionate about building more raving fan customers. Loyalty wanes. 








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Piet Vandenbroucke's curator insight, December 18, 2013 3:54 PM

try it , experience it, be amazed at the energy and anybody who learns to ride a bike thinks it is quite difficult. 

John Michel's curator insight, December 20, 2013 10:51 AM

Appreciative Inquiry is a model that can help organizations come together in a spirit of trust AND happiness! It seeks to create a better reality by everyone working together and realizing their full potential. When employees are treated as contributors to a better future, it is easier to establish a culture of trust and happiness at work.

Garth Sanginiti's curator insight, December 21, 2013 7:09 PM

"Appreciative Inquiry is a model that can help organizations come together in a spirit of trust AND happiness! It seeks to create a better reality by everyone working together and realizing their full potential. When employees are treated as contributors to a better future, it is easier to establish a culture of trust and happiness at work."

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Andrew

Andrew | Innovative Marketing and Crowdfunding | Scoop.it

Andrew Federici is VP of Monetization for Scoop.it. 

Andrew has held a number of senior marketing and product roles at major media entities including AOL, IAC and MTV Networks, innovating new products and revenue streams.

Most recently, Andrew was in charge of engagement and website monetization for cloud collaboration company Hightail (formerly YouSendIt) and head of online and mobile marketing for Affinion, a global direct marketing company specializing in online subscription services. Andrew is passionate about social media and content curation's impact on the future of business.
When he's not thinking about how to get users to convert from free to
paid, Andrew can be found practicing Tae Kwon Do with his two sons or
watching Game of Thrones with his wife.

Andrew is the recipient of two Webby awards for his work at MTV Networks.

Via Arabella Santiago
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Eric Grimaldi's curator insight, August 18, 2013 5:25 AM

Hi, I am just discovering scoop-it and learning how to make the best use of it, find very interesting articles that I can choose by topic or subject. Enjoyable and useful App, thank you.

LoisCortez's curator insight, July 3, 2015 1:00 AM

nice one

professororiginates's comment, November 16, 2015 6:04 AM
Its nice
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The World's 20 Hottest Startup Scenes (Infographic)

The World's 20 Hottest Startup Scenes (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it
The U.S. is home to six of the top 10 startup ecosystems in the world, but some surprising cities are upping their game with notable strides in...
Marty Koenig's insight:

What, no Denver/Boulder?

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BlazeFund's comment, September 10, 2013 2:56 PM
We can corroborate Boston's story!
Therese Lemarchand's curator insight, September 13, 2013 3:50 AM

Paris en 11e place et l'art comme ferment de l'entreprenariat, on a de la matiere pour progresser !

BlazeFund's curator insight, September 16, 2013 11:27 AM

We like the looks of Boston and Chicago.  So much going on in these cities!

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How PayPal's App Update Could Reinvent The Company

How PayPal's App Update Could Reinvent The Company | Innovative Marketing and Crowdfunding | Scoop.it
For the first time in 13 years, I'm excited about using PayPal.
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Rajkumar Mundel's comment, September 6, 2013 10:40 AM
NICE
vision payments's curator insight, September 9, 2013 3:46 AM

VPS is providing you specialized merchant credit card processing service, from which you just have to get in contact with us. The credit card processing system helps merchants in processing of payments with simplicity.

John Bean's curator insight, September 11, 2013 7:11 PM

These guys just find ways to be relevant

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Nearly $500K and lots of time to go.

Pressy brings back simplicity to your phone. Perform your favorite and most common actions with a simple, intuitive physical button.
Marty Koenig's insight:

Nearly $500K and lots of time to go. 


Simplicity is the ultimate sophistication - DaVinci

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Angel investors put $20B a year into startups (infographic)

Angel investors put $20B a year into startups (infographic) | Innovative Marketing and Crowdfunding | Scoop.it
Angel investors put money into approximately 60K startups a year, and angel-funded startups are significantly more likely to survive.
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Jose Gonzalez's curator insight, September 2, 2013 8:19 PM

Amazing !

Contact Boostonsvotrestartup's curator insight, September 3, 2013 4:40 AM

just to have an idea of the competition : 60 000 startups are funded each year ! 

Marty Koenig's comment, September 6, 2013 10:46 AM
Mike, right on. Those angels who participate in the leadership and direction of a startup are paramount to their success. That's why TechStars http://www.techstars.com, YC http://ycombinator.com/ , and Founder Institute http://fi.co/ a host of others have good track records.
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Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] |

Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] | | Innovative Marketing and Crowdfunding | Scoop.it

Step by step guidelines for startups on how to acquire customers.

 

Full image at: http://ijustdid.org/2013/08/customer-acquisition-guide-for-startups/

 

Source: http://onboardly.com/customer-acquisition/the-step-by-step-guide-to-startup-customer-acquisition-infographic/#.UiIpSdJHKo0


Via Jonha Richman
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Stephen Van Delinder's curator insight, September 3, 2013 3:27 PM

Very well done infographic on the process of building relationships. 

Sieg Holle's curator insight, September 7, 2013 5:38 AM

We are going to py this to the test using e-cigarrettes which solves the cancer or anti tpbaccp health agenda 

Thibaut Odeyer's curator insight, November 20, 2014 7:56 AM

Etapes à suivre pour attirer sa clientèle potentielle 

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Learn To Play Music In Minutes & KickStart Your Brain!

Piano Wizard brings trusted music video game system to iOS, providing effective and affordable music education to millions
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Coupon Facet's comment, August 30, 2013 6:57 AM
really nice design
360Logica's comment, August 30, 2013 11:09 AM
good one!
Jack LoPiccolo's curator insight, September 9, 2013 11:44 AM

This particular application encompasses the very essense of interactive audio by directly relating the audio to the interactive-ness (if you will). Combining a piano and piano score to a game is a very effective way for children and adults to learn how to play and read music. The pros of this application are rather simple to explain, because the application itself is simple and therefore a good too for people to learn how to play the piano and read basic score notation. The cons of the application lie with the principal of reading music and the playing of a tangible piano, I feel like the phrase "I am a piano performer" will become as common of a phrase as "I am a producer" when neither the aspiring pianist or producer has not actually performed on any professional level.

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MIT: 10 Breakthrough Technologies 2013 you should know about

MIT: 10 Breakthrough Technologies 2013 you should know about | Innovative Marketing and Crowdfunding | Scoop.it

MIT's definition of a breakthrough is simple: an advance that gives people powerful new ways to use technology. It could be an intuitive design that provides a useful interface (e.g., “Smart Watches”) or experimental devices that could allow people who have suffered brain damage to once again form memories (“Memory Implants”). Some could be key to sustainable economic growth (“Additive Manufacturing” and “Supergrids”), while others could change how we communicate (“Temporary Social Media”) or think about the unborn (“Prenatal DNA Sequencing”). Some are brilliant feats of engineering (“Baxter”), whereas others stem from attempts to rethink longstanding problems in their fields (“Deep Learning” and “Ultra-Efficient Solar Power”). As a whole, this annual list not only tells you which technologies you need to know about, but also celebrates the creativity that produced them.

 


Via Dr. Stefan Gruenwald
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Jean HAGUET's curator insight, August 30, 2013 9:56 AM

Very eclectic and enlightening!

Sieg Holle's curator insight, August 30, 2013 11:28 AM

technology - the great equalizer 

wallemac's comment, August 30, 2013 5:08 PM
great to see two solar verticles included in the top 10 - PV Solar and Supergrids
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15 Seconds to a Better Presentation

15 Seconds to a Better Presentation | Innovative Marketing and Crowdfunding | Scoop.it
These four simple rules will help ensure that your audience sits up and pays attention.
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judicoms Associate's curator insight, August 27, 2013 7:33 AM

add your insight...an eye opener

 
Antonio Pastor Serrano's curator insight, August 31, 2013 4:18 PM

Importante una buena presentación ¿ con un público atento ? .

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How to Differentiate Great Leaders from Good Leaders

How to Differentiate Great Leaders from Good Leaders | Innovative Marketing and Crowdfunding | Scoop.it
Recently, I attended a memorial service for Dennis Dammerman, a retired GE executive and one of the very first people I interviewed with at GE 30 years ago. He was a mentor and friend to me and a
Marty Koenig's insight:

Makes you wonder how much of this they teach in college.

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Contact Boostonsvotrestartup's curator insight, August 21, 2013 5:08 PM

Yes, valuable ! 

Mike Doherty's curator insight, August 22, 2013 4:38 AM

Build a WE not a ME organization. You have to inspire people. An idea or initiative may start with that constituency of one, but eventually you need buy-in from a company of many

Winnfin's comment, August 28, 2013 3:12 AM
We believe, to become a great leader you must have 50% Knowledge, 25% Understanding, 20% Belief, 5% Charm. You cant learn everything from a book or a teacher, the best sauce of knowledge is experience, the same way the best way to manage is by sharing those experiences with others so you can all learn from the successes and failures together.
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12 Hacks To Quickly Grow Your Social Media Following - Ebyline's Content Hub

12 Hacks To Quickly Grow Your Social Media Following - Ebyline's Content Hub | Innovative Marketing and Crowdfunding | Scoop.it
For many early-stage brands, growing their social media following is marketing priority #1.
Marty Koenig's insight:

Exellent information - if you follow these, your social media efforts will pay off. Personally I like #8 and #9. 

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Ceres Wu's comment, August 21, 2013 6:08 AM
great steps of showing how to using social media. and i think the most important thing of fully understand and use social media is to keep making the message simple, easy to understand, clear meaning and knowing what exactly you are talking about.
Ly Bibi Shen's comment, August 22, 2013 12:29 AM
felix, i totally agree with you. " Because it has direct conversation with audience, and get the feedback directly. If said any wrong word, did any wrong thing, the image of business will go bad immediately and may get worse in short time. Therefore, if we follow these 12 hacks and keep that two points in our mind, we can use social media well and gain advantage from it. " i think this article provide very good information
Sumaiya Banu's curator insight, August 22, 2013 5:26 AM

Our infrastructure, policies and procedures, and security parameters at the application and network level are at par with the best in the industry and are compliant with international standards.

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Think Before You Stretch

Think Before You Stretch | Innovative Marketing and Crowdfunding | Scoop.it
Over time we’ve seen a growing number of creators adding “stretch goals” — unofficial targets beyond a project's funding goal, with promises of new rewards or other incentives if they are reached.

Via Ken Taggart
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Ken Taggart's curator insight, August 14, 2013 7:22 PM

I spent a lot of time documenting a large range of stretch goals for my 1st Kickstarter campaign, I had thought it would demonstrate that we have a strong & focused business plan - not just an early stage vapourware idea.     It didn't work and effectively I wasted a lot of time.    I would have been better off leaving my stretch goals off the initial project pitch & added them overtime if & when the Kickstarter campaign needed them.