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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Sony 4K TV | Ultra HD - 3,840 x 2,160 Pixel Display

Sony 4K TV | Ultra HD - 3,840 x 2,160 Pixel Display | Innovative Marketing and Crowdfunding | Scoop.it
Experience the latest X Reality Pro Picture Engine technology with amazing 3D 3,840 x 2,160 pixel flat panel display when watching your favorite media and entertainment.
Marty Koenig's insight:

Just $25,000 and it's yours.

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Subhash Acharya's curator insight, June 14, 2013 5:47 AM

thanks for posting

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Startups Are NOT Glamorous – They Run on Fear

Startups Are NOT Glamorous – They Run on Fear | Innovative Marketing and Crowdfunding | Scoop.it
Sex, Drugs and Rock& Roll, but not for all.Entrepreneurs are the new rock stars. Or so it appears. The newest role-model is David Karp, founder of Tumblr, a 26-year-old who just sold his company
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Interview: Richard Branson on entrepreneurs and education

Interview: Richard Branson on entrepreneurs and education | Innovative Marketing and Crowdfunding | Scoop.it
The Virgin Founder speaks with David Blunkett...
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Fiverr not just $5 anymore, now powering the 'gig economy' for up to $500

Fiverr not just $5 anymore, now powering the 'gig economy' for up to $500 | Innovative Marketing and Crowdfunding | Scoop.it
Fiverr "reinvented" itself today, keeping the five but adding two zeroes behind it as the everything-for-five-dollars marketplace goes upscale, seeking to power the emerging "gig economy."
Marty Koenig's insight:

See my gigs at http://fiverr.com/bizgrowthcoach I have earned over 500 positive reviews on fiverr.

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ksraju's curator insight, June 8, 2013 4:02 AM

A ZERO GOT SUCH A POWER - ZERO OR $

 

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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Innovative Marketing and Crowdfunding | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
Marty Koenig's insight:

In business and crowdfunding, story telling is the key to success. People don't care about WHAT you're doing, they care about WHY you're doing it, and then decide if they want to participate in your tribe, and have a relationship with you. 

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Constance Jones Collier's comment, June 6, 2013 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 6:28 PM
Thanks!
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DNA Evidence Can Be Fabricated, Scientists Show. Really?

DNA Evidence Can Be Fabricated, Scientists Show. Really? | Innovative Marketing and Crowdfunding | Scoop.it
With fabricated blood or saliva, “you can just engineer a crime scene,” said the lead author of a new study.
Marty Koenig's insight:

Not sure I believe this. 

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10 communication tactics for entrepreneurs

10 communication tactics for entrepreneurs | Innovative Marketing and Crowdfunding | Scoop.it
An entrepreneur celebrates her 13th anniversary in business, noting the 13 communication tactics and skills she needed for success.
Marty Koenig's insight:

I have found that most entrepreneurs I meet aren't so good at all these items. They are great at their craft, and maybe one or two other things in their business, but if they don't get great at the other things, or expect to hire someone who is, that's a recipe for failure. 


I would advice entrepreneurs to learn those things and force themselves to be good at all these 10 things. 

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Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:13 AM

entrepreneurs need a team.

Frédéric Verderau's curator insight, June 3, 2013 4:22 AM

:-)

Nkululeko Makhubu's curator insight, June 3, 2013 5:43 AM

Entrepreneurs are like sharks, once they stop moving they'll die

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Asteroid Miners to Launch World's 1st Crowdfunded Space Telescope

Asteroid Miners to Launch World's 1st Crowdfunded Space Telescope | Innovative Marketing and Crowdfunding | Scoop.it
The instrument would be used for citizen science projects and "space selfies."
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Natural Hair Care's comment, June 1, 2013 8:08 AM
kickstarter.com is really kicking ass
hoola baloon's curator insight, June 3, 2013 5:44 AM

The first space telescope project funded by the crowd!!! Crowdfunding is running into the space!!!

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Google blimps will carry wireless signal across Africa (Wired UK)

Google blimps will carry wireless signal across Africa (Wired UK) | Innovative Marketing and Crowdfunding | Scoop.it
Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps
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Arctic Ice: Going, Going…

Arctic Ice: Going, Going… | Innovative Marketing and Crowdfunding | Scoop.it
It’s no surprise to regular readers I am quite concerned about climate change.
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Contact Boostonsvotrestartup's comment, May 30, 2013 4:08 PM
you can be concerned but natural forces are too big for us: we have to adapt to what cannot be changed.
GlobalNewsRoom's curator insight, May 31, 2013 5:34 AM

http://mondial-business.net/IMG/rubon1.png?1337081994

David Duchemin's comment, May 31, 2013 8:59 AM
If ignorance could save the world then the world would be a better place. Ignoring the effect that humans have on their environment is not the answer. Although I think you are correct that we cannot change nature but we should be no means contribute to it either. We have an opportunity to at least slow down global warming if we choice to and not just throw our hands up in the air and think that we are just victims of the world’s cruelties.
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Why Your Team Matters More Than You

Why Your Team Matters More Than You | Innovative Marketing and Crowdfunding | Scoop.it
Contrary to popular belief, the success of a business isn’t ensured by an amazing CEO or even the work of a few all-star employees -- it’s all about the team. Even without your key players, your business should function without change.
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The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] | Appsblogger.com

The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] | Appsblogger.com | Innovative Marketing and Crowdfunding | Scoop.it
A few weeks ago, I wrote about Kickstarter failures that were difficult to find because Kickstarter intentionally prevents failed campaigns from being indexed by the search engines…and how I managed to find (what turned out to be)...
Marty Koenig's insight:

Crowdfunders must pay attention to these metrics. 

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Contact Boostonsvotrestartup's curator insight, June 12, 2013 2:55 AM

Crowdfunding is a very interesting innovation but we have still to be cautious.

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Stop Work Overload By Setting These Boundaries

Stop Work Overload By Setting These Boundaries | Innovative Marketing and Crowdfunding | Scoop.it
Reclaim your life with effective time investment.
Marty Koenig's insight:

Elizabeth advises that you can adjust the scope of your scope of work or make cuts to eliminate things you shouldn't be doing, like:

  • Reducing the number of meetings
  • Optimizing your one-on-one time, asking your people to queue up non-essential items
  • Getting past perfection, since your own basic work is probably 100% better than most people's perfect work (I personally have dealt with this, and now make a conscious decision to do most work ‘roughly right and fast’ versus ‘perfect and taking too much time’)

 

 

That's great advice, however, Elizabeth doesn’t cover much on working smarter. There are dozens of articles on the subject, but here’s my take in short order:

  • Don’t wait for emails, pick up the phone or visit in person so you can move faster towards decisions and valuable results. Texting and email doesn’t get across the emotional sub-conversations only available with body language or at least voice inflections.
  • Instead of complaining about a process or procedure that takes too long, re-invent it. Take the initiative to always be thinking about continuous improvement and efficiency. Then collaborate.
  • Don’t edit while you’re typing. When you see a typing error, and backspace to fix it on the fly, your’re distracting yourself from the thoughts and energy to get the message conveyed the way you want it (see bullet 3 above). Open up your creative river and let your thoughts flow from the center of your existence to the keyboard then on to the screen and out to the world.  

 

 

The article says to ask for direction. That's great advice, since everyone needs an outsider, not a friend or family, to guide decisions and priorities in their work. 

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Colorado entrepreneurs say they are doing 'awesome' & have the data to prove it

Colorado entrepreneurs say they are doing 'awesome' & have the data to prove it | Innovative Marketing and Crowdfunding | Scoop.it
In 2012 alone, "Silicon Mountain" entrepreneur launched 122 digital technology startups, and 69 received funding.
Marty Koenig's insight:

"But before you buy a one-way ticket for Denver, it’s important to be aware of the limitations."

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#Startup checklist and project plan for $5? Only on #Fiverr

#Startup checklist and project plan for $5? Only on #Fiverr | Innovative Marketing and Crowdfunding | Scoop.it
For only 5$, bizgrowthcoach will provide a startup checklist and project plan. Don't let anything fall through the cracks when starting your business.
Marty Koenig's insight:

See the new fiverr! This gig of mine already has 800,000 impressions this month. Fiverr markets my stuff, but I work hard at it, too. 500+ reviews, including a few negatives (Hey, you can't please everyone). 4,000 clicks this month (7 days), and an insanely high conversion rate.


  • I even have a gig where I teach people how to improve their fiverr gig and become a Top Rated Seller and Super Seller like me. 
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Te L - Us Business Solutions's curator insight, July 28, 2013 8:47 AM

Check out the site.  It may have something your interested in for a quick job of all sorts.

Saverio M Rinaldi's curator insight, July 28, 2013 10:29 AM

Can't hurt to get another perspective on startup project 

Te L - Us Business Solutions's comment, July 28, 2013 2:28 PM
I went out to the site and signed up. I saw some interesting items. Thanks Marty.
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Idea Analysis: Building a Great Crowdfunding Campaign

Idea Analysis: Building a Great Crowdfunding Campaign | Innovative Marketing and Crowdfunding | Scoop.it
Steps to Take Before Launching Your Crowdfunding Campaign
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Motes - Sense Your World

Motes - Sense Your World | Innovative Marketing and Crowdfunding | Scoop.it
Monitor your home comfort, the weather, lawn and plant growing conditions, your pool temperature, home security and more from your iOS or Android device.
Marty Koenig's insight:

Tons of great uses for this.

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12 insights on the emotional marketing revolution from Seth Godin - Project Eve

12 insights on the emotional marketing revolution from Seth Godin - Project Eve | Innovative Marketing and Crowdfunding | Scoop.it
Want to learn from one of the best social media marketers and business leaders? Seth Godin was the guest on a webinar organized by Vocus, a provider of
Marty Koenig's insight:

Seth's 12 tips are key to a successful crowdfunding campaign, among other things. 

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Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:15 AM

what a lot to learn this week.

Paul K Saunders's curator insight, June 3, 2013 10:35 AM

Without a doubt this is the greatest marketing brain!

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Medical 'Tricorder' Scanadu Scout launches on Indiegogo (Wired UK)

Medical 'Tricorder' Scanadu Scout launches on Indiegogo (Wired UK) | Innovative Marketing and Crowdfunding | Scoop.it
A company called Scanadu has launched an Indiegogo campaign inviting people to preorder a 'Tricorder' device called the Scanadu Scout
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ShadowAir Ltd.'s comment, May 31, 2013 5:36 PM
Dear Sir,



ShadowAir Ltd. focused on providing state-of-the-art leasing, sales, consulting and operational services regarding airborne Image Defined Measurement and Signature Intelligence (IDMASINT) & Intelligence/ Surveillance/Reconnaissance (ISR) platforms.

We manufacture and deliver turnkey Asset Systems including aircraft, storage, transportation and communication systems to each Customer and Client. Our particular area of expertise is utilization of manned and dual mode Unmanned Aircraft Systems (UAS) in engine-off glider mode for highly covert surveillance and interdiction missions.

Very discreet missions can be made (in engine-off "glider mode") as our 5-second engine re-start capability and electric backup propulsion system provide ample safety margins for silent glider ops. We maximize and capitalize upon the element of surprise to provide a better, safer and more cost-effective solution to address airborne IDMASINT, ISR, and weaponized interdiction needs.

One very unique feature of our aircraft is that they can be quickly disassembled, shipped or airlifted via standard container, and rapidly redeployed at destination.

Our group includes other highly experienced personnel with similar military and law enforcement backgrounds. We have direct access to a pool of former/retired SOG, military and law enforcement professionals who are available for deployment worldwide.

The group provides leasing, sales, consulting and operational services for state-of-the-art Image Defined Measurement And Signature Intelligence (IDMASINT) and Intelligence / Surveillance / Reconnaissance (ISR) assets.


Our 2 Manned and "Dual-Mode" Aircraft Systems Include:

1- S10-VT Observer:

The Observer comes equipped with a dual-sensor, belly-mounted, stabilized camera system that is easily removed for mounting on other fleet aircraft. Observer can be equipped with microwave, Wi-Fi, or SatCom links. Observer is ideal for those budget-conscious airborne law enforcement agencies and news media networks seeking to cut expenses or replace an aging aircraft fleet.

2- S6-RT Talon:

The Talon is a "Dual-Mode" aircraft system capable of manned or Optionally-Pilot Vehicle (OPV) & Unmanned Aircraft System (UAS) flight.Talon comes equipped with hard points that can carry two 60Kg loads. Talon is equipped with state-of-the-art sensor packages designed to meet all mission requirements. It is the platform of choice for clients who require persistent situational awareness for maritime and border patrolling or military missions.


The HAVOC System:

HAVOC is a turnkey system comprised of three S6-RT Talon UAVs and one Ground Control Station (GCS). HAVOC is designed to meet the need for persistent situational awareness along a border, above an ocean or overhead a battlefield. HAVOC can be upgraded for conducting conventional or asymmetrical threat interdiction missions.

The GCS can be upgraded to withstand repeated assaults from RPGs, LAAWS rockets, C4 Plastic Explosives, 50 pounds of military-grade TNT and .50 caliber armor-piercing rounds.


The WAASS Technology (Wide Area Aerial Surveillance Systems):

We offer special WAASS (Wide Area Aerial Surveillance System) cameras for each base airframe: the S10-VT and S6-RT.

WAASS coverage area: Single Band EO Day-time Operations = 25 square miles for tracking people and 36 square miles for tracking vehicles. Dual-Band EO/MWIR Night-time Operations = 4 square miles coverage.

WAASS pixel resolution: Day-time = 192 megapixel, 1 image per second, orthorectifed and time-stamped recording for real-time and forensic analysis. Dual-Band Day & Night Operations = 16-64 megapixel MWIR and 88 megapixel EO Visible (Monochrome) resolution.

Level 1 overnight analysis provides complete subject tracking info. Level II analysis (1-3 days) determines subject's contacts and provides tracking information regarding all parties concerned. Level III Network Analysis (1 Week) provides complete tracking information regarding the subject and all associates recorded during the entire time period of the aerial surveillance coverage.

We design for your success!

Our Special Services Division (SSD) provides covert air/ground surveillance teams for deployment worldwide. SSD also acts as liaison for executive protection and transportation services furnished by our select group of service providers.

ShadowAir can provide complete Security & Surveillance to Nuclear Power Plants, Refineries, Atomic Reactors Sites, Gas Pipelines and many other Sensitive Areas for Civilian & Borders Intelligence as well as Environmental Monitoring, Patrolling, Research, Development & Geographical Mapping are most prominent expertise of us.


Our motto perhaps says it best of all: "To Protect & Serve From Above". We will deliver, what we commit !



Thanks,

Warm Regards,


Umer Manzoor
V.P. Business Development


ShadowAir LTD.
Airborne ISR Solutions
300 Center Street, Suite G-214
Superior, CO 80027

Tel No. +1-888-731-3092 (Toll-Free)
+1-303-731-3092 (Direct)
Fax No. +1-888-731-3092
E-mail: manzoor@shadowair.com
Website: www.shadowair.com
DUNS:146670778 CAGE Code: 3UXD5
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Samsung's Galaxy S IV will mark the beginning of the end of Samsung's smartphone dominance

Samsung's Galaxy S IV will mark the beginning of the end of Samsung's smartphone dominance | Innovative Marketing and Crowdfunding | Scoop.it
The more Samsung "adds value" to Android by customizing a version of it for the Galaxy line of phones, the more it will suck.
Marty Koenig's insight:

John's comments are so right on. 

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Doctors 3D-Print An Emergency Airway Tube To Save A Child’s Life | TechCrunch

Doctors 3D-Print An Emergency Airway Tube To Save A Child’s Life | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
Score one for technology: Doctors 3D-printed an emergency airway tube that saved a 20-month old baby boy's life. After imaging the boy's faulty windpipe, doctors at the C.S.
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Bernd Meyer's comment, June 2, 2013 7:32 PM
Amazing stuff. Would you want our students to think critically, adapt technology to solve problems like this one??
Bernd Meyer's curator insight, June 2, 2013 7:33 PM

Would you want our students to think critically, adapt technology to solve problems like this one??

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Crowd-based Corporate Strategy - or Not

Crowd-based Corporate Strategy - or Not | Innovative Marketing and Crowdfunding | Scoop.it
Abercrombie & Fitch’s two-hour meeting this week with critics of its no-large-sizes strategy, and of CEO Mike Jeffries’ 2006 remarks that it only courts “attractive, cool” kids, prompted a mea culpa from the chain, and a...
Marty Koenig's insight:

What do you think about A&F?

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