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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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How to disrupt the 'un-disruptable'

How to disrupt the 'un-disruptable' | Innovative Marketing and Crowdfunding | Scoop.it
Even the most ambitious entrepreneurs can look at an established industry and think, “Nothing’s ever going to change.” The key to being an agent of change is to look at ways to disrupt the industry, says CEO and co-founder of 2U...
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Announcing our newest offering — Read.it!

Announcing our newest offering — Read.it! | Innovative Marketing and Crowdfunding | Scoop.it
For the past few months, the team here at Scoop.it has been focusing on “taking curation beyond the platform,” our own little bit of rebellion against computer-only or anti-mobile curation tools and platforms.
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Kickstarter Winner: Fritz: A Robotic Puppet

Fritz is a robotic puppet head that you can control with an easy to use app. He has moving eyes, jaw, eyelids, eyebrows, and neck.
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Cities Of The Future, Built By Drones, Bacteria, And 3-D Printers

Cities Of The Future, Built By Drones, Bacteria, And 3-D Printers | Innovative Marketing and Crowdfunding | Scoop.it
Editor’s NoteThis is part of our Futurist Forum series, where we’ve been exploring what the future will look like.
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Stop Organizing Emails. Start Living.

Stop Organizing Emails. Start Living. | Innovative Marketing and Crowdfunding | Scoop.it
Time spent in pursuit of a pristine inbox is probably wasted. Don't you have anything better to do?
Marty Koenig's insight:

I whole heartedly agree. Why waster your time creating folders, naming them, and sorting them, and adding emails to them? All you have to do is search for them. Assuming your email client does a good job at that. 


Outlook does OK at that finally, if it works. There are reasons why search in Outlook stops working. I gave up and 2 years ago went 100% gmail hosted for all my emails. I can search for emails from my original gmail account and pull up emails from 2004 - it's kind of fun to go back and see what was going on nearly 10 years ago. Try and make Outlook or Thunderbird save 10 gigs of emails and stay clean and searchable. Not gonna happen. Try to get Outlook to search through 108,000 emails like I have on my original gmail account. Ain't gonna happen. 


There is one exception to not having folders: RULES. If you get a two hundred emails a day from LinkedIn people, blog post updates, internet marketing sales pages/offers, it's hard to see the important stuff. So I created rules to pop those directly into a folder. I peruse those maybe once a week. Maybe once a month. The point is, it's my choice when I want to go read those. Twitter followers is one that I pop into it's own folder - I get a lot of those and they are just distracting. 


Instead of incessantly organizing your emails, spend that time setting up rules just once, over a week or two to dial it all in. Then you're done. All yo have to do is pick the emails you want to filter (gmail is great about that, much easier than Outlook) and it will filter similar emails. Check your rules folders every day for a week, to make sure they are working right, then you have an automatically organized inbox. 


Personally I don't have rules for people. I see a lot of people setup email folders for everyone they know and don't know. I don't understand that at all. If I want to find emails from someone, I just search on their name. Why do I care if they are in a folder? Why would anyone? 


Just convert to gmail and you will have the best, searchable, usable email on the planet, in my humble opinion. 


Marty Koenig

CrowdfundEnergy

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deepak's comment, April 25, 2013 2:56 AM
http://www.pradeshtoday.com/
Larry's comment, April 25, 2013 7:39 AM
the email problem is that no tool is able to learn exactly how i want to manage inbound mails from so many people and organisations... a killer app is still missing and even Gmail does not do it because they earn money when you look at the Gmail screen...
Graham Roberts-Phelps (LION)'s curator insight, April 25, 2013 10:27 PM

Focus and perserve your mental energy

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Scotts Miracle-Gro invests $4M in AeroGrow - Denver Business Journal

Scotts Miracle-Gro invests $4M in AeroGrow - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
A subsidiary of The Scotts Miracle-Gro Co. will invest $4 million in Boulder’s...
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Kik Raises $19.5M Series B, Bets On Its Cards Platform Play To Take On WhatsApp

Kik Raises $19.5M Series B, Bets On Its Cards Platform Play To Take On WhatsApp | Innovative Marketing and Crowdfunding | Scoop.it
Kik has raised a $19.5M Series B funding round, the company revealed today, led by Foundation Capital and including RRE Ventures, Spark Capital and Union Square Ventures.
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How to Increase Engagement with Your Audience

How to Increase Engagement with Your Audience | Innovative Marketing and Crowdfunding | Scoop.it
  At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status updat
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Sunil Malhotra's comment, April 22, 2013 10:22 PM
Social Media is more about social than technology. I will say this again and again and again.
Sunil Malhotra's curator insight, April 22, 2013 10:23 PM

Technology creates the platform and people create the connections. QED

OneSpring's comment, April 23, 2013 1:34 PM
Excellent answer Sunil! It follows the old adage about "Teaching a man to fish..."
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Breaking New Blackstone CEO donates $100M to build an international education program

Hosted Email
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Kauffman Foundation finds fewer men starting businesses now that economy has improved - The Business Journals

Kauffman Foundation finds fewer men starting businesses now that economy has improved - The Business Journals | Innovative Marketing and Crowdfunding | Scoop.it
Hey guys -- did you lose your entrepreneurial mojo, or did you just find a job?
Marty Koenig's insight:

Hmmmph. Chickens.

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Indiegogo: EuroWrap makes cars look awesome and unique

Indiegogo: EuroWrap makes cars look awesome and unique | Innovative Marketing and Crowdfunding | Scoop.it
EuroWraps has just signed a major distribution deal and we need equipment, video production and printing - and fast!
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Digital Tape Measure Makes Measuring Easy. Sturdy, too.

Digital Tape Measure Makes Measuring Easy. Sturdy, too. | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

This would be a great candidate for a crowdfunding campaign. Not Kickstarter, but perhaps Indiegogo or rocketHub. 

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Marketing learns to speak the C-suite’s language

Marketing learns to speak the C-suite’s language | Innovative Marketing and Crowdfunding | Scoop.it
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Home Depot’s failure in China: Ignoring women - Atlanta Business Chronicle

Home Depot’s failure in China: Ignoring women  - Atlanta Business Chronicle | Innovative Marketing and Crowdfunding | Scoop.it
The Home Depot Inc. entered China in 2006 by acquiring 12 stores from Home Way, ...
Marty Koenig's insight:

In China and the US, women make the final decision in buying most product. Seems like a big DUH! that the corporate bureaucrat should not have missed. Where's their marketing execs head. In the sand. 

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Crowdfunding Weekly Update [VIDEO]

Crowdfunding Weekly Update [VIDEO] | Innovative Marketing and Crowdfunding | Scoop.it
http://youtu.be/zA67nWlhd3Y The Crowded Room #20 - Crowdsourcing the Boston Marathon Investigation
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Fundawear, the Touching Underwear that Brings Distant Lovers Closer [VIDEO]

Fundawear, the Touching Underwear that Brings Distant Lovers Closer [VIDEO] | Innovative Marketing and Crowdfunding | Scoop.it
Put on a pair of these magic underpants called Fundawear, and you'll be able to feel your lover's touch from anywhere on the planet.
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Battery Breakthrough Offers 30 Times More Power, Charges 1,000 Times Faster

Battery Breakthrough Offers 30 Times More Power, Charges 1,000 Times Faster | Innovative Marketing and Crowdfunding | Scoop.it
Scientists claim they've made a battery breakthrough that gives the energy storage devices 30 times more power that recharges 1,000 times faster.
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What great coaches do -- and leaders should, too

What great coaches do -- and leaders should, too | Innovative Marketing and Crowdfunding | Scoop.it
Doing some post-game analysis of everything that goes right -- and wrong -- can help your team win
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What Not To Do In Your Startup Promo Video | TechCrunch

What Not To Do In Your Startup Promo Video | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
Every now and then I see something so ridiculously stupid, it's just begging to be called out.
Marty Koenig's insight:

This advice is spot on. Startups: PAY ATTENTION to this. I have seen them all too, and my advice is exactly what's written here. 

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Paul K Saunders's curator insight, April 23, 2013 7:18 AM

Some key threads here we all need to take on board

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JCPenney dumping clerks, checkout counters - Phoenix Business Journal

JCPenney dumping clerks, checkout counters - Phoenix Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Retailer JCPenney is getting rid of its checkout counters and clerks in an effort...
Marty Koenig's insight:

Why not just improve your brand promis and bring in more of your the highest value, loyal, raving fans? Oh, that's right, you already alienated them by taking the Walmart approach of low cost leader. How's that working out for ya, JC Penney?

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Don't let Godaddy steal your domain ideas right from under your nose like they did me. Cheap Domain Names Registration http://bit.ly/NameCheapMK

Don't let Godaddy steal your domain ideas right from under your nose like they did me.  Cheap Domain Names Registration http://bit.ly/NameCheapMK | Innovative Marketing and Crowdfunding | Scoop.it
The Best Domain Name Registrar when it comes to Customer Service. Learn why over 800,000 customers trust us with a total of over 3,000,000 domains.
Marty Koenig's insight:

This is where I get all my domains. Never again will I plug in a domain name on Godaddy scam, just to have them stolen from me from someone on the inside who watches everything you search. Happened to me twice in the last 6 months. 


I searched on godaddy for a couple great domains I thought of for my clients. I emailed them to approve. Several hours later I go back to goaddy to order the domains, and what do you know - godaddy already snarfed them up. Or at leas someone who had access to see the searched. Obviously internal to godaddy. Once, I can maybe write off that someone thought of the exact same thing I did during the same hour on the same day. Maybe once. But certainly not twiced. 


Anyway, http://bit.ly/NameCheapMK is where I get my domain names for me and for my clients. Always. 


Marty Koenig

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Virtual Reality Therapy ease the stress of returning war vets

Virtual Reality Therapy ease the stress of returning war vets | Innovative Marketing and Crowdfunding | Scoop.it
When moms and dads return from war suffering with PTSD, the entire family suffers. Sound In 3D helps trauma victims recover from the anxities caused by PTSD.
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Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes

Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes | Innovative Marketing and Crowdfunding | Scoop.it
Who are the top 50 social media influencers for 2013?
Marty Koenig's insight:

I think it's cool that Lori Ruff beat out Gary Vaynerchuck, Chris Voss, and Mike O'Neil.

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What is a Natural Storyteller?

What is a Natural Storyteller? | Innovative Marketing and Crowdfunding | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz
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Karen Dietz's comment, April 16, 2013 9:37 AM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 12:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 6:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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Teen developer funds startup by auctioning 10% of her future income (interview)

Teen developer funds startup by auctioning 10% of her future income (interview) | Innovative Marketing and Crowdfunding | Scoop.it
Who wants to go to college if you can start earning money right away?
Marty Koenig's insight:

Sharp perspective on entrepreneurship from a 19 year old. If all entrepreneurs had this fresh yet oddly wise view, more startups would have some success.


When the initial focus is on creating the absolutely best user experience possible, and not letting monitization get in the way or simplicity and ease of use, you have a winner.


The problem is, most angel investors (at least the seasoned ones) will not be able to look past NOT having a business model/financial projections. The enlightened few will get it. LIke the enlightened few entrepreneurs will get matched up with them.


I expect this approach to take years to take hold. I suppose twitter and facebook started this way.  

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Paul K Saunders's curator insight, April 14, 2013 7:35 AM

This could be a trend for the future something I would have consider when I was 19 for sure.