Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.

Marty Koenig's insight:

New book just released.


You don't need a Kindle, just a Kindle Reader app for your IOS, Andriod, PC or MAC see the link inside the book.


Buy now: http://bit.ly/Market-Yourself-on-LinkedIn-Kindle 


Reviews:

"This is just absolutely great. Very informative."

" I highly recommend this."

"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"



Excerpts:


"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.

Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads. 

 

I cover one area of LinkedIn and teach you how to become an expert at it.

 

 

Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.


"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities"  - Dennis Waller TOP 500 REVIEWER


"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David



5.0 out of 5 stars "Practically a LinkedIn lead-acquisition workshop. Short and to the point."



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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 2014 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 2014 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Innovative Marketing and Crowdfunding | Scoop.it

Via Daniel Watson
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Brad Couper's curator insight, November 9, 2013 3:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Ahmed Alkandari's curator insight, November 24, 2014 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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Top tech officer at health insurance agency resigns - NBC News.com

Top tech officer at health insurance agency resigns - NBC News.com | Innovative Marketing and Crowdfunding | Scoop.it
The Chief Information Officer for the agency running the troubled health insurance website has resigned, officials confirmed on Wednesday...
Marty Koenig's insight:

Yep.

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The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog

The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog | Innovative Marketing and Crowdfunding | Scoop.it
Meet bizgrowthcoach (aka Marty). He’s a business consultant who offers his Gigs to startups, solopreneurs and small businesses on Fiverr.
Marty Koenig's insight:

Nice article! Thanks, Fiverr!

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Juan Pablo Mattenet's curator insight, November 3, 2013 10:13 AM

A starting guide for setting your Fiverr business.

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Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs

Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs | Innovative Marketing and Crowdfunding | Scoop.it
It's not often that I feel the need to highlight a TV advert. They are, after all, just another piece of marketing designed to sell a specific product to the masses. Occasionally though, ...
Marty Koenig's insight:

4k prices will come down next year. I can't wait to see one, as I'm quite a resolution geek. 

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The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog

The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog | Innovative Marketing and Crowdfunding | Scoop.it
Meet bizgrowthcoach (aka Marty). He’s a business consultant who offers his Gigs to startups, solopreneurs and small businesses on Fiverr.
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How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru | Innovative Marketing and Crowdfunding | Scoop.it
Gurus, rock stars, experts galore -- LinkedIn is full of them. But if you're going to present yourself as some kind of an expert or thought leader, you'd better be able to back it up with powerful ...
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Jan Moran's curator insight, October 26, 2013 1:29 PM

Excellent insights for content creators.

Angela Heath's curator insight, October 27, 2013 9:32 AM

Content is to marketing and branding in every field what location is to real estate. Content, content, content!

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The Secret to Getting People to Adore You

The Secret to Getting People to Adore You | Innovative Marketing and Crowdfunding | Scoop.it
I recently picked up a friend at the airport, and he enthusiastically told me, "I just met the nicest woman on the planet on my plane!""Awesome", I responded. "What was her name?""You know, I'm not
Marty Koenig's insight:

Yep. It's amazing how well this works. 

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gitbew's comment, October 24, 2013 1:42 AM
<br>Its impressive :)
Lorinda Forrest's curator insight, October 24, 2013 8:32 AM

We all could learn from this!

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Peer-To-Peer Lending Platform Funding Circle Raises $37M, Targets U.S. SMBs In Merger With Lending Network

Peer-To-Peer Lending Platform Funding Circle Raises $37M, Targets U.S. SMBs In Merger With Lending Network | Innovative Marketing and Crowdfunding | Scoop.it
Small businesses have been called the lifeblood of our economy, and today a financial services startup has picked up a significant round of funding to help..
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Stu Lustman's curator insight, October 24, 2013 7:37 AM

UK and US based peer to business lenders merge their operations. This should be a win/win for all

Iron Dane Richards's curator insight, November 2, 2013 8:30 AM

Crowd Funding is a great source of funding for the true entrepreneur!

Great article for insight to future funding!

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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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John Thomas's curator insight, February 9, 2014 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 2014 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2014 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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"Ambient Backscatter" Brings Us Closer To An Internet Of Things

"Ambient Backscatter" Brings Us Closer To An Internet Of Things | Innovative Marketing and Crowdfunding | Scoop.it
There are exciting implications of the latest ultra-low-power communication breakthrough beyond your couch talking to your keys.
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There Are Three Americas Hiding Inside Our Country--Which Do You Live In?

There Are Three Americas Hiding Inside Our Country--Which Do You Live In? | Innovative Marketing and Crowdfunding | Scoop.it
America is divided by politics economics and geography. But it turns out that we also tend to cluster around people who act the same as us.
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
Marty Koenig's insight:

Excellent, and right on Ally and Guilluame!

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María Dolores Díaz Noguera's curator insight, November 8, 2013 6:03 AM

Amazing

Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Bornstein Law & Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Dish pulls plug on Blockbuster chain - Denver Business Journal

Dish pulls plug on Blockbuster chain - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Dish Network Corp. will close all company-owned Blockbuster video rental stores ...
Marty Koenig's insight:

Innovation at it's finest. 

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Timothy Jacquet's curator insight, November 7, 2013 8:41 PM

Blockbuster should have bought out Netflix or at least merge with them. 

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LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads

LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads | Innovative Marketing and Crowdfunding | Scoop.it
LinkedIn Leads to Get You More Business
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Amanda Groover's curator insight, November 3, 2013 3:30 PM

One of the most effective new ways to generate leads or make that extra impressive effort is through Linked In.  This is a great new reference to help you discover how to use LinkedIn for you!

Marty Koenig's comment, November 11, 2013 10:16 PM
Thanks everyone for the comments and rescoops! Take a look at the more recent version at the top http://www.scoop.it/t/crowdfundingrocks
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“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful” | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

"It's like an MBA in Crowdfunding" -Jack D, Denver, Colorado


Packed with top notch information. Get my training course if you want to have more success with an Indiegogo, Kickstarter, RocketHub or any other reward-based crowdfunding raise. 


Introducing: 

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”


Get your password here:


http://cxotogo.com/media1/

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End of an era: Panasonic calls it quits on plasma TVs

End of an era: Panasonic calls it quits on plasma TVs | Innovative Marketing and Crowdfunding | Scoop.it
Go buy a plasma now. Panasonic has confirmed that it will no longer make plasma televisions, with sales to cease by March of 2014.
Marty Koenig's insight:

I love my Panasonic Plasmas - 2 of them actually. Clearly superior to the other LCDs we've got. I guess we have a few TVs. No motion blur, and ink blacks. 

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Neil Ball's curator insight, October 31, 2013 9:33 PM

Plasma TVs are about to become a thing of the past - The end of an era 

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Iowa police are using GPS bullets to track runaway cars

Iowa police are using GPS bullets to track runaway cars | Innovative Marketing and Crowdfunding | Scoop.it
Police in Iowa are now using a system called StarChase to blast GPS tracker onto the trunks of cars, thereby avoiding high-speed chases.
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Andy Senko CDP's curator insight, October 30, 2013 12:26 PM

Welcome to Gotham...

Richard Platt's curator insight, October 30, 2013 5:30 PM
Now there is a wearable technology that will take you to jail - nice move by the boys in blue in the cornbelt
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Gamasutra: Elena Mikhaylova's Blog - A Problem with Kickstarter

Gamasutra: Elena Mikhaylova's Blog - A Problem with Kickstarter | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

This is why its important to tell your story, be transparent, use your real names and don't hide under a professional video. 


It goes to show you that having a cool product isn't the big thing. Being able to actually execute successfully on a business opportunity is the hard part. the very hard part. 


Just like starting a business. Oh, a kickstarter IS a business. Most just don't get that. 


Start here: http://fiverr.com/bizgrowthcoach/provide-a-detailed-planning-checklist-for-a-kickstarter-campaign-a-definitive-kickstarter-guide-road-map 

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The Trend Toward Part-Time Employment: A Closer Look

Economic and Market Updates for Investment Planning
Marty Koenig's insight:

The Gig Economy in action. 

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Gil Rachlin's curator insight, November 2, 2013 6:46 AM

Interesting Facts!!!

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GravityLight: lighting for a billion people

GravityLight is a revolutionary new approach to storing energy and creating illumination. It takes only 3 seconds to lift the weight which powers GravityLigh...

Via Sepp Hasslberger
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ManufacturingStories's curator insight, October 24, 2013 3:30 PM

What a great humanitarian project.

Christopher Whelan's curator insight, October 24, 2013 7:15 PM

This type of product is a great reminder that innovation is everywhere and that ideas are never truly complete. A great example of forward thinking, the Gravity Light tackles the kind of problem that should be focused on more. Just because most people living in the United States can afford electricity does not mean there should not be alternative solutions available such as this. Although this device was created to help the less fortunate (and by the looks of it, it will) does not preclude the privileged from benefiting as well. Inventions such as this have the ability to not only promote the world's standard of living, but also stimulate the minds of others.

Dave McKeague's curator insight, October 26, 2013 4:01 PM

This is a product that Brand Project should invest in.

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Customers in 95 countries. $5 at a time! See how.

Customers in 95 countries. $5 at a time! See how. | Innovative Marketing and Crowdfunding | Scoop.it
I help business owners start and build the company of their dreams. Fiverr's 2nd SUPER SELLER, living in Denver, CO USA area near the Rocky Mountains, helping entrepreneurs across the planet. B.A.
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This Amazing House Can Be Built Just 5 Hours After A Disaster

This Amazing House Can Be Built Just 5 Hours After A Disaster | Innovative Marketing and Crowdfunding | Scoop.it
When the earthquakes hurricanes and tsunamis of the future strike these shelters--cut entirely from fiber board and super easy to assemble--could save...
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Infographic: What's The Nearest Pizza Chain To You?

Infographic: What's The Nearest Pizza Chain To You? | Innovative Marketing and Crowdfunding | Scoop.it
Spoiler alert: Its probably Pizza Hut.
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Gil Rachlin's curator insight, November 2, 2013 6:51 AM

Who wants Pizza!!!!