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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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5 ways starting a business is like throwing a party

5 ways starting a business is like throwing a party | Innovative Marketing and Crowdfunding | Scoop.it
Andy Karuza’s first business took place mostly after-hours in nightclubs and bars—and it taught him all he needed to start his next two (more buttoned down) businesses.
Marty Koenig's insight:

".....This timeline will reach a point we call “stickiness” where the crowd and the success of your business or brand just sticks and attracts more people to it naturally."


I have seen this happen over and over. It's a tipping point. 

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Jasbin's comment, June 29, 2013 12:44 AM
Great idea
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HTML for Babies - $9

HTML for Babies - $9 | Innovative Marketing and Crowdfunding | Scoop.it
You know, it's never too early to be standards compliant. When your wee one makes their first splash on the web, you want them to have grown up speaking HTML as a second language.
Marty Koenig's insight:

Get them started early. 

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Margot Matysiak's curator insight, June 29, 2013 11:09 AM

Well, as a mother I should definitely start as soon as possible... HTML as second language why not ?

Brandsupply.de's curator insight, July 1, 2013 4:31 AM

Webdesigner werden immer jünger :-)

sophiedesc's curator insight, July 1, 2013 6:07 AM

For Geeks: Make your Baby bilingual: teach him HTML as a second language!  :)

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Secure the future of the Denver Film Society!

The Denver Film Society needs 4 new digital projectors to continue showing films at Film On The Rocks, SDFF, and Sie FilmCenter.
Marty Koenig's insight:

Let's finish this out. The Film on the (Red) Rocks company. 

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Crowd to fund sugar glider research - Australian Broadcasting Corporation

Crowd to fund sugar glider research - Australian Broadcasting Corporation | Innovative Marketing and Crowdfunding | Scoop.it
A University of Canberra researcher is using crowdfunding to finance an investigation into the genetic health of sugar gliders.

Via PauletteP
Marty Koenig's insight:

We had sugar gliders for a while. Interesting study.

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James Bullock's curator insight, June 25, 2013 6:02 AM

Is crowd funding the new VC/angel investor? Is it here to stay?

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Crowdfunding Trends : Which Crowdfunding Sites Will Survive - Forbes

Crowdfunding Trends : Which Crowdfunding Sites Will Survive - Forbes | Innovative Marketing and Crowdfunding | Scoop.it

According to industry estimates, there are currently over 500 active crowdfunding platforms – some sources have quoted 9,000 registered domain names related to crowdfunding. While these platforms vary along stated dimensions like form of security to investor—equity, debt, rewards, donation, industry and geography—there is another more important, often not stated, dimension that differentiates emerging platforms: quality. While the term “quality” can mean many different things, in the context of crowdfunding platforms it should come down to this: the more transparently that a platform brings together investors and entrepreneurs with the tools needed to make informed decisions which allow for mutual benefit, whether financial or psychological, the higher the quality of that crowdfunding site. The platforms that achieve this goal responsibly will share five characteristics...


Via Berend de Jonge
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:::: Picti.US ::::'s comment, July 1, 2013 1:43 AM
KS, IGG, FA and all sites that allows the "flexible funding"
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Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinterlands

Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinterlands | Innovative Marketing and Crowdfunding | Scoop.it
The tech giant is using a novel way to bring the Internet to regions too remote to wire...
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Microsoft Heeds Gamer Feedback, Dumps Xbox One DRM Restrictions

Microsoft Heeds Gamer Feedback, Dumps Xbox One DRM Restrictions | Innovative Marketing and Crowdfunding | Scoop.it
Attention gamers: you win. The folks at Redmond infuriated many when it revealed that the Xbox One would come with a long list of potential caveats -- there was the automated 24 hour check-in to keep the console in playable condition, and the...
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Effort launched build National Center for Entrepreneurship and Innovation

Effort launched build National Center for Entrepreneurship and Innovation | Innovative Marketing and Crowdfunding | Scoop.it
American Indians have their own museum on the National Mall in Washington, D.C.
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4 Things I Didn’t Know About Investors Before I Took Their Money

4 Things I Didn’t Know About Investors Before I Took Their Money | Innovative Marketing and Crowdfunding | Scoop.it

So many of us are obsessed with getting investors that no one really talks about the down sides. So, you cashed the check, now what?

Great article displaying all the great aspects of  access to CEO Space investors!
www.GlobalCEOspace.com


Via Dave Phillipson
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Contact Boostonsvotrestartup's curator insight, June 13, 2013 11:44 PM

Yes, investors are not mecenes.(patrons or sponsors or benefactors) : they want their money back, and while waiting, information.

Subhash Acharya's curator insight, June 14, 2013 2:44 AM

thanks posting

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Sony 4K TV | Ultra HD - 3,840 x 2,160 Pixel Display

Sony 4K TV | Ultra HD - 3,840 x 2,160 Pixel Display | Innovative Marketing and Crowdfunding | Scoop.it
Experience the latest X Reality Pro Picture Engine technology with amazing 3D 3,840 x 2,160 pixel flat panel display when watching your favorite media and entertainment.
Marty Koenig's insight:

Just $25,000 and it's yours.

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Subhash Acharya's curator insight, June 14, 2013 2:47 AM

thanks for posting

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Startups Are NOT Glamorous – They Run on Fear

Startups Are NOT Glamorous – They Run on Fear | Innovative Marketing and Crowdfunding | Scoop.it
Sex, Drugs and Rock& Roll, but not for all.Entrepreneurs are the new rock stars. Or so it appears. The newest role-model is David Karp, founder of Tumblr, a 26-year-old who just sold his company
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Roku LT Streaming Player- Cheapest Price Ever

Roku LT Streaming Player- Cheapest Price Ever | Innovative Marketing and Crowdfunding | Scoop.it
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Interview: Richard Branson on entrepreneurs and education

Interview: Richard Branson on entrepreneurs and education | Innovative Marketing and Crowdfunding | Scoop.it
The Virgin Founder speaks with David Blunkett...
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Third of student loan borrowers never earned degree

Third of student loan borrowers never earned degree | Innovative Marketing and Crowdfunding | Scoop.it
As the average student debt continues to rise, 57 percent of borrowers are worried about whether they can repay the money
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Scott Yates: Tech Tuesday: Galvanize is galvanizing the Denver tech startup scene | 9news.com

Scott Yates, co-founder of BlogMutt, picks companies and events to be profiled. To suggest hot, tech startups for him to feature in future installments, contact him via his blog, Sco.tt or better yet go to a startup event and pitch.
Marty Koenig's insight:

Hey Scott. Nice review of Galvanize in Denver. 

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3 lessons George Zimmer’s ouster from Men's Wearhouse teaches entrepreneurs

3 lessons George Zimmer’s ouster from Men's Wearhouse teaches entrepreneurs | Innovative Marketing and Crowdfunding | Scoop.it
The board of directors of Men's Wearhouse, in a rare airing of boardroom laundry, says it had good reason to get rid of founder George Zimmer, and its reasoning provides some valuable lessons to other entrepreneurs.
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Dennis Staples's curator insight, June 26, 2013 8:10 AM

An example over staying your welcome!

Debra Felske's curator insight, June 28, 2013 7:15 AM

As a founder it is important to have an exit strategy.  Being a founder of a few companies, I have already set the dates that I no longer want to "be in control" or maybe a better phrase would be "be controlled by" my companies.  Know when to let go.

Marty Koenig's comment, June 29, 2013 8:55 AM
It sure is. I have been wondering for years how long he would stay on board. Debra, right on!
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Innovative Marketing and Crowdfunding | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
Marty Koenig's insight:

Thi is great advice from Karen, and the benefits cross from general business to crowdfunding. 

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Audrey's comment, August 15, 2013 1:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 1:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 1:28 PM
How wonderful Audrey! I hope you do really well :)
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Seth's Blog: The panhandler's secret

Seth's Blog: The panhandler's secret | Innovative Marketing and Crowdfunding | Scoop.it
When there were old-school parking meters in New York, quarters were precious. One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his...
Marty Koenig's insight:

Engage first. That's my mantra. Should be yours, too.

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Paul K Saunders's curator insight, June 22, 2013 7:32 AM

So this is how basic sales is done

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Seeking fairness for pass-through entities - Grant Thornton LLP

Seeking fairness for pass-through entities - Grant Thornton LLP | Innovative Marketing and Crowdfunding | Scoop.it
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The First Medical Tricorder Nears $1M

The First Medical Tricorder Nears $1M | Innovative Marketing and Crowdfunding | Scoop.it
A scanner packed with sensors designed to read your vital signs and send them wirelessly to your smartphone in a few seconds, any time, anywhere.
Marty Koenig's insight:

The reason I first posted this, was I believed this campaign would be a success. I guess I was right. 

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Shane Liddell's comment, June 19, 2013 5:36 PM
Well, I've just seen an industry first. Indiegogo have extended this campaign by 30 days. What are they thinking? Will this give reason for others to ask for extensions to their campaigns?
http://www.indiegogo.com/projects/scanadu-scout-the-first-medical-tricorder?c=activity
Kris Bunker's curator insight, June 19, 2013 7:28 PM

Incredibly, how quickly will this take to get into Aged Care????

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Lolly Wolly Doodle raises $20M led by Steve Case fund

Lolly Wolly Doodle raises $20M led by Steve Case fund | Innovative Marketing and Crowdfunding | Scoop.it
The social commerce startup for made-in-America kids' clothes grows entirely on Facebook
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Natalie Bernice's curator insight, June 17, 2013 12:29 PM

Love the harnessing effect...

 

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Google+ “Hang Out” with SBA and Industry Experts During Small Business Week

Google+ “Hang Out” with SBA and Industry Experts During Small Business Week | Innovative Marketing and Crowdfunding | Scoop.it
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Subhash Acharya's curator insight, June 14, 2013 2:45 AM

thanks for posting

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The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] | Appsblogger.com

The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] | Appsblogger.com | Innovative Marketing and Crowdfunding | Scoop.it
A few weeks ago, I wrote about Kickstarter failures that were difficult to find because Kickstarter intentionally prevents failed campaigns from being indexed by the search engines…and how I managed to find (what turned out to be)...
Marty Koenig's insight:

Crowdfunders must pay attention to these metrics. 

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Contact Boostonsvotrestartup's curator insight, June 11, 2013 11:55 PM

Crowdfunding is a very interesting innovation but we have still to be cautious.

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Stop Work Overload By Setting These Boundaries

Stop Work Overload By Setting These Boundaries | Innovative Marketing and Crowdfunding | Scoop.it
Reclaim your life with effective time investment.
Marty Koenig's insight:

Elizabeth advises that you can adjust the scope of your scope of work or make cuts to eliminate things you shouldn't be doing, like:

  • Reducing the number of meetings
  • Optimizing your one-on-one time, asking your people to queue up non-essential items
  • Getting past perfection, since your own basic work is probably 100% better than most people's perfect work (I personally have dealt with this, and now make a conscious decision to do most work ‘roughly right and fast’ versus ‘perfect and taking too much time’)

 

 

That's great advice, however, Elizabeth doesn’t cover much on working smarter. There are dozens of articles on the subject, but here’s my take in short order:

  • Don’t wait for emails, pick up the phone or visit in person so you can move faster towards decisions and valuable results. Texting and email doesn’t get across the emotional sub-conversations only available with body language or at least voice inflections.
  • Instead of complaining about a process or procedure that takes too long, re-invent it. Take the initiative to always be thinking about continuous improvement and efficiency. Then collaborate.
  • Don’t edit while you’re typing. When you see a typing error, and backspace to fix it on the fly, your’re distracting yourself from the thoughts and energy to get the message conveyed the way you want it (see bullet 3 above). Open up your creative river and let your thoughts flow from the center of your existence to the keyboard then on to the screen and out to the world.  

 

 

The article says to ask for direction. That's great advice, since everyone needs an outsider, not a friend or family, to guide decisions and priorities in their work. 

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Colorado entrepreneurs say they are doing 'awesome' & have the data to prove it

Colorado entrepreneurs say they are doing 'awesome' & have the data to prove it | Innovative Marketing and Crowdfunding | Scoop.it
In 2012 alone, "Silicon Mountain" entrepreneur launched 122 digital technology startups, and 69 received funding.
Marty Koenig's insight:

"But before you buy a one-way ticket for Denver, it’s important to be aware of the limitations."

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