Innovative Market...
Follow
Find
51.3K views | +33 today
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Scooped by Marty Koenig
Scoop.it!

Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation

Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation | Innovative Marketing and Crowdfunding | Scoop.it
It all started as a crazy idea at Shopify an Ottawa-based e-commerce software startup: Build a Twitter-inspired platform called UNICORN of all things...
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Yammer, NationalField, And The Future Of How We Collaborate At Work

Yammer, NationalField, And The Future Of How We Collaborate At Work | Innovative Marketing and Crowdfunding | Scoop.it
With their unprecedented ability to collect and communicate data enterprise social networks are fast becoming essential to business--and the smartest...
more...
Mario Llige's curator insight, December 8, 2013 5:28 AM

An insight on how social media is transforming the way people work together inside and outside their organisations.

Lori Wilk's curator insight, December 8, 2013 11:40 AM

I feel so blessed to be connecting and communicating with people who are passionate about entrepreneurship and increasing the abilitiy of small business owners to stay in business and sustain growth.

Scooped by Marty Koenig
Scoop.it!

7 Tips for Planning Content | Strategy

7 Tips for Planning Content | Strategy | Innovative Marketing and Crowdfunding | Scoop.it
Looking to implement a content marketing strategy but unsure of how to go about it? It may seem intimidating, but with the right tools, it can be quite simple,
more...
Ken Taggart's curator insight, November 28, 2013 1:42 AM

Useful tips for a content marketing strategy, were working on that now at Chatty Kidz

Scooped by Marty Koenig
Scoop.it!

Why Every Business Needs a Black Friday Special

Why Every Business Needs a Black Friday Special | Innovative Marketing and Crowdfunding | Scoop.it
So what does this mean for the small business owners? While all signs point to the need to offer Black Friday specials, how do you go about doing this?
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

9 Tips for a Better Company Culture

9 Tips for a Better Company Culture | Innovative Marketing and Crowdfunding | Scoop.it
Nine entrepreneurs explain how they built great teams.
Marty Koenig's insight:

Culture is King. Ask any company who lives, breathes and thrives based on their culture first. This is an excellent list. 

more...
No comment yet.
Rescooped by Marty Koenig from Curation, Social Business and Beyond
Scoop.it!

Why Content Marketing is the New SEO and What You Need to Know

Why Content Marketing is the New SEO and What You Need to Know | Innovative Marketing and Crowdfunding | Scoop.it
Back in the stone age (2005), a talented search optimization agency could rank any page for any term if given enough resources. In fact, that’s still the case, but you need even more resources and the results last a lot less time.

Via janlgordon
more...
janlgordon's curator insight, November 14, 2013 2:19 PM

This article for Curatti was written by Phil Buckley, SEO, Digital Strategist, Content Marketer, Social Mediaologist and who runs the most successful SEO meetup in the country knows what he's talking about in this article.


Here are a few highlights:


Before 2012, it was easy to rank high in the search engines but now content marketers are finding this is no easy task


Today, this is a marathon, not a sprint


As the machine learning gets better, the only thing left is to make the web a better place. Each day Google processes 20 Petabytes of data. Yes, you read that right.


That includes about 5 billion searches each day. With 93% of all online session starting with a search and Google sending about 41% of ALL web traffic, it should be obvious that getting to a favorable position in the Google hierarchy is job one.


Google wants to send people to pages on the web that are helpful.


So if you’re ever stuck on “what content should I create?” try being helpful. Answer questions, give advice, make data easier to understand.


Know your audience, give them what they need and as Phil says, "they'll come searching for you, not a keyword"


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1bowFBR]

Scooped by Marty Koenig
Scoop.it!

Twitter's Influence on Christmas Shopping

Twitter's Influence on Christmas Shopping | Innovative Marketing and Crowdfunding | Scoop.it
Ever wondered if investing time in being active on Twitter provides a direct, measurable result? Check out Twitter’s latest infographic to get the lowdown on holiday shopping stats.
Marty Koenig's insight:

42% tweet about a purchase they've made. Wow!

more...
No comment yet.
Rescooped by Marty Koenig from A Marketing Mix
Scoop.it!

Content marketers miss the point | Graham Jones

Content marketers miss the point | Graham Jones | Innovative Marketing and Crowdfunding | Scoop.it
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.

Via Deanna Dahlsad
more...
Deanna Dahlsad's curator insight, November 26, 2013 8:54 AM

Jones also misses a major point. When he says people want "content in a myriad of forms – articles, yes, but also they want items in print, they want online lectures, they want ebooks, podcasts and more", he forgets one very important factor: We are not after "people", we are after a target market. So, really, the first thing to address is what kind(s) of content does your target market want?

John Schwartz's curator insight, November 27, 2013 6:10 PM

Spot on!  You need more than words on a web page to keep a visitor's attention these days.  Smart online marketers use images, video, audio, interactive forms, and more to engage visitors.  Text-heavy pages are boring to most web surfers now.  Engage or sink.

Scooped by Marty Koenig
Scoop.it!

Top Team Growth Strategies

Top Team Growth Strategies | Innovative Marketing and Crowdfunding | Scoop.it
Your top team needs to grow with your company. How to manage top team growth, from middle market CEOs.
more...
GKAnanthram's curator insight, November 26, 2013 6:36 AM

Interact , Enthuse , Elevate

Scooped by Marty Koenig
Scoop.it!

Daric, A New Peer To Peer Lending Platform, Will Go Live Next Week | TechCrunch

Daric, A New Peer To Peer Lending Platform, Will Go Live Next Week | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
Daric, a new peer to peer lending platform, will launch next week as a place for individuals and small businesses to obtain loans, and a place for lenders..
more...
No comment yet.
Rescooped by Marty Koenig from MarketingHits
Scoop.it!

What the Modern Marketer Looks Like #Infographic

What the Modern Marketer Looks Like #Infographic | Innovative Marketing and Crowdfunding | Scoop.it
Time to kick off your 2014 marketing plans. These are the skills and outlooks you'll need to succeed in fullstack marketing.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Marty Koenig from Business Growth and Operations
Scoop.it!

Timeless Branding Lessons From A Young Steve Jobs

Timeless Branding Lessons From A Young Steve Jobs | Innovative Marketing and Crowdfunding | Scoop.it
To understand how a legacy lasts let's flash back to when Steve Jobs rebuilt his own.

Via Jason Poblete, Marty Koenig
more...
Scooped by Marty Koenig
Scoop.it!

Someone Recorded Crickets then Slowed Down the Track, And It Sounds Like Humans Singing

Someone Recorded Crickets then Slowed Down the Track, And It Sounds Like Humans Singing | Innovative Marketing and Crowdfunding | Scoop.it
(TruthSeekerDaily) Composer Jim Wilson has recorded the sound of crickets and then slowed down the recording, revealing something so amazing. The crickets sound like they are singing the most angelic chorus in perfect harmony.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Yammer, NationalField, And The Future Of How We Collaborate At Work

Yammer, NationalField, And The Future Of How We Collaborate At Work | Innovative Marketing and Crowdfunding | Scoop.it
With their unprecedented ability to collect and communicate data enterprise social networks are fast becoming essential to business--and the smartest...
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

The Simplest Way To Know What Everyone's Doing At Work

The Simplest Way To Know What Everyone's Doing At Work | Innovative Marketing and Crowdfunding | Scoop.it
In the modern--often remote--workplace sharing work is essential to an efficient and collaborative team. Writing is the simple powerful tool that can...
Marty Koenig's insight:

I learned early in my career that hiring people who can write well is a sure sign of a top player. And when everyone on my team is great at writing, the collaboration becomes more social and more effective and efficient. 

more...
No comment yet.
Rescooped by Marty Koenig from Public Relations & Social Media Insight
Scoop.it!

How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Innovative Marketing and Crowdfunding | Scoop.it

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.


...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.


Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.


”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


Via Jeff Domansky
more...
malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.

Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses

Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...

Scooped by Marty Koenig
Scoop.it!

Do you really want your CMO in charge of IT?

Do you really want your CMO in charge of IT? | Innovative Marketing and Crowdfunding | Scoop.it
It makes sense for the CMO to help pick which technology marketing uses — but marketing is just one of many departments of a company. In this age of BYOD, all that autonomy will lead to more “rogue” IT.
Marty Koenig's insight:

This is great insight, as marketing demands outweight IT's capabilities. Marketing IT is a new discipline by itself. not all CIOs and IT people are marketing savvy. The current wave of gaps in skills is IT people with marketing know-how. 



more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

8 Reasons to Use Pinterest for Marketing

8 Reasons to Use Pinterest for Marketing | Innovative Marketing and Crowdfunding | Scoop.it
If your business sells products or services online, you need to explore Pinterest as a potential marketing channel. Here are 8 reasons to use Pinterest.
Marty Koenig's insight:

32M unique visitors in October. I have found that Pinterest drives traffic. More than Twitter, Reddit, etc. 


I have found that Pinterest has a much longer shelf life.  The "serial blow-by" nature of walls on twitter and facebook and linkedin force you to scroll and look one at a time at a post to see if it's worth stopping and paying attention. Then WHOOSH! a few seconds later, your post is at the bottom or off the page or down 500 posts. T


Twitter and Facebook are not far from Snapchat, you might as well consider that it's gone and fast. though twitter poses are searchable for a while. I call it Flash Media. or "Serial Social Blow-By". 


Pinterest, on the other hand, can show 10 columns across and you can see what interests you much faster. I call that "Parallel Media". 


Curated by Marty Koenig: See my topics here: 

@Marty Koenig



more...
No comment yet.
Rescooped by Marty Koenig from Curation, Social Business and Beyond
Scoop.it!

What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Innovative Marketing and Crowdfunding | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
more...
janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Scooped by Marty Koenig
Scoop.it!

Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Innovative Marketing and Crowdfunding | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Marty Koenig's insight:

Nice Infographic. Mobile and analytics are key, no matter what you're doing in marketing. 

more...
No comment yet.
Rescooped by Marty Koenig from Startup Revolution
Scoop.it!

Rocketbolt's Conversational Popunder Is A Cool New Tool - Atlantic BT

Rocketbolt's Conversational Popunder Is A Cool New Tool - Atlantic BT | Innovative Marketing and Crowdfunding | Scoop.it
Is Durham Roketbolt's conversational popunder with a Quid pro quo ask better than ubiquitous GIVE US YOUR EMAIL blasting happening now? Yes, here's why...

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Marty Koenig from Extreme Social
Scoop.it!

Growing Your Audience, How to Increase Your Social Following

Growing Your Audience, How to Increase Your Social Following | Innovative Marketing and Crowdfunding | Scoop.it
Social Media Marketing Podcast 66, in this episode Jeffrey Rohrs shares why an audience is so important for marketers. (SOCIAL MEDIA: "How to Increase Your Social Following" HERE!

Via Rami Kantari
more...
Randi Thompson's curator insight, November 24, 2013 8:51 AM

Many of us are using social media to promote our business.  How can you grow your list of potential clients?

Ann Dixon's curator insight, November 24, 2013 9:16 AM

Really useful stuff

Scooped by Marty Koenig
Scoop.it!

The Creative Secret Used To Write New Songs Works For Products and Promotions

The Creative Secret Used To Write New Songs Works For Products and Promotions | Innovative Marketing and Crowdfunding | Scoop.it
Semantic intuition is responsible for any number of creative works--including much of Sting's repertoire the movie The Princess Bride and The Odd...
Marty Koenig's insight:

And it's fun. I've used this over the years for working with my teams to creat new, innovative ideas. 

more...
No comment yet.
Rescooped by Marty Koenig from Genius Marketing
Scoop.it!

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact | Innovative Marketing and Crowdfunding | Scoop.it

Increasingly, brands are marketing themselves via short-form social media.

more...
No comment yet.