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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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A Not So Brief History of Marketing (Infographic)

A Not So Brief History of Marketing (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Marty Koenig's insight:

Expanded exponentially in the last decade. Marketing is still not done very well across the board. The smaller companies seem to do a better job at marketing overall, and the big companies should take some strong lessons from them. 

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Inventing the future of publishing through human curated big data

Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.


Via Guillaume Decugis
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Becky Mowat's curator insight, October 6, 2013 5:32 AM

Wow!This is slideshare is a must read for all of us insomniac curators! Find out how our "humanrithms"  help us to curate! You will feel better about spending  wee hours curating with this excellent slideshare about how Big data+Human Curation=Clever Publishing and Sharing!! Thankyou for an excellent and funny slideshare  Guillaume Decugis,  Co-Founder and CEO of Scoop.it!

Beth Kanter's curator insight, April 9, 9:49 AM

related to this conversation? 

https://twitter.com/RobinGood/status/453190878644166656

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#curatethecurators

The Scoop.it community came together to curate the curators on Wednesday October 2. The movement continues to grow and we're well on our way to organizing the web and saving the world from chaos ;) 


Join the conversation on Twitter with #curatethecurators


Via Ally Greer
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8 tips for successfully pitching an investor

8 tips for successfully pitching an investor | Innovative Marketing and Crowdfunding | Scoop.it
We asked 8 entrepreneurs to share their tips for pitching an investor. #1: Share your vision, not a product...
Marty Koenig's insight:

Great list! The first one is so true. I see a dozen investor pitches a week, and almost all of them are product pitches. What young entrepreneurs need to know is "it's not about the product".


Yes, you are enamored and passionate about your product, as you should be. Investors don't care. What they do care about is that you are solving a big problem for lots or people, and that you and your team are the right ones to accelerate and execute on your plans. Oh, and if you want to see what actual successful investor pitches look like, see here: http://bit.ly/FiverrInvestorPitchDeck 

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Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Innovative Marketing and Crowdfunding | Scoop.it

So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!


The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including

- Story Headline

- Author Name

- Description of the Story (like your meta description)

- Source URL


Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently....


Via Jeff Domansky
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Lalita Krishna's curator insight, September 30, 2013 7:12 AM

I've used Pinterest for images but this is interesting. 

Brett.Ashley.Crawford's curator insight, September 30, 2013 7:54 AM

pinterest joins the scoop-it and evernote clan!

 

Two Pens's curator insight, September 30, 2013 10:54 AM

Visual content still rules, but Pint is bowing to word pressure to make context more available. Helpful.

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Mark Cuban-backed HourlyNerd links small biz to MBA talent - Boston Business Journal

Mark Cuban-backed HourlyNerd links small biz to MBA talent - Boston Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Small and medium-sized businesses are often in need of help with content development,...
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Under the Tuscan Sun author launches wine line in Denver - Denver Business Journal

Under the Tuscan Sun author launches wine line in Denver - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Cortona, Italy — the idyllic setting for Francis Mayes’ book “Under the Tuscan...
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Angela Heath's comment, September 14, 2013 8:58 AM
Bhavna Garg this is not a sales site!!!!!
Alijan Ali's comment, September 15, 2013 2:10 PM
Sales the wine both guys?
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Fortune finds fast-growing companies in Colorado - Denver Business Journal

Fortune finds fast-growing companies in Colorado - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Fortune magazine includes two Colorado companies on its annual ranking of the fastest-growing...
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Elizabeth Oneil's comment, September 20, 2013 10:58 AM
VVX cool
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The World's 20 Hottest Startup Scenes (Infographic)

The World's 20 Hottest Startup Scenes (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it
The U.S. is home to six of the top 10 startup ecosystems in the world, but some surprising cities are upping their game with notable strides in...
Marty Koenig's insight:

What, no Denver/Boulder?

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BlazeFund's comment, September 10, 2013 11:56 AM
We can corroborate Boston's story!
Therese Lemarchand's curator insight, September 13, 2013 12:50 AM

Paris en 11e place et l'art comme ferment de l'entreprenariat, on a de la matiere pour progresser !

BlazeFund's curator insight, September 16, 2013 8:27 AM

We like the looks of Boston and Chicago.  So much going on in these cities!

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How PayPal's App Update Could Reinvent The Company

How PayPal's App Update Could Reinvent The Company | Innovative Marketing and Crowdfunding | Scoop.it
For the first time in 13 years, I'm excited about using PayPal.
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Rajkumar Mundel's comment, September 6, 2013 7:40 AM
NICE
vision payments's curator insight, September 9, 2013 12:46 AM

VPS is providing you specialized merchant credit card processing service, from which you just have to get in contact with us. The credit card processing system helps merchants in processing of payments with simplicity.

John Bean's curator insight, September 11, 2013 4:11 PM

These guys just find ways to be relevant

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Nearly $500K and lots of time to go.

Pressy brings back simplicity to your phone. Perform your favorite and most common actions with a simple, intuitive physical button.
Marty Koenig's insight:

Nearly $500K and lots of time to go. 


Simplicity is the ultimate sophistication - DaVinci

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Angel investors put $20B a year into startups (infographic)

Angel investors put $20B a year into startups (infographic) | Innovative Marketing and Crowdfunding | Scoop.it
Angel investors put money into approximately 60K startups a year, and angel-funded startups are significantly more likely to survive.
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Jose Gonzalez's curator insight, September 2, 2013 5:19 PM

Amazing !

Contact Boostonsvotrestartup's curator insight, September 3, 2013 1:40 AM

just to have an idea of the competition : 60 000 startups are funded each year ! 

Marty Koenig's comment, September 6, 2013 7:46 AM
Mike, right on. Those angels who participate in the leadership and direction of a startup are paramount to their success. That's why TechStars http://www.techstars.com, YC http://ycombinator.com/ , and Founder Institute http://fi.co/ a host of others have good track records.
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Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] |

Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] | | Innovative Marketing and Crowdfunding | Scoop.it

Step by step guidelines for startups on how to acquire customers.

 

Full image at: http://ijustdid.org/2013/08/customer-acquisition-guide-for-startups/

 

Source: http://onboardly.com/customer-acquisition/the-step-by-step-guide-to-startup-customer-acquisition-infographic/#.UiIpSdJHKo0


Via Jonha Revesencio
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Nadia Christian's curator insight, September 3, 2013 7:21 AM

As a start-up if you aren't sure how to get started acquiring customers, here is a visual to get you going.

Stephen Van Delinder's curator insight, September 3, 2013 12:27 PM

Very well done infographic on the process of building relationships. 

Sieg Holle's curator insight, September 7, 2013 2:38 AM

We are going to py this to the test using e-cigarrettes which solves the cancer or anti tpbaccp health agenda 

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Anecdote: 7 practical business storytelling tips

Anecdote: 7 practical business storytelling tips | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Story telling is a key success factor if you want to build a crowdfunding campaign. If all you do is talk about your product and not much of your story, people won't be interested. 



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Jeremy Barton's curator insight, October 6, 2013 3:16 AM

Some great tips for getting an important message accross.

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Innovative Marketing and Crowdfunding | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
Marty Koenig's insight:

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Karen Dietz's curator insight, October 3, 2013 5:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Indiegogo campaign seeks to break the ‘white guy entrepreneur’ mold

Indiegogo campaign seeks to break the ‘white guy entrepreneur’ mold | Innovative Marketing and Crowdfunding | Scoop.it
Social Venture Network, a non-profit comprised of socially conscious business leaders, wants to inject a bit of diversity into today’s pool of (mostly white, mostly male) entrepreneurs. Yesterday, ...
Marty Koenig's insight:

Most people think the more people like them who are around them, the better. The absolute best teams I've built are those with the widest diversity. Yes, it takes a little longer, and there are challenges with such diversity of thought, but the wide variety of backgrounds and experiences is second to none if you want high performing teams. 

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GreatBusinessContent's curator insight, October 2, 2013 2:42 PM

Minorities are generally hard pressed to find funding for a startup business.  This crowdfunding event aims to help alliviate some of this.   

This group is trying to raise $25,000 and will then loan the money to minority startup companies in $1,000 increments.  What a great idea. Check this out!

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The gig economy: A labor force for the future

The gig economy: A labor force for the future | Innovative Marketing and Crowdfunding | Scoop.it
As the global economy continues to be disrupted, the Gig Economy will become an engine of economic and social transformation -- giving workers, everywhere, a breathe of fresh air.
Marty Koenig's insight:

I must concur. 

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Find and save great reads with new article pins

Find and save great reads with new article pins | Innovative Marketing and Crowdfunding | Scoop.it
Find and save great reads with new article pins
Marty Koenig's insight:

It will be interesting to see how scoop.it reacts. 

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Francesca Piazza's comment, September 29, 2013 10:18 AM
it could be...
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Built in 1873, the Milner-Schwarz House in Loveland survived the flood on its own 'small island'

Built in 1873, the Milner-Schwarz House in Loveland survived the flood on its own 'small island' | Innovative Marketing and Crowdfunding | Scoop.it
Amid all the destruction, the 140-year-old Loveland farmhouse stands on a dry patch of ground -- surrounded by flood waters -- like a beacon of hope.
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rodrick rajive lal's comment, September 21, 2013 11:55 PM
Those people in the past were wiser than we are? The same was true about some of the homes that were built on high ground in the mountains of Uttarakhand in India. These older houses survived the deluge, while newer constructions built close to the flood plains were swept away in the deluge that took place in the month of June..
Susan Schuler Blake's comment, September 27, 2013 11:11 AM
a casa de 1873 que sobrevive a enchente...
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Four future trends from top VCs

Four future trends from top VCs | Innovative Marketing and Crowdfunding | Scoop.it
Top venture capitalists—Vinod Khosla, John Doerr, Michael Moritz, Reid Hoffman and David Sze—see a world where healthcare is upended by technology, electric cars are cheaper than internal combustion autos, and we're all freed from...
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Four future trends from top VCs

Four future trends from top VCs | Innovative Marketing and Crowdfunding | Scoop.it
Top venture capitalists—Vinod Khosla, John Doerr, Michael Moritz, Reid Hoffman and David Sze—see a world where healthcare is upended by technology, electric cars are cheaper than internal combustion autos, and we're all freed from...
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Opening Doors to Teamwork and Collaboration

Opening Doors to Teamwork and Collaboration | Innovative Marketing and Crowdfunding | Scoop.it
by Judith H. Katz and Frederick A. Miller The subtitle of this book which published in May of this year is "4 Keys that change everything".  It is a big promise, and while there may be a bit of acc...
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Cool new favicons that attract notice

Cool new favicons that attract notice | Innovative Marketing and Crowdfunding | Scoop.it
Just a quick heads up to Favico.js, a fantastic JS library that lets you do all sorts of awesome stuff with your site's favicon.

You may have noticed a number of popular web services ...
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OMNIVORE SALT—A family recipe that makes food taste better

Omnivore salt makes great food even better. A family recipe that makes your food burst with flavor and your mouth water.
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Sun Tzu and The Art of Business Strategy - Business 2 Community

Sun Tzu and The Art of Business Strategy - Business 2 Community | Innovative Marketing and Crowdfunding | Scoop.it
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