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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Just Story It Biz Storytelling
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Innovative Marketing and Crowdfunding | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz
Marty Koenig's insight:

Story telling is becoming the #1 thing people and companies are doing. Marketing is King and telling a compelling, personal account is a talent very few people have. Slideware is not the story. YOU are the story. Learn it and apply it. Or het some help. 


Marty Koenig, Curating here: @Marty Koenig


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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Square Removes Holds And Deposit Limits On Manually Entered Credit Card Transactions In The US | TechCrunch

Square Removes Holds And Deposit Limits On Manually Entered Credit Card Transactions In The US | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
This morning Square announced that it has removed deposit limits and holds on credit card transactions that are entered manually by its customers. In the..
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Introducing: Fiverr's Rising Stars - Official Fiverr Blog

Introducing: Fiverr's Rising Stars - Official Fiverr Blog | Innovative Marketing and Crowdfunding | Scoop.it
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.

Marty Koenig's insight:

New book just released.


You don't need a Kindle, just a Kindle Reader app for your IOS, Andriod, PC or MAC see the link inside the book.


Buy now: http://bit.ly/Market-Yourself-on-LinkedIn-Kindle 


Reviews:

"This is just absolutely great. Very informative."

" I highly recommend this."

"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"



Excerpts:


"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.

Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads. 

 

I cover one area of LinkedIn and teach you how to become an expert at it.

 

 

Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.


"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities"  - Dennis Waller TOP 500 REVIEWER


"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David



5.0 out of 5 stars "Practically a LinkedIn lead-acquisition workshop. Short and to the point."



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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

Rescooped by Marty Koenig from Business Improvement
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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Innovative Marketing and Crowdfunding | Scoop.it

Via Daniel Watson
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Brad Couper's curator insight, November 9, 2013 3:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Graham Roberts-Phelps (LION)'s curator insight, November 9, 2013 7:52 AM

10 Google Apps for Social Media Management and Marketing | @scoopit via @rhodanmc http://sco.lt/...

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Top tech officer at health insurance agency resigns - NBC News.com

Top tech officer at health insurance agency resigns - NBC News.com | Innovative Marketing and Crowdfunding | Scoop.it
The Chief Information Officer for the agency running the troubled health insurance website has resigned, officials confirmed on Wednesday...
Marty Koenig's insight:

Yep.

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The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog

The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog | Innovative Marketing and Crowdfunding | Scoop.it
Meet bizgrowthcoach (aka Marty). He’s a business consultant who offers his Gigs to startups, solopreneurs and small businesses on Fiverr.
Marty Koenig's insight:

Nice article! Thanks, Fiverr!

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Juan Pablo Mattenet's curator insight, November 3, 2013 10:13 AM

A starting guide for setting your Fiverr business.

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Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs

Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs | Innovative Marketing and Crowdfunding | Scoop.it
It's not often that I feel the need to highlight a TV advert. They are, after all, just another piece of marketing designed to sell a specific product to the masses. Occasionally though, ...
Marty Koenig's insight:

4k prices will come down next year. I can't wait to see one, as I'm quite a resolution geek. 

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The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog

The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach - Official Fiverr Blog | Innovative Marketing and Crowdfunding | Scoop.it
Meet bizgrowthcoach (aka Marty). He’s a business consultant who offers his Gigs to startups, solopreneurs and small businesses on Fiverr.
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How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru | Innovative Marketing and Crowdfunding | Scoop.it
Gurus, rock stars, experts galore -- LinkedIn is full of them. But if you're going to present yourself as some kind of an expert or thought leader, you'd better be able to back it up with powerful ...
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Jan Moran's curator insight, October 26, 2013 1:29 PM

Excellent insights for content creators.

Angela Heath's curator insight, October 27, 2013 9:32 AM

Content is to marketing and branding in every field what location is to real estate. Content, content, content!

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The Secret to Getting People to Adore You

The Secret to Getting People to Adore You | Innovative Marketing and Crowdfunding | Scoop.it
I recently picked up a friend at the airport, and he enthusiastically told me, "I just met the nicest woman on the planet on my plane!""Awesome", I responded. "What was her name?""You know, I'm not
Marty Koenig's insight:

Yep. It's amazing how well this works. 

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gitbew's comment, October 24, 2013 1:42 AM
<br>Its impressive :)
Lorinda Forrest's curator insight, October 24, 2013 8:32 AM

We all could learn from this!

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Peer-To-Peer Lending Platform Funding Circle Raises $37M, Targets U.S. SMBs In Merger With Lending Network

Peer-To-Peer Lending Platform Funding Circle Raises $37M, Targets U.S. SMBs In Merger With Lending Network | Innovative Marketing and Crowdfunding | Scoop.it
Small businesses have been called the lifeblood of our economy, and today a financial services startup has picked up a significant round of funding to help..
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Stu Lustman's curator insight, October 24, 2013 7:37 AM

UK and US based peer to business lenders merge their operations. This should be a win/win for all

Iron Dane Richards's curator insight, November 2, 2013 8:30 AM

Crowd Funding is a great source of funding for the true entrepreneur!

Great article for insight to future funding!

Rescooped by Marty Koenig from Curation & The Future of Publishing
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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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John Thomas's curator insight, February 9, 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today

LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today | Innovative Marketing and Crowdfunding | Scoop.it
LinkedIn announced a major integration between its mobile reader app Pulse and the rest of the LInkedIn.com site on Wednesday.
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THE FUTURE OF DIGITAL: 2013

THE FUTURE OF DIGITAL: 2013 | Innovative Marketing and Crowdfunding | Scoop.it
A presentation by Business Insider CEO Henry Blodget.
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GeorgeGrant's curator insight, November 13, 2013 3:24 AM

This presentation helps put our digital world into perspective. I recommend you spend 10 minutes to review it.


I expect that you will find some of these trends (especially the expected continued growth in multiple screens) a supprise. However, it's most interesting to note the expceted changes in ad revenue and the growth in wearables and connected devices over the next few years. 

Rescooped by Marty Koenig from Just Story It Biz Storytelling
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Innovative Marketing and Crowdfunding | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz
Marty Koenig's insight:

The story is really all the matters if you want someone to buy something. If you focus only on the product, there's nothing there but price to negotiate or for them to shop. Nice Gem for sure!

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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Marty Koenig from Curation & The Future of Publishing
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
Marty Koenig's insight:

Excellent, and right on Ally and Guilluame!

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Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Michael Gravette's curator insight, November 8, 2013 2:01 PM
10 ways brands can use social curation for marketing
Bornstein & Bornstein + Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Dish pulls plug on Blockbuster chain - Denver Business Journal

Dish pulls plug on Blockbuster chain - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Dish Network Corp. will close all company-owned Blockbuster video rental stores ...
Marty Koenig's insight:

Innovation at it's finest. 

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Timothy Jacquet's curator insight, November 7, 2013 8:41 PM

Blockbuster should have bought out Netflix or at least merge with them. 

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LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads

LinkedIn Power: How to Use LinkedIn to Generate Powerful Business Leads | Innovative Marketing and Crowdfunding | Scoop.it
LinkedIn Leads to Get You More Business
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Amanda Groover's curator insight, November 3, 2013 3:30 PM

One of the most effective new ways to generate leads or make that extra impressive effort is through Linked In.  This is a great new reference to help you discover how to use LinkedIn for you!

Marty Koenig's comment, November 11, 2013 10:16 PM
Thanks everyone for the comments and rescoops! Take a look at the more recent version at the top http://www.scoop.it/t/crowdfundingrocks
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“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful” | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

"It's like an MBA in Crowdfunding" -Jack D, Denver, Colorado


Packed with top notch information. Get my training course if you want to have more success with an Indiegogo, Kickstarter, RocketHub or any other reward-based crowdfunding raise. 


Introducing: 

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”


Get your password here:


http://cxotogo.com/media1/

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End of an era: Panasonic calls it quits on plasma TVs

End of an era: Panasonic calls it quits on plasma TVs | Innovative Marketing and Crowdfunding | Scoop.it
Go buy a plasma now. Panasonic has confirmed that it will no longer make plasma televisions, with sales to cease by March of 2014.
Marty Koenig's insight:

I love my Panasonic Plasmas - 2 of them actually. Clearly superior to the other LCDs we've got. I guess we have a few TVs. No motion blur, and ink blacks. 

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Neil Ball's curator insight, October 31, 2013 9:33 PM

Plasma TVs are about to become a thing of the past - The end of an era 

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Iowa police are using GPS bullets to track runaway cars

Iowa police are using GPS bullets to track runaway cars | Innovative Marketing and Crowdfunding | Scoop.it
Police in Iowa are now using a system called StarChase to blast GPS tracker onto the trunks of cars, thereby avoiding high-speed chases.
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Andy Senko's curator insight, October 30, 2013 12:26 PM

Welcome to Gotham...

Richard Platt's curator insight, October 30, 2013 5:30 PM
Now there is a wearable technology that will take you to jail - nice move by the boys in blue in the cornbelt
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Gamasutra: Elena Mikhaylova's Blog - A Problem with Kickstarter

Gamasutra: Elena Mikhaylova's Blog - A Problem with Kickstarter | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

This is why its important to tell your story, be transparent, use your real names and don't hide under a professional video. 


It goes to show you that having a cool product isn't the big thing. Being able to actually execute successfully on a business opportunity is the hard part. the very hard part. 


Just like starting a business. Oh, a kickstarter IS a business. Most just don't get that. 


Start here: http://fiverr.com/bizgrowthcoach/provide-a-detailed-planning-checklist-for-a-kickstarter-campaign-a-definitive-kickstarter-guide-road-map 

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The Trend Toward Part-Time Employment: A Closer Look

Economic and Market Updates for Investment Planning
Marty Koenig's insight:

The Gig Economy in action. 

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Gil Rachlin's curator insight, November 2, 2013 6:46 AM

Interesting Facts!!!

Rescooped by Marty Koenig from Cool Future Technologies
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GravityLight: lighting for a billion people

GravityLight is a revolutionary new approach to storing energy and creating illumination. It takes only 3 seconds to lift the weight which powers GravityLigh...

Via Sepp Hasslberger
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ManufacturingStories's curator insight, October 24, 2013 3:30 PM

What a great humanitarian project.

Christopher Whelan's curator insight, October 24, 2013 7:15 PM

This type of product is a great reminder that innovation is everywhere and that ideas are never truly complete. A great example of forward thinking, the Gravity Light tackles the kind of problem that should be focused on more. Just because most people living in the United States can afford electricity does not mean there should not be alternative solutions available such as this. Although this device was created to help the less fortunate (and by the looks of it, it will) does not preclude the privileged from benefiting as well. Inventions such as this have the ability to not only promote the world's standard of living, but also stimulate the minds of others.

Dave McKeague's curator insight, October 26, 2013 4:01 PM

This is a product that Brand Project should invest in.