Innovative Marketing and Crowdfunding
58.8K views | +0 today
Follow
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Scooped by Marty Koenig
Scoop.it!

Cisco Says Telecommuting Saves Money, and the World

Cisco Says Telecommuting Saves Money, and the World | Innovative Marketing and Crowdfunding | Scoop.it
Good news for homebodies: A Cisco survey of 2,000 people worldwide has revealed that employees who telecommute experience higher rates of productivity...
more...
Marshall Van Fleet's curator insight, February 17, 2014 4:29 PM

I believe all companies should allow employees to telecommute...

Scooped by Marty Koenig
Scoop.it!

Hackathons Are the New Resumes. Are Tech Recruiters Dead?

Hackathons Are the New Resumes. Are Tech Recruiters Dead? | Innovative Marketing and Crowdfunding | Scoop.it
“I didn’t own my own laptop,” he said. That didn’t stop him from attending his first hackathon several weeks later at Hacka2thon, where he built..
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Software is the new channel middleman in marketing - Chief Marketing Technologist

Software is the new channel middleman in marketing - Chief Marketing Technologist | Innovative Marketing and Crowdfunding | Scoop.it
The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through Internet retailers like Amazon, much of it is direct with […]
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Why Venture Capital Investors Should Want to See Your Five Year Financial Proforma - Rockies Venture Club

Why Venture Capital Investors Should Want to See Your Five Year Financial Proforma - Rockies Venture Club | Innovative Marketing and Crowdfunding | Scoop.it
A good venture capital proforma should show all years from present through exit to demonstrate your ability to SCALE, justify VALUATION, and plan for EXIT.
Marty Koenig's insight:

Totally agree with Peter. the numbers going out 5 years show the savvy investor that you are:

1. considerate of what they are used to seeing

2. have thought well beyond the possible about how to get there

3. that you believe you can scale and can put that on paper



And the rest of what Peter says about valuation,investor return, and exit strategy prove that you know what you are talking about. 


So many entrepreneurs think it's all about the PRODUCT PRODUCT PRODUCT. Investors don't really care that much about the product. They care about the people they are investing in. and if the people aren't willing to the the energy and thinking into a 5-year projection are they really the type of people a VC wants to invest in? 


This, I know first hand.  

more...
Marc Kneepkens's curator insight, February 13, 2014 11:59 AM

Learn to think like an investor is my advice to very Startup pitching to either an Angel Investor or a VC. This is another good article explaining this. Remember that financial projections are an essential part of your business plan.

Marc Kneepkens's curator insight, February 13, 2014 12:11 PM

Another great article by an investor.

Jose Gonzalez's curator insight, February 14, 2014 3:37 AM

Ok...........Thanks

Scooped by Marty Koenig
Scoop.it!

What's in Your Sandwich? Subway Takes Out Plastic Chemical

What's in Your Sandwich? Subway Takes Out Plastic Chemical | Innovative Marketing and Crowdfunding | Scoop.it
The World Health Organization has linked azodiacarbonamide to respiratory issues, allergies and asthma, and it is banned in Britain, Europe and Australia. The chemical additive is legal in the United States and Canada.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Trouble With Your Code? AirPair Connects You Live With Expert Programmers | TechCrunch

Trouble With Your Code? AirPair Connects You Live With Expert Programmers | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
Learning the fundamentals of programming is easy. But becoming an expert? That’s damn hard. There are a million and one languages, each with their own..
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Le dîner de Mariele - Chien drôle mange à table - YouTube

Mariele, la chienne braque allemand est le top-modèle de http://www.piccobello.eu. Elle adore les dîners élégants dans une ambiance distinguée. Cette petite ...
Marty Koenig's insight:

You will LOL on this. Happy Friday!!


Thanks Robert White for sharing!!

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

How to be a class act and attract top-notch people - Denver Business Journal

How to be a class act and attract top-notch people - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
You have probably heard the term, He or she is a class act. Of course, it's always a compliment. But exactly what does that mean?
Marty Koenig's insight:

Are you a class act?

more...
Kirsten Macaulay's curator insight, January 28, 2014 5:34 AM

I always wanted to know what a "class act" was.... interesting what this means in the business world.

Subhash Acharya's curator insight, January 30, 2014 7:46 AM

zebrathemes are pleased to announce the launch of our website zebrathemes.com, our team at zebrathemes.com is committed to provide high quality free WordPress themes to web community. Although there are thousands of free WordPress themes available, but there has been increasing demand of good ones.

Scooped by Marty Koenig
Scoop.it!

CPM is dead: a guide to viewability in online advertising

CPM is dead: a guide to viewability in online advertising | Innovative Marketing and Crowdfunding | Scoop.it
We are all exposed to display and video advertising and we all have a view on its efficacy.
Marty Koenig's insight:

I have always had a fundamental issue with CPM for the very reasons brought forth in this article. 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Do Not Need: A 3-D Printed Replica Of Your Unborn Baby | Geekologie

Do Not Need: A 3-D Printed Replica Of Your Unborn Baby | Geekologie | Innovative Marketing and Crowdfunding | Scoop.it
3D Babies will print a replica of your unborn baby using the 3-D ultrasound from a doctor's visit (previously: these ones from Japan based on MRI scans). 3D Babies come in three sizes: a $200 mini, a $400 half-size,...
Marty Koenig's insight:

This is just too weird. But kinda cool. 

more...
Marie Clement's curator insight, January 29, 2014 12:29 PM

There is obvioulsy a market for this but what a strange business idea!

Scooped by Marty Koenig
Scoop.it!

HP says Windows 7 is ‘Back by popular demand,’ gives Windows 8 the back seat

HP says Windows 7 is ‘Back by popular demand,’ gives Windows 8 the back seat | Innovative Marketing and Crowdfunding | Scoop.it
Windows 7 and even Android systems are featured more prominently than Windows 8 machines. Oy.
Marty Koenig's insight:

It's about time.

more...
Brett.Ashley.Crawford's curator insight, January 21, 2014 7:56 AM

Makes sense for a standard / traditional non-touch interface.  As an iphone/ipad person, I find Android more intuitive, but I see Windows 8 on more dell laptops.  And soon Mozilla will enter the fray . . . 

The Cloud Is Huge's curator insight, January 22, 2014 10:23 AM

and http://closettocloud.blogspot.com/2014/01/where-to-find-new-pc-running-windows-7.html

Juan Pablo Mattenet's curator insight, January 25, 2014 12:14 PM
the market is speaking back to microsoft... But do they listen?
Scooped by Marty Koenig
Scoop.it!

Why leadership-development programs fail | McKinsey & Company

Why leadership-development programs fail | McKinsey & Company | Innovative Marketing and Crowdfunding | Scoop.it
Sidestepping four common mistakes can help companies develop stronger and more capable leaders, save time and money, and boost morale. A McKinsey Quarterly article.
more...
@thespidergap's curator insight, January 15, 2014 4:49 AM

McKinsey: "[Use a] 360 feedback exercise at the beginning of a [development] program followed by another [later]"

Pablo Roux's curator insight, January 17, 2014 12:40 PM

It's better off to tie leadership-development  to real on the job projects

Marie Clement's curator insight, January 20, 2014 7:33 AM

Point 3 is one I've come across when working in a marketing capacity for numerous companies over the years.  People who are involved in any type of development programme have to buy into it and more importantly be willing to implement the material they learn.

Scooped by Marty Koenig
Scoop.it!

6 Habits of Remarkably Likable People

6 Habits of Remarkably Likable People | Innovative Marketing and Crowdfunding | Scoop.it
They're charming. They're genuine. And they can make an entire room full of people smile.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

The Myth of the Bell Curve

The Myth of the Bell Curve | Innovative Marketing and Crowdfunding | Scoop.it
There is a long standing belief in business that people performance follows the Bell Curve (also called the Normal Distribution). This belief has been embedded in many business practices: performance
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

SBA nominee Maria Contreras-Sweet sails through heaering; Sen. Maria Cantwell to chair Small Business & Entrepreneurship Committee - Denver Business Journal

SBA nominee Maria Contreras-Sweet sails through heaering; Sen. Maria Cantwell to chair Small Business & Entrepreneurship Committee - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Wednesday was a day of transition for small businesses on Capitol Hill:
Marty Koenig's insight:

I think this is a good move. What do you think? We sure need some leadership in the government for Small Businesses!!

more...
CAMEOMicro's curator insight, February 14, 2014 12:11 PM

Headline is a little misleading - she doesn't have the job yet, there was no vote as there wasn't a quorum... but she did great - and she mentioned CAMEO!  Said we were a steward for microlending for underserved borrowers.  We are very happy to hear she understands the importance of starting businesses and entrepreneurial training programs and microloans.  We support this nomination whole-heartedly.

Scooped by Marty Koenig
Scoop.it!

Working in Pajamas: The Downside of Telecommuting

Working in Pajamas: The Downside of Telecommuting | Innovative Marketing and Crowdfunding | Scoop.it
Working from home is the best job ever ... as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job. Telecommuting is a disaster for anyone who is unmotivated, disorganized, thin-skinned or has fantasies about working in pajamas. Trust me. I'm speaking from experience. And remember this: it' Topic: Social Business.
more...
Sue Searle's curator insight, February 12, 2014 6:22 PM

There's some truth in this!

Scooped by Marty Koenig
Scoop.it!

Sure-Fire Strategy to Win Your Next Job Interview

Sure-Fire Strategy to Win Your Next Job Interview | Innovative Marketing and Crowdfunding | Scoop.it
Even though you may have relationships that can connect you with your potential next job, it’s ultimately your interview with one or more of the players at the new company that will make or break the
more...
dan's curator insight, February 10, 2014 11:07 AM

#jobinterview

Scooped by Marty Koenig
Scoop.it!

More Evidence It's a Mistake to Make Employees Work in the Office

More Evidence It's a Mistake to Make Employees Work in the Office | Innovative Marketing and Crowdfunding | Scoop.it
A nine-month study found remote workers were happier, less likely to quit, and more productive than their office peers.
Marty Koenig's insight:

There have been studies on working from home since the late 1980's. I find it appalling that they continue to be fairly inconclusive with no definitive results. 


The study I did in 1993 for AT&T showed that productivity increased 25% for knowledge workers. Because people were happier they put in more work per day, over the same time frame. and tehy weren't distracted by water cooler conversations, etc. The results were the same that if one worked from home 2-4 days a week, they had 50% higher employee satisfaction. 



more...
Marc Kneepkens's curator insight, January 31, 2014 10:33 AM

Very true. Working from home feels good, whether working for an employer or being self-employed. Less distractions, better focus, more flexibility. Consider it for your employees.

Kahssaye Kebede Ambaw's curator insight, January 31, 2014 11:56 AM

Needed Payment Plan To 100% Guarantee Success?

Needing Real Proof?...This Income Is Truly Amazing!

Firstname,

So many people have been asking, "John, can
you set up an affordable payment plan so I can
join your Partnership to Success Program?"

So John Thornhill has done just that by adding
his recession busting payment plan. Getting
the training you need to earn guaranteed income
online has never been more affordable!

If you've already seen the video where John
reveals how you can 100% guarantee your
success go here to get started.

http://yupurl.com/91vndp

If not, I know some people simply need to
see proof. It's not enough to tell them that
someone or something will make them
successful, they simply need to see it for
themselves.

John Thornhill has more success stories
under his coaching belt than you can
shake a telephone pole at. So many that
he can actually guarantee your success.

See the proof for yourself:
http://yupurl.com/91vndp

Can you image a mentor who is such a
marketing and training powerhouse that
he can 100% guarantee that you will
succeed online if you follow his advice
enabling you to earn up to $20,000,
$50,000, $100,000 and much more?

I know it sounds like hype, and to be
honest I've been hesitant to mention
focus on the   "100% success" rate
because I've not wanted to turn you off
with such a hard to believe claim, but
I can't help but focus on it because the
amazing thing it is totally true!

http://yupurl.com/91vndp

Get the Recession Busting payment plan here:
http://yupurl.com/91vndp

The P2S (Partnership To Success) course
includes an arsenal of profit pulling
benefits from John himself...

-Full product promotion from John
Thornhill (he's made $1 million dollars as
an affiliate)

-Full affiliate promotion from John's
network of 2,000+ affiliates

-Access to every single product that John
has ever created, these alone could be
valued at well over $5,000!

PLUS -You can be among the lucky few
that get our $50,000 SUPER HERO
BONUS if you take action immediately
to join John's Partnership to Success
through our link.

Go here right away to see for yourself
and sign up:

See the proof for yourself:
http://yupurl.com/91vndp
Get the Recession Busting payment plan here:
http://yupurl.com/91vndp
Sig

P.S. Remember, John can 100% Guarantee
your success in 2014 and get you earning as
much as $100,000 or more, but you need to
act right away or you will miss out.

See the proof for yourself:

http://yupurl.com/91vndp

* Make sure you watch this video to the very end!

==>>http://yupurl.com/91vndp

Enjoy!

- SUN
go check it n0w...
http:/kaka52.part2suc.hop.clickbank.net/?page=special

P.S.  Ceck this websites I found:
http://yupurl.com/mzfssf
http://yupurl.com/xtg82v

rodrick rajive lal's curator insight, February 1, 2014 12:47 AM

I guess we are talking about what we do best, work from home! Well, no doubt it has its advantages, saving time spent in travel, time spent interacting with coleagues, and so on.

Scooped by Marty Koenig
Scoop.it!

Ridiculous ads that mean nothing

Ridiculous ads that mean nothing | Innovative Marketing and Crowdfunding | Scoop.it
Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.
Marty Koenig's insight:

All I can say is THANK YOU THANK YOU THANK YOU. Its about time someone talked about relevancy, authentic-ness and engagement in advertising, versus exposure for the sake of exposure - the outdated way.

The author is singin' my tune all the way. 

more...
Marc Kneepkens's curator insight, January 27, 2014 11:58 AM

Totally agree with Marty. Relevancy is what it's all about.

Scooped by Marty Koenig
Scoop.it!

Limited Edition - Calling Omaha

Limited Edition - Calling Omaha | Innovative Marketing and Crowdfunding | Scoop.it
Peyton Manning is calling Omaha! Get this Limited Edition Shirt for a limited time. ("Merchandise is limited and will ONLY be available for a few days (only 150 available)")Each shirt is printed on super soft premium material. 100%...
Marty Koenig's insight:

Love this shirt!

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

▶ Melon Fragmentation at 2500fps - The Slow Mo Guys - YouTube

Share your videos with friends, family, and the world
Marty Koenig's insight:

Funny.

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

JWT: 100 Things to Watch in 2014

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-rang
more...
Chris Baker's curator insight, January 10, 2014 7:09 AM

Edible packaging?  Just because it won't kill you, doesn't mean we should eat it!