Innovative Marketing and Crowdfunding
57.5K views | +0 today
Follow
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Scooped by Marty Koenig
Scoop.it!

Ellen DeGeneres' Samsung Selfie Ups Social-Marketing Game

Ellen DeGeneres' Samsung Selfie Ups Social-Marketing Game | Innovative Marketing and Crowdfunding | Scoop.it
With more than 3 million retweets, the selfie has assured a position in social marketing history next to Oreo's blackout tweet during the 2013 Super Bowl.
Marty Koenig's insight:

It's cool that a record setting ad wasn't an ad at all and didn't even mention the brand. It's a great example of an anti-ad. Marketing in the year 2014.

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

For Stronger Work Relationships, Use This Formula

For Stronger Work Relationships, Use This Formula | Innovative Marketing and Crowdfunding | Scoop.it
In the new book The EROS Equation, relationship expert Eve Eschner Hogan offers a set of strategies that can help strengthen good relationships and can help strained relationships (whether work-related or personal) to mend.
more...
Marie-Brigitte Souci's curator insight, March 3, 2014 5:44 PM

It seems the more educated we become the harder it is to hold good relationships and it should not be this way. A relationship should be simple, you talk to me and I talk to you, sincerely it is that simple, maybe too simple for some.

 

We have complicated our ways with endless formulas for every aspect of life. Stop trying to lord over and control people, no one owns anyone, simply appreciate people and respect their boundaries, people do not need to like the sport you engage into nor the places you attend, simply converse without ulterior motives, sarcasm, do not unleash an avalanche of advices if not requested.


Just tell me about you, what you do, your business, the groups you belong to, what you like and dislike, you can take a whole hour to tell me about you and more, but after telling me all of this about you there should NOT be any expectation that I will do what you do nor engage in your activities  and your beliefs, and this does not mean that we cannot be friends, we can meet once in a while to catch up. It is that simple, is this too hard for some to maintain?


This is the biggest key for good relationships >>> DO NOT FORCE PEOPLE TO BECOME LIKE YOU. Control is taboo in any and every relationship, don't people know this?


The reason why relationships fail is a lack of respect, many do not have a choice but to walk or breakaway from individuals and groups.


It is very sad that the most technologically savvy and most civilised and educated generation has so many relationship issues. I hope it changes.

Ravi Bhatia's curator insight, March 4, 2014 12:05 AM
For Stronger Work Relationships, Use This Formula
Gregory Cheong's curator insight, March 9, 2014 12:00 PM

Good one

Scooped by Marty Koenig
Scoop.it!

Job-Hunt Like an Executive

Job-Hunt Like an Executive | Innovative Marketing and Crowdfunding | Scoop.it
When I started teaching people how to get jobs without groveling, lots of them got nervous. "Won't something terrible happen to me," they asked, "if I don't follow the rules? The job ad specifically said No Contact with the Hiring Manager allowed. You really want me to ignore that, and [...]
Marty Koenig's insight:

This is how I am performing my search. I spend very little time searching job boards and wasting time reentering my information time after time after time. I have done that before. At last check only 11% of people find a job through the job boards/postings. 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Android this week: Galaxy S5 launches; Nokia X hands-on; Android security boost

Android this week: Galaxy S5 launches; Nokia X hands-on; Android security boost | Innovative Marketing and Crowdfunding | Scoop.it
Now that the Galaxy S5 and Nokia X are finally here, were they worth the wait? We took a hands-on look at the two which offer very different Android experiences.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Fighting Your Business Battles: 6 Lasting Lessons From Sun Tzu's Art Of War

Fighting Your Business Battles: 6 Lasting Lessons From Sun Tzu's Art Of War | Innovative Marketing and Crowdfunding | Scoop.it
You'll probably never read the entire book many consider a business strategy bible. So read this instead.
Marty Koenig's insight:

Also see "The Art of War for Executives"..

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

5 Attributes to Look for in High-Performing Employees

5 Attributes to Look for in High-Performing Employees | Innovative Marketing and Crowdfunding | Scoop.it
Finding impactful staff members takes a lot of hard work. Here are the attributes one company screens for in their candidates.
Marty Koenig's insight:

Right on the money.

more...
Scooped by Marty Koenig
Scoop.it!

11 Body Positions and Gestures That Can Improve Your Performance | Inc.com

11 Body Positions and Gestures That Can Improve Your Performance | Inc.com | Innovative Marketing and Crowdfunding | Scoop.it
The mind/body connection can be incredibly powerful. Here's how to use your body to your intellectual and emotional advantage. Slideshow Options Loop Through: Don't loop
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Colorado to be one of 7 hubs of national digital manufacturing institute - Denver Business Journal

Colorado to be one of 7 hubs of national digital manufacturing institute - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Colorado will be one of seven hubs for a national digital manufacturing institute — an opportunity to continue its efforts to grow its advanced-manufa ...
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Marketing's intersection of complexity and accountability - Chief Marketing Technologist

Marketing's intersection of complexity and accountability - Chief Marketing Technologist | Innovative Marketing and Crowdfunding | Scoop.it
While I don’t usually cover start-up launches on this blog — a space well-covered by TechCrunch and many others who are great at it — today’s Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of “stealth mode.” Jennifer and I connected around a piece I wrote […]
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Here's What An Interviewer Really Means When They Ask 'What Is Your Greatest Weakness?'

Here's What An Interviewer Really Means When They Ask 'What Is Your Greatest Weakness?' | Innovative Marketing and Crowdfunding | Scoop.it
There's always a reason behind the interview questions you're asked. You need to understand this reasoning in order to provide adequate answers.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Top Data Types Considered Essential to Marketing Success

Top Data Types Considered Essential to Marketing Success | Innovative Marketing and Crowdfunding | Scoop.it
More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a recent report from Experian Quality Data. But, obviously, some
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

How To Turn Your Last $100 Into $100M

How To Turn Your Last $100 Into $100M | Innovative Marketing and Crowdfunding | Scoop.it
Want to move mountains with just $100? Start by talking to your customers, testing your product, and building a team that believes in your vision.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Market yourself on linkedin groupsync for coaches consultants | Get Money for Your Business

Market yourself on linkedin groupsync for coaches consultants | Get Money for Your Business | Innovative Marketing and Crowdfunding | Scoop.it
Market yourself on linkedin marketing groupsync for coaches consultants
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Dish Network wins all wireless Internet licenses in FCC's H Block auction - Denver Business Journal

Dish Network wins all wireless Internet licenses in FCC's H Block auction - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Dish Network Corp. won the bidding for wireless broadband frequencies in all 176 U.S. markets auctioned by the Federal Communications Commission last ...
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Emotional Intelligence - EQ

Emotional Intelligence - EQ | Innovative Marketing and Crowdfunding | Scoop.it
As the bestselling coauthor of Emotional Intelligence 2.0, I'm often asked to break down what emotional intelligence is and why it's so important. Here goes... Emotional Intelligence Is the Other Kind of Smart. When emotional intelligence first appeared to the masses in 1995, it served as the missing link in a peculiar [...]
more...
Mike Doherty's curator insight, March 2, 2014 9:13 AM

Emotional intelligence is the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence.

Richard Platt's curator insight, March 2, 2014 11:48 AM

Personal competence is made up of your self-awareness and self-management skills, which focus more on you individually than on your interactions with other people. Personal competence is your ability to stay aware of your emotions and manage your behavior and tendencies. 

Self-Awareness is your ability to accurately perceive your emotions and stay aware of them as they happen.
Self-Management is your ability to use awareness of your emotions to stay flexible and positively direct your behavior.
Social competence is made up of your social awareness and relationship management skills; social competence is your ability to understand other people’s moods, behavior, and motives in order to improve the quality of your relationships.

Social Awareness is your ability to accurately pick up on emotions in other people and understand what is really going on.
Relationship Management is your ability to use awareness of your emotions and the others’ emotions to manage interactions successfully.

ToGovern's curator insight, March 3, 2014 4:24 AM

EQ IQ UQ 

Scooped by Marty Koenig
Scoop.it!

Is Your Content Understandable? | The Content Authority

Is Your Content Understandable? | The Content Authority | Innovative Marketing and Crowdfunding | Scoop.it
Is your content understandable? You can improve your readers' experience by making your content easier to understand. Click here for some great advice.
Marty Koenig's insight:

This is so, so true. Most stuff I read is like people are trying to look too smart, or like they are an expert on the subject. I have found that  it's ten times the work to write short, concise, meaningful and relevant content. Most seem to to just blurt something on "paper" that looks good without reading again later and improve to see if it makes sense, and it's easy to read. I read a TON of online posts and I would say the 50%+ fall short. 



more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

What Hubspot's IPO Announcement Says About the Future of Marketing

What Hubspot's IPO Announcement Says About the Future of Marketing | Innovative Marketing and Crowdfunding | Scoop.it
Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

5 Essential Rules for Great Presentations

5 Essential Rules for Great Presentations | Innovative Marketing and Crowdfunding | Scoop.it
All the great advice about giving great presentations boils down to these five points.
Marty Koenig's insight:

Funny, yet not surprising, that good story telling is a key trait. 

more...
ToGovern's curator insight, March 3, 2014 4:26 AM

Just the five 

Scooped by Marty Koenig
Scoop.it!

The 7 Easiest Ways to Insult Important People

The 7 Easiest Ways to Insult Important People | Innovative Marketing and Crowdfunding | Scoop.it
We live in an increasingly thin-skinned world, and some of the most successful people are the worst offenders. Here's how to avoid getting on their bad...
more...
ajinugraha's curator insight, February 26, 2014 3:17 AM

http://obatmaagampuh.com/obat-herbal-batu-empedu/

Lauren Rohr's curator insight, February 26, 2014 9:13 AM

Excellent advice for everyone. I tend to believe we should speak our minds, but sometimes that doesn't work out well.

Scooped by Marty Koenig
Scoop.it!

15 People Shaping Boston's Tech Scene

15 People Shaping Boston's Tech Scene | Innovative Marketing and Crowdfunding | Scoop.it
The Boston tech scene is thriving, and here are 15 behind the scenes names who are influencing the city's startup renaissance
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

The future is now. True email CRM integrated functions

The future is now. True email CRM integrated functions | Innovative Marketing and Crowdfunding | Scoop.it
A new Chrome extension called Streak is changing our inboxes by allowing senders to track when recipients read their emails.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Email Marketers Say Its All About Relevant, Compelling Content

Email Marketers Say Its All About Relevant, Compelling Content | Innovative Marketing and Crowdfunding | Scoop.it
A spate of recent research has highlighted the importance of relevance in marketing messaging, and a benchmarking report [download page] from Ascend2 concerning email
Marty Koenig's insight:

Not a surprise. 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

The ultimate social media guide to getting a job

The ultimate social media guide to getting a job | Innovative Marketing and Crowdfunding | Scoop.it
Employers are checking out your social media profiles, and not just to find potentially incriminating photos. They’re looking for a snapshot of who you are.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Half Of US GDP Comes From The Orange Spots On This Map

Half Of US GDP Comes From The Orange Spots On This Map | Innovative Marketing and Crowdfunding | Scoop.it
Reddit user atrubetskoy created a map showing how half of U.S. GDP comes from 23 cities.
Marty Koenig's insight:

I see Denver area on the map. 

more...
No comment yet.