Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard

Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard | Innovative Marketing and Crowdfunding | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters.


Via Guillaume Decugis
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Marc Kneepkens's curator insight, March 14, 2014 9:15 PM

Very detailed, step by step self inquiry test for your startup. Highly recommended.

I took her advice and created a tagline while reading it: "Know how to get funded". It's on my site now at www.Business-Funding-Insider.com

BroadbandBreakfast's curator insight, October 13, 2014 3:39 PM

Some useful thoughts on social sharing.

David Siracusa's curator insight, May 30, 2015 5:53 PM

So many sales people rarely seem able to define what they do and how they help people in one or two short sentences.  It took me longer than I ever thought it should have to develop such a seemingly easy, yet ridiculously, important task.

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How Not to run a successful Kickstarter campaign. Maya Breaker.

The Claw of Broken Promises was buried deep underground, It gives the power to swing to freedom and toss your enemies like ragdolls.
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Illusion vs. Reality – A Story of the Human Mind

Illusion vs. Reality – A Story of the Human Mind | Innovative Marketing and Crowdfunding | Scoop.it
Related posts:Why?Simple guide to memorizing a deck of poker cards in less than 5 minutesWin Friends - What would Lincoln do if he were in my Shoes?Comments comments
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Nancy Barnett's curator insight, March 14, 2014 10:38 PM

If you can dream, you can make it happen.  Science says so.

Iron Dane Richards's curator insight, March 15, 2014 12:39 PM

Great article on the process in the brain.

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How to Change Pinterest Board Cover Images -

How to Change Pinterest Board Cover Images - | Innovative Marketing and Crowdfunding | Scoop.it
A while back I showed you how to organize your messy Pinterest boards into what some would consider a work of art. Today's Pinterest tip is going to take your boards to the next level. Make your boards more than just ordinary, make them into a masterpiece by setting your board cover images!

Why bother changing the board cover image? If you don't, the image will continually change to be the last image you pinned to that board and it may not be the best representation of the kinds of pins there. You want your followers and your potential new followers to know what they can find on your boards, don't you?
Marty Koenig's insight:

See 0:57.

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Book Written Entirely In PowerPoint Aims To Reinvent How Businesses Communicate

Book Written Entirely In PowerPoint Aims To Reinvent How Businesses Communicate | Innovative Marketing and Crowdfunding | Scoop.it
Reading business documents and attending presentations might actually be fun with Slidedocs, Nancy Duarte's new concept for communicating ideas.
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Emmanuel 'Manny' Gigante's curator insight, March 13, 2014 12:07 PM

#communication 2.0?

Leaders Online's curator insight, March 14, 2014 4:42 AM

Nancy Duarte, de Amerikaanse speech en communicatieexpert heeft een boek geschreven over Slidedocs: visueel communiceren in een zakelijke omgeving.

Wij zijn benieuwd, wie heeft al ervaring met 'Slidedocs'?

Nancy Barnett's curator insight, March 14, 2014 11:21 PM

Interesting communication possibility. 

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ObamaCare's Secret Mandate Exemption

ObamaCare's Secret Mandate Exemption | Innovative Marketing and Crowdfunding | Scoop.it
The Wall Street Journal reports HHS quietly repeals the individual purchase rule for two more years.
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Spike supersonic business jet swaps windows for a wraparound live-view display

Spike supersonic business jet swaps windows for a wraparound live-view display | Innovative Marketing and Crowdfunding | Scoop.it
We're pretty excited about the Spike S-512 supersonic business jet, but this latest feature could potentially make a three-hour Mach 1.6 hop from New
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Stuart Goode's curator insight, March 10, 2014 6:35 AM

Will it ever take off?

Sunil Malhotra's curator insight, March 11, 2014 6:49 AM

Its success will depend on the resolution and realism of the projected images. 

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Neil Young's music player for audiophiles reaches Kickstarter on March 15th

Neil Young's music player for audiophiles reaches Kickstarter on March 15th | Innovative Marketing and Crowdfunding | Scoop.it
We now know how Neil Young plans to make his dreams of high-quality digital music come true: crowdfunding. The artist's company PonoMusic is launching
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Ironic, funny, sad. Make money online. Or not.

Ironic, funny, sad. Make money online. Or not. | Innovative Marketing and Crowdfunding | Scoop.it
make money online, internet marketing, mistakes, tips, guide, social media
Marty Koenig's insight:

Original article by Marty Koenig...


I think it’s ironic, a bit funny, and a lot sad. Everyone and their brother and their cousin is trying to sell “how to make money online” or “make a living working from home”.


It’s funny that people buy and buy and buy this stuff. They have an insatiable appetite for more and more information. They subscribe to all the gurus and non-gurus, and spend 20 bucks here, a hundred bucks there, and even 900 dollars here and there. Yet these wannabe internet marketers have never made a single dollar....


Read more by clicking on the image or the title. 

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6 Types of People Who Are Really Hard to Talk To

6 Types of People Who Are Really Hard to Talk To | Innovative Marketing and Crowdfunding | Scoop.it
Some people make conversation feel like a form of torture. Here’s how to handle even the most difficult personality types.
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New to town? These 7 events will get you oriented with Colorado tech

New to town? These 7 events will get you oriented with Colorado tech | Innovative Marketing and Crowdfunding | Scoop.it
Bigger isn’t necessarily better when you’re new to the startup community and trying to get a feel for the it by actually having meaningful conversations with people. These proven monthly events offer
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Show Me the Red! And Other Leadership Tactics That Drive Results

Show Me the Red! And Other Leadership Tactics That Drive Results | Innovative Marketing and Crowdfunding | Scoop.it
Vince Lombardi famously said that leaders aren’t born, they’re made. Throughout my career, I’ve watched many leaders-in-the-making. Some were effective and others not so much. But witnessing their
Marty Koenig's insight:

Excellent article on Servant Leadership. Set the vision and the culture of transparency, then get out of your team's way, and just manage the exceptions. That's been my mantra since, well, day 1. 

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The secret to creativity, intelligence and scientific thinking: Being able to make connections - - The Buffer Blog

The secret to creativity, intelligence and scientific thinking: Being able to make connections - - The Buffer Blog | Innovative Marketing and Crowdfunding | Scoop.it
When we shared this image from the @buffer Twitter account recently, it got me thinking. The Tweet resulted in over 1,000 retweets, which somehow was an indication that a lot of people seemed to agree with this statement. There’s a key difference between knowledge and experience and it’s best described like this: The original is from [...]
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Venture capitalists face a more competitive, global market

Venture capitalists face a more competitive, global market | Innovative Marketing and Crowdfunding | Scoop.it
In 2013, hot startups were able to access capital from a wider variety of sources than ever before -- not just the prestigious venture capital firms of Sand Hill Road.

2013 was a turning point for venture capital.According to financial services firm Ernst&Young, global venture capital investment in 2013 increased 2 percent compared to 2012, to $48.5 billion. Meanwhile, economic conditions improved in many geographic markets due to increased levels of liquidity and a boost in investor confidence.The upshot: More investors are competing to invest in promising startups and entrepreneurs, especially outside the U.S.The most stunning shift was a cultural one. In 2013, hot startups were able to access capital from a wider variety of sources than ever before — not just the prestigious venture capital firms of Sand Hill Road. Angel investors started organizing and forming new funds, the crowdfunding movement took off, and corporate execs got into the innovation game by working closely with entrepreneurs.

Click on title or image to see the full presentation.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marc Kneepkens
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The Story Behind The THX Deep Note

How 20,000 lines of code turned into the world's most widely recognized piece of computer-generated music.
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Iron Dane Richards's curator insight, March 17, 2014 8:30 AM

Great Scoop of Trivia on that Famous Sound On DVD's THX Intro Note. Re-Scooped by Iron Dane Richards www.isg3.com for Business Loans and Funding

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The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company

The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company | Innovative Marketing and Crowdfunding | Scoop.it
How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms. A McKinsey & Company article.
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1 Tech Mistake You Should Fix Today

1 Tech Mistake You Should Fix Today | Innovative Marketing and Crowdfunding | Scoop.it
You don't need to buy any new gadgets or learn any newfangled software. This tech fix is easy--and good for you.
Marty Koenig's insight:

Great advice. 

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Samsung is still king of (smart) TV sales, but Vizio eyes the throne from second place

Samsung is still king of (smart) TV sales, but Vizio eyes the throne from second place | Innovative Marketing and Crowdfunding | Scoop.it
A recent report from Strategy Analytics details Vizio's strong push in the last quarter of 2013 that led having the second-largest share of the market.
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Colorado Crowdsourcing the Search for Malaysia Flight 370

Colorado Crowdsourcing the Search for Malaysia Flight 370 | Innovative Marketing and Crowdfunding | Scoop.it
                                           (Photo Credit: The Associated Press) DENVER – As the mystery of what happened to the 239 people on board Malaysia flight 370 deepens, a Colorado satellite imaging company is launching an effort to crowdsource the search, asking the public for help analyzing high-resolution images for any sign of the missing airliner. Longmont, Colo.-based DigitalGlobe trained cameras from its five orbiting satellites Saturday on the Gulf of Thailand region where Malaysia flight 370 was last heard from, said Luke Barrington, senior manager of Geospatial Big Data for DigitalGlobe. The images being gathered will be made available for free to the…
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Michaël Ameye's curator insight, March 11, 2014 4:57 AM

The challenge will be the coordination and the quality of analysis, they should probably ensure analysis is redundant

 

But this shows promises for the future of humanity.  Gather people around problems to contribute   !

Lizette Touber's curator insight, March 11, 2014 5:45 AM

Great idea!

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AT&T reduces 2GB Mobile Share Value plans by $15 per month

AT&T reduces 2GB Mobile Share Value plans by $15 per month | Innovative Marketing and Crowdfunding | Scoop.it
Following up on the news that its UnCarrier rival will soon raise the cost of its unlimited data plan, AT&T is making some pricing changes of its own
Marty Koenig's insight:

Read the fine print. 

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Pinterest Joins Other Social Giants, Provides First Transparency Report

Pinterest Joins Other Social Giants, Provides First Transparency Report | Innovative Marketing and Crowdfunding | Scoop.it
Pinterest unveiled the company's first transparency report Friday detailing the information requests received from state and federal government agencies.
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Cybersecurity – Initiating Coverage on 491 Private Companies

Cybersecurity – Initiating Coverage on 491 Private Companies | Innovative Marketing and Crowdfunding | Scoop.it
2013 saw venture capital and private equity investors pour over $1.7B into the booming cybersecurity market. And this looks to increase given highly publicized hacking incidents and data breaches. Our Mosaic ratings help you discover emerging private cybersecruity companies and understand which technologies and companies are gaining adoption and which are not.
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Google grants $1 million to Galvanize and others to boost female entrepreneurs | Built In Colorado

Google grants $1 million to Galvanize and others to boost female entrepreneurs | Built In Colorado | Innovative Marketing and Crowdfunding | Scoop.it
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Boulder tops list of tech startups per capita

Boulder tops list of tech startups per capita | Innovative Marketing and Crowdfunding | Scoop.it
Tech-08/19/13, 8:18 am: Boulder tops list of tech startups per capita
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It's members only at Relationship Science

It's members only at Relationship Science | Innovative Marketing and Crowdfunding | Scoop.it
Pricey social network Relationship Science promises to do what LinkedIn can't.
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