Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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This Is Roughly 200 Years Of American History In One Mesmerizing GIF

This Is Roughly 200 Years Of American History In One Mesmerizing GIF | Innovative Marketing and Crowdfunding | Scoop.it
It's like watching the U.S. eat North America.
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The Habits of the World's Smartest People (Infographic)

The Habits of the World's Smartest People (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it
You don't have to be a genius to act like one. Pick up some of these habits of people with high IQs.
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Aaron Levie is down to a 4% stake heading into the Box IPO. How does he feel watching DFJ and USVP laugh to the bank after 10 years of sw...

Aaron Levie is down to a 4% stake heading into the Box IPO. How does he feel watching DFJ and USVP laugh to the bank after 10 years of sw... | Innovative Marketing and Crowdfunding | Scoop.it
Answer (1 of 23): So far, I have yet to bleed while building Box (well, one time I was late to a meeting and cut myself shaving). And honestly, if anyone is regularly bleeding while building a software company, I would have some serious questions about their strategy and if they're executing prop...
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Tips For Success In A Minute or Less: Don't Spill The Beans When Updating Your LinkedIn Profile.

Tips For Success In A Minute or Less: Don't Spill The Beans When Updating Your LinkedIn Profile. | Innovative Marketing and Crowdfunding | Scoop.it
How to update your LinkedIn profile.
Marty Koenig's insight:

I forgot to do that on more than one occasion. It does confuse people, and that's the last thing you want to do during a job search. 

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Intel takes lead in $900m fundraising for ’big data’ start-up - FT.com

Intel takes lead in $900m fundraising for ’big data’ start-up - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
A Silicon Valley “big data” start-up has raised $900m in a private share sale, marking the biggest fundraising by a US tech company since Twitter’s IPO last November. The financing for Cloudera highlights the race involving investors and leading IT
Marty Koenig's insight:

Big data should be called Huge Data. 

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Home Remedies To Remove Scars - Easy Ways To Get Rid of Scars Fast | FashioniHub.com

Home Remedies To Remove Scars - Easy Ways To Get Rid of Scars Fast | FashioniHub.com | Innovative Marketing and Crowdfunding | Scoop.it
Are you really horrified of scars and trying for home remedies to remove them? Scars are basically left over marks after an injury or can happen due to some
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Technology: Rise of the replicants - FT.com

Technology: Rise of the replicants - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
If Daniel Nadler is right, a generation of college graduates with well-paid positions as junior researchers and analysts in the banking industry should be worried about their jobs. Very worried. Mr Nadler’s start-up, staffed with ex-Google engineers
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New Device Could Help Gunshot Victims In Seconds | I Fucking Love Science

New Device Could Help Gunshot Victims In Seconds | I Fucking Love Science | Innovative Marketing and Crowdfunding | Scoop.it
The average adult has about five liters of blood, depending on size and weight. Gunshot wounds can cause a person to hemorrhage and die in fairly short order, particularly if the would is in a difficult place manage. A new invention could change that by packing and putting pressure on a gunshot wound in just 15 seconds.
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Every company is a media. And media don't create media about themselves.

Every company is a media. And media don't create media about themselves. | Innovative Marketing and Crowdfunding | Scoop.it

It’s tough producing high quality media content and expensive.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 28, 2014 6:19 PM

Two other interesting observations by Tom Foremski who wrote about companies needing to become media as early as 2005:


- "Independently produced media is trusted but content produced by brands is not." 


- "Every company is a media company but media companies don’t write about themselves."


Maybe because he is a former journalist, Tom has a tendency to think that content = news - which is a restrictive definition in my opinion. We discussed that at the latest meetup on content marketing he organized in San Francisco: of course news need to be objective and brands are biased (as any media by the way but this is a different conversation).


But I pointed out first that good content can also be entertaining or educational and second that using content curation is a great way to circumvent both problems: brands which become media through content curation are relying on independently produced content and don't write about themselves.

Jesse Soininen's curator insight, March 29, 2014 2:11 PM

Are we finally ready to shift our focus on customer?

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2014 The Numbers Behind Social Media - infographic

2014 The Numbers Behind Social Media - infographic | Innovative Marketing and Crowdfunding | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty Koenig's insight:

Infographic. 

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A Mother Teaches Her Baby Boy To Say "Happy" And They Both Burst Into Laughter At His First Word.

A Mother Teaches Her Baby Boy To Say "Happy" And They Both Burst Into Laughter At His First Word. | Innovative Marketing and Crowdfunding | Scoop.it
A cute baby shares a joyful moment with his mother when he says his first word. His excited mom repeats the word a few more times, and in between giggles, the infant does the same, almost perfecting the word each time.
Marty Koenig's insight:

Happy baby laughing makes me feel good. 

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The Most Valuable Traits in a Potential Employee, According to Google

The Most Valuable Traits in a Potential Employee, According to Google | Innovative Marketing and Crowdfunding | Scoop.it
Figuring out how to distinguish yourself in a crowded field and land a job is a lifelong career just by itself. If you're trying to figure out the types of traits that top-tier employers are looking for, you could always ask. Google, at least, seems happy to answer.
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10 Genuine Ways Anyone Can Be Exceptionally Charming

10 Genuine Ways Anyone Can Be Exceptionally Charming | Innovative Marketing and Crowdfunding | Scoop.it
Heartfelt. Sincere. Honest. And incredibly powerful.
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Big data: are we making a big mistake? - FT.com

Big data: are we making a big mistake? - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
Five years ago, a team of researchers from Google announced a remarkable achievement in one of the world’s top scientific journals, Nature. Without needing the results of a single medical check-up, they were nevertheless able to track the spread of
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Google’s Approach to Dispute Resolution: “Don’t Litigate, Negotiate”

Google’s Approach to Dispute Resolution: “Don’t Litigate, Negotiate” | Innovative Marketing and Crowdfunding | Scoop.it
In the face of antitrust charges, Google’s new guiding principle is “Don’t litigate, negotiate,” according to the Wall Street Journal. In recent ye
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Millennials are the consumers who will change the marketing landscape | Impact Lab

Millennials are the consumers who will change the marketing landscape | Impact Lab | Innovative Marketing and Crowdfunding | Scoop.it
To sell to Millennials, you have to understand them. The Millennial generation is the newest target audience for many brands. Their purchasing power is
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Antonio Pastor Serrano's curator insight, April 1, 2014 1:08 PM

La generación del Milenio es fantástica, lástima que la estropeen  los que se aprovechan de esta generación.

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Samsung’s UD590 monitor sports 4K resolution and 1 billion colors | Chips | Geek.com

Samsung’s UD590 monitor sports 4K resolution and 1 billion colors | Chips | Geek.com | Innovative Marketing and Crowdfunding | Scoop.it
Most of the attention Samsung garners these days comes from its mobile products like the Galaxy S Android phones and low-cost Chromebooks. it’s easy to forget Samsung also makes displays and TVs, but [...]
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Africa’s digital money heads to Europe - FT.com

Africa’s digital money heads to Europe - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
The mobile payment system that has revolutionised business and banking in sub-Saharan Africa is to come to Europe as Vodafone seeks to spread the popular digital currency outside emerging markets. Vodafone has acquired an e-money licence to operate
Marty Koenig's insight:

Africa and Europe's bitcoin. 

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veronique aboghe's curator insight, March 31, 2014 3:10 AM

Actually long before Bitcoin as it was launched in 2007 in Kenya .FT states it well African e money branded as M pesa is  being spread all over the world after Eastern Africa countries it is heading to India and Romania.Good experiences roll out.

lebeauparleur's curator insight, March 31, 2014 8:52 AM

Le rapport à l'argent se dématérialise encore +

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Unique Job Titles Making Their Way to Your Business

Unique Job Titles Making Their Way to Your Business | Innovative Marketing and Crowdfunding | Scoop.it
Before shaking your head at job titles like Director of Happiness, think about today's new world of work and who companies may need to hire do to adapt.
Marty Koenig's insight:

I'm not surprised the curation is key. 

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The Collaborative Economy. 2014 a tipping point? [INFOGRAPHIC]

The Collaborative Economy. 2014 a tipping point? [INFOGRAPHIC] | Innovative Marketing and Crowdfunding | Scoop.it
Mobile. Big Data. Name your technology tipping point. Here's a look at a few of them impacting the tech scales, and your business, in 2014.
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The World's Top 10 Venture Investors For 2014

The World's Top 10 Venture Investors For 2014 | Innovative Marketing and Crowdfunding | Scoop.it
The new face at the top of this year’s Midas List of top venture investors owes his position to Facebook, the social platform whose 2012 IPO has propelled five investors into the top ten in the past two years. Only this time, it’s because Facebook wrote a check—for $19 billion. Facebook’s announced [...]



Via Didier Roggeri
Marty Koenig's insight:

Colorado is mentioned. 

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Didier Roggeri's curator insight, March 28, 2014 3:06 AM

add your insight...

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The Best And Worst Words To Use On Your Résumé

The Best And Worst Words To Use On Your Résumé | Innovative Marketing and Crowdfunding | Scoop.it
One recent study showed that recruiters spend all of 6.25 seconds looking at a candidate’s résumé before deciding whether he or she is fit for a job. A new survey of 2,200 hiring managers and human resource staffers by jobs website CareerBuilder shows that your résumé may get a bit [...]
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The Crowdfunding Backlash: What Do You Owe Your Backers?

The Crowdfunding Backlash: What Do You Owe Your Backers? | Innovative Marketing and Crowdfunding | Scoop.it
Backers who supported Oculus Rift on Kickstarter are now angered that the company has sold to Facebook. What do crowdfunding projects owe their backers?

Oculus VR chief Palmer Luckey turned to Kickstarter to raise $2.4 million to create prototypes for the Oculus Rift headset. Billed as "the first truly immersive virtual reality headset for video games," the crowdfunding campaign attracted more than 9,500 backers. But now that the company has been sold to Facebook for more than $2 billion, some of the backers feel duped.

Countless backers of Oculus Rift vented their frustrations on the Oculus Rift Kickstarter. 

"I am saddened that the independent dream that was Oculus is now selling out to Facebook," wrote one of the project's backers. "Honestly, I feel that every single donor should get a "kickback/refund" from that $2 Billion (they'd still have plenty left over!) to put towards a Kickstarter project that isn't a masquerading golddigger. The whole idea of Kickstarter is to support people in making the world a better place through original ideas and technology, not selling out to corporate America. We already have enough politicians that do that - and you see how good that's worked out for the country. A shame and disappointment to everyone who backed Oculus; it's a damn shame."

It's reminiscent of what happened when Zach Braff's Kickstarter-funded "Wish I Was Here" sold big at Sundance and some of the film's backers complained that he had forgotten the little folks who helped the film get made.

To read the full article, click on the image or title.


Is your Business Plan working? Is it Succeeding? http://bit.ly/1iHk8zP



Via Marc Kneepkens
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Marc Kneepkens's curator insight, March 29, 2014 7:39 PM

It's nice to be part of a community, something big, something that makes a difference. You don't own it though by pledging a small amount of money.

Richard Platt's curator insight, June 22, 2014 9:02 AM

You don't own anything if you pledge $$,  so there does need to be some up front regulations for Crowdfunding before you actually invest

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Effective (and Non-Creepy) Ways to Stalk People on LinkedIn

Effective (and Non-Creepy) Ways to Stalk People on LinkedIn | Innovative Marketing and Crowdfunding | Scoop.it
If you’re a job seeker, you probably already know that you need insider access to the position you’re after. But how do you get this elusive access? Well, by stalking. Don't worry—it's totally legal, and it's not as creepy as it sounds.
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