Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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This 15-Minute Activity Will Make You More Successful At Work

This 15-Minute Activity Will Make You More Successful At Work | Innovative Marketing and Crowdfunding | Scoop.it
To figure it out, write it down.
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Chuck Devers's curator insight, May 24, 2014 4:26 PM

In the age of electronic doo-dads, an old fashioned pencil can be a huge asset!

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IBM discovers new class of ultra-tough, self-healing, recyclable plastics that could redefine almost every industry | ExtremeTech

IBM discovers new class of ultra-tough, self-healing, recyclable plastics that could redefine almost every industry | ExtremeTech | Innovative Marketing and Crowdfunding | Scoop.it
Stop the press! IBM Research announced this morning that it has discovered a whole new class of... plastics. This might not sound quite as sexy as, say, MIT discovering a whole new state of matter -- but wait until you hear what these new plastics can do. This new class of plastics -- or more accurately, polymers -- are stronger than bone, have the ability to self-heal, are light-weight, and are 100% recyclable. The number of potential uses, spanning industries as disparate as aerospace and semiconductors, is dizzying. A new class of polymers hasn't been discovered in over 20 years -- and, in a rather novel twist, they weren't discovered by chemists: they were discovered by IBM's supercomputers.
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It can even do email!

It can even do email! | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Which one do I want. So many choices :-)

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The Massive Credit And Debit Card Security Overhaul In The US Is Coming — Here Are The Costs And Opportunities

The Massive Credit And Debit Card Security Overhaul In The US Is Coming — Here Are The Costs And Opportunities | Innovative Marketing and Crowdfunding | Scoop.it
The new EMV or "chip card" migration mandated by credit card networks will create new opportunities and costs
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DebbyBruck's curator insight, May 8, 2014 6:07 PM

Microchipping credit and debit cards may be a good idea in helping avoid identity fraud (if you have much to be defrauded of). Many people are avoiding getting into debt these days as well as busy just trying to survive and pay bills.  As long as in the future, this doesn't evolve into chipping humans - not everyone believes every single human action needs to be tracked, traced, recorded and watched.  What are your beliefs about it?  If it were required for you to be chipped in order to access your bank accounts, buy food, pay bills, acquire medical treatment, etc.,  what would you do?  Do you have a plan of action no matter which direction this topic turns?  If the banking system and economy are truly as fragile as they appear to be - why not creative alternatives and wean free from credit and banking altogether? Definitely something to think about!

 

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77 Facts That Sound Like Huge Lies But Are Actually Completely True

77 Facts That Sound Like Huge Lies But Are Actually Completely True | Innovative Marketing and Crowdfunding | Scoop.it
1. If you put your finger in your ear and scratch, it sounds just like Pac-Man.

2. The YKK on your zipper stands for Yoshida Kogyo Kabushikigaisha.

3. Maine is the closest U.S. state to Africa.

4. Anne Frank, Martin Luther King Jr., and Barb...
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Finance parts ways with economic reality - FT.com

Finance parts ways with economic reality - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
Difficulty with numbers appears to be catching. In March, Virtu Financial, the high-frequency trading firm, revealed as part of a regulatory filing for its now postponed initial public offering, that it had found a “material weakness” related to its
Marty Koenig's insight:

Hmm. 2005 all over again?

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Bankrate list of best states to retire surprises many, but not Coloradans

Bankrate list of best states to retire surprises many, but not Coloradans | Innovative Marketing and Crowdfunding | Scoop.it
DENVER -- Forget sunny Florida or California, retirees are better off heading to colder climates, according to Bankrate's latest ranking of best states to retire. South Dakota topped Bankrate's lis...
Marty Koenig's insight:

Colorado #2. Not a surprise. 

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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Lori Wilk
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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 2014 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 2014 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

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Google, Level 3 DNS services hijacked by TurkTelekom | PCWorld

Google, Level 3 DNS services hijacked by TurkTelekom | PCWorld | Innovative Marketing and Crowdfunding | Scoop.it
Turkey's campaign to restrict access to sites such as YouTube and Twitter is continuing.
Marty Koenig's insight:

If you are using google's public DNS addresses (8.8.8.8, 8.8.4.4, 4.2.2.1, etc) like I was, you want to change them immediately. Download namebench to see what's the fastest DNS service for your location. 

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When It Makes Sense to Take a Private Jet

When It Makes Sense to Take a Private Jet | Innovative Marketing and Crowdfunding | Scoop.it
Flying private is more accessible than ever, but still doesn't come cheap. We break down when you can justify keeping up with the Gateses, and when you...
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Everybody Should Read This Explanation Of Where Money Really Comes From

Everybody Should Read This Explanation Of Where Money Really Comes From | Innovative Marketing and Crowdfunding | Scoop.it
This might clear up some misconceptions.
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Sony's 13-inch 'Digital Paper' is just like paper, except it costs $1,100

Sony's 13-inch 'Digital Paper' is just like paper, except it costs $1,100 | Innovative Marketing and Crowdfunding | Scoop.it
Despite years of development, E Ink's displays haven't yet replaced traditional paper everywhere. Sony's trying to change that with this 13.3-inch
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GestionBarrette's curator insight, April 17, 2014 9:08 AM

Honestly, it's great, awesome, and price will go down.  Now... it will be a mater of keeping files organized.  ...as usual.

Osku Penttinen's curator insight, April 17, 2014 10:10 AM

I love my iPad, but it's nothing like paper when taking notes and drawing on it. Sony may have the technology to provide this capability if chooses to license it, as it does with many of its products.

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How To Make A $454 Homemade Air Conditioner For About $15. This Is Totally Awesome, And So Easy To Make! - The Good Survivalist

How To Make A $454 Homemade Air Conditioner For About $15. This Is Totally Awesome, And So Easy To Make! - The Good Survivalist | Innovative Marketing and Crowdfunding | Scoop.it
If  you’ve ever had your power go out on one of those hot summer days you know just how important keeping cool can be. Seems every year people die due to heat. Keeping your home cool in the summer can be very expensive if you use your air conditioner. This air conditioner is very simple …
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Howard Cohen's curator insight, May 25, 2014 12:34 PM

Hello .. summer project.. 

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Nissan reveals updated 2015 370Z Nismo among the faithful

Nissan reveals updated 2015 370Z Nismo among the faithful | Innovative Marketing and Crowdfunding | Scoop.it
Nissan has unveiled its 2015 370Z Nismo with some big upgrades like an available seven-speed automatic.
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Hedge fund titans are testing the quality of US democracy - FT.com

Hedge fund titans are testing the quality of US democracy - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
John Paulson made his fortune by taking a massive short position against the US housing bubble. Today the hedge fund billionaire is betting that the US political system will fail. This time he has company. Other billionaires have launched a lawsuit
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Priyanka Kumar's curator insight, May 13, 2014 6:17 PM

This is a test comment. 

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Eyes on Earth: The ISS HD Earth Viewing Experiment

Eyes on Earth: The ISS HD Earth Viewing Experiment | Innovative Marketing and Crowdfunding | Scoop.it
One of the latest missions from the ISS is kind of amazing. The High Definition Earth Viewing (HDEV) experiment consists of four cameras that have been attached outside of the ISS. Though temperature is controlled, the cameras are exposed to the radiation from the sun, which will allow astronauts to understand how radiation affects the instruments.
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All Brilliant Ideas Have These Two Characteristics

All Brilliant Ideas Have These Two Characteristics | Innovative Marketing and Crowdfunding | Scoop.it
Answer these two questions before taking on a new project.
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Top hedge fund managers made $21.5bn last year, up 50% from 2012 - FT.com

Top hedge fund managers made $21.5bn last year, up 50% from 2012 - FT.com | Innovative Marketing and Crowdfunding | Scoop.it
The world’s 25 best-paid hedge fund managers took home a combined $21.1bn, 50 per cent more than in 2012, as surging equity markets helped them to one of their highest earning years since the financial crisis. At a time when rising inequality and
Marty Koenig's insight:

hmmm.

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Book Marketing 101: Creating a Press Kit for Your Book - Calamus

Book Marketing 101: Creating a Press Kit for Your Book - Calamus | Innovative Marketing and Crowdfunding | Scoop.it
Over the past week or two, you have read How-To’s on writing a press release, creating an effective book summary, and creating a sell sheet. Now it’s time to roll all of these pieces into one amazing press kit that … Continue reading →
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New BOOK: How to Setup Your Browser as the FASTEST GOOGLE CHROME on the Planet: Eliminate Chrome Crashing by Cranking Up Your Browser Power

Amazon.com: How to Setup Your Browser as the FASTEST GOOGLE CHROME on the Planet:: Eliminate Chrome Crashing by Cranking Up Your Browser Power eBook: Marty Koenig: Kindle Store
Marty Koenig's insight:

It's all over the news. Recent security issues with Internet Explorer should worry you. More and more people are moving to Google Chrome browser instead. In fact, 58% on the internet now use Chrome (March 2014). 


Google's Chrome and Chromium browsers are very safe. You will want the fastest, most productive and fun browser to perform to the max!.


This timely book shows novices and the experts exactly how to eliminate all your Chrome problems, flash crashes, for those running on Windows 8.1 operating system. I used my laptop and after days of experimenting, I documented it as I went along. 


Useful and enlightening performance benchmarks are included in the book. Get it while it's fresh!


http://www.amazon.com/Browser-FASTEST-GOOGLE-CHROME-Planet-ebook/dp/B00K1S9OCG


Author: Yours truly: Marty Koenig

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What you don’t know about Dropbox could hurt you - Denver Business Journal

What you don’t know about Dropbox could hurt you - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Dropbox — that open blue box icon on your desktop is friendly — and functional. But that little blue box delivers more than convenience — and it's not all good.
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Here's How Much Money Big Tech Companies Make In Just One Second

Here's How Much Money Big Tech Companies Make In Just One Second | Innovative Marketing and Crowdfunding | Scoop.it
A startling way to visualize the data.
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5 Simple Office Policies That Make Danish Workers Way More Happy Than Americans

5 Simple Office Policies That Make Danish Workers Way More Happy Than Americans | Innovative Marketing and Crowdfunding | Scoop.it
Americans think it's normal to hate their jobs. Let us introduce you to the Danish concept of arbejdsglde. It means happiness at work. Here's how...
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