In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.
Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.
One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
"This is just absolutely great. Very informative."
" I highly recommend this."
"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"
"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.
Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads.
I cover one area of LinkedIn and teach you how to become an expert at it.
Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.
"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities" - Dennis WallerTOP 500 REVIEWER
"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David
A client asked me something weird and interesting today. He accepted a challenge to startup a business with just $100, but the rule is he must spend it on fiverr gigs. He has no idea on the product or service. He asked for my help. Here was my answer:
Realistically, for $100 using fiverr gigs, you can do quite a bit.
Still that's not a lot of money, so consider a business creating/selling content/information products.
Take the coolest articles you wrote on your blog, pull them together in a Kindle book, pay for someone to help with the title and introduction ( like me), buy an editor on fiverr (not me), setup a landing page and give away a free download or ebook (find a good PLR or series of PLRs on fiverr), spend $10 - 20 on a nice cover, then spend the rest on fivver gigs to tweet and post your landing page (with opt-in email) and your Amazon Author Page, and the Amazon book itself - include US, UK, and Israel and other country Amazon links in your various twitter promotions to FB, pinterest, etc.
Make sure you get some reviews of your book on Amazon. Make sure to enroll your book in the KDP program, and set the price at $4.99, then after you get 5 reviews, put it on the 5-day free promotional program. 3-4 days before you put it on the free promotion, line up some fiverr gigs to tweet and post and RT, and various Kindle/Amazon PR gigs - spend the rest of your money to get your book ranked #1 in your category. People will download a #1 book a ton.Once it goes off the free promo, keep your social media marketing going strong, and don't forget to find LinkedIn groups that you can have conversations on your topic of interest (ane more importantly, THEIRS).
I'll update this post and let folks know how this goes if he chooses my suggestion.
There is a ton of help entrepreneurs can get from fiverr sellers. In fact, I just actually did all of the above over the last couple weeks for a couple books I launched. It's not theory, it absolutely works.
See the offers I've developed on fiverr. Some of my "gigs" help entreprneurs tell their story, extract their key marketing messages so they can attracth and build their tribe of loyal, raving fans. Oter gigs help them start and grow their business. Check them out today! You can't go wrong for five bucks.
For CMOs, 2014 represents a return to marketing purpose and fundamentals. A charter to fulfill three strategic principles beyond just tactical content marketing.
Marty Koenig's insight:
Peter Drucker is one of my all time favorites. I'm not sure a product that perfectly communicates to ideal customers can compel people to buy to the point of being self evident. That seems a stretch to me.
I do understand that product design that includes the customer early on will meet their needs better than one that' just thrown out there and hopes to satisfy. However a vast majority of product managers and product designers don't use design principles like that. Think Facebook and Apple. They are market leaders and their products do sell themselves, but not because company leadership and management goes out of their way to find out what their customers want.
Quite the contrary. When they release new products or upgrades, they essentially ram it down your throat and their customers accept is as good. Or, if they don't initially accept it as good, the features are generally not unuseful and they grow to like them or even love them, almost by brute force. Almost by manipulation. Cultural manipulation. Societal manipulation.
Or is that the new definition of marketing and market leadership in the year 2014?
They were in Shanghai, Steven is a Brit, and I was in Denver. Their interview of me was an excellent example of the broad types of Kickstarter campaigns out there, and the various strategies we explored together. Take a look.
I'm looking forward to the documentary when they complete it. .
Content or Conversion Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).
If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon.
When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate.
Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish.
Scoop.it To The Rescue If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop).
Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:
* Test contest and game ideas. * Test Q&A content (most shared WINS a page). * Find and empower brand advocates (buzz team).
* Watch competitors like a HAWK (with keyword tool).
* Watch my key brands like a HAWK (also with keyword tool). * Ask for help (amazing talent in Scoop.it community). * Reward previous helpers with Scoop.it profiles and long thank you notes). * Copy Scoop.it's brilliant soft gamification and leader boards.
* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals. * Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.
* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create.
This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF.
At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission.
If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block.
Now RedEnvelope.com is being destroyed.
They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.
Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch).
If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.
Does it make sense to shop on Black Friday or – with so many retailers opening even earlier – risk indigestion by hitting the stores on Thanksgiving?
Marty Koenig's insight:
Let's try and #SetAside25 for small business this weekend and Cyber Monday. Join the revolution! Just set aside $25 in an envelop and spend it only at a small, local business to the money stays in your community. or take your weekend budget and set aside 25% for local business.
Which one are you going to set aside? $25 or 25%??