In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.
Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.
One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
While you didn't see it, feel it, or even read about it in the newspapers, Earth was almost knocked back to the Stone Age on July 23, 2012. It wasn't some crazed dictator with his finger on the thermonuclear button or a giant asteroid that came close to wiping out civilization as we know it, though -- no, what nearly ended us was a massive solar storm. 'If it had hit, we would still be picking up the pieces,' says Daniel Baker, who led the research into the massive solar storm.
This is Delta Innovation Class, a unique initiative where leaders and professionals in various fields share knowledge and skills with up-and-coming innovators and doers in a mentoring program that happens to take place at 35,000 feet.
Early stage investment platform Gust put together this infographic filtered by company stage, industry sector, and geographic location in the United States and internationally, of startup trends in the second quarter 2014.
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The River Nar, a minor waterway about 100 miles north of London, is barely known to the average Briton. And at first glance, it is hard to understand why a brand-conscious company such as Coca-Cola would want to have anything to do with it. Some of