Innovative Market...
Follow
Find
57.7K views | +116 today
 
Scooped by Marty Koenig
onto Innovative Marketing and Crowdfunding
Scoop.it!

Crowdfunding versus Amazon: Weber Grill. BUT WHY?

Find the biggest selection of products from Weber with the lowest prices. Shop online for mowers, grills, garden tools, generators, snow blowers and more at Amazon.com
Marty Koenig's insight:

OK, this has very little to do with crowdfunding. OK maybe a little. Or maybe a lot. What part of content or product marketing is not crowdfunding? What part selling anything to anyone that will pay money, not crowdfunding? When the crowd chimes in with reviews, when the descriptions and value porposition is better than any other anywhere, when you differentiate your product against all competitors...you will succeed. Just like in crowdfunding. 


If you look at this product, there is nothing compelling in the "above the fold" description. To me it looks like every other grill I've seen online. OK, it is a Weber, but how am I supposed to know if this product is THAT MUCH BETTER than, say, a $299 Charbroil at Walmart? 


All it says about the grill is the WHAT. Just the features. It talks about square inches of cooking area. It talks about the rotisserie (does anyone even use those any more?). Nothing about the WHY and certainly zero compelling information about the benefits and why anyone would want a grill like this. 


In this listing there are no reviews, so I can't even tell if anyone likes or hates it. Then lower on the page, where there is an opportunity to litterally talk about the sizzle, to tell stories about how this grill changed the lives of people, to use action words and a video that makes me stay on this listing.  


I do get a lot of extras that I really don't care about - and I really feel like Amazon just wants to upsell, upsell, upsell. I'm not so into that. They say at lease half-dozen time what the model number is, just begging me to go find the same exact product at a cheaper site. Or maybe I am willing to pay a little more for the same product if I get the priviledge of folks who care about me, care about my wants, and take the time and energy to engage with me in a conversation. 


There is a total lack of any kind of "experience" or "tribe" or "loyalty" that makes we want to hit the Buy Now button. 


Then they go on th cannibalize the sales process, and Amazon shows me four other, competing grills. How about I just bounce and go find a site that seems to care enough about the buyer, and the buying experience. 


So how is this different than your crowdfunding campaign? If it's not, then good luck. You'll be about as successful as this listing on Amazon. You'll talk all about you, like Amazon does over and over and over again on this page. You will talk only about the WHAT, and not give me the simple courtesy of a story, or the WHY I should spend that kind of money on this grill.


Am I wrong here? Who do you know would pay that much for a grill? Is Weber really that much better? Is their brand promise a Tiffany's equivalent? Let me know if I am out of line here. 


A crowdfunding campaign has to go so much further than this listing, and so much further than 95% of the Kickstarter or Indiegogo listings.


If you want to see how to build yourself an awesome, compelling, and successful crosdfunding campaign, click here:  http://bit.ly/La0IQg


I am writing a more detailed article on this subject ilook for it soon.....


Marty Koenig

-CrowdfundEnergy

more...
Marty Koenig's comment, December 23, 2012 10:10 AM
Thanks for the comments.
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Scooped by Marty Koenig
Scoop.it!

My Kindle books for businesses, entrepreneurs, coaches, freelancers.

My Kindle books for businesses, entrepreneurs, coaches, freelancers. | Innovative Marketing and Crowdfunding | Scoop.it
Visit Amazon.com's Marty Koenig Page and shop for all Marty Koenig books and other Marty Koenig related products (DVD, CDs, Apparel). Check out pictures, bibliography, biography and community discussions about Marty Koenig
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Average home price in metro Denver tops $390K - Denver Business Journal

Average home price in metro Denver tops $390K - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
The average price of a home in the area rose 19 percent year-over-year, driven by high demand and a strong luxury market.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Market yourself on linkedin groupsync for coaches consultants | Get Money for Your Business

Market yourself on linkedin groupsync for coaches consultants | Get Money for Your Business | Innovative Marketing and Crowdfunding | Scoop.it
Market yourself on linkedin marketing groupsync for coaches consultants
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Pebble Time Raises Over $5.5 Million in 6 Hours. Nears $10 Million on Day Two

Pebble Time Raises Over $5.5 Million in 6 Hours. Nears $10 Million on Day Two | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Pebble II

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

One airline is the fly-away favorite at Denver's airport - can you guess which one?

One airline is the fly-away favorite at Denver's airport - can you guess which one? | Innovative Marketing and Crowdfunding | Scoop.it
One airline stands above all others as a passenger favorite, according to the (unscientific) results of our online Business Pulse poll.
Marty Koenig's insight:

Kind of a no brainer IMO. 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Hawking: Stop being so aggressive, humans, or we're finished - CNET

Hawking: Stop being so aggressive, humans, or we're finished - CNET | Innovative Marketing and Crowdfunding | Scoop.it
Technically Incorrect: Speaking at London's Science Museum, famed physicist Stephen Hawking insists that humans must change their ways and dedicate more to space travel if we want to survive.
more...
Flexcel Network's curator insight, February 21, 6:37 PM

Aggression could be our downfall...

rodrick rajive lal's curator insight, February 23, 2:41 AM

I guess it is time that mankind spent more time in exploring the world around than  in killing each other - this is what Stephen Hawking suggests. It goes without saying that globar terrorism, factionalism, intolerance and divisions on the basis of nationality, creed and ethnicity are sapping  resources that could have been used for improving the lot  of mankind. What we need to do is to spend more on finding a cure for ebola, cancer, aids and to explore ways for growing more food, and enhancing the amount of potable water than killing each other.

Scooped by Marty Koenig
Scoop.it!

Definitive Guide to Crowdfunding Sites (Infographic) - Wrike Blog

Definitive Guide to Crowdfunding Sites (Infographic) - Wrike Blog | Innovative Marketing and Crowdfunding | Scoop.it
In the last few years, the crowdfunding scene has exploded. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your small business? Or charitable cause? We covered 26 Top Crowdfunding Sites by Niche, and now we’ve created an infographic with all the …
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

​5 reasons you shouldn't get to work early

​5 reasons you shouldn't get to work early | Innovative Marketing and Crowdfunding | Scoop.it
It's been drilled into you since you were a child: Seem eager, be the early bird, and you'll get rewarded for your punctuality.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Fastest SSD on the planet: Samsung 850 Pro

Fastest SSD on the planet: Samsung 850 Pro | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

Today's fastest, most blazing performance SSD on the planet. I put this in my wife's HP Envy DV7-7000 series and it screams. Even more than my Samsung EVO 840.

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

$758M in funding and $11B in exits: Colorado tech just had its best year ever

$758M in funding and $11B in exits: Colorado tech just had its best year ever | Innovative Marketing and Crowdfunding | Scoop.it
Full article and analysis below infographic

Infographic by Adam Calica, head of product at Built In

*Sources: SEC filings, press releases and confirmed news reports (amongst other public information
more...
Dave Phillipson's comment, January 31, 1:37 AM
Wow! You tell me that little ol' CEO Space did much better than the entire state of Colorado and it's their best ever? $3 Billion in funding in 5 meetings earns you:
 http://www.forbes.com/sites/cherylsnappconner/2014/12/30/5-cant-miss-conferences-for-entrepreneurs-in-2015/3/  
Scooped by Marty Koenig
Scoop.it!

More Bread for the Baking — Medium

More Bread for the Baking — Medium | Innovative Marketing and Crowdfunding | Scoop.it
Meet a single mother in Mozambique who used clean water to build her bread-making business into a better future for her family.
more...
Betty Esperanza4hire's curator insight, January 30, 8:18 AM

Developing sustainable  business is good business! 

Scooped by Marty Koenig
Scoop.it!

Colorado leads the nation for home price gains; Denver's growth is even faster - Denver Business Journal

Colorado leads the nation for home price gains; Denver's growth is even faster - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Colorado's home sales prices grew by 9.1 percent in January from a year earlier, the highest rate of appreciation of any state in the country, but metro Denver's growth rate was even higher, at 10 percent.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

10,000 Hours with Reid Hoffman: What I Learned

10,000 Hours with Reid Hoffman: What I Learned | Innovative Marketing and Crowdfunding | Scoop.it
4.5 years of working with Reid as co-author and Chief of Staff. Here are some lessons I learned about business and life from an amazing man.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Colorado Impact Fund makes first investment - Denver Business Journal

Colorado Impact Fund makes first investment - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
The fund will invest $3 million in Boulder-based Bhakti Chai.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

CLICK HERE to support Flow Hive: Honey on Tap Directly From Your Beehive

CLICK HERE to support Flow Hive: Honey on Tap Directly From Your Beehive | Innovative Marketing and Crowdfunding | Scoop.it
It is so much easier on the beekeeper and so much easier on the bees. | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Best tablets of 2015 - CNET

Best tablets of 2015 - CNET | Innovative Marketing and Crowdfunding | Scoop.it
CNET editors round up their favorite tablet computers, including products from Apple, Samsung, Google, and Amazon.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Microsoft's next Lumia processor could edge Samsung's Galaxy S6 - CNET

Microsoft's next Lumia processor could edge Samsung's Galaxy S6 - CNET | Innovative Marketing and Crowdfunding | Scoop.it
Rumors that Samsung's Galaxy S6 will launch without Qualcomm's powerful Snapdragon 810 chipset opens the door for Microsoft's first flagship Lumia to carry more sophisticated capabilities.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Amazon.com: Kickstarter Power: The Ultimate Crowdfunding Campaign Kit Also for Indiegogo

Kickstarter Power: The Ultimate Crowdfunding Campaign Kit Also for Indiegogo - Kindle edition by Marty Koenig. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Kickstarter Power: The Ultimate Crowdfunding Campaign Kit Also for Indiegogo.
Marty Koenig's insight:

Popular book on how to crowdfund. 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Woman Tattoos Her Own Face To Cover Scars, Starts Business To Help Other Burn Victims

Woman Tattoos Her Own Face To Cover Scars, Starts Business To Help Other Burn Victims | Innovative Marketing and Crowdfunding | Scoop.it
This woman rose above the challenges of her own experience to help others in similar situations.

Basma Hameed, originally from Iraq, was severely burned by hot oil in a kitchen accident when she was 2 years old, CBC News reported. Although she un...
Marty Koenig's insight:

Makes perfect sense!

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Tablets are on the decline for the first time ever!

Tablets are on the decline for the first time ever! | Innovative Marketing and Crowdfunding | Scoop.it
The PC market is rising, while tablets are declining: has the world gone crazy?
Marty Koenig's insight:

The only manufacturer to actually increase year to year was Lenovo, going from 3.4 million units to 3.7 million



Read more at http://vator.tv/news/2015-02-02-tablets-are-on-the-decline-for-the-first-time-ever#RS8MF2YIItQM4228.99

more...
rodrick rajive lal's curator insight, February 5, 2:57 AM

Good grief, just when we thought of replacing the lappie with something lighter and versatile tablets, we are told that tablets are out! I guess we will next have tablet watches, or even sunshades with processing powers better than the best!

Radio 2020's curator insight, February 5, 5:20 PM

Maybe consumers are digging in, needing to get some actual work done

Scooped by Marty Koenig
Scoop.it!

Technology and touchdowns: How mobile is changing the game

Technology and touchdowns: How mobile is changing the game | Innovative Marketing and Crowdfunding | Scoop.it
By Lahary RavuriIt is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

Techstars Ventures raises $150M fund, propelling it into Series A investments

Techstars Ventures raises $150M fund, propelling it into Series A investments | Innovative Marketing and Crowdfunding | Scoop.it
Boulder-based Techstars has closed a $150 million fund to foster the growth of its newest investment vehicle, Techstars Ventures 2014.
The fund, which marks the firm's third installment of financ
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

The Super Bowl Is Turning Into Digital Advertising's Biggest Day | Innovative Marketing and Crowdfunding | Scoop.it
As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots.
Marty Koenig's insight:

Super Marketing for the Big Game

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

8 Types of Photos You Should Never Use on Your LinkedIn Profile

8 Types of Photos You Should Never Use on Your LinkedIn Profile | Innovative Marketing and Crowdfunding | Scoop.it
You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.
more...
No comment yet.