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Silicon Valley leaders head to Washington, talk fiscal cliff in DC

Silicon Valley leaders head to Washington, talk fiscal cliff in DC | Innovative Marketing and Crowdfunding | Scoop.it


Excerpt: The Silicon Valley Leadership Group, 45 local executives and San Jose Mayor Chuck Reed are all in the nation’s capital for 60 meetings with federal officials over three days. “The issue agenda is the urgent – in this case the fiscal cliff – as well as the long term,” said Carl Guardino, president and CEO of the Silicon Valley Leadership Group.



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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.

Marty Koenig's insight:

New book just released.


You don't need a Kindle, just a Kindle Reader app for your IOS, Andriod, PC or MAC see the link inside the book.


Buy now: http://bit.ly/Market-Yourself-on-LinkedIn-Kindle 


Reviews:

"This is just absolutely great. Very informative."

" I highly recommend this."

"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"



Excerpts:


"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.

Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads. 

 

I cover one area of LinkedIn and teach you how to become an expert at it.

 

 

Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.


"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities"  - Dennis Waller TOP 500 REVIEWER


"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David



5.0 out of 5 stars "Practically a LinkedIn lead-acquisition workshop. Short and to the point."



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Marty Koenig's comment, November 11, 2013 7:14 PM
Thank you so much for the rescoops!
Marty Koenig's comment, November 11, 2013 7:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 8:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

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Sony's 13-inch 'Digital Paper' is just like paper, except it costs $1,100

Sony's 13-inch 'Digital Paper' is just like paper, except it costs $1,100 | Innovative Marketing and Crowdfunding | Scoop.it
Despite years of development, E Ink's displays haven't yet replaced traditional paper everywhere. Sony's trying to change that with this 13.3-inch
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GestionBarrette's curator insight, April 17, 6:08 AM

Honestly, it's great, awesome, and price will go down.  Now... it will be a mater of keeping files organized.  ...as usual.

Osku Penttinen's curator insight, April 17, 7:10 AM

I love my iPad, but it's nothing like paper when taking notes and drawing on it. Sony may have the technology to provide this capability if chooses to license it, as it does with many of its products.

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Unique Gifts & Innovative Products by Makers | The Grommet

Unique Gifts & Innovative Products by Makers | The Grommet | Innovative Marketing and Crowdfunding | Scoop.it
Shop for unique gifts, innovative tech gadgets, and more. The Grommet discovers products everyday by makers worth supporting. Explore their stories.
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Android on Intel now supports UEFI, can dual-boot with Windows 8 - Liliputing

Android on Intel now supports UEFI, can dual-boot with Windows 8 - Liliputing | Innovative Marketing and Crowdfunding | Scoop.it
Developers at Intel’s Open Source Technology Center have been working on a version of Android optimized to run on Intel chips, and this week the team released a major update. Android-4.2.2_r1-ia0 is a preview release designed to run on the same types of desktop, notebook, or tablet PCs you’d normally run Windows on — and …
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Google Starts Scanning All Android Apps For Malware

Google Starts Scanning All Android Apps For Malware | Innovative Marketing and Crowdfunding | Scoop.it
Google is expanding its app verification service to monitor all the apps on users' devices, including those downloaded from the Google Play Store.
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Ganesh Capital launches VC business, aims to make world 'a better place' - Denver Business Journal

Ganesh Capital launches VC business, aims to make world 'a better place' - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
A new venture capital firm in Boulder is offering angel investments to businesses that want to make a positive difference.
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Applying lean startup theory in large enterprises — Gigaom Research

Applying lean startup theory in large enterprises — Gigaom Research | Innovative Marketing and Crowdfunding | Scoop.it
Companies can apply lean startup methods to their innovation and product-development process if they’re careful to avoid some of its pitfalls.
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Scoop.it Tip of the Week - POWER OF THE RESCOOP!

Scoop.it Tip of the Week - POWER OF THE RESCOOP! | Innovative Marketing and Crowdfunding | Scoop.it

We are all starting to understand the importance of social sharing.


Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
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Michelle Gilstrap's curator insight, April 11, 10:19 AM

I started using Scoop.it a while back and this illustrates the power of Scoop.it!

Luigi Cappel's curator insight, April 11, 11:58 AM

As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.

Emmanuel Gigante's curator insight, April 15, 11:31 AM

#grew myaudience   :)
)

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Tapping the power of hidden influencers | McKinsey & Company

Tapping the power of hidden influencers | McKinsey & Company | Innovative Marketing and Crowdfunding | Scoop.it
A tool social scientists use to identify sex workers and drug users can help senior executives find the people most likely to catalyze—or sabotage—organizational-change efforts. A McKinsey Quarterly article.
Marty Koenig's insight:

Change management best practices and principles in an organization is often ignored.


Yes, technology changes are typically managed well, but the human side of change leaves a ton of opportunity and money on the table at any size company. 


This article takes me back to my graduate degree program in management where we used tools to find the hidden influencers. 


Anyone at Director level and above should read this article, and review it during any change that affects people and the way the do things at the company. 



This article was curated by: 

Marty Koenig, PMP  http://LinkedIn.com/in/MartyKoenig


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Sam Sani Nzevela's curator insight, April 11, 12:23 AM

Thank you Marty for sharing this...read on..

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1,000,000 who will it be?

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5 Questions That Reveal Company Culture - Ivy Exec Blog

5 Questions That Reveal Company Culture - Ivy Exec Blog | Innovative Marketing and Crowdfunding | Scoop.it
Job seekers should ask targeted interview questions to determine a cultural fit.
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Camera-equipped soccer ball will bring new views to World Cup

Camera-equipped soccer ball will bring new views to World Cup | Innovative Marketing and Crowdfunding | Scoop.it
Get ready to see the World Cup from a whole new perspective.
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Marc Kneepkens's curator insight, April 6, 5:20 AM

Technology keeps on offering great new perspectives. I'm sure that soccer fans will love this one.

Two Pens's curator insight, April 6, 10:05 AM

The reason they invented a camera-equipped ball is that there is an arms race for new, interesting visuals--whether in moving pix or print or on the web. Think Go-Pro for the foot.

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Why Being Made To Work 9 To 5 Makes Zero Sense These Days

Why Being Made To Work 9 To 5 Makes Zero Sense These Days | Innovative Marketing and Crowdfunding | Scoop.it
A simple reason why the employee who wrote this headline happily did so on the weekend.
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HGKC's curator insight, April 2, 1:12 AM

Loving the idea of flexible working to provide a better quality of life 

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See what a 4K TV looks like compared to 1080p

See what a 4K TV looks like compared to 1080p | Innovative Marketing and Crowdfunding | Scoop.it
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Chrome Remote Desktop for Android browses a PC or Mac from your phone

Chrome Remote Desktop for Android browses a PC or Mac from your phone | Innovative Marketing and Crowdfunding | Scoop.it
While we'd seen rumblings that it was in beta testing, Google's Chrome Remote Desktop app for Android made its official debut today. This means that
Marty Koenig's insight:

Love this!!!

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Google’s latest Chrome release tries to replace the Windows 8 desktop | ZDNet

Google’s latest Chrome release tries to replace the Windows 8 desktop | ZDNet | Innovative Marketing and Crowdfunding | Scoop.it
This week's Google Chrome update added some significant new features to its Windows 8 mode, effectively turning the browser into a stripped-down version of Chrome OS, with its own taskbar and window-management tools. But who's it for, really?
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10 rules of an incompetent professional

10 rules of an incompetent professional | Innovative Marketing and Crowdfunding | Scoop.it
I would like to share the best rules that place ignorance at the most unsuspected limits. Meet the 10 rules of an incompetent professional.
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Marc Kneepkens's curator insight, April 13, 5:40 AM

Sounds like politics.

Abdou Sani Boukari's curator insight, April 16, 12:22 PM

passing the buck, taking all the credit, 

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'Sitting is the new smoking' -- 60% of Americans suffer from Silicon Valley Syndrome

'Sitting is the new smoking' -- 60% of Americans suffer from Silicon Valley Syndrome | Innovative Marketing and Crowdfunding | Scoop.it
"Personal posture trainer" startup LumoBack released the results of its study today that examined "Silicon Valley Syndrome," otherwise known as the physical and mental health symptoms that arise fr...
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25 Huge Trends That Will Make People Billions Of Dollars

25 Huge Trends That Will Make People Billions Of Dollars | Innovative Marketing and Crowdfunding | Scoop.it
All of this stuff is going to be really big.
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Contract and HR Recruiters: Are they "The BUSINESS PREVENTION DEPARTMENT"?

Contract and HR Recruiters: Are they "The BUSINESS PREVENTION DEPARTMENT"? | Innovative Marketing and Crowdfunding | Scoop.it
A couple times a year I meet up with one of my local recruiter colleagues to wax philosophical about our industry. Such was the case recently.
One of
Marty Koenig's insight:

Personally, I have had about an overall 10% decency rate on recruiters, whether internally at companies, external via contract recruiters or vendor recruiters. 


The best experience has been through vendor recruiters. Those who have proven themselves to stay on the hiring company's vendor list as a reputable and results-producing recruiting vendor. 


A vast majority of the not-so professional ones have these traits:

  • Don't follow through
  • Don't return calls
  • Don't communicate
  • Treats a senior executive like a 20-something with little life experience, and talks down
  • Are paid for submittals, not for actual hires (this one was a new one until I was unfairly submitted to a contract opportunity at 25% less than we had agreed to)
  • Ask "screening questions" that are "kindergarten" questions that make no notice of senior executive experience
  • Don't understand the job they are screening for
  • Don't read resumes, or spend 17 seconds glancing for key words, instead of actually reading it to glean the true essence of the person to see if there is the potential for a good candidate (versus only focusing on the 'perfect resume'
  • Don't treat you with the respect that a long, successful career has earned you
  • They are inefficient in their workflow
  • They are overworked and overpaid with compensation metrics misaligned with the real purpose of finding stellar candidates
  • Their account managers who have the relationship with the hiring company are usually the real professionals. If you are lucky enough to find a recruiter who is the account manager and the recruiter, that's better.


The few  (internally and externally) I have worked with who are true professionals exude the exact opposite of the traits above. 


This blog post is curated by Marty Koenig  http://linkedin.com/in/MartyKoenig











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Why picking the Top 4 resumes often leads to hiring failures - Denver Business Journal

Why picking the Top 4 resumes often leads to hiring failures - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
When time is scarce and you are staring at a mountain of resumes, it’s natural to want to whittle the mountain down. Most managers say, “Let’s start with the three or four very best resumes. We can always come back later to consider the other candidates.” It feels like smart time management, but it doesn’t work.
Marty Koenig's insight:

Bob says "the people with “perfect resumes” often aren’t the best candidates."  I agree. I also contend that the reciprocal is true. My personal experience is the best candidates don't have the most perfect resume. 


Just because someone has spent the effort and time to make a perfect resume that matches the job perfectly, and hits 100% of all the job requirements, does not mean that someone with an 80% resume is a much better candidate and will perform much better once on the job. 


When hiring managers or HR screeners spend all of 30 seconds reading the resume of a senior executive, they are doing their company a disservice. 


Solution:

1. Carve out the right amount of time to engage in the hiring process. 

2. Read the resumes. don't just skim them.


When I hired 900 people to deploy to nine regions in 30 days, I read several thousand resumes. Every word. No skimming. That's one way I grew a $30M practice to $150M and improved gross margin by 50%. 



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Anthea Willey 's curator insight, April 9, 1:41 AM

The backbone of every company is the people they employ - get the hiring right and then continue investing in them....

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Vail Golf Club to offer third option for golfers -- Golf Bike

Vail Golf Club to offer third option for golfers -- Golf Bike | Innovative Marketing and Crowdfunding | Scoop.it
VAIL, Colo. -- There will be another option for golfers this year when playing Vail Golf Club. Besides the usual walking or riding a cart, the club will add the Golf Bike for golfers. Vail will be ...
Marty Koenig's insight:

Love it!!

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Colorado Start-up Takes Home 100K at Google's Demo Day

Colorado Start-up Takes Home 100K at Google's Demo Day | Innovative Marketing and Crowdfunding | Scoop.it
Google for Entrepreneur’s demo day was held this week and GoSpotCheck’s presentation to California audiences began on Tuesday when the Denver based company presented their business plans to Google and
Marty Koenig's insight:

Congrats GoSpotCheck!!! $100K should take you to the next levels!

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LinkedIn Launches New Small Business Site

LinkedIn Launches New Small Business Site | Innovative Marketing and Crowdfunding | Scoop.it
The free resource center, dubbed LinkedIn Small Business, responds to the findings of a recent LinkedIn study of how small businesses use social media.
Marty Koenig's insight:

Looks promising.

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LucWarnotte's curator insight, April 7, 12:12 AM

The free resource center, dubbed LinkedIn Small Business, responds to the findings of a recent LinkedIn study of how small businesses use social media

Lizette Touber's curator insight, April 7, 1:15 AM

Interesting, thanks @Marty Koenig

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Altaeros Energies floating wind turbine churns out electricity and Wi-Fi | Impact Lab

Altaeros Energies floating wind turbine churns out electricity and Wi-Fi | Impact Lab | Innovative Marketing and Crowdfunding | Scoop.it
Altaeros Energies floating wind turbine. This floating turbine, developed by Altaeros Energies could someday travel to every remote corner of the globe.
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This Is Roughly 200 Years Of American History In One Mesmerizing GIF

This Is Roughly 200 Years Of American History In One Mesmerizing GIF | Innovative Marketing and Crowdfunding | Scoop.it
It's like watching the U.S. eat North America.
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