Innovative Market...
Follow
Find tag "venture"
51.1K views | +2 today
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Rescooped by Marty Koenig from Venture Capital Stories
Scoop.it!

Security App Lookout Attracts $150 Million in Venture Capital

Security App Lookout Attracts $150 Million in Venture Capital | Innovative Marketing and Crowdfunding | Scoop.it

Lookout, a seven-year-old mobile security company in San Francisco, is riding a wave of concern over cyberthreats, with 50 million people using its security app.

Now, the company has raised a fresh haul of venture capital from some major financial firms.

Lookout announced on Wednesday that it had attracted $150 million from investors led by T. Rowe Price Associates. Other investors include Goldman Sachs, Morgan Stanley Investment Management, the Wellington Management Company and Bezos Expeditions, the personal investment fund of Jeffrey P. Bezos of Amazon.

A number of previous investors in the company – including the venture capital firms Andreessen Horowitz, Accel Partners, Khosla Ventures, Index Ventures and Mithril Capital Management, which was founded by Peter Thiel – also participated.

The presence of T. Rowe Price and Morgan Stanley Investment Management, two firms that serve wealthy individuals, could indicate that Lookout is at a mature stage. Young technology companies, when they are gearing up for an initial public offering, like to accept investments from such firms because they are seen as long-term investors that will not immediately sell shares in an I.P.O.

“These are very long-term, patient investors who are here to help us in building a multidecade franchise,” said John Hering, the co-founder and executive chairman of Lookout, who until recently was the chief executive.

Lookout hired its current chief executive, Jim Dolce, in March. Mr. Dolce, a Silicon Valley veteran, previously founded four technology companies, including one that was acquired by Juniper Networks and another that was bought by Akamai Technologies.

Mr. Dolce said that while Lookout had made inroads with individuals and some small businesses, he now hoped to convince large companies to sign up and put their employees on the service, especially given that more companies allow employees to use their own mobile devices for business.

The new capital will help the company develop new products and expand its sales team, as it tries to crack the large business market, Mr. Dolce said.

“This financing, especially given its size, is a testament to what we’re doing here,” he said.

For venture capitalists, Lookout has several promising sectors of growth. Its software is delivered over the cloud on a subscription basis, providing a predictable stream of revenue. It is also focused on mobile devices, which many technology experts see as the future of computing.

Most important, it appeals to consumers and companies worried about malware, viruses and other threats. The app says it can block malicious websites as well as check which other apps are using a consumer’s private information. And it includes a service to help consumers recover a lost or stolen phone.

In the United States, Lookout has partnered with AT&T, T-Mobile and Sprint, which offer the service to their customers. It also works with major mobile companies in Germany, France and Britain.

With the latest financing, Lookout has raised a combined $280 million. Allen & Company was the adviser on the latest financing round.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Marc Kneepkens
more...
Marc Kneepkens's curator insight, August 16, 2014 9:48 AM

Security problems are huge, the money invested proves that.

Rescooped by Marty Koenig from Venture Capital Stories
Scoop.it!

Venture capitalists face a more competitive, global market

Venture capitalists face a more competitive, global market | Innovative Marketing and Crowdfunding | Scoop.it
In 2013, hot startups were able to access capital from a wider variety of sources than ever before -- not just the prestigious venture capital firms of Sand Hill Road.

2013 was a turning point for venture capital.According to financial services firm Ernst&Young, global venture capital investment in 2013 increased 2 percent compared to 2012, to $48.5 billion. Meanwhile, economic conditions improved in many geographic markets due to increased levels of liquidity and a boost in investor confidence.The upshot: More investors are competing to invest in promising startups and entrepreneurs, especially outside the U.S.The most stunning shift was a cultural one. In 2013, hot startups were able to access capital from a wider variety of sources than ever before — not just the prestigious venture capital firms of Sand Hill Road. Angel investors started organizing and forming new funds, the crowdfunding movement took off, and corporate execs got into the innovation game by working closely with entrepreneurs.

Click on title or image to see the full presentation.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marc Kneepkens
more...
No comment yet.