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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Startups, Entrepreneurs, Angel Investors!

The Vital Skills Teen Business Owners Learn On The Job

The Vital Skills Teen Business Owners Learn On The Job | Innovative Marketing and Crowdfunding |

Whatever these young executives’ futures may hold, all three recognize that their teen entrepreneurial experience will serve as a vital key to accelerating and increasing their coming success.

For more, got to

Via Dave Phillipson
Abdou Sani Boukari's curator insight, April 16, 2014 3:28 PM
Patience is a virtue, as few elements of running a business will go as well or as fast as you’ve planned.
Scooped by Marty Koenig!

Breaking YouTube: Meytal Cohen's First Original Album

...and the tiny voice in my head: "what if my family was right and I am wasting my time? holy shit what am I going to do then?!"
Marty Koenig's insight:

Heading toward a great success story. See how she wrote a compelling story? They start with her struggle, then go into her successes, then asks for help to further her success. 

It's all about the story or the cause, not the music or the product. 

Whether you like her original music or not (I haapen to like it), this one really makes you feel like backing her and her band. 

Marty Koenig's comment, July 11, 2013 3:18 PM
Update: $39,000 of Meytal's $60K goal in 2 days. Awesome. Get help for your campaign here:
Scooped by Marty Koenig!

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful” | Innovative Marketing and Crowdfunding |
Marty Koenig's insight:

"It's like an MBA in Crowdfunding" -Jack D, Denver, Colorado

Packed with top notch information. Get my training course if you want to have more success with an Indiegogo, Kickstarter, RocketHub or any other reward-based crowdfunding raise. 


“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

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Scooped by Marty Koenig!

Free and Paid Tools for Crowdfunding Campaigners

Free and Paid Tools for Crowdfunding Campaigners | Innovative Marketing and Crowdfunding |
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this.
Marty Koenig's insight:

People keep saying "I don't have any money, that's why I'm doing a crowdfunding campaign.". Let me tell you, that's a tough road. Many of these tools below cost some money. You'll want to plan for that. Get a job first, or have your friends and family five you $1,000 so you can have a small chance at a successful campaign. 

I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves." At 0:29, I'm the guy 2nd from the left.

Dave Phillipson's comment, May 11, 2013 12:02 PM
I love Marty's comments because he's so spot on!

We often hear about the 'Million Dollar Wins' but we don't hear that they spent $50k - 150k in a media campaign in order to do so.

There are many extolling the 'virtues' of Crowdfunding.   There are many more who claim they are experts on the matter.   We hear stories every day of stories of great things.    What we don't hear, is that there are just as many failures.   The famed Kickstarter project has 85,000 smartwatch orders to fill ... $10 Million down the tube, no product to ship.

This is a common occurrance in Crowdfunding.  In a 'revovering econony', we need less crowdfunding - sucking money out of circulation - and more resources such as which for over 25 years, has been helping Entrepreneurs succeed.

Dave Phillipson, CP
CEO Space
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors

P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
Aimie Wallace 's curator insight, May 19, 2013 1:01 PM

Really good post and they nailed it with all the good resources & tools for crowdfunding or anything to build your media, thanks James for rescooping How is Vancouver?