Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Likability matters more at work as social networks and videoconferencing grow.

Likability matters more at work as social networks and videoconferencing grow. | Innovative Marketing and Crowdfunding | Scoop.it
As social networks and videoconferencing grow, the ability to come across as likable is shaping how people are sized up and treated by bosses and co-workers
Marty Koenig's insight:

The proliferation of video, 1-way and n-way make it important to come across as likable. This is a characterstic that can be learned. But not everyone can learn it. Fundametally, who you are and your story is what matters.

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How Online Retailers Could Use Scoop.it To Disrupt & Win In 2014

How Online Retailers Could Use Scoop.it To Disrupt & Win In 2014 | Innovative Marketing and Crowdfunding | Scoop.it

Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).  

If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon. 

When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate. 

Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish. 

Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop). 

Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:

* Test contest and game ideas. 
* Test Q&A content (most shared WINS a page). 
* Find and empower brand advocates (buzz team).

* Watch competitors like a HAWK (with keyword tool).

* Watch my key brands like a HAWK (also with keyword tool). 
* Ask for help (amazing talent in Scoop.it community). 
* Reward previous helpers with Scoop.it profiles and long thank you notes). 
* Copy Scoop.it's brilliant soft gamification and leader boards.

* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals. 
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.

* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create. 

This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF. 

At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission. 

If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block. 

Now RedEnvelope.com is being destroyed.


They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.


Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch). 

If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.  

 


Via Martin (Marty) Smith
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malek's curator insight, December 7, 2013 5:14 PM

An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.

Deanna Dahlsad's curator insight, December 7, 2013 8:08 PM

Preaching to the choir here, of course ;)

Rescooped by Marty Koenig from Foodies Colorado
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CMO 2014: A Return To The 3 Purposes Of Marketing

CMO 2014: A Return To The 3 Purposes Of Marketing | Innovative Marketing and Crowdfunding | Scoop.it
For CMOs, 2014 represents a return to marketing purpose and fundamentals. A charter to fulfill three strategic principles beyond just tactical content marketing.
Marty Koenig's insight:

Peter Drucker is one of my all time favorites. I'm not sure a product that perfectly communicates to ideal customers can compel people to buy to the point of being self evident. That seems a stretch to me. 


I do understand that product design that includes the customer early on will meet their needs better than one that' just thrown out there and hopes to satisfy. However a vast majority of product managers and product designers don't use design principles like that. Think Facebook and Apple. They are market leaders and their products do sell themselves, but not because company leadership and management goes out of their way to find out what their customers want. 


Quite the contrary. When they release new products or upgrades, they essentially ram it down your throat and their customers accept is as good. Or, if they don't initially accept it as good, the features are generally not unuseful and they grow to like them or even love them, almost by brute force. Almost by manipulation. Cultural manipulation. Societal manipulation. 


Or is that the new definition of marketing and market leadership in the year 2014? 


What are your thoughts?


This post was enhanced by the insight and thought leadership of Marty Koenig. See more at http://www.scoop.it/t/crowdfundingrocks

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Marty Koenig's curator insight, December 4, 2013 11:09 PM

Peter Drucker is one of my all time favorites. I'm not sure a product that perfectly communicates to ideal customers can compel people to buy to the point of being self evident. That seems a stretch to me. 


I do understand that product design that includes the customer early on will meet their needs better than one that' just thrown out there and hopes to satisfy. However a vast majority of product managers and product designers don't use design principles like that. Think Facebook and Apple. They are market leaders and their products do sell themselves, but not because company leadership and management goes out of their way to find out what their customers want. 


Quite the contrary. When they release new products or upgrades, they essentially ram it down your throat and their customers accept is as good. Or, if they don't initially accept it as good, the features are generally not unuseful and they grow to like them or even love them, almost by brute force. Almost by manipulation. Cultural manipulation. Societal manipulation. 


Or is that the new definition of marketing and market leadership in the year 2014? 


What are your thoughts?


This post was enhanced by the insight and thought leadership of Marty Koenig. See more at http://www.scoop.it/t/crowdfundingrocks

Sunil Malhotra's curator insight, December 8, 2013 10:01 AM

Marty's comment spells out the furture of user research while placing the burden of trust on product designers. Great insight. 

Rescooped by Marty Koenig from brand influencers social media marketing
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Lori Wilk
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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 2014 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 2014 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

Rescooped by Marty Koenig from Startup Revolution
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7 Steps To Market Definition

7 Steps To Market Definition | Innovative Marketing and Crowdfunding | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
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Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.

Marty Koenig's insight:

New book just released.


You don't need a Kindle, just a Kindle Reader app for your IOS, Andriod, PC or MAC see the link inside the book.


Buy now: http://bit.ly/Market-Yourself-on-LinkedIn-Kindle 


Reviews:

"This is just absolutely great. Very informative."

" I highly recommend this."

"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"



Excerpts:


"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.

Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads. 

 

I cover one area of LinkedIn and teach you how to become an expert at it.

 

 

Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.


"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities"  - Dennis Waller TOP 500 REVIEWER


"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David



5.0 out of 5 stars "Practically a LinkedIn lead-acquisition workshop. Short and to the point."



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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 2014 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 2014 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book