Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Just Story It! Biz Storytelling!

Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Innovative Marketing and Crowdfunding |
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
Marty Koenig's insight:

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.

What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 

All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.

This review was written by Karen Dietz for her curated content on business storytelling at

Rescooped by Marty Koenig from Just Story It! Biz Storytelling!

What is a Natural Storyteller?

What is a Natural Storyteller? | Innovative Marketing and Crowdfunding |

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."

Via Karen Dietz
Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.

Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
Rescooped by Marty Koenig from Just Story It! Biz Storytelling!

Storytelling Tips for Leaders - No. 1 Spotting Stories You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz
Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Marty Koenig from Just Story It! Biz Storytelling!

5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Innovative Marketing and Crowdfunding |
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
Marty Koenig's insight:

In business and crowdfunding, story telling is the key to success. People don't care about WHAT you're doing, they care about WHY you're doing it, and then decide if they want to participate in your tribe, and have a relationship with you. 

Constance Jones Collier's comment, June 6, 2013 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 6:28 PM
Rescooped by Marty Koenig from Just Story It! Biz Storytelling!

The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Innovative Marketing and Crowdfunding |

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...

Via Karen Dietz
Alison D. Gilbert's curator insight, April 16, 2013 8:34 AM

Great concept.

THE *OFFICIAL ANDREASCY*'s curator insight, April 17, 2013 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment, April 21, 2013 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.