Innovative Marketing and Crowdfunding
57.5K views | +0 today
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Scooped by Marty Koenig!

Likability matters more at work as social networks and videoconferencing grow.

Likability matters more at work as social networks and videoconferencing grow. | Innovative Marketing and Crowdfunding |
As social networks and videoconferencing grow, the ability to come across as likable is shaping how people are sized up and treated by bosses and co-workers
Marty Koenig's insight:

The proliferation of video, 1-way and n-way make it important to come across as likable. This is a characterstic that can be learned. But not everyone can learn it. Fundametally, who you are and your story is what matters.

No comment yet.
Rescooped by Marty Koenig from Personal Branding Using Scoopit!

50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Ph.D., Luis Costa, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 8, 2013 2:48 PM

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.