Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Security App Lookout Attracts $150 Million in Venture Capital

Security App Lookout Attracts $150 Million in Venture Capital | Innovative Marketing and Crowdfunding | Scoop.it

Lookout, a seven-year-old mobile security company in San Francisco, is riding a wave of concern over cyberthreats, with 50 million people using its security app.

Now, the company has raised a fresh haul of venture capital from some major financial firms.

Lookout announced on Wednesday that it had attracted $150 million from investors led by T. Rowe Price Associates. Other investors include Goldman Sachs, Morgan Stanley Investment Management, the Wellington Management Company and Bezos Expeditions, the personal investment fund of Jeffrey P. Bezos of Amazon.

A number of previous investors in the company – including the venture capital firms Andreessen Horowitz, Accel Partners, Khosla Ventures, Index Ventures and Mithril Capital Management, which was founded by Peter Thiel – also participated.

The presence of T. Rowe Price and Morgan Stanley Investment Management, two firms that serve wealthy individuals, could indicate that Lookout is at a mature stage. Young technology companies, when they are gearing up for an initial public offering, like to accept investments from such firms because they are seen as long-term investors that will not immediately sell shares in an I.P.O.

“These are very long-term, patient investors who are here to help us in building a multidecade franchise,” said John Hering, the co-founder and executive chairman of Lookout, who until recently was the chief executive.

Lookout hired its current chief executive, Jim Dolce, in March. Mr. Dolce, a Silicon Valley veteran, previously founded four technology companies, including one that was acquired by Juniper Networks and another that was bought by Akamai Technologies.

Mr. Dolce said that while Lookout had made inroads with individuals and some small businesses, he now hoped to convince large companies to sign up and put their employees on the service, especially given that more companies allow employees to use their own mobile devices for business.

The new capital will help the company develop new products and expand its sales team, as it tries to crack the large business market, Mr. Dolce said.

“This financing, especially given its size, is a testament to what we’re doing here,” he said.

For venture capitalists, Lookout has several promising sectors of growth. Its software is delivered over the cloud on a subscription basis, providing a predictable stream of revenue. It is also focused on mobile devices, which many technology experts see as the future of computing.

Most important, it appeals to consumers and companies worried about malware, viruses and other threats. The app says it can block malicious websites as well as check which other apps are using a consumer’s private information. And it includes a service to help consumers recover a lost or stolen phone.

In the United States, Lookout has partnered with AT&T, T-Mobile and Sprint, which offer the service to their customers. It also works with major mobile companies in Germany, France and Britain.

With the latest financing, Lookout has raised a combined $280 million. Allen & Company was the adviser on the latest financing round.



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Via Marc Kneepkens
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Marc Kneepkens's curator insight, August 16, 2014 9:48 AM

Security problems are huge, the money invested proves that.

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"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | Innovative Marketing and Crowdfunding | Scoop.it

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips  


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 12, 2014 2:19 PM

Thought this was a good Scoop to reprise given Buffet's offer to pay $1B for a perfect NCAA Tourney Bracket. Talk about how to get millions in free PR (lol). As if Warren needs "free" anything :). Smart money always makes MORE money. 

Angela Heath's curator insight, March 13, 2014 10:13 PM

Time tested results from the masters.

Tyler Richendollar's curator insight, March 18, 2014 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

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7 Steps To Market Definition

7 Steps To Market Definition | Innovative Marketing and Crowdfunding | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

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Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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Venture capitalists face a more competitive, global market

Venture capitalists face a more competitive, global market | Innovative Marketing and Crowdfunding | Scoop.it
In 2013, hot startups were able to access capital from a wider variety of sources than ever before -- not just the prestigious venture capital firms of Sand Hill Road.

2013 was a turning point for venture capital.According to financial services firm Ernst&Young, global venture capital investment in 2013 increased 2 percent compared to 2012, to $48.5 billion. Meanwhile, economic conditions improved in many geographic markets due to increased levels of liquidity and a boost in investor confidence.The upshot: More investors are competing to invest in promising startups and entrepreneurs, especially outside the U.S.The most stunning shift was a cultural one. In 2013, hot startups were able to access capital from a wider variety of sources than ever before — not just the prestigious venture capital firms of Sand Hill Road. Angel investors started organizing and forming new funds, the crowdfunding movement took off, and corporate execs got into the innovation game by working closely with entrepreneurs.

Click on title or image to see the full presentation.



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How to build a business for $100 using @fiverr

How to build a business for $100 using @fiverr | Innovative Marketing and Crowdfunding | Scoop.it
Marty Koenig's insight:

A client asked me something weird and interesting today. He accepted a challenge to startup a business with just $100, but the rule is he must spend it on fiverr gigs. He has no idea on the product or service. He asked for my help. Here was my answer:

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Realistically, for $100 using fiverr gigs, you can do quite a bit. 

Still that's not a lot of money, so consider a business creating/selling content/information products. 

Take the coolest articles you wrote on your blog, pull them together in a Kindle book, pay for someone to help with the title and introduction ( like me), buy an editor on fiverr (not me), setup a landing page and give away a free download or ebook (find a good PLR or series of PLRs on fiverr), spend $10 - 20 on a nice cover, then spend the rest on fiverr gigs to tweet and post your landing page (with opt-in email) and your Amazon Author Page, and the Amazon book itself - include US, UK, and Israel and other country Amazon links in your various twitter promotions to FB, Pinterest, etc.

 

Make sure you get some reviews of your book on Amazon. Make sure to enroll your book in the KDP program, and set the price at $4.99, then after you get 5 reviews, put it on the 5-day free promotional program. 3-4 days before you put it on the free promotion, line up some fiverr gigs to tweet and post and RT, and various Kindle/Amazon PR gigs - spend the rest of your money to get your book ranked #1 in your category. People will download a #1 book a ton. Once it goes off the free promo, keep your social media marketing going strong, and don't forget to find LinkedIn groups that you can have conversations on your topic of interest (and more importantly, THEIRS).

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I'll update this post and let folks know how this goes if he chooses my suggestion.  


There is a ton of help entrepreneurs can get from fiverr sellers. In fact, I just actually did all of the above over the last couple weeks for a couple books I launched. It's not theory, it absolutely works.

 

See the offers I've developed on fiverr. Some of my "gigs" help entrepreneurs tell their story, extract their key marketing messages so they can attract and build their tribe of loyal, raving fans. Other gigs help them start and grow their business.  Check them out today! You can't go wrong for five bucks. 

 

http://fiverr.com/bizgrowthcoach

 

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Michael Kristiansen's curator insight, December 8, 2013 9:43 AM

There are several very good freelance sites with highly skilled people making their living filling in the gap that a business does not have the skill for and may not need part-time or full time staff for.  Fiverr might be the Walmart of freelance portals where projects can be done on the cheap.  Because it's so cheap, don't think the quality of work will be cheap as well.  Sellers with great reputations by and large deliver excellent work.  Most of the time, the fiverr only gets one activity completed and the fiverr extras ordered to get everything you need done  brings the price up considerably.  Marty Koenig's insight takes one excellent example of getting a Kindle book put together and marketed all using fiverrs to get the work done that helps the Kindle book succeed.  It is a great tool for getting projects completed that have more value than the money invested in fiverrs.

Marty Koenig's comment, December 8, 2013 4:41 PM
Thanks for the comments. Michael, yes there are a number of "gig economy" sites, eLance, oDesk, and fiverr knock-offs. They all provide great, micro-services to entrepreneurs, and gives people with certain talents the opportunity to make a living not as an employee somewhere.