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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Curation, Social Business and Beyond
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Innovative Marketing and Crowdfunding | Scoop.it

Via janlgordon
Marty Koenig's insight:

Karen's article is right on the money! And so is Jan's summary. When you curate a topic, readers see it as a window into:

  • who you are
  • what you like
  • what you are interested in
  • what your passions are
  • what you are learning
  • what you simply can't NOT share with others
  • how helpful you are
  • how engaged you are
  • your level of curiosity
It's like a professional resume with an additional dimension that tells your personal story. Nice work Karen and Jan!
Marty Koenig
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janlgordon's comment, December 8, 2013 12:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 12:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 8, 2013 9:19 PM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
Rescooped by Marty Koenig from Curation, Social Business and Beyond
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Innovative Marketing and Crowdfunding | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
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janlgordon's comment, November 15, 2013 12:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 3:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 6:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".