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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
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8 tips for successfully pitching an investor

8 tips for successfully pitching an investor | Innovative Marketing and Crowdfunding | Scoop.it
We asked 8 entrepreneurs to share their tips for pitching an investor. #1: Share your vision, not a product...
Marty Koenig's insight:

Great list! The first one is so true. I see a dozen investor pitches a week, and almost all of them are product pitches. What young entrepreneurs need to know is "it's not about the product".


Yes, you are enamored and passionate about your product, as you should be. Investors don't care. What they do care about is that you are solving a big problem for lots or people, and that you and your team are the right ones to accelerate and execute on your plans. Oh, and if you want to see what actual successful investor pitches look like, see here: http://bit.ly/FiverrInvestorPitchDeck 

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SBA: Progress being made on helping unpaid VA hospital subcontractors - Denver Business Journal

SBA: Progress being made on helping unpaid VA hospital subcontractors - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
Greg Lopez, director of the U.S. Small Business Administration in Colorado, said...
Marty Koenig's insight:

Government contracts can be lucrative for small businesses. On the other hand, they can be cash flow swamps. Unless the small business has unlimited cash reserves and lines of credits that extend out 2-3 years of business needs, I don't know how it's feasible to start a business or start a line of business doing government contracts today. 


I'm sure there are ways, but the fundamentals don't change. I had a client that did work for public school districts, and their standard pay schedule was 180 days AFTER the work was completed! Put that into your financial model, and see how much revenue over what time frame you need to support that business model. It simply doesn't work or scale. 


Chime in if you believe it's a smart move for any small biz to get into government contracts like this. Let us know if there are government contract work types beyond construction that this hasn't happened. 


Marty Koenig

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