Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Scooped by Marty Koenig!

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful” | Innovative Marketing and Crowdfunding |
Marty Koenig's insight:

"It's like an MBA in Crowdfunding" -Jack D, Denver, Colorado

Packed with top notch information. Get my training course if you want to have more success with an Indiegogo, Kickstarter, RocketHub or any other reward-based crowdfunding raise. 


“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

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Scooped by Marty Koenig!

Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful

Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful | Innovative Marketing and Crowdfunding |

For only 5$, bizgrowthcoach will provide his presentation on Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful in a PDF PowerPoint deck. I get rave reviews when I give this seminar in front of live audiences.

Marty Koenig's insight:

Here's a testimonial story:

"It helped us focus and launch our campaign this week" [ 5 days into Kerwin's campaign, he's currently over 50% of his goal, and trending to 300%! that's results! Watch them blow away their goal here! ]  Update: He went on to raise $41,000 - a great success!

"If you're not using KickTraq your're missing out! Download the tool and you'll be amazed at what you can see, especially on successful campaigns like the Fritz the Robot Puppet campaign above. They started just on March 31, 2013, and will exceed their goal, as long as they maintain their marketing efforts. Click  here to see the deets here:" - Marty Koenig


More Testimonials:

"We had most of the items Marty covered, but not some others"


"Insightful presentation"


"So good to have a local crowdfunding expert willing to share his experience!"


"The material was very comprehensive, thus more likely to be successful"


"Just what I was hoping to get out of it"


"Marty is a knowledgeable and personable guy, great to meet him and get his perspective"


I gave this talk at a Denver Meetup in late March 2013  at the Kickstarter-101 meetup. The complete audio version is nearly two hours packed with powerful tips, tricks and 40 minutes of insightful Q&A - very powerful stuff!


Build an irresistible crowdfunding campaign!


I moderated a panel on crowdfunding successes at the Crowdfunding Pro and Contra summit on May 3rd. See more here:

Marty Koenig's comment, April 5, 2013 1:00 AM
Thanks for all the rescoops! Crowdfunding is such a fun thing, and so helpful to many entrepreneurs. I like to help where I can.
Philip Cardwell's comment, April 5, 2013 11:03 AM
So do I Marty. I provide several sources for those who enjoy following crowdfunding (both traditional and equity): - An "Equity" Crowdfunding only website:
- A (general) Crowdfunding Daily Newspaper:
- An (Equity) Crowdfunding Daily Newspaper:
- A soon to be announced, pilot program providing free advertising to those with Crowdfunding projects:

You can find out more about me via Google plus or my LinkedIn Profile
Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:14 AM

 a new skill

Scooped by Marty Koenig!

Free and Paid Tools for Crowdfunding Campaigners

Free and Paid Tools for Crowdfunding Campaigners | Innovative Marketing and Crowdfunding |
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this.
Marty Koenig's insight:

People keep saying "I don't have any money, that's why I'm doing a crowdfunding campaign.". Let me tell you, that's a tough road. Many of these tools below cost some money. You'll want to plan for that. Get a job first, or have your friends and family five you $1,000 so you can have a small chance at a successful campaign. 

I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves." At 0:29, I'm the guy 2nd from the left.

Dave Phillipson's comment, May 11, 2013 12:02 PM
I love Marty's comments because he's so spot on!

We often hear about the 'Million Dollar Wins' but we don't hear that they spent $50k - 150k in a media campaign in order to do so.

There are many extolling the 'virtues' of Crowdfunding.   There are many more who claim they are experts on the matter.   We hear stories every day of stories of great things.    What we don't hear, is that there are just as many failures.   The famed Kickstarter project has 85,000 smartwatch orders to fill ... $10 Million down the tube, no product to ship.

This is a common occurrance in Crowdfunding.  In a 'revovering econony', we need less crowdfunding - sucking money out of circulation - and more resources such as which for over 25 years, has been helping Entrepreneurs succeed.

Dave Phillipson, CP
CEO Space
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors

P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
Aimie Wallace 's curator insight, May 19, 2013 1:01 PM

Really good post and they nailed it with all the good resources & tools for crowdfunding or anything to build your media, thanks James for rescooping How is Vancouver?