Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Just Story It! Biz Storytelling
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Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | Innovative Marketing and Crowdfunding | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.

Via Karen Dietz
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Karen Dietz's curator insight, June 3, 2014 2:01 PM

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, June 3, 2014 2:42 PM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 2014 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

Rescooped by Marty Koenig from Curation, Social Business and Beyond
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Innovative Marketing and Crowdfunding | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Rescooped by Marty Koenig from Public Relations & Social Marketing Insight
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Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | Innovative Marketing and Crowdfunding | Scoop.it

In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.


Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2013 10:34 AM

Here's lock influencer marketing. Recommended reading.  9/10

Rescooped by Marty Koenig from Just Story It! Biz Storytelling
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Innovative Marketing and Crowdfunding | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz
Marty Koenig's insight:

Story telling is becoming the #1 thing people and companies are doing. Marketing is King and telling a compelling, personal account is a talent very few people have. Slideware is not the story. YOU are the story. Learn it and apply it. Or het some help. 


Marty Koenig, Curating here: @Marty Koenig


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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.