Innovative Market...
Follow
Find tag "funding"
47.1K views | +21 today
Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
Your new post is loading...
Your new post is loading...
Rescooped by Marty Koenig from Venture Capital Stories
Scoop.it!

Security App Lookout Attracts $150 Million in Venture Capital

Security App Lookout Attracts $150 Million in Venture Capital | Innovative Marketing and Crowdfunding | Scoop.it

Lookout, a seven-year-old mobile security company in San Francisco, is riding a wave of concern over cyberthreats, with 50 million people using its security app.

Now, the company has raised a fresh haul of venture capital from some major financial firms.

Lookout announced on Wednesday that it had attracted $150 million from investors led by T. Rowe Price Associates. Other investors include Goldman Sachs, Morgan Stanley Investment Management, the Wellington Management Company and Bezos Expeditions, the personal investment fund of Jeffrey P. Bezos of Amazon.

A number of previous investors in the company – including the venture capital firms Andreessen Horowitz, Accel Partners, Khosla Ventures, Index Ventures and Mithril Capital Management, which was founded by Peter Thiel – also participated.

The presence of T. Rowe Price and Morgan Stanley Investment Management, two firms that serve wealthy individuals, could indicate that Lookout is at a mature stage. Young technology companies, when they are gearing up for an initial public offering, like to accept investments from such firms because they are seen as long-term investors that will not immediately sell shares in an I.P.O.

“These are very long-term, patient investors who are here to help us in building a multidecade franchise,” said John Hering, the co-founder and executive chairman of Lookout, who until recently was the chief executive.

Lookout hired its current chief executive, Jim Dolce, in March. Mr. Dolce, a Silicon Valley veteran, previously founded four technology companies, including one that was acquired by Juniper Networks and another that was bought by Akamai Technologies.

Mr. Dolce said that while Lookout had made inroads with individuals and some small businesses, he now hoped to convince large companies to sign up and put their employees on the service, especially given that more companies allow employees to use their own mobile devices for business.

The new capital will help the company develop new products and expand its sales team, as it tries to crack the large business market, Mr. Dolce said.

“This financing, especially given its size, is a testament to what we’re doing here,” he said.

For venture capitalists, Lookout has several promising sectors of growth. Its software is delivered over the cloud on a subscription basis, providing a predictable stream of revenue. It is also focused on mobile devices, which many technology experts see as the future of computing.

Most important, it appeals to consumers and companies worried about malware, viruses and other threats. The app says it can block malicious websites as well as check which other apps are using a consumer’s private information. And it includes a service to help consumers recover a lost or stolen phone.

In the United States, Lookout has partnered with AT&T, T-Mobile and Sprint, which offer the service to their customers. It also works with major mobile companies in Germany, France and Britain.

With the latest financing, Lookout has raised a combined $280 million. Allen & Company was the adviser on the latest financing round.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Marc Kneepkens
more...
Marc Kneepkens's curator insight, August 16, 9:48 AM

Security problems are huge, the money invested proves that.

Scooped by Marty Koenig
Scoop.it!

8 tips for successfully pitching an investor

8 tips for successfully pitching an investor | Innovative Marketing and Crowdfunding | Scoop.it
We asked 8 entrepreneurs to share their tips for pitching an investor. #1: Share your vision, not a product...
Marty Koenig's insight:

Great list! The first one is so true. I see a dozen investor pitches a week, and almost all of them are product pitches. What young entrepreneurs need to know is "it's not about the product".


Yes, you are enamored and passionate about your product, as you should be. Investors don't care. What they do care about is that you are solving a big problem for lots or people, and that you and your team are the right ones to accelerate and execute on your plans. Oh, and if you want to see what actual successful investor pitches look like, see here: http://bit.ly/FiverrInvestorPitchDeck 

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

A steal: pitch deck investor presentation review for $5 on fiverr.com

A steal: pitch deck investor presentation review for $5 on fiverr.com | Innovative Marketing and Crowdfunding | Scoop.it

“Wow...some of the best advice i've ever received! super helpful. thank you.”


"Marty provided me with a lot of good information on raising money through a Kickstarter Campaign. Thanks for the insight."


"AMAZING value!! Clear, concise, objective, and experienced information!! We will gig again!!!"


For only 5$, this is a STEAL!  Fiverr's 2nd ever SUPER SELLER - bizgrowthcoach will review your pitch deck investor presentation or contest pitch. With many investor pitches under my belt, now you can get yours reviewed by a seasoned professional. And you can get my templates and examples so you can see how it's done. 



"Great insights, demonstrated a deep understanding of early stage business structure and funding prerequisites. Thanks"


"Cant thank you enough for all your help. It's a significant lift for the overall story with all the suggestions. Thank you so much!"

more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

StartupPlan | Get Money for Your Business

StartupPlan | Get Money for Your Business | Innovative Marketing and Crowdfunding | Scoop.it

StartupPlan - Click the title to get yours now.

more...
Marty Koenig's comment, March 11, 2013 12:35 AM
Thanks for all the rescoops!
Rescooped by Marty Koenig from Venture Capital Stories
Scoop.it!

Venture capitalists face a more competitive, global market

Venture capitalists face a more competitive, global market | Innovative Marketing and Crowdfunding | Scoop.it
In 2013, hot startups were able to access capital from a wider variety of sources than ever before -- not just the prestigious venture capital firms of Sand Hill Road.

2013 was a turning point for venture capital.According to financial services firm Ernst&Young, global venture capital investment in 2013 increased 2 percent compared to 2012, to $48.5 billion. Meanwhile, economic conditions improved in many geographic markets due to increased levels of liquidity and a boost in investor confidence.The upshot: More investors are competing to invest in promising startups and entrepreneurs, especially outside the U.S.The most stunning shift was a cultural one. In 2013, hot startups were able to access capital from a wider variety of sources than ever before — not just the prestigious venture capital firms of Sand Hill Road. Angel investors started organizing and forming new funds, the crowdfunding movement took off, and corporate execs got into the innovation game by working closely with entrepreneurs.

Click on title or image to see the full presentation.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marc Kneepkens
more...
No comment yet.
Scooped by Marty Koenig
Scoop.it!

15 Seconds to a Better Presentation

15 Seconds to a Better Presentation | Innovative Marketing and Crowdfunding | Scoop.it
These four simple rules will help ensure that your audience sits up and pays attention.
more...
judicoms Associate's curator insight, August 27, 2013 7:33 AM

add your insight...an eye opener

 
Antonio Pastor Serrano's curator insight, August 31, 2013 4:18 PM

Importante una buena presentación ¿ con un público atento ? .

Scooped by Marty Koenig
Scoop.it!

#Startup checklist and project plan for $5? Only on #Fiverr

#Startup checklist and project plan for $5? Only on #Fiverr | Innovative Marketing and Crowdfunding | Scoop.it
For only 5$, bizgrowthcoach will provide a startup checklist and project plan. Don't let anything fall through the cracks when starting your business.
Marty Koenig's insight:

See the new fiverr! This gig of mine already has 800,000 impressions this month. Fiverr markets my stuff, but I work hard at it, too. 500+ reviews, including a few negatives (Hey, you can't please everyone). 4,000 clicks this month (7 days), and an insanely high conversion rate.


  • I even have a gig where I teach people how to improve their fiverr gig and become a Top Rated Seller and Super Seller like me. 
more...
Te L - Us Business Solutions's curator insight, July 28, 2013 8:47 AM

Check out the site.  It may have something your interested in for a quick job of all sorts.

Saverio M Rinaldi's curator insight, July 28, 2013 10:29 AM

Can't hurt to get another perspective on startup project 

Te L - Us Business Solutions's comment, July 28, 2013 2:28 PM
I went out to the site and signed up. I saw some interesting items. Thanks Marty.