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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Ironic, funny, sad. Make money online. Or not.

Ironic, funny, sad. Make money online. Or not. | Innovative Marketing and Crowdfunding |
make money online, internet marketing, mistakes, tips, guide, social media
Marty Koenig's insight:

Original article by Marty Koenig...

I think it’s ironic, a bit funny, and a lot sad. Everyone and their brother and their cousin is trying to sell “how to make money online” or “make a living working from home”.

It’s funny that people buy and buy and buy this stuff. They have an insatiable appetite for more and more information. They subscribe to all the gurus and non-gurus, and spend 20 bucks here, a hundred bucks there, and even 900 dollars here and there. Yet these wannabe internet marketers have never made a single dollar....

Read more by clicking on the image or the title. 

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How to build a business for $100 using @fiverr

How to build a business for $100 using @fiverr | Innovative Marketing and Crowdfunding |
Marty Koenig's insight:

A client asked me something weird and interesting today. He accepted a challenge to startup a business with just $100, but the rule is he must spend it on fiverr gigs. He has no idea on the product or service. He asked for my help. Here was my answer:


Realistically, for $100 using fiverr gigs, you can do quite a bit. 

Still that's not a lot of money, so consider a business creating/selling content/information products. 

Take the coolest articles you wrote on your blog, pull them together in a Kindle book, pay for someone to help with the title and introduction ( like me), buy an editor on fiverr (not me), setup a landing page and give away a free download or ebook (find a good PLR or series of PLRs on fiverr), spend $10 - 20 on a nice cover, then spend the rest on fiverr gigs to tweet and post your landing page (with opt-in email) and your Amazon Author Page, and the Amazon book itself - include US, UK, and Israel and other country Amazon links in your various twitter promotions to FB, Pinterest, etc.


Make sure you get some reviews of your book on Amazon. Make sure to enroll your book in the KDP program, and set the price at $4.99, then after you get 5 reviews, put it on the 5-day free promotional program. 3-4 days before you put it on the free promotion, line up some fiverr gigs to tweet and post and RT, and various Kindle/Amazon PR gigs - spend the rest of your money to get your book ranked #1 in your category. People will download a #1 book a ton. Once it goes off the free promo, keep your social media marketing going strong, and don't forget to find LinkedIn groups that you can have conversations on your topic of interest (and more importantly, THEIRS).


I'll update this post and let folks know how this goes if he chooses my suggestion.  

There is a ton of help entrepreneurs can get from fiverr sellers. In fact, I just actually did all of the above over the last couple weeks for a couple books I launched. It's not theory, it absolutely works.


See the offers I've developed on fiverr. Some of my "gigs" help entrepreneurs tell their story, extract their key marketing messages so they can attract and build their tribe of loyal, raving fans. Other gigs help them start and grow their business.  Check them out today! You can't go wrong for five bucks.


Michael Kristiansen's curator insight, December 8, 2013 9:43 AM

There are several very good freelance sites with highly skilled people making their living filling in the gap that a business does not have the skill for and may not need part-time or full time staff for.  Fiverr might be the Walmart of freelance portals where projects can be done on the cheap.  Because it's so cheap, don't think the quality of work will be cheap as well.  Sellers with great reputations by and large deliver excellent work.  Most of the time, the fiverr only gets one activity completed and the fiverr extras ordered to get everything you need done  brings the price up considerably.  Marty Koenig's insight takes one excellent example of getting a Kindle book put together and marketed all using fiverrs to get the work done that helps the Kindle book succeed.  It is a great tool for getting projects completed that have more value than the money invested in fiverrs.

Marty Koenig's comment, December 8, 2013 4:41 PM
Thanks for the comments. Michael, yes there are a number of "gig economy" sites, eLance, oDesk, and fiverr knock-offs. They all provide great, micro-services to entrepreneurs, and gives people with certain talents the opportunity to make a living not as an employee somewhere.