Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Crowdfunding World
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Crowdfunding Market Grew 81% in 2012.

Crowdfunding Market Grew 81% in 2012. | Innovative Marketing and Crowdfunding | Scoop.it
Over a million crowdfunding campaigns raised $2.7 billion in 2012, and the market is expected to nearly double again this year, according to a comprehensive global crowdfunding industry report released today by massolution.

Via Berend de Jonge
Marty Koenig's insight:

What are the predictions for 2013? I would say we are on an exponential curve for the next few years. 

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haricot's curator insight, April 10, 2013 12:00 PM

Résultat d'une enquête sur l'industrie mondiale naissante du #crowdfunding #sociofinancement

kalpesh makwana's comment, August 16, 2013 1:24 AM
It would be 99% in 2013...
Rescooped by Marty Koenig from Crowdfunding World
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What the SEC Letters to FundersClub and AngelList Mean for Investment Crowdfunding

What the SEC Letters to FundersClub and AngelList Mean for Investment Crowdfunding | Innovative Marketing and Crowdfunding | Scoop.it
No-action letters from the SEC to FundersClub and AngelList have lessons for other platforms in the accredited investor crowdfunding space - if not for those crowdfunding portals waiting on rules to implement investment crowdfunding for...

Via Berend de Jonge
Marty Koenig's insight:

Keep waiting. I said a year ago when JOBS Act passed, that a year would be asking for a iracle. Expect this to drag on at the SEC for years, and in the end we'll have a watered down equity crowdfunding capability. I'm sticking with reward-based and donation-based crowdfunding campaigns for you. Yes, the potential to rais greater sums is in the equity market, but short of spending $10,000 - $20,000 on lawyers and accountants to put together a REG D or SCOR filing, or slogging to NYC or Silicon Valley to get in front of angel investors, crowdfunding in the US in it's current form is here to stay.

 

There will be consolidation, as niche CFP's (CrowdFunding Platforms) pull together operational efficiencies over the next five years.

 

See Crowdfunding Pro and Contra Summit: http://bit.ly/CrowdfundingProContraDenver

 

Marty Koenig

CrowdfundEnergy

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