Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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The Crowdfunding Backlash: What Do You Owe Your Backers?

The Crowdfunding Backlash: What Do You Owe Your Backers? | Innovative Marketing and Crowdfunding |
Backers who supported Oculus Rift on Kickstarter are now angered that the company has sold to Facebook. What do crowdfunding projects owe their backers?

Oculus VR chief Palmer Luckey turned to Kickstarter to raise $2.4 million to create prototypes for the Oculus Rift headset. Billed as "the first truly immersive virtual reality headset for video games," the crowdfunding campaign attracted more than 9,500 backers. But now that the company has been sold to Facebook for more than $2 billion, some of the backers feel duped.

Countless backers of Oculus Rift vented their frustrations on the Oculus Rift Kickstarter. 

"I am saddened that the independent dream that was Oculus is now selling out to Facebook," wrote one of the project's backers. "Honestly, I feel that every single donor should get a "kickback/refund" from that $2 Billion (they'd still have plenty left over!) to put towards a Kickstarter project that isn't a masquerading golddigger. The whole idea of Kickstarter is to support people in making the world a better place through original ideas and technology, not selling out to corporate America. We already have enough politicians that do that - and you see how good that's worked out for the country. A shame and disappointment to everyone who backed Oculus; it's a damn shame."

It's reminiscent of what happened when Zach Braff's Kickstarter-funded "Wish I Was Here" sold big at Sundance and some of the film's backers complained that he had forgotten the little folks who helped the film get made.

To read the full article, click on the image or title.

Is your Business Plan working? Is it Succeeding?

Via Marc Kneepkens
Marc Kneepkens's curator insight, March 29, 2014 7:39 PM

It's nice to be part of a community, something big, something that makes a difference. You don't own it though by pledging a small amount of money.

Richard Platt's curator insight, June 22, 2014 9:02 AM

You don't own anything if you pledge $$,  so there does need to be some up front regulations for Crowdfunding before you actually invest

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“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

“Make Your Kickstarter Crowdfunding Campaign Insanely Successful” | Innovative Marketing and Crowdfunding |
Marty Koenig's insight:

"It's like an MBA in Crowdfunding" -Jack D, Denver, Colorado

Packed with top notch information. Get my training course if you want to have more success with an Indiegogo, Kickstarter, RocketHub or any other reward-based crowdfunding raise. 


“Make Your Kickstarter Crowdfunding Campaign Insanely Successful”

Get your password here:

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Breaking YouTube: Meytal Cohen's First Original Album

...and the tiny voice in my head: "what if my family was right and I am wasting my time? holy shit what am I going to do then?!"
Marty Koenig's insight:

Heading toward a great success story. See how she wrote a compelling story? They start with her struggle, then go into her successes, then asks for help to further her success. 

It's all about the story or the cause, not the music or the product. 

Whether you like her original music or not (I haapen to like it), this one really makes you feel like backing her and her band. 

Marty Koenig's comment, July 11, 2013 3:18 PM
Update: $39,000 of Meytal's $60K goal in 2 days. Awesome. Get help for your campaign here:
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Fail = Win? A Kickstarter post-mortem

Fail = Win? A Kickstarter post-mortem | Innovative Marketing and Crowdfunding |
On November 13, 2012, Spark launched on Kickstarter. 30 days later, on December 13, 2013, our Kickstarter campaign closed with $125,588 raised from 1,601 backers. Because we had a funding threshold of...
Marty Koenig's insight:

Subtitle should be: "How I walked away from $125,000." 

. I have coached dozens on exactly how to avoid failure for a year now. But first, I have to wonder if they are solving a problem that people really don't have. Ok, I can see controlling the Christmas lights, but its not for that. I can see controlling the lights in the home theatre, but that problem is already solved. I can see controlling the lights in the workshop, but I already have a switch for that. T%hey talk about "the experience" which I guess equates to the geeky cool factor, but again. what is the real huge problem they are solving for a huge amount of people. 

I think it's technology for the sake of technology, and it does not surprise me that they did not meet their Kickstarter goal. Did they consider an IndieGogo campaign or some other platform that does not have so much limitiations as Kickstarter (who, BTW keeps tightening the clamps on restrictions, making it harder and harder to run a successful campaign). 

I do like the "Beyond Kickstarter" benefits, which most people don't realize. They just fail and go away. These guys are on top of it and leveraging all the Kickstarter brought to them. that's what I love about crowdfunding - it gets the crowd's juices flowing, gets them excited about the product or cause and compells people to participate. 

Click to get insights on a Kickstarter and Indiegogo Crowdfunding Guide using the PPLE Method. Get a better chance at achieving your own successful crowdfunding campaign!  Click now [Video]:

Marty Koenig


Helene Wild's curator insight, December 20, 2012 2:26 AM

how can this be a tool for supporting underfunded charities?

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What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic)

What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic) | Innovative Marketing and Crowdfunding |

Star Citizen has just become the latest Kickstarter project to raise over a million dollars, more than doubling its original fundraising goal. Here's the characteristics of a winning campaign. 

Marty Koenig's comment, November 10, 2012 12:08 PM
Thank you everyone for all the rescoops! This is a very interesting topic for sure.
Satroni-SEO's comment, November 11, 2012 12:06 AM
its a brilliant infographic Marty, in my schedule list for tomorrow! cheers!
Marty Koenig's comment, November 22, 2012 1:34 PM
Thanks for rescooping and tweeting this! This is amazing information.
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Kickstarter crowdfunding checklist. Planning for your Kickstarter roadmap, tips and advice

Many startup entrepreneurs were asking me about crowdfunding and if Kickstarter or Indiegogo was a good option. Get my road map and guide here:
Marty Koenig's comment, October 28, 2012 5:01 PM
Thanks everyone for your rescoops!
Marty Koenig's comment, November 1, 2012 12:18 AM
Thanks everyone. This is such a hot topic.
Marty Koenig's comment, November 1, 2012 7:29 PM
Thanks again for your rescooping. This is important information to get out to the world. :-)
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Follow My Topic. Click "Follow"

Follow My Topic. Click "Follow" | Innovative Marketing and Crowdfunding |

Just click the 'follow' button at the top, right of this page.
Click 'tag' tab above and choose an area of interest.  

See insights, information and products on crowdfunding here:

ARTHUR RUIVO BELLIZZ's comment, December 21, 2012 5:10 PM
Isso é muito bom :)
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Quirky Mashes Crowds for a $50M Win - CBS Sunday Morning [video]

Quirky Mashes Crowds for a $50M Win - CBS Sunday Morning [video] | Innovative Marketing and Crowdfunding |

The online community provides R&D necessary to bring new ideas to the marketplace.

Marty Note
At CrowdFunde, where we are mashing up the highly viral and social content contained in crowdfunding engines such as Kickstarter and Indiegogo, we see Quirky as a hybrid. Quirky crowdsources and crowdfunds to limit their merchandising liability, lower costs and create support tribes before a product even comes to market.

If that sounds like the future of retailing we agree. The future of retailing is QUIRKY.

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15 Seconds to a Better Presentation

15 Seconds to a Better Presentation | Innovative Marketing and Crowdfunding |
These four simple rules will help ensure that your audience sits up and pays attention.
judicoms Associate's curator insight, August 27, 2013 7:33 AM

add your eye opener

Antonio Pastor Serrano's curator insight, August 31, 2013 4:18 PM

Importante una buena presentación ¿ con un público atento ? .

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Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful

Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful | Innovative Marketing and Crowdfunding |

For only 5$, bizgrowthcoach will provide his presentation on Make Your Kickstarter or Indiegogo Crowdfunding Campaign Insanely Successful in a PDF PowerPoint deck. I get rave reviews when I give this seminar in front of live audiences.

Marty Koenig's insight:

Here's a testimonial story:

"It helped us focus and launch our campaign this week" [ 5 days into Kerwin's campaign, he's currently over 50% of his goal, and trending to 300%! that's results! Watch them blow away their goal here! ]  Update: He went on to raise $41,000 - a great success!

"If you're not using KickTraq your're missing out! Download the tool and you'll be amazed at what you can see, especially on successful campaigns like the Fritz the Robot Puppet campaign above. They started just on March 31, 2013, and will exceed their goal, as long as they maintain their marketing efforts. Click  here to see the deets here:" - Marty Koenig


More Testimonials:

"We had most of the items Marty covered, but not some others"


"Insightful presentation"


"So good to have a local crowdfunding expert willing to share his experience!"


"The material was very comprehensive, thus more likely to be successful"


"Just what I was hoping to get out of it"


"Marty is a knowledgeable and personable guy, great to meet him and get his perspective"


I gave this talk at a Denver Meetup in late March 2013  at the Kickstarter-101 meetup. The complete audio version is nearly two hours packed with powerful tips, tricks and 40 minutes of insightful Q&A - very powerful stuff!


Build an irresistible crowdfunding campaign!


I moderated a panel on crowdfunding successes at the Crowdfunding Pro and Contra summit on May 3rd. See more here:

Marty Koenig's comment, April 5, 2013 1:00 AM
Thanks for all the rescoops! Crowdfunding is such a fun thing, and so helpful to many entrepreneurs. I like to help where I can.
Philip Cardwell's comment, April 5, 2013 11:03 AM
So do I Marty. I provide several sources for those who enjoy following crowdfunding (both traditional and equity): - An "Equity" Crowdfunding only website:
- A (general) Crowdfunding Daily Newspaper:
- An (Equity) Crowdfunding Daily Newspaper:
- A soon to be announced, pilot program providing free advertising to those with Crowdfunding projects:

You can find out more about me via Google plus or my LinkedIn Profile
Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:14 AM

 a new skill

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Crowdfunding versus Amazon: Weber Grill. BUT WHY?

Find the biggest selection of products from Weber with the lowest prices. Shop online for mowers, grills, garden tools, generators, snow blowers and more at
Marty Koenig's insight:

OK, this has very little to do with crowdfunding. OK maybe a little. Or maybe a lot. What part of content or product marketing is not crowdfunding? What part selling anything to anyone that will pay money, not crowdfunding? When the crowd chimes in with reviews, when the descriptions and value porposition is better than any other anywhere, when you differentiate your product against all will succeed. Just like in crowdfunding. 

If you look at this product, there is nothing compelling in the "above the fold" description. To me it looks like every other grill I've seen online. OK, it is a Weber, but how am I supposed to know if this product is THAT MUCH BETTER than, say, a $299 Charbroil at Walmart? 

All it says about the grill is the WHAT. Just the features. It talks about square inches of cooking area. It talks about the rotisserie (does anyone even use those any more?). Nothing about the WHY and certainly zero compelling information about the benefits and why anyone would want a grill like this. 

In this listing there are no reviews, so I can't even tell if anyone likes or hates it. Then lower on the page, where there is an opportunity to litterally talk about the sizzle, to tell stories about how this grill changed the lives of people, to use action words and a video that makes me stay on this listing.  

I do get a lot of extras that I really don't care about - and I really feel like Amazon just wants to upsell, upsell, upsell. I'm not so into that. They say at lease half-dozen time what the model number is, just begging me to go find the same exact product at a cheaper site. Or maybe I am willing to pay a little more for the same product if I get the priviledge of folks who care about me, care about my wants, and take the time and energy to engage with me in a conversation. 

There is a total lack of any kind of "experience" or "tribe" or "loyalty" that makes we want to hit the Buy Now button. 

Then they go on th cannibalize the sales process, and Amazon shows me four other, competing grills. How about I just bounce and go find a site that seems to care enough about the buyer, and the buying experience. 

So how is this different than your crowdfunding campaign? If it's not, then good luck. You'll be about as successful as this listing on Amazon. You'll talk all about you, like Amazon does over and over and over again on this page. You will talk only about the WHAT, and not give me the simple courtesy of a story, or the WHY I should spend that kind of money on this grill.

Am I wrong here? Who do you know would pay that much for a grill? Is Weber really that much better? Is their brand promise a Tiffany's equivalent? Let me know if I am out of line here. 

A crowdfunding campaign has to go so much further than this listing, and so much further than 95% of the Kickstarter or Indiegogo listings.

If you want to see how to build yourself an awesome, compelling, and successful crosdfunding campaign, click here:

I am writing a more detailed article on this subject ilook for it soon.....

Marty Koenig


Marty Koenig's comment, December 23, 2012 10:10 AM
Thanks for the comments.
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When Crowdfunding, Don't Forget the Details and Be Patient

When Crowdfunding, Don't Forget the Details and Be Patient | Innovative Marketing and Crowdfunding |
In the latest installment of her crowdfunding campaign journal, Karinna Kittles-Karsten talks about the importance of patience and getting everything right before launch.
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Scooped by Marty Koenig! Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Kindle Store Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Marty Koenig: Kindle Store...
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