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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Crowdfunding Startups
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The Crowdfunding Backlash: What Do You Owe Your Backers?

The Crowdfunding Backlash: What Do You Owe Your Backers? | Innovative Marketing and Crowdfunding | Scoop.it
Backers who supported Oculus Rift on Kickstarter are now angered that the company has sold to Facebook. What do crowdfunding projects owe their backers?

Oculus VR chief Palmer Luckey turned to Kickstarter to raise $2.4 million to create prototypes for the Oculus Rift headset. Billed as "the first truly immersive virtual reality headset for video games," the crowdfunding campaign attracted more than 9,500 backers. But now that the company has been sold to Facebook for more than $2 billion, some of the backers feel duped.

Countless backers of Oculus Rift vented their frustrations on the Oculus Rift Kickstarter. 

"I am saddened that the independent dream that was Oculus is now selling out to Facebook," wrote one of the project's backers. "Honestly, I feel that every single donor should get a "kickback/refund" from that $2 Billion (they'd still have plenty left over!) to put towards a Kickstarter project that isn't a masquerading golddigger. The whole idea of Kickstarter is to support people in making the world a better place through original ideas and technology, not selling out to corporate America. We already have enough politicians that do that - and you see how good that's worked out for the country. A shame and disappointment to everyone who backed Oculus; it's a damn shame."

It's reminiscent of what happened when Zach Braff's Kickstarter-funded "Wish I Was Here" sold big at Sundance and some of the film's backers complained that he had forgotten the little folks who helped the film get made.

To read the full article, click on the image or title.


Is your Business Plan working? Is it Succeeding? http://bit.ly/1iHk8zP



Via Marc Kneepkens
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Marc Kneepkens's curator insight, March 29, 7:39 PM

It's nice to be part of a community, something big, something that makes a difference. You don't own it though by pledging a small amount of money.

Richard Platt's curator insight, June 22, 9:02 AM

You don't own anything if you pledge $$,  so there does need to be some up front regulations for Crowdfunding before you actually invest

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Join a community revolution

Join a community revolution | Innovative Marketing and Crowdfunding | Scoop.it
Building our earthbag house project created many opportunities which we can share with our community. .

Our personal project became a social project.
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Marty Koenig's comment, November 27, 2012 9:47 PM
Thanks for the rescoops!
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Quirky Mashes Crowds for a $50M Win - CBS Sunday Morning [video]

Quirky Mashes Crowds for a $50M Win - CBS Sunday Morning [video] | Innovative Marketing and Crowdfunding | Scoop.it

The online community provides R&D necessary to bring new ideas to the marketplace.

Marty Note
At CrowdFunde, where we are mashing up the highly viral and social content contained in crowdfunding engines such as Kickstarter and Indiegogo, we see Quirky as a hybrid. Quirky crowdsources and crowdfunds to limit their merchandising liability, lower costs and create support tribes before a product even comes to market.

If that sounds like the future of retailing we agree. The future of retailing is QUIRKY.

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