Film Courage is a website and radio show focusing on DIY/DIWO approaches to indie filmmaking. We aim to empower independent filmmakers and other creatives through interviews and stories from fellow artists.
The Wire is still very active on social media - impressed they can spin this out to 1,769,156 Facbook followers with 28,838 talking about it - not bad given production stopped 4 years ago - and you can give The Wire on iTunes, box set DVD, on demand I sure.
Most projects receive the majority of funding from family and friends i.e. word-of-mouth not online is driving the pledge. Important: to leverage existing communities (and their communities) to drive the traffic and turn surfers into stakeholders.
Christine Harris-Smyth's insight:
Most projects receive the majority of funding from family and friends i.e. word-of-mouth not online is driving the pledge.
Important: to leverage existing communities (and their communities) to drive the traffic and turn surfers into stakeholders.
Every now and then--and particularly at certain milestones--it's good to take a little time out to think about what our career goals are and how we're going to reach them. But what are the best ways to set goals?
You want to start a business. So you need a plan, right? No. Not really - of the entrepreneurs surveyed who had a successful exit (that is, an IPO or sale to another firm), about 70% did NOT start with a business plan.
Two of the biggest shifts in the resourcing of social change this decade have been the rise to ubiquity of corporate social responsibility and the rise to legitimacy of crowdfunding. The CSR concept...
Crowd Surfer at Men Without Hats Concert (Courtesy Photos by Mavis) 2012 was a huge year for music crowdfunding. I wrote about some of last year's developments for Hypebot, titling it The Year Music Crowdfunding Broke.
Westchester, NY (PRWEB) January 01, 2013 Like a hangover from 2012, there is a growing and potentially painful misconception that if you just toss an idea up on a crowdfunding website, money will come running after it.
Christine Harris-Smyth's insight:
Projects have never crowdfunded themselves. In 2013 the space will be more competitive. Early adopters may have been disappointed in results taking their money off the table but... a lot of crowdfunding taps into existing communities rather than unkowns and going vertical is probably the key.
Returning to my concerns that the key to success in any marketing is an integrated approach to media, earned and paid, online and offline - and acknowledgement the key to crowdfunding is reinforcement and leverage of existing relationships into a broader community.
Planning and execution critical - without excellence in execution you may be wasting your efforts.
The 50% that succeed do so because they bought their A game to the execution. It is not a lottery.
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