This is the first report from our upcoming People's Insights Annual Report titled “The Now and the Next: Ten Frontiers for the Future of Engagement”, to be published in January 2013 as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Transmedia Storytelling, Social Curation, Behavior Change Games, Grassroots Change Movements, Collaborative Social Innovation, Crowdsourced Product Innovation, Collective Intelligence, Social Recommendation and Hybrid Reality Experiences
In partnership with Georgetown University Law Center, The Center for Financial Markets at the Milken Institute published an excellent paper: Crowdfunding: Maximizing the Promise and Minimizing the Peril. Authored by Bradley Belt, Chris Brummer, and Daniel Gorfine, “The roundtable explored creative uses and applications of securities crowdfunding, considered the limits and leading criticisms of the new exemption, and worked through different regulatory approaches that could help to unlock the promise of this new capital-raising mechanism, while minimizing the possibility of fraud and abuse.”
This abridged report is compiled from data included in our complete Crowdfunding Industry Report which provides an in-depthanalysis of crowdfunding market trends and composition, and an overview of Crowdfunding Platforms (CFPs) that explains theirfunctionality and the different models at play.
Having arrived on the crowdfunding scene somewhat late, Italian platforms do seem to be using the 'late comers advantage', building on the experience of crowdfunding platforms operating in more mature markets.
Companies should start preparing now to raise equity from crowding, according to a new white paper released by Joseph Barisonzi of CommunityLeader.com. As Mr. Barisonzi notes, with the legalization of Crowdfunding just over the horizon, now is the time forbusinesses to act if they intend on competing for and attractingcapital from the crowd.
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