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This Site Lets You Get Backers for Your Crowdfunding Project Before It Launches

This Site Lets You Get Backers for Your Crowdfunding Project Before It Launches | Crowdfunding Startups |

Kickstarter says only 44 percent of its crowdfunding campaigns are successful. Provo, Utah-based startup Prefundia claims it can boost that success rate to 71 percent for anyone who uses its web platform to test out their idea for several weeks before formally committing to a Kickstarter posting. How? By drumming up buzz.

"It's specifically designed to help Kickstarter projects acquire a mass following," says Prefundia co-founder Jeff Schwarting, "so when they do launch there, they can come in with momentum and rake it in on the first day."

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One important detail I noticed on the site: All Prefundia services are free.

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The benefits of crowdfunding aren’t what you think

The benefits of crowdfunding aren’t what you think | Crowdfunding Startups |
Local founders agree: marketing, not money, is crowdfunding's true value.

Crowdfunding’s appeal is obvious — it’s essentially free money just for having a clever idea. At least, that’s the impression the casual observer gets when they see a guy raise $55,000 to make some potato salad or $6,000 to “hire a man in a plane to write stupid things with clouds in the sky.”

Even with “reward-based” crowdfunding platforms like Kickstarter or Indiegogo, the crowdfunding process allows new companies to gather the capital necessary for their business without giving up equity in their business or taking on expensive debt burdens. It seems like a no-brainer: anyone with sufficient social capital can parlay it into some tangible capital.

But if you speak with the entrepreneurs behind successful crowdfunding projects, most will only mention the cheap money as an afterthought. To them, crowdfunding’s real value isn’t raising funds — it’s raising awareness.

According to a recent survey of Kickstarter projects by Wharton’s Ethan Mollick and the University of North Carolina’s Venkat Kuppuswamy, crowdfunding’s ostensibly ancillary benefits are actually the primary reasons why successful startups use it. “Crowdfunding is not just a means for immediate funds,” said Kuppuswamy. Rather, it’s a way to validate ideas, test markets, launch brands, find customers and impress investors.

"I was almost immediately approached by investors following success of the campaign."Cora Founder Molly Hayward

When asked why they turned to crowdfunding, 70 percent of successful campaigns said “to see if there was demand for the project,” making it the most popular response, followed by marketing and connecting with a community of supporters. Only 54 percent said “the project could not have been funded without raising the goal,” and a mere 30 percent said they turned to crowdfunding because “other traditional financing options weren’t available.” Among savvy startups — 59 percent of respondents said they were using crowdfunding to launch a new business, and another 17 percent said they were launching a new product for an existing company — the “crowd” is more important than the “funding” in crowdfunding.


Is this really a good idea?

So, why crowdfund? “Proof of concept and market validation,” said Lorenzo Buffa of Analog Watch Co., which raised $73,000 on Kickstarter for its Carpenter Collection, an all-natural, soft-strap wood watch.

“Proof of concept” was also “the main reason” why Rooster Soup Co. turned to crowdfunding, according to Steve Cook of CookNSolo Restaurants, the guys behind Federal Donuts, Zahav and a few other esteemed eateries. Their latest is a charitable joint venture with Broad Street Ministry that will uses the profits from selling soup made from Federal Donut’s excess chicken to expand BSM’s hospitality collaborative. Despite having an enviable track record that would make even Allen Iverson levels of over-confidence understandable, Cook said they turned to Kickstarter “basically, to understand whether this was a good idea.” Forty-five days, 1,587 backers and $179,000 later, they knew they had an idea that Philadelphia would get behind.

By going on Kickstarter first, companies obviate the risks of investing a ton of time and money in a product no one wants (sadly, it is too late for AC to crowdfund Revel). “I could have spent a lot of my own money,” said Buffa of Analog Watch. “But that’s such a high risk on my end. On Kickstarter, it’s such a low risk venture.” And even though Buffa “already knew there was demand and interest” for his watches, Kickstarter gave him a better idea of how much demand. “I didn’t know it’d be that popular,” he said.

The risk, of course, is that a failed crowdfunding looks worse to potential investors than a successful campaign looks good.

Crowdfunding “speaks to the desire in the market for your product,” said Molly Hayward of Cora, which raised $30,000 on Plum Alley, a crowdfunding platform specifically for women. Cora delivers a “personalized menstruation management kit” replete with tea and chocolates each month, while also delivering a similar package to a girl in India who would otherwise need to skip school during her period.

Cora went on women-centric Plum Alley to create a customer base. “We were essentially pre-selling our products,” said Hayward, adding that the crowdfunding was really just a bridge to a larger, more traditional capital raise. Crowdfunding “was a way to get some validation, to increase our customer base and sort of get a little bit of money until we could open a few [angel investment] rounds and close a few rounds.”


Getting ready for Round 2

Building a larger, and loyal, customer base is critical for Cora’s next project: raising $500,000 in capital this fall. “One of the great benefits of crowdfunding … is that I was almost immediately approached by investors following success of the campaign,” said Hayward. “That was a huge benefit; it opened a lot of doors. If you can galvanize 250 people around what you’re doing, and get them to open up their wallets, it says something about your product that really can’t be conveyed before you have your product. It’s a form of traction that investors usually can’t see and really want to see.”

According to Kuppuswamy of UNC, many businesses use crowdfunding to make themselves more attractive to potential investors. Startups use their crowdfunding success as a way of impressing loan officers, angel investors and venture capitalists. “Assessing demand is a big deal,” he said, not just from an operational standpoint, but also as a way to pique the interest of investors.

Impressing would-be investors was one of the main reasons why Pete Merzbacher of Philly Muffin took out a $5,000 loan on Kiva Zip. By demonstrating he can make those loan payments, Merzbacher says he’ll have an easier time convincing future creditors to loan him money. “It’s a way of building a track record. It’s like very public credit.”

"The marketing and exposure is fantastic."Analog Watch Co. Founder Lorenzo Buffa

Analog Watch Co. will, in time, turn to investors to ramp up international distribution and marketing, but Buffa is in no rush to give away large chunks of equity. That’s why he’s returning to Kickstarter to launch a second, “more high-end” collection this fall. “If I can say I’ve launched two successful products [on Kickstarter], do you think I’ll hold onto more equity in my company when I go to investors?”

The question was rhetorical. “Hell yeah!”

The risk, of course, is that a failed crowdfunding looks worse to potential investors than a successful campaign looks good. A founder can — and likely will — flub a few investor presentations without causing too much harm, but  “an unsuccessful [crowdfunding] campaign is pretty damning,” said Hayward. The research bears that out: 90 percent of the successful campaigns studied by Kuppuswamy and Mollick turned into ongoing projects, compared to just 60 percent of unsuccessful campaigns.

The same publicity spotlight that sets the stage for a successful company exposes an unsuccessful company’s failure for all to see.

And successfully raising money is just one half of the battle. “Crowdfunding alone isn’t validation, unless you can get enough customers and then keep them,” said Cora’s Hayward. Investors want to see the demand for the product and that you can actual produce and ship it, she said. Otherwise, the successful campaign faces another risk from all its exposure, says Kuppuswamy: failing to deliver on a good idea that you’ve now published for all to see on the Internet invites imposters to take your market-tested concept and run with it.


Crowdfunding and marketing

If you ask a marketer, Shakespeare was wrong: A rose™ by any other name does not smell as sweet.

As The Economist recently noted, brands can be the most valuable asset a company owns. And though intangible, brands are built just as surely as inventories, factories and other company assets. Brands are built on words, from stacking the bricks of consumer opinion and the mortar of corporate communications. And in the hands of the right marketing masons, crowdfunding is a powerful tool.

“Performance on Kickstarter can create immense buzz around a product,” said Kuppuswamy. Moreover, that buzz “can just really feed into the success of the product,” creating a virtuous cycle of ever-increasing buzz and funding.

Crowdfunding gives startups shortcuts to building at least two of the three elements of brand equity: consumer awareness and brand loyalty. And it doesn’t necessarily detract from the third: brand association (“association” here refers to the brand’s qualities rather than its associates — e.g. PBR says “cheap,” not “and a shot of Jim Beam.”)

Kuppuswamy pointed to Pebble as a famous example of a company that leveraged its crowdfunding buzz into greater consumer awareness. “Pebble would have had trouble getting into E3 and SXSW without the publicity and attention they received on Kickstarter,” he said.

When Buffa launched Analog Watch on Kickstarter, he “knew [he] was trying to cultivate a brand.” Like Pebble, Buffa was able to leverage its crowdfunding into the kind of advertising that money literally couldn’t pay for: an invitation to show his watches at a Museum of Modern Art show featuring crowdfunded pieces. For Buffa, who said he set out to design watches “for people who shop at MoMA,” crowdfunding gave him access to his ideal audience.

The ability to build awareness among a niche audience was also why Cora’s founder chose Plum Alley for its crowdfunding. For obvious reasons, Hayward was only interested in reaching half of the population. Crowdfunding on Plum Alley provided Cora an automatic hook for the press — Cora wasn’t simply an interesting company, it was a company that needed the reader’s support. Similarly, Rooster Soup and Analog Watch both used the crowdfunding angle to pitch coverage of their campaigns — and, thus, the actual businesses behind the crowdfunding.

But more than just brand awareness, crowdfunding breeds brand loyalty.

When I asked Kuppuswamy whether backers of crowdfunding companies are any more likely to support a business than other customers, he responded with two anecdotes. The first was about a coffee cart in Durham that used crowdfunding to build a brick-and-mortar shop, leading the customers-cum-backers to drag friends to the café to say: “I helped make this happen.”

Successful campaigns are meticulously planned and require huge amounts of personal outreach.

The next anecdote was a bit more famous: Oculus VR, a crowd-funded virtual reality headset maker. Originally backed for nearly $2.5 million, Oculus was subsequently bought by Facebook for $2 billion, causing a huge backlash among its backers. “That sense of violation [of trust]” proved that a sense of community existed, Kuppuswamy said. That sense of community is something major brands like Apple, Coca-Cola and Harley-Davidson spend untold millions cultivating and developing over years. Crowdfunding generated that loyalty almost overnight — and for free.

Well, nearly for free.

Most platforms take a small percentage of the money raised and successful funders need to deliver rewards to backers. But that cost is about the same as what a good marketing company would cost, says Buffa. A good Kickstarter campaign, combined with shipping fees, might take about $9,000 out of a $100,000 campaign, “and that’s what you would have paid a marketing agency to do stuff for you.”

With crowdfunding, “the marketing and exposure is fantastic,” Buffa added.

Still, crowdfunding isn’t for everyone. While many of its benefits — marketing, branding, investor outreach and idea validation — seem free, and the platform fees are low, crowdfunding is extremely costly in one regard: time. Successful campaigns are meticulously planned and require huge amounts of personal outreach. And as some crowdfunding catastrophes have shown, the backlash from a failed crowdfunding can be devastating.

Still, if there is any truth to McLuhan’s famous line, “the medium is the message,” crowdfunding — done right — can say more about a project than how much money it raised.

Jim Saksa is a freelance writer and attorney who has written about esoteric beer laws, behavioral psychology and complex securities legislation for Slate, City Paper and PlanPhilly. He tweets bad puns at @Saksappeal and loves to receive tips at

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Marc Kneepkens's insight:

Crowdfunding works! But the main benefits aren't in getting funded. It's all about market validation, brand awareness, and more. Very interesting article.

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Small Businesses Use Crowdlending to Borrow from Communities, Not Banks

Small Businesses Use Crowdlending to Borrow from Communities, Not Banks | Crowdfunding Startups |
Summary Crowdfunding evolves to include small business lending by local investors. New Crowdlending platform, InvestNextDoor, beats launch estimates and credits community-impact model for early success. One crowdsourcing site on the edge of this crowdlending evolution is InvestNextDoor. An early market mover in this space, InvestNextDoor is now seeing two applications per day with numbers rapidly increasing, according to Lisa Ohman, InvestNextDoor COO. “We’re on par with the growth rates Lending Club saw when it first opened seven years ago,” she explains. “With 27 million small businesses supporting 50% of employment, we see tremendous market potential to help turn around local economies.” SOURCE:

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Banks have hugely disappointed. Crowdlending is gearing up to connect small business with investors directly.

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Crowdfunding and Venture Funding: More Alike Than You Think

Crowdfunding and Venture Funding: More Alike Than You Think | Crowdfunding Startups |

A recent academic study looked at theater projects on Kickstarter, including one titled “Thanks For Playing: The Game Show Show!,” found that projects picked only by crowds were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts.

Hug wants to raise $34,000 to build an app and sensor band that wraps round your water bottle to track daily hydration. Van Eko is targeting €150,000 (about $200,000) for an eco-friendly electric scooter made of hemp fibers. PetTunes is seeking $196,000 to build a personal music player that optimizes sound frequency for dog and cat ears.

A catchy, even irrelevant idea is seemingly all an aspiring entrepreneur needs these days to raise money on crowdfunding sites like Kickstarter — a point driven home this summer when a Columbus, Ohio, developer, Zack Brown, raised $55,492 to make a potato salad.

Now, researchers are tapping into the growing data on crowdfunding to take stock of the phenomenon. A central question: Do crowds — driven by a herd mentality, crowd euphoria or sheer silliness — gravitate toward funding seemingly irrelevant ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and other traditional gatekeepers in identifying promising projects?

A recent academic study explored those questions by looking at theater projects on Kickstarter. In that study, researchers tracked 120 theater-related campaigns on Kickstarter between May 2009 and June 2012 that aimed to raise at least $10,000. Researchers also asked 30 professionals, all with experience in evaluating applications for grant-making organizations like the National Endowment for the Arts, to evaluate those same campaigns.

Their findings: Crowds and experts agreed substantially on what makes promising theater. Where crowds and experts disagreed, crowds were generally more willing to fund projects. Yet projects picked only by the crowd were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts. The crowd, in effect, picked strong projects that experts might not have recognized.

“The crowd is often thought as being crazy. There was a sense that they would back musicals about Internet cats, and experts would back serious work,” said Ethan R. Mollick an assistant professor of management at the University of Pennsylvania’s Wharton School. “It turns out the crowd does consider the quality of projects and outcomes pretty well.”

One reason crowds might do as well, or even better, at picking promising projects is that they tend to be more diverse and might avoid, for example, some of the gender biases that have long directed the bulk of the venture capital funding to male entrepreneurs.

Two recent studies of Kickstarter projects have found that crowndfunding is indeed opening entrepreneurship and investing to more women. A recent study of 16,000 Kickstarter projects, by researchers at the University of California, Berkeley and the Hebrew University of Jerusalem, found that female investors were more likely to invest in female entrepreneurs, and that these female entrepreneurs enjoyed higher rates of success in reaching their funding goals.

Another study by Jason Greenberg at New York University’s Stern School of Business and Mr. Mollick also found higher proportions of female funders led to higher success rates in capital-raising for women.

Venture capital investors are scrambling to tap the wisdom of the crowd, financing projects that found their first legs in crowdfunding. In the last quarter of 2013 alone, 10 previously crowdfunded hardware start-ups raised a total of over $150 million, according to a report published on Monday by CB Insights.

In March, Oculus VR, the virtual reality company that raised $2.4 million on Kickstarter, was acquired by Facebook for $2 billion. And with 19 deals through July, investor deal activity to crowdfunded hardware companies is on pace to break 2013’s record this year, the report said.

Crowdfunding platforms have become “a valuable source for dealflow” for venture capital investors, the report said.

Still, what explains the success of potato salad guy? Or projects like the first-ever all-pug production of Hamlet, successfully funded this month?

The Wharton School’s Mr. Mollick shrugs off those examples. “Sometimes, there’s just weirdness on the Internet. The Internet likes strange things.”

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SAGA starts crowdfunding in Korea after succeeding in Japan - musicJAPANplus -Pick up+-

SAGA starts crowdfunding in Korea after succeeding in Japan - musicJAPANplus -Pick up+- | Crowdfunding Startups |

With "NO BORDER" (= there are no country borders in the world) as their theme, even though it has only been 4 months since they started their activities, SAGA has already finished their world tour and is currently gaining name all around the world.

They have announced that they will not be releasing their new album through any label - instead they wish to create the album with fans in countries all over the world by crowdfunding. They started their crowdfunding project in Japan in July, and since the project has reached 99% with unbelievable speed, the Asian electro unit has started their crowdfunding project in Korea.

There are no previous examples of any group that includes Japanese members succeeding in crowdfunding in Korea, however with only after 1 week of the start their project has already reached 80%. Like their project in Japan, this project is also opening whole new roads towards connecting all countries in the world through music.

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Marc Kneepkens's insight:

What a way to do crowdfunding. No labels, only albums through their fans, and going from one country to the next, all over the world.

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Crowd Funding Is Not New, But Crowdfunding Is

Crowd Funding Is Not New, But Crowdfunding Is | Crowdfunding Startups |

Crowd funding is not new, but crowdfunding is. Completely intuitive, both terms mean funds conveyed by a crowd to a solicitor.

Crowd funding is actually traditional banking, insurance, stock markets, charities and the like, where the crowds are relatively small and absolutely defined. Now a new word, crowdfunding is very similar except that it’s conducted on the Internet where the crowds are innumerable and possibly anonymous.

It’s largely due to those two words, innumerable and anonymous, that crowdfunding has caught on to the point where several online platforms now aggregate funds seekers with funding crowds. Now with crowdfunding, the Internet simultaneously facilitates and disrupts our experiences with what I call the Four Cs of Modern Society: Connect, Communicate, Communities and Commerce.

So far, crowdfunding fits primarily into two categories:


This is where an emotional connection motivates members of a crowd to give to a cause, project, idea, ideal, etc.  Besides the emotional motivation, merchandise like a T-shirt or first album, for example, are likely to be involved as a token of thanks. This crowdfunding form is nothing more than donations.

Business funding

This money goes to a commercial venture, often a startup, with the expectation of receiving a first-of-its-kind product or future discount. The crowd knows the funds partially pay for the merchandise and partly capitalize the venture to which this crowd also has an emotional connection. This is business funding in the form of a commercial

transaction, not investment.

Recently, crowdfunding has nudged closer to debt and equity capitalization. Peer-to-peer lending is an emerging form of crowdfunding, while the investment model still has legal and practical hurdles.

It’s clear that the future of small business capitalization will look a lot different than it does today. But for most small businesses the jury is still out on how the crowdfunding options will be part of their capitalization future.

In my next column I’ll use a practical approach and some tough love to reveal the challenges facing both the debt and equity sides of crowdfunding.  Ironically, those two advantages of crowdfunding mentioned earlier, innumerable and anonymous, will manifest as potential barriers as we discuss the more sophisticated forms of crowdfunding.

Write this on a rock…

Crowdfunding is just new tools to accomplish traditional fundraising and capitalization.

Jim Blasingame is the author of the award-winning book, “The Age of the Customer: Prepare for the Moment of Relevance.”

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Marc Kneepkens's insight:

Setting terminology straight and understanding crowdfunding better.

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£1.2m raised in 16 minutes? That'll be a world record

Crowdcube, the equity-based crowdfunding platform, has broken the world record for the fastest fundraising after taking just 16 minutes to hit its target.

In a world first, Crowdcube, which raises funds from armchair investors in exchange for equity, today closed a £1.2m round within just 16 minutes.

This was 12 times faster than the previous record for the fastest crowdfunded pitch and set a world record for the fastest equity crowdfunding raise of all time.

The previous record for the fastest equity crowdfund was Crowdfunder, a Cornwall-based crowdfunding platform focusing on rewards, which raised £500,000 in three hours.

141 investors backed Crowdcube’s latest round of crowdfunding, which will be used to expand the company's operations both in the UK and internationally.

The average amount invested topped £8,500.

This latest round follows a £3.8m cash injection from venture capital firm Balderton Capital last week.

The company, which now has a presence in seven countries, including Brazil, Sweden, Dubai, Poland, Italy, Spain and New Zealand, is hoping to build a truly global crowdfunding platform.

The total investment pot, which now totals £5m, will also be used to double the size of Crowdcube's team to 50 staff, opening new offices in London and Scotland while expanding its Exeter base.

Darren Westlake, Crowdcube CEO and co-founder said: “This is the first time that any sizeable fundraise has meshed traditional and alternative finance methods and we expect to see more of this in the future.

"Crowdcube is in a fantastic position to pursue our growth plans and continue to support both investors and small and growing businesses in their investment and finance requirements.”

Mr Westlake and co-founder Luke Lang launched Crowdcube in February 2011 to "democratise investment". According to Mr Westlake, "Banks adopt a no-risk approach to lending, while business angels and venture capital funding are difficult to access. We are leveraging the potential of the crowd to pool small amounts of investment."

Crowdcube takes a 5pc cut of each successful fund-raising. If a project fails to reach a predetermined target, money is returned to investors.

Crowdcube has successfully crowdfunded through its own platform two times previously, raising £320,000 in 2011 and £1.5m in 2013.

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Marc Kneepkens's insight:

Crowdfunding is gearing up all over the world for some big business.

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What businesses should consider with equity crowdfunding

What businesses should consider with equity crowdfunding | Crowdfunding Startups |

Crowdfunding websites raised more than $5 billion in 2013. That said, there are some complications with crowdfunding that businesses should consider.

When it comes to getting funding for your latest business venture, crowdfunding may seem like a no-brainer. Crowdfunding websites raised more than $5 billion in 2013, and to get a piece of that wealth, all you have to do is set up an online profile and watch the dollars roll, right? Not so fast. While crowdfunding can be a viable way for entrepreneurs to raise capital, it’s more complicated than many people realize, and it might not be right for every business.

Equity crowdfunding could help some entrepreneurs, but it comes with rules and costs, and it won’t be appropriate for every business. A few things to keep in mind:
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Marc Kneepkens's insight:

Equity crowdfunding is a whole different deal than 'rewards' or charity crowdfunding. The rules are tight and expensive. Take a look at this article, it summarizes the situation.

Kishor Kafle's curator insight, July 29, 11:30 AM

dear sir

 I am the Broker legal representative of Fernando Valle Pons the Principal of the HOLDING project... please read below
 My name is Fernando Valle Pons, (Nando Pons) Spanish nationality with actual residence in Eastbourne, England. (Just moved from Guangzhou, China where I spent my last 10 years). During my entire professional life I have enjoyed the freedom to work "my way" and develop the business model needed for great success at any given time and the results have been outstanding overpass sing not only sales budget but expectations. Today after having lots of successes under my belt, I have a MEGA project and as always I have designed the business model in order that is easy for everybody to join and have a JOB and a BUSINESS and never look back. The project needs 100 million Euros funding. (Euros due that the $US Dollars has devaluation and I cannot be short of budget) The businesses will have a lot of income and will fold every month during first 3 years (producing over $6 billion US Dollars profits ) (For such reason, I may consider to take 50 million Euros funding... the difference, we will build our own Intelligent premises with few months delay upon generating income from shares sells) therefore I can take as a LOAN or as a JOINT VENTURE or as PARTNERSHIP with Investor/s. The project is: 1. An Offshore main Company as a HOLDING and owner of all other companies. 2. An Offshore BANK as a payments and collections solutions to our own ACR (Affiliates Clients Referrals) + High Yield investment programs (PPP's etc.) 3. An Import / Export TRADE company in China mainland as the supplier of daily consumable products working for small profit just to maintain infrastructure in China and with a strategy to repatriate all investment (intelligent premises, inventories etc.) out of China  mainland. 4. A total of 30 E-commerce online B2C companies that are sold to the ACR as their own investment (they agree according to the research and the Affiliate program and willing to invest) I become my own competitor before anyone tries to copy and paste my own business model (did the same in 1995/6 with great success 5. In a later stage a Private Club 6. An a Gaming Company. The only Gaming Company that does not use debit / credit cards therefore has NO CHARGES BACK (Only talented people can design such Gaming business with ZERO RISK).  The people who will run such MEGA project: CHESS88 team, ITWEB team, PID team, ADMIN two teams. As you can see, I have surrounded myself with people that pose talent attitudes like me. 1.             This HOLDING businesses is feasible due my (Nando) talents, skills, experience, contacts in the Chinese Government and because I have done a massive Market Research, conducted interviews, surveys, studied the unemploymentph     phenomena, l learned how to profit from the social networks like Facebook, LinkedIn etc. In the next 5 years I, Nando, want to accomplish:

ü         30 million people network in my businesses in the next 5 years

ü         $8 billion US Dollars profits in 3 years

ü         Ensure earnings of $2 Billion US Dollars per year every year and growing

A   And spend my wealth by building a FOUNDATION (NGO) and dedicate to Children's programs to provide Food, Shelter, Health, Scholarship, etc.

Any interested INVESTOR/S. please send me your funding proposal and PLEASE if your proposal includes any up front FEE or sort of EXPENSES before providing the funding, SAVE YOUR TIME. (Any Bond insurance or any other sort of legal expense once I have the funding).
Meanwhile I will send you a set of files as Summary and Business Strategic Plan therefore you get to know who the teams are, the ACR's and how the businesses provide MILLIONS OF JOBS AND WEALTH TO ALL ASSOCIATES. You will also find copy of my (Nando) Resume CV and a draft of PARTNER AGREEMENT with my best offering as PARTNER AHHHH! for the ones that ask how much SKIN I have in the project, the answer is very simple $5 million me and my CHESS88 team have spent in Market Research, Surveys, Contacts, (including politicians from local Government) and test all Teams that will join. Kind Regards Nando Pons, CEO & Consultantchess88@chess88.comSkype: tradebiz Guangzhou,
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7 Crowdfunding Tips Proven To Raise Funding

7 Crowdfunding Tips Proven To Raise Funding | Crowdfunding Startups |

This post on crowdfunding success tips answers the following questions for people or businesses thinking about using crowdfunding to raise funding:

“What are the common elements behind wildly successful crowdfunding campaigns?”

“Which platform is the best fit for my business or project?”

“What should I offer funders or investors?”

I cover these questions and more in the following 7 critical crowdfunding success tips below.
To read the full article, click on the title or image.

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Marc Kneepkens's insight:

One of the better articles I've seen lately. Excellent numbers and strategies.

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500 Startups is Using Public Fundraising for New $100M Fund

WSJ | By Lora Kolodny | June 26, 2014 Active early-stage investor 500 Startups is embracing new federal rules for public fundraising, the highest-profile firm yet to make use of the new rules. 500 Startups, founded in 2010, is using new Securities and Exchange Commission rules that allow firms to engage in “general solicitation,” or public fundraising activities. Fund partners taking advantage of the rules are permitted to speak at public events, tweet about and advertise the fact that their firms are raising a fund.

500 Startups runs a prolific early-stage venture fund; a large, global accelerator program for tech startups; and a series of tech conferences and events like “Geeks on a Plane.”

To read the full article, click on the title or image.

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malek's comment, June 27, 7:13 PM
brilliant game changer
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L'Europe compte 230 plate-formes de crowdfunding

L'Europe compte 230 plate-formes de crowdfunding | Crowdfunding Startups |

Le Start-up Europe crowdfunding network, programme de la commission européenne, a publié son rapport sur la santé du secteur dans le vieux continent. Il a recensé pas moins de 230 plate-formes de financement participatif en Europe, la France, l'Italie et l'Allemagne étant les pays les plus actifs dans ce domaine. Mais c'est l'Allemagne qui compte le plus de campagnes bouclées, avec un taux de réussite de 27%, contre 17% pour l'Espagne et 16% pour la France.

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Via Nelly Renard, Edouard Estour
Marc Kneepkens's insight:

Interesting numbers from Europe.

Philippe GABORIEAU's curator insight, May 30, 1:05 PM

Le financement des entreprises en crowdfunding se développe dans toute l'Europe

Michel CEZON's curator insight, June 3, 3:30 AM

Le rapport complet à lire sur

La section Crowdfunding 101 du site est très bien faite : à lire !!!

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Virgin's Branson invests in crowdfunding site Indiegogo

Virgin founder Sir Richard Branson is throwing his weight, and money, behind this crowdfunding site.

Some big names are throwing their support behind crowdfunding.
Virgin founder Sir Richard Branson, PayPal co-founder Max Levchin, Yahoo Chairman Maynard Webb and serial entrepreneur Megan Smith have led a round of investment in the crowdfunding site Indiegogo.
The company would not disclose the size of the round, but the investors' participation comes at a time when Indiegogo is experiencing huge growth.
Just in January, the company raised a series B round of $40 million.

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Indiegogo is spreading its wings and going global. Some serious investors are participating.

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12 Tips to Write an Engaging Crowdfunding Campaign

12 Tips to Write an Engaging Crowdfunding Campaign | Crowdfunding Startups |

You’ve carefully chosen your campaign's goal, rewards and promotion, but —have you paid enough attention to your messaging? One of the most important aspects of your crowdfunding campaign is the message you transmit, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. As a Georgia Institute of Technology researchhas showed, your choice of words can actually make a huge difference on your campaign’s results.

Below we have gathered some advice and key strategies that will help you create a persuasive pitch: The message you transmit is not just about what you say, but also how you say it.

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Marc Kneepkens's insight:

Tips that work! Read this article before starting your campaign. Don't make any beginner mistakes. You only get one chance.

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The rise of crowdfunding: 10 things to know

The rise of crowdfunding: 10 things to know | Crowdfunding Startups |
Crowdfunding platforms are changing the way we finance projects and services, but the laws surrounding them are still ambiguous. Here are 10 facts to get you up to speed.

Crowdfunding is a tool that allows anyone -- be it startup founders, musicians, artists, students, children, or even someone in a developing country who lacks basic electricity -- to attract a pool of people via the internet to invest in their business idea. A funding target is established, and rewards to backers are offered.This new type of startup business model has the opportunity to disrupt industries and change the way we determine success and let the best ideas flourish, rather than the best access to capital. It's exciting, because the venture capital model that powers Silicon Valley and the global startup scene is inherently biased based on geography and connections. According to the Small Business Administration, about 600,000 new businesses are started in the US every year. The number of startups funded by VCs? 300. That means 99.95% of entrepreneurs won't get funded.To affect real change, we have to understand the basics: what defines crowdfunding, how it works best, and how the current laws shape what's possible. We also need to look at the ways the law is changing and what it means for the future of crowdfunding.Here is a list of the 10 most important things to know about this important new buzzword.

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Marc Kneepkens's insight:

Startup or small business looking for funding? Here is a great introduction to crowdfunding, with links to funding platforms and a good overview of how crowdfunding works.

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Making A Crowdfunding Video That Sells Itself

Making A Crowdfunding Video That Sells Itself | Crowdfunding Startups |

In order to make a video go viral, we must intentionally have the mindset to make one that sells by itself from Day One.

I’ve had a lot of fun coming up with the video concept for my previous crowdfunding campaign, the PROTAG Duet. That video eventually went viral and received over 9,000 Facebook shares.

But the greatest lesson learnt was that in order to make a video go viral, we must intentionally have the mindset to make one that sells by itself from Day One.

(Duet’s campaign video has over 9,000 Facebook shares)

Though it is not a requirement for crowd funding campaigns to have a video, Kickstarter statistics show that campaigns that have a video are 66 percent far more likely to raise funds than those that don’t. Videos are great ways to tell your product’s story, as well as for viewers to make a human connection with you, the product creator.  

Let’s look at three powerful ways we can make crowdfunding videos that sell by themselves:

1. Videos that sell ‘steal’ ideas from other great videos

Good artists copy. Great artists steal“- Steve Jobs

Remember this famous quote?

There’s a fine line between copying and stealing. Copying means explicitly taking someone else’s idea and calling it your own. But if you are inspired by an existing idea, and modified it so that its your own, that’s the context of what Steve Jobs was referring to.

While its a controversial statement, it holds weight. It’s true even for the process of learning. We learn everything in life by imitating others. For example, if I want to get better at cooking, I’ll imitate the cooking of great chefs by following their tips, advice and recipes.

The same thing goes for making great videos. Videos that sell usually borrow concepts and ideas from other videos that have proven to work.

If this is your first time making a video, don’t be intimidated. Seek successful campaigns out, and spend time watching and observing what makes great video. After all, if a video has already proven itself to make good money, why risk reinventing the wheel?

2. Sell the story first, then your product

Lumi is a special ink dye for printing your own clothes and fabrics, using only sunlight or UV rays to develop the color.

Lumi’s video sells its product story very well, because its founder Jesse Genet makes it easy for viewers to understand and follow its chronological journey from concept to creation. When you make it easy for people to walk through your product’s story, it immediately builds credibility.

Notice that Lumi’s video focuses strongly on the human element. The video displays the genuine and authentic personalities of Jesse and her team, and she’s personally narrating throughout the video.

People like to see campaigns that have passion, combined with some great product demonstration to prove that what you’re selling works.

3. Sell an experience

If you still haven’t heard about the GoPro camera, well, you are probably living in the stone age!

GoPro is a high definition personal camera that’s often used in extreme action video photography. Before proceeding any further, watch this GoPro promo video first, and take note of the emotions running through you.

GoPro wasn’t crowdfunded, but its promo video is well-done. There is an important lesson we can learn from it.

Pause for a moment, and now relive the emotions that you felt while watching this video. Did you find the clip..

  • Scary
  • Exciting
  • Daring
  • Full of adrenaline

Those were some of the feelings that described how I felt while watching GoPro’s video. Did you notice that GoPro did not focus at all on selling the camera’s features at all? Instead, it only simply showed the GoPro in action, mounted on a motorcross helmet.

Even if I’m not an adventure enthusiast, this video is enough to trigger an internal desire to buy a GoPro camera.

What’s the lesson here? Great videos sell experiences, not products.

The backflips and death defying stunts are enough to bring out the side of us that longs for adventure. It’s that part of us that longs to do crazy things, or YOLO (You Only Live Once) and gain recognition from our friends. And the subtle message is that where it once wasn’t possible, GoPro now enables people to share those exotic experiences.

When you sell experiences, people intuitively realize the need for them to buy your product.

If you can blend these three power tips together into one video, you have an almost sure winner in the making. And oh, don’t forget to enjoy the process!

How to create a successful crowdfunding campaign. Watch Growthink's video:

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8 Steps to Launching a Successful Crowdfunding Campaign

8 Steps to Launching a Successful Crowdfunding Campaign | Crowdfunding Startups |
Meticulous planning and plenty of hard work are the keys to crowdfunding the capital you need to launch.

Crowdfunding is an effective way for entrepreneurs to launch their companies without much capital investment. Instead of buying loads of inventory up front, crowdfunding enables entrepreneurs to judge the demand for their product while helping them fund their first production run.

We didn’t have the money to fund our first production run when launching my startup, Yes Man, so we turned to Kickstarter. People supported us by pre-ordering one of our watches. The money from preorders funded our first production run.

Yes Man is now onto its second crowdfunding campaign to fund the first production run of our sunglasses. After launching two successful campaigns and advising plenty more, I have compiled a checklist of 8 steps to prepare for your campaign.

1. Develop your story. Crowdfunding is all about stories. Unlike traditional websites that focus on products, people on crowdfunding sites like Kickstarter or Indiegogo want to know how you turned your idea into a reality. Explaining why you need their support is just as important as the product you are pitching.

2. Write your video script. Be sure to have the storyboard of your crowdfunding video dialed in before you plan to shoot. In my first campaign, we worked on our video for over 30 hours because we didn’t know how we wanted our video to look. Plan your video ahead so you don’t waste time.

3. Shoot your video. Almost anything works for a crowdfunding video but if you’re looking for a more professional video that doesn’t break the bank, reach out to the university in your area. Chances are you can find an experienced student willing to work for cheap in exchange for a chance to build their portfolio.

4. Product photos. The presentation of your product while crowdfunding is very important. Taking the time to find professional photographers is completely worthwhile. For Yes Man, we were fortunate to connect with a friend who ran Rapid Eye Studios in San Diego. Utilize your network to find people who are willing to work for a discounted rate.

5. Your website. Having your company’s website completed is not crucial but is recommended. A website further validates you are a legitimate company, which crowdfunding supporters like to see. All you need is a landing page that gives some more information about your company.

6. Crunch your numbers. It is essential to know how many units you need to sell to reach your crowdfunding goal. This will put your goal in perspective. When we launched our first campaign, I knew to surpass our $15,000 goal we needed to sell 152 watches at $99 each.

7. PR outreach. An often overlooked part of crowdfunding is spreading the word. Many project creators assume their projects will somehow automatically get noticed.

Reach out to media outlets that cover your type of campaign. An effective way to find the right media outlets is through a  Google Image search. Simply take a photo from a similar campaign and upload it to Google. Google will then display all blogs, newspapers and other media that have covered that campaign.

8. Submission. Sites like Kickstarter use their own guidelines to accept or deny a campaign. They don’t accept all crowdfunding projects. That may be obvious to many but wasn’t to me when I launched our first crowdfunding campaign. The approval process can take a few days and may require you to make some changes to your campaign. Be sure to submit your campaign at least two weeks prior to your launch.

Crowdfunding is the perfect way to bring your product to market. It enables you to judge demand and help fund your production run. Be sure you know before you launch how you will produce your product and how much each unit will cost.

Though dozens of campaigns surpass their crowdfunding goal, many more fail unnoticed. Using these steps, I hope you are closer to your next successful crowdfunding campaign!

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Via Brian Yanish -
Marc Kneepkens's insight:

Talking from experience...

BSN's curator insight, August 25, 5:04 AM
8 Steps to Launching a Successful Crowdfunding Campaign. #crowdfunding #business #tips
M. Philip Oliver's curator insight, August 25, 3:08 PM


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Neil Young's PonoMusic launches second crowdfunding round, offers stake in company

Neil Young's PonoMusic launches second crowdfunding round, offers stake in company | Crowdfunding Startups |
Company seeks $5000 minimum investment

Neil Young’s PonoMusic is looking for further investment following its $6.2 million funding round on Kickstarter in early 2014.

The company is set to launch its high resolution-music download store and PonoMusic device later this year.

The latest funding campaign was launched on Crowdfunder on August 1, offering investors a stake in the company for a minimum of $5,000 investment. The campaign ends on September 1.

The Crowdfunder target has been set at $4 million, with over $2.7 million already raised. PonoMusic has valued itself at $50 million.

Speaking to the Guardian, Crowdfunder chief executive Chance Barnett said: “We are already seeing that this is a growing trend, where companies who successfully run Kickstarter campaigns then want to give those backers a chance to invest through an equity crowdfunding campaign. This opens up a much bigger pool of capital for the company and also allows the people that are most passionate about the company – backers – the opportunity to invest.

“Oculus sold to Facebook for $2bn after raising millions via Kickstarter. Those who backed Oculus never got the opportunity to invest, and there was a significant backlash when it was sold. Pono isn’t making that mistake with the music community.”

How to create a successful crowdfunding campaign. Watch Growthink's video:

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Successful technique after a successful crowdfunding campaign: sell equity in the company through crowdfunding.

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Crowdfunding Promotions Success Guide - crowdfunding campaign promotion

Crowdfunding Promotions Success Guide - crowdfunding campaign promotion | Crowdfunding Startups |

Crowdfunding Promotions Success GuideCrowdfunding Promotions Success

We all know that the crowdfunding projects can’t accumulate funds on their own. This is the very reason why the term “campaign” is used quite often for generating funds in this manner.

There are several factors that make crowdfunding a success, but the most prominent factor is promotion. In case, if you are planning for funding an idea or a project then it’s for sure that you already might have thought about numerous promotional methods. However, the real question is, “Have you considered using promotional tips which involve little effort and give best results?”

1.Video Presentation

Most of the promoters dread the idea of video promotion, as they are not that simple to do. Besides, most of the users are either too shy to face the camera or believe that it’s a costly affair. However, the fact is that video promotion is not costly at all and there’s no need for you to give the presentation by yourself. Hence, make it a point to go for video promotion, as it will play a major role in the success of your campaign.
Videos make it easier for the viewers to connect with your cause emotionally. In other words, you can convey your message in a smart manner and gain the interest of your potential funders. A brief, but well crafted video will answer all the questions which your audience would usually ask. It will make things easier for you once you launch your campaign.

Creating a video presentation is not that hard. All you need us a built-in web cam or a small camcorder. You can then use strings of still pictures along with the voiceover to execute the job. However, make sure to put your face in the video, so that the viewers will be able to trust you more. In case, if you still don’t want to face the cam, you can ask your friend of family member to become the face of the video.

2. Word of mouth (own voice)

We all get busy promoting our campaign in social media and platforms, but forget to utilize the real social network i.e. talking face to face with people in real scenario.

Nothing can be better than convincing people about your campaign via face-to-face discussion. However, keep in mind not to reveal your business model and ideas which took you months of hard work to create.
If your aim is to generate funds from the public, then don’t leave out your friends & family members. They can be the first to fund your project or campaign.
Be ecstatic about what you are explaining to your audience. This will generate more interest in your audience and they would like to know more about it.

3.Follow Up

Once the funds start coming in, you will automatically create a whole new network of followers and associates who all wish to see your campaign succeed. Hence, make it a point to share updates with your investors and supporters.

You can go for short updates like “we just achieved 75% of our target! Thank you all for your help. Please share our campaign page with your followers & friends.” This will not offend your followers, but instead they will feel obliged to be a part of your campaign and will spread out your message to their own followers.

In a nutshell: Create an attractive video, promote your campaign face-to-face and follow up quite often for maximum crowdfunding success.

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Marc Kneepkens's insight:

Some great basics to keep in mind.

For more detailed info on creating a successful crowdfunding campaign, watch this video:

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5 mistakes that kill crowdfunding campaigns

5 mistakes that kill crowdfunding campaigns | Crowdfunding Startups |
About 57 percent of crowdfunding campaigns on Kickstarter flop. That's because they lack investor incentives and a social media strategy.

Raking in $102,824 on Indiegogo in a campaign that ended July 3, the start-up Ambronite, maker of a drinkable organic "supermeal," achieved a goal that most crowdfunders would envy: It exceeded its $50,000 target by more than 100 percent.

"It was really exciting to see so many people around the world fund our product," said CEO Simo Suoheimo, one of five co-founders at the start-up, which has offices in San Francisco and in Helsinki, Finland, where the young entrepreneurs developed the natural food product in a business accelerator.

Most start-ups that try to raise money on crowdfunding sites are just as pumped about their start-ups as Ambronite's team. Unfortunately, many end up with a goose egg when it comes to money raised. On Kickstarter, 43 percent of campaigns hit their funding goal, and successful campaigns have collectively raised $1 billion. However, the other side of that equation is the 57 percent of campaigns that fall short of their funding goal or simply flop.

How do you make sure your crowdfunding campaign isn't a dud? Here are five mistakes to avoid.

Mistake No. 1: Starting off slow

"Nothing attracts a crowd more than a crowd," said Alon Goren, CEO and co-founder of, who created a white label fundraising portal for individuals and businesses hoping to crowdfund ventures independently of major platforms. If you want to hit your fundraising goal by the end of the campaign, he recommends focusing on raising 30 percent of it in the first two or three days. That's what research shows successful campaigns tend to do, he said.

To make sure donors flock, get your inner circle of supporters—friends, parents, siblings and other die-hard fans—to contribute immediately upon the launch, experts say. "You don't want to be publicly sharing a campaign that has zero amount of money in it," said Goren. "You have to show there is some traction."

Ambronite did exactly that. By doing a private beta test of its product from June 2013 until it launched its campaign in April, the start-up developed a deep pool of supporters before its fundraising appeal ever hit Indiegogo. By the time the company let these fans know about its crowdfunding campaign, many beta testers had shared their feedback and, as fans of the product, had developed an emotional stake in the company's success. As such, said Suoheimo, they were eager to back the campaign.

Mistake No. 2: Assuming supporters are altruistic

Your mom may donate because she loves you. Backers who don't know you may be motivated by something else: The desire to get the gift you're promising in exchange for their support.

Crowdfunders need to offer attractive rewards to supporters to encourage them to tap into your idea, say experts. "They kind of have to think the person contributing is going to be selfish," said Goren. "If people are going to give you money, you want to give them something in return that they really, really want."

Some of the most successful crowdfunding campaigns have functioned almost like an e-commerce store, taking preorders—though Kickstarter has discouraged this: When the Pebble E-Paper Watch for the iPhone and Android phone raised $10.2 million in a campaign that ended in May 2012, one reward for donors was the actual watch—and donors groused publicly when its delivery was delayed.

One good way to revive a campaign that's slowing is to add some new perks instead of hammering your supporters with the same old campaign materials. "Make it interesting again," said crowdfunding expert Richard Swart, director of research at the Program for Innovation in Entrepreneurial and Social Finance at the Coleman Fung Institute for Engineering Leadership at UC Berkeley.

Any rewards you offer should underline the image of your brand that you want to create. "Make sure what you're doing is consistent with your brand experience," Swart said.

Mistake No. 3: Putting the campaign on autopilot

Many entrepreneurs think that viral crowdfunding campaigns happen on their own. Not so, say experts. Many of the most successful crowdfunders made all-out effort by a start-up's founders or hired professional marketers to do outreach. "You have to give it time," said Goren. "You have to think of it as part of running your business."

Don't expect to mobilize bloggers to spread the word on one day's notice if you have not taken the time to cultivate their interest ahead of time. Many crowdfunders list influential bloggers to contact when their campaign starts and assume that simply pinging these writers is enough to get publicity. "They forget these bloggers get hit up constantly," said Swart.

Before you even launch a campaign, get active in social communities and figure out how to use public relations, search engine optimization and other outreach so you capture the attention of bloggers and other influencers. "To make a very successful crowdfunding project, you have to figure out in advance who is going to spread the message," Swart said.

Mistake No. 4: Thinking everything happens online

Not every campaign has the mass appeal of the Coolest Cooler, which at press time had raised more than $7.5 million on Kickstarter—well past its $50,000 goal—with 31 days to go on its campaign. The cooler's inventor, Ryan Grepper, bills it as "a party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion."

That doesn't mean you can't host a party to spark that same kind of interest. Whether you hold a backyard barbecue or movie screening—or your public relations firm organizes an attention-grabbing press event—it will give you exposure, said Swart, adding, "Event-driven marketing still works."

The key is identifying your "community of interest" and figuring out how to attract those who have a natural affinity for your project. "You have to figure out how that community likes to come together," Swart said.

MIstake No. 5: Forgetting to ask for a donation

Many crowdfunders put so much time into creating campaign materials, like videos, that they neglect to do something crucial: "They forget to ask people for a donation," said Swart.

Passing around a virtual hat to collect from friends can feel awkward, so focus on explaining why your project is important and how financial support will help toward that goal. Backing a campaign, said Swart, "is an emotional decision."

Successful crowdfunders tap into people's desire to do philanthropic giving—even if those givers are motivated, in part, by the T-shirt they'll get for supporting you. You don't have to be deadly serious to tap into their emotions or to focus only on building excitement around your monetary goal. "People get too focused on dollars," said Swart. The Coolest Cooler's campaign simply says, "Your help at any level brings the coolest one step closer to a beach near you."

Communicating with early supporters of your product regularly—and long before you hit them up for money—can make it easier to ask for donations when the time comes. Figure out which social media they like, and build a presence there. "They will make a decision to back you based on if they like you and care about your information," said Swart.

—By Elaine Pofeldt, special to

How to create a successful crowdfunding campaign. Watch Growthink's video:

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This article touches on several mistakes that most failing campaigns forget all about.

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How China Could Introduce Equity Crowdfunding Ahead Of The US And Europe

How China Could Introduce Equity Crowdfunding Ahead Of The US And Europe | Crowdfunding Startups |

By Paul Glader 

SHANGHAI – Conor Roche believes China could kick off a new wave in equity crowd-funding that might even leave the European and the US-based philanthropic and rewards-based crowdfunding movements in the dust.

While the US startups such as Kickstarter have largely dominated the crowdfunding space geared toward art and design projects, Roche sees potential for crowdsourcing private equity stakes to serious entrepreneurial projects.

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China keeps on picking out what works elsewhere in the world, and duplicating (or copying) it. It's a big market with tremendous opportunities.

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14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology | Crowdfunding Startups |

Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list. Crowdfunding, peer-to-peer fundraising, monthly giving, and email fundraising is also proving to be effective, as you can read and see below.

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Via benedia
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Interesting stats and some good ideas for non profit fundraising.

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Crowdfunding Challenges Most Startups Don't Expect

Crowdfunding Challenges Most Startups Don't Expect | Crowdfunding Startups |

It seems that almost every day, there's another startup proudly announcing that it has reached its crowdfunding goal.

Link to the full article:

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Marc Kneepkens's insight:

Some good points made in this article, it is indeed not as easy as it looks.

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Crowdfunding Growing at a Startling Rate, New Report Says

Crowdfunding Growing at a Startling Rate, New Report Says | Crowdfunding Startups |
An analysis on the relatively new world of crowdfunding provides many answers to common questions.
Just a couple of years ago, providing answers to some of the most common questions on crowdfunding was based evenly between limited anecdotal evidence and my gut feelings as an attorney with keen business instincts.But as with any fledgling industry moving towards maturity, more and more data has started to appear that makes answering these questions a bit easier. One recent mountain of data on the crowdfunding world that just arrived contains a plethora of information -- read on as I distill some of it for you.
Marc Kneepkens's insight:
Numbers for crowdfunding are in! Great data.
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Solar Roads Could Power An Entire Country |

Solar Roads Could Power An Entire Country | | Crowdfunding Startups |

A small US-based company called Solar Roadways are developing a solar road surface that, if installed nationwide, has the potential to produce more renewable energy than the entire country uses. In fact, they’ve actually already developed a working prototype that’s been installed in a parking lot, and they’re now crowdsourcing funds in order to tweak the design and move towards production.

To read the full article, click on the image or title.

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Via Jocelyn Stoller, Monica S Mcfeeters, Sílvia Dias, Marc Kneepkens
Marc Kneepkens's insight:

This is incredibly creative. Let's make it happen.

Monica S Mcfeeters's curator insight, May 24, 9:56 AM

Wow! What is all that pavement started helping fight global warming instead of helping creating it?

Marc Kneepkens's curator insight, May 25, 5:44 PM

Exciting. Let's buy some shares from this company!

Let's start donating to their crowdfunding campaign. What a way to get out of these economic and ecological problems.

Darrin Jillson's curator insight, May 25, 8:01 PM

I love this idea. Just to be able to highlight dear walking on the road would be worth it. No paining lines on road. High speed internet and protected electric. We need to do this. 

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VENTURED AND GAINED | Crowdfunding Startups |

For the entrepreneur with a great idea, more options for obtaining seed money are available than ever before, venture capital experts in the San Diego area say.

A recent PricewaterhouseCoopers Money Tree report found that nationally there were venture capital investments of $9.5 billion in the first quarter of 2014, the highest level since the tech bubble burst more than a decade ago. In San Diego, 23 deals totaling $243 million were reported for the period, with biotechnology leading the way.

“A lot of the entrepreneurs feel there’s been a lot of contraction over the last several years over the number of funds and partners available,” said Don Williams, national life sciences leader at Grant Thornton in San Diego. “While that’s true, I don’t think that’s diminished the opportunity to obtain funding. If the entrepreneur has a good idea, the right idea, and provides the solution to a problem, he’ll be able to successfully find funding.”

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Marc Kneepkens's curator insight, May 13, 11:17 AM

On crowdfunding: “It’s not a replacement for venture capital. It’s an augmentation. It’s a great way to raise small amounts of capital to build exciting products and test ideas.”

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Business Model Canvas: A Great Way to Plan Your Campaign - CrowdClan

Business Model Canvas: A Great Way to Plan Your Campaign - CrowdClan | Crowdfunding Startups |
Business Model Canvas, the Lean Canvas concepts pf today and how these models will propel your crowdfunding campaign!

In the last week of February, we published an article on business plan writing for crowdfunding campaigns. As most equity projects know already, this step is vital not only to the success of a listing, but to its portal approval well. That said, the traditional business plan no longer monopolizes the industry and a few modern variations now exist. Since these were briefly discussed in our previous post’s comments section, we will take a minute to expand the Business Model Canvas and the Lean Canvas concepts today.

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Marc Kneepkens's insight:

Definitely, a plan is needed. It contains the same elements as the regular business plan.

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