Cori Snedecor, co-founder of recently-launched environmental crowdfunding platform WorthWild.com, writes in to discuss the importance of wooing the Millenial generation when running a crowdfunding campaign.
The Millennial generation (ages 18 to 35) is viewed as a struggling one, burdened by student-loan debt and soaring unemployment rates. Often referred to as the “Me Generation,” Millennials are sometimes represented as selfish, living at home with their parents, and unwilling to participate in society.
What is often overlooked, however, is the tremendous power this generation wields: their social consciousness, their global connectedness, and the fact that they’re already shaping the future right before our eyes.
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Via Berend de Jonge