Benevolent has received a grant from the Knight Foundation and Marjorie S. Fisher Fund to grow its crowdfunding site that lets anyone make small donations to help low income individuals overcome a one-time life hurdle....
Ken Dickens's insight:
Crowdfunding on a very local level. Benevolent partners with local non-profits to help individuals in need of something as simple as car repair to help them get to their job. Great stuff! -Ken
Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind. Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were. -Ken
This is a crowdfunding site that is pretty much an automated platform for gathering personal donations. They won't promote you, but, if you just need a little bit of money to start something, this is definately a site to check out. They don't have the restrictions that Kickstarter has, and, you get all the money you raise (less their 5% fee). This is a popular site for individuals looking for money for medical expenses, or other personal issues. -Ken
Companies and foundations are seeking to transform how they work with charities, no longer simply writing checks to good causes, said philanthropy leaders at Friday’s Fundraising Day in New York.
For example, Bank of America now seeks out organizations that help demonstrate it is a sound and caring business, said Andrew Plepler, the bank’s head of global corporate social responsibility in a keynote speech.
This is an excellent article about new thinking from large Foundations. - Ken
The rise of social media has significantly changed how our supporters digest our messages online. Website and e-newsletter design has evolved dramatically. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. Here are five common mistakes that nonprofits are making in their online fundraising campaigns.
Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks. Worth reading and following... if you're going to put a lot of work into Social Media, do it the smart way. -Ken
Here is an overview of current crowdfunding sites, there are others in the works (check out http://www.start.ac ). Most crowdfunding sites don't work for non-profits, but a few do, so this list is a helpful place to start if you are looking to "Crowdfund" an NGO project. - Ken
A serious presidential contender will soon commit to a generous crowdfunding exemption. They don't have any choice. Because it's what people are demanding. And these people are the types who know how to effectively use social media.
Fan engagement means getting people to come back, spend time with you, and most importantly interact in some way. These are five good tips on how to do that, with the real secret being you have to ask fans for some action. -Ken
Watsi is the first charitable organization to raise a traditional seed round. The company provides money to people in need of medical treatment via Crowdfunding"
Ken Dickens's insight:
Watsi’s founder Chase Adam suggests that the process should be called a “philanthropic seed round,” and is a viable model for other fledgling nonprofits. Is this a new model for fundraising? We will see! -Ken
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.
Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way. Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted. And, who better to learn from than the Pixar. Love this! -Ken
This is a new entrant to the CrowdFunding world that is worth checking out because it shows what's next in CrowdFunding. Here is an excerpt:
START.ac could very well be a real game changer in the crowdfunding industry and for many good reasons. For starters, as it states on the company’s FAQ page: We enhance the existing CrowdFunding model by extending it to include fundraising for new and existing businesses, technologyproducts, social enterprises, and youth-driven projects all across theworld.
In other words, unlike Kickstarter for example, you can launch fundraising campaigns on START.ac no matter what part of the world you are from. That’s right, people from all across the globe can take advantage of this innovative new crowdfunding platform and this alone really makes the company stand out above the rest.
That’s not all, oh heck we’re barely getting started! There are unique features galore... -Ken
Nice article on a new CrowdFunding startup that is different because it offers ongoing resources beyond initial funding for both business and non-profits. Check out their Mentor program. Non-profits take note. There is no fee to raise money! Plus, they are affiliated with the Pay it Forward Foundation. This is like Crowdfunding 2.0, the future of this category. http://www.start.ac - Ken
Paramount allies with Twitter to give Katy Perry's fans the chance to join the artist’s upcoming film Katy Perry: Part Of Me through a crowdsourcing campaign (How to crowdsource the new Katy Perry film on Twitter http://t.co/gTM2ePYc...)...
This is interesting. Katy Perry's fans will tell Paramount which songs they want her to sing, which videos to use etc. Think they will buy it once they've had a say in it? You betcha. Maybe non-profits should croudsource ideas from their best donors.. think they would donate more? You betcha. -Ken
Heard about ZMOT? the Zero Moment of Truth as published and promoted by Google? This is great new thinking in the marketing world, which is mostly about being engaged with consumers (or donors in the non-profit world) at every point in their decision cycle, but especially at the end of it, the Zero Moment of Truth where they make a decision to act. Every marketer, for profit and non profit needs to read this free eBook. You can download it here. -Ken