This program just got better, again. They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google. If you don't know about this, run don't walk to sign up. And yes, we can help!
If you are looking for a way to build an audience and success for your crowdfunding campaign, there is no better program than this. Point $40,000 a month of Google Advertising at a landing page on your website that points to your crowdfunding campaign. Yes, $40,000 a month. Can you turn these visitors into crowdfunding supporters? You bet. You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org
Benevolent has received a grant from the Knight Foundation and Marjorie S. Fisher Fund to grow its crowdfunding site that lets anyone make small donations to help low income individuals overcome a one-time life hurdle....
Ken Dickens's insight:
Crowdfunding on a very local level. Benevolent partners with local non-profits to help individuals in need of something as simple as car repair to help them get to their job. Great stuff! -Ken
Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind. Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were. -Ken
This is a crowdfunding site that is pretty much an automated platform for gathering personal donations. They won't promote you, but, if you just need a little bit of money to start something, this is definately a site to check out. They don't have the restrictions that Kickstarter has, and, you get all the money you raise (less their 5% fee). This is a popular site for individuals looking for money for medical expenses, or other personal issues. -Ken
Companies and foundations are seeking to transform how they work with charities, no longer simply writing checks to good causes, said philanthropy leaders at Friday’s Fundraising Day in New York.
For example, Bank of America now seeks out organizations that help demonstrate it is a sound and caring business, said Andrew Plepler, the bank’s head of global corporate social responsibility in a keynote speech.
This is an excellent article about new thinking from large Foundations. - Ken
The rise of social media has significantly changed how our supporters digest our messages online. Website and e-newsletter design has evolved dramatically. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. Here are five common mistakes that nonprofits are making in their online fundraising campaigns.
Nice article on a new CrowdFunding startup that is different because it offers ongoing resources beyond initial funding for both business and non-profits. Check out their Mentor program. Non-profits take note. There is no fee to raise money! Plus, they are affiliated with the Pay it Forward Foundation. This is like Crowdfunding 2.0, the future of this category. http://www.start.ac - Ken
Websites now let people ask for charitable support for their own causes, but some fear that such sites will drain donations from established nonprofits.
Ken Dickens's insight:
Interesting article and overview of crowdfunding for non-profits, with links and some market impact numbers. Crowdfunding is a tactic for non-profits to attract money from younger, more "impulse" donors. Well worth the read. -Ken
Watsi is the first charitable organization to raise a traditional seed round. The company provides money to people in need of medical treatment via Crowdfunding"
Ken Dickens's insight:
Watsi’s founder Chase Adam suggests that the process should be called a “philanthropic seed round,” and is a viable model for other fledgling nonprofits. Is this a new model for fundraising? We will see! -Ken
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.
Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way. Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted. And, who better to learn from than the Pixar. Love this! -Ken
This is a new entrant to the CrowdFunding world that is worth checking out because it shows what's next in CrowdFunding. Here is an excerpt:
START.ac could very well be a real game changer in the crowdfunding industry and for many good reasons. For starters, as it states on the company’s FAQ page: We enhance the existing CrowdFunding model by extending it to include fundraising for new and existing businesses, technologyproducts, social enterprises, and youth-driven projects all across theworld.
In other words, unlike Kickstarter for example, you can launch fundraising campaigns on START.ac no matter what part of the world you are from. That’s right, people from all across the globe can take advantage of this innovative new crowdfunding platform and this alone really makes the company stand out above the rest.
That’s not all, oh heck we’re barely getting started! There are unique features galore... -Ken
Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks. Worth reading and following... if you're going to put a lot of work into Social Media, do it the smart way. -Ken