CrowdClan Crowdfunding Your Future
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Crowdfunding Takeaways Not Involving Money! - CrowdClan

Crowdfunding Takeaways Not Involving Money! - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
A well-executed campaign can produce a variety of long-term advantages. This post explores four key Crowdfunding takeaways.
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4 Important Crowdfunding Takeaways!

For many projects, Crowdfunding is less about the money than it is about the attention. Popular projects can go viral quickly, while others grow stably during their campaigns. Thus, success comes not just with financial value, but also brand value. While some projects only focus on the short term, a well-executed campaign can produce a variety of long-term advantages. This post explores four key Crowdfunding takeaways.

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Crowdfunding Medical Expenses: Tips from Indiegogo

Crowdfunding Medical Expenses: Tips from Indiegogo | CrowdClan Crowdfunding Your Future | Scoop.it
Traditionally, the act of Crowdfunding medical expenses occurs within groups of individuals who already know each other.
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Major Portal Publishes An Infographic On The ABCs Of Crowdfunding Medical Expenses

Medical bills cost a lot—even in countries with strong healthcare systems. For some conditions, treatment can run into the thousands, an amount not everyone can cover. While insurance policies assist patients through reimbursement, the duration between when the money is spent and repaid is often a stressful time. Not to mention, there are myriad other expenses that arise from treatments that fall outside of regular benefit programs.

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Crowdfunding Schools and Classrooms - CrowdClan

Crowdfunding Schools and Classrooms - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Crowdfunding Schools: This post looks at two practical means of leveraging the crowd to bolster learning in the classroom.
Aaron Djekic's insight:

Previously, we talked about crowdfunding as a means for students to circumvent rising education costs. Through personal crowdfunding campaigns, students have tried myriad tactics to obtain loans, investments and donations. From promising a sliver of some future salary to sending out thank you cards, lots of students have used crowdfunding to afford post-secondary education.

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Social Proofing Will Boost Your Crowdfunding Project! - CrowdClan

Social Proofing Will Boost Your Crowdfunding Project! - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Rewards- and donation-based campaigns should demonstrate traction and capture new leads using a combination of social proofs.
Aaron Djekic's insight:

Social media play an integral part in crowdfunding. Yet campaigns repeatedly demonstrate the fact thriving networks do not independently produce success, especially when users in said networks contribute little financially. If social media lack specific values, then campaigns should explore ways to ensure that they do. In other words, campaigns need to “social proof” in order to boost your crowdfunding project.

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Strengthening Value Propositions for Non-Profit Crowdfunding! - CrowdClan

Strengthening Value Propositions for Non-Profit Crowdfunding! - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
A value proposition consists of logical and emotional appeals that entice people to act. In other words, the strength of a business’ value proposition hinges on its incentive for people to buy in—what they get for their dollars—often in relation to the competitors.
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How Crowdfunding Campaigns Acquire Product Endorsements - CrowdClan

How Crowdfunding Campaigns Acquire Product Endorsements - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Crowdfunding product endorsements: Ever see logos at the bottom of a crowdfunding page? Many projects list sponsors, endorsers, reviewers
Aaron Djekic's insight:
Tips On Collecting Product Endorsements From Celebrities, Experts And Industry Leaders

Ever see logos at the bottom of a crowdfunding page? Many projects list sponsors, endorsers, reviewers and vendors to legitimize themselves. Yet gleaning such support can be challenging, especially sponsorships and endorsements. A product endorsement from a conglomerate or expert can accentuate a project’s authority insurmountably. It’s a form of validation all projects should strive for, so let’s explore how projects can acquire endorsements for upcoming campaigns.

Four Strategies For Attracting Product Endorsements

Project owners can solicit endorsements in a number of ways. With that said, it always begins with prospecting: without a list of potential validators, the search will prove futile. Try searching for endorsements within your industry and networks using the following strategies.

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Cash Flow Analysis for Real Estate Crowdfunding - CrowdClan

Cash Flow Analysis for Real Estate Crowdfunding - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
How to Conduct a Cash Flow Analysis of a Rental Property (Real Estate Crowdfunding Discussions).
Aaron Djekic's insight:

Via debt and equity-based crowdfunding, everyday investors can buy into commercial and residential rental properties. Although all investments come with risk, many professionals revere real estate as a vehicle for passive cash flow—income that requires low maintenance. Moreover, rental properties provide investors with recurring cash-on-cash returns, which they receive monthly or quarterly.

Property payouts come in two forms: as an instalment towards a loan (interest) or as a slice of the positive operating income. Uniquely, equity investments may also appreciate in value. Focusing on equity then—income subject to a property’s performance—the section below outlines the basic structure of a cash flow analysis.

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The Crowdfunding Pathway To Success! - CrowdClan

The Crowdfunding Pathway To Success! - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Data paints a clear picture most companies will never receive capital from VCs, but the crowdfunding pathway provides a clear to funding small businesses
Aaron Djekic's insight:

The Venture Capital Myth:

Most startup entrepreneurs think that venture capital is the only road to riches and success, but the reality is that most startup ventures will never receive any early stage venture capital simply because they don’t qualify. According to statistics from the Small Business Administration, there are approximately 600,000 new businesses are started, and only around 300 receive venture capital, so 99.95 percent of startup don’t receive an infusion of capital from VCs. The data paints a very clear picture most companies will never receive capital from VCs, but the crowdfunding pathway provides a clear to funding small businesses and startup.

Rewards Crowdfunding A New Pathway For Startups:

Crowdfunding is a disruptive and innovative funding and marketing tool that provides any startup the ability to raise funding, from a global pool of donors/investors, via the Internet for their business. Crowdfunding, is a novel and pioneering, method of funding businesses and promoting the best ideas based on the wisdom of the crowd and not the inherently biased venture capital model that currently drives the startup business ecosystem. Rewards based crowdfunding is as simple as setting a funding goal, offering rewards for the donors, and uploading to a crowdfunding portal.

Rewards Crowdfunding As Marketing Tool:

As mentioned above the actual steps in creating a crowdfunding campaign are very simple and open to anyone with an idea, but crowdfunding has a vast array of applications beyond simply funding an idea. Any idea, even the greatest idea, is of no real value unless that Idea has mass media appeal. Marketing and promoting your idea is a critical as well as fundamental to a successful campaign. You must perform in-depth market research to determine the target market that will be receptive to your product or service. Once that step has been taken you then need to develop and implement a strategic plan to reach, engage, and excite these people about your new venture. Today, reaching the masses in real time has been made much simpler, by the advent of social media, blogging, and social news platform that allow a single person to spread brand reach to a global audience.

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Should Crowdfunders Conduct Patent Searches? - CrowdClan

Should Crowdfunders Conduct Patent Searches? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Patent Searches are controversial. Some ardently argue against them, while others recognize their usefulness in protecting IP (Intellectual Property).
Aaron Djekic's insight:
Why Inventors And Innovators Perform Patent Searches

Patent Searches are controversial. Some ardently argue against them, while others recognize their usefulness in protecting IP (Intellectual Property). Regardless of your viewpoint, patent searches can benefit crowdfunding projects and investors. Even those uninteresting in filing may use patent databases:

To validate a concept as original, ensuring no other patents interfere;To improve upon or design around an existing product or technology;To glean market information and track competitor behaviour.

Patent research sometimes exposes marketplace voids, making it vital in planning and executing a crowdfunding project. With that said, the process is arduous and time-consuming. For this reason, although an added cost, projects wishing to obtain or search for patents may consult a legal professional. However, this depends entirely on the nature of the project, its budget and its industry.

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Crowdfunding Platform Security Matters - CrowdClan

Crowdfunding Platform Security Matters - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Research regarding crowdfunding platform security is scarce, though much information exists on e-commerce development and management.
Aaron Djekic's insight:

During the summer of 2014, hackers targeted MyCause, an Australian-based crowdfunding organization, resulting in approximately 12,000 comprised credit cards. Although the press never reported a specific amount, many of the cards were later used fraudulently in the US, Europe and United Arab Emirates. Immediately following this incident, portal representatives publicly rued the attack and apologized to its users, promising corrective measures would be taken to prevent related crises.

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How Much Money Should You Raise through Equity Crowdfunding? - CrowdClan

How Much Money Should You Raise through Equity Crowdfunding? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
With this in mind, let’s determine how startups can build the perfect amount of runway with an equity crowdfunding campaign.
Aaron Djekic's insight:

Every startup may run on a different agenda, but guidelines exist to help all businesses survive their early stages. In this post, we will explore one such area—capital. Bryan Stolle, Forbes contributor, identifies two major constraints startups face procuring capital. First, businesses without substantial traction are inherently high risk, thus capital becomes more expensive. Second, balancing excess and deficiency is critical to a startup’s long-term success. To elaborate, Leo Polovets, writer at CodingVC, uses the “runway” analogy:

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Crowdfunding Predictions for 2015 and Beyond

Crowdfunding Predictions for 2015 and Beyond | CrowdClan Crowdfunding Your Future | Scoop.it
the future has garnered immense interest as an unusual number of CEOs, think-tankers and analysts have made crowdfunding predictions for 2015.
Aaron Djekic's insight:

operations in the next 12 months.

The Future of the JOBS Act

Crowdfunding predictions for 2015 regarding the JOBS Act are not unanimous: whether or not the Act will move forward or remain deadlocked is debateable. Considering predictions last year optimistically called for amendments to the Act, many believe it’s unlikely that 2015 will bring a solution. With that said, even if things progress, portals could only open late in the year since registration takes time. Nevertheless, changes in congress could push things along.

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Make Use of Your Crowdfunding Competitors - CrowdClan

Make Use of Your Crowdfunding Competitors - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
No matter how much strategizing goes into your campaign, the planning phase is incomplete until you’ve analysed your crowdfunding competitors.
Aaron Djekic's insight:

No matter how much strategizing goes into your campaign, the planning phase is incomplete until you’ve analysed your crowdfunding competitors. Why? Because competitors reveal things about your own project, including the strength of your offering, the viability of your approach and the receptiveness of the market. In other words, looking toward other projects forces you to look upon your own critically, which exposes new tactics that can help avoid common errors.

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Should You Sell Crowdfunding Warranties? - CrowdClan

Should You Sell Crowdfunding Warranties? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Projects can use Crowdfunding warranties as a marketing technique to gain trust and assuage doubt.
Aaron Djekic's insight:
How Explicit Crowdfunding Warranties Enhance Campaign Legitimacy And Trust

Warranties act as conventions: if a particular product or service usually comes with a guarantee, then the business should make one. With Crowdfunding, however, the expectation is different because most projects launch in beta. While backers do assume their purchase will work, most also acknowledge that it may not function as advertised.

Portals stipulate numerous conditions that enforce promise keeping among projects, though these are sometimes not enough. Moreover, said conditions do not regulate quality. Therefore, campaigns need to reassure backers that they will uphold their side of the deal. Crowdfunding warranties provide a means to do so.

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Top Renewable Energy Crowdfunding Portals - CrowdClan

Top Renewable Energy Crowdfunding Portals - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
We Have Compiled a List of The Top Renewable Energy Crowdfunding Portals From around the World.
Aaron Djekic's insight:
A Small List Of Renewable Energy Crowdfunding Portals Around The World

Periodically, we round up platforms for a particular segment of the Crowdfunding industry. We do this out of support and assistance, helping to connect ambitious projects with the right funding environment.

The list below introduces six renewable energy Crowdfunding portals. We have ordered this list alphabetically—not hierarchically. Interestingly, most of the portals thrive in Northern Europe and the UK. However, this does not exclude other countries from partaking.

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Multi-Platform Crowdfunding: Bad Form? - CrowdClan

Multi-Platform Crowdfunding: Bad Form? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Months ago, we published an article discussing simultaneous crowdfunding. The comments generated warrant further investigation of the topic. To begin, we must first distinguish the two practices to which this term refers:
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Why Crowdfunding Projects Should Use Google Plus Post Ads - CrowdClan

Why Crowdfunding Projects Should Use Google Plus Post Ads - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
In select cases, paid advertising on social channels can propel a crowdfunding campaign forward. Without adequate research and resources, though, funds spent on promotion are largely wasted—a caveat for many.
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Is Your Crowdfunding Project Marketable? - CrowdClan

Is Your Crowdfunding Project Marketable? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
First-time crowdfunders often commit similar mistakes, one being a lack of precision. A strong pitch should identify the key features of a product or service—its incentives and distinguishers—yet campaigns repeatedly embark on long-winded narratives that detract from this point.
Aaron Djekic's insight:

First-time crowdfunders often commit similar mistakes, one being a lack of precision. A strong pitch should identify the key features of a product or service—its incentives and distinguishers—yet campaigns repeatedly embark on long-winded narratives that detract from this point.

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Hosting Live Q&A Sessions for Your Crowdfunding Project - CrowdClan

Hosting Live Q&A Sessions for Your Crowdfunding Project - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Although difficult to coordinate, live Q&A sessions work to enhance rapport with backers, assuage audience doubts, equip media operators (i.e. bloggers
Aaron Djekic's insight:
Why Crowdfunders Should Facilitate Live Q&A Sessions During Their Campaigns

Crowdfunders constantly search for new and creative ways to promote their projects, scouring the web for opportunities and tools. While some have already discovered live Q&A sessions, many have yet see their PR potential. Although difficult to coordinate, live Q&A sessions work to enhance rapport with backers, assuage audience doubts, equip media operators (i.e. bloggers and journalists) with information and collect feedback to fuel the remainder of a campaign. Moreover, hosting an informational event further asserts a campaign’s legitimacy and authority.

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Royalty Crowdfunding: Worth the Investment? - CrowdClan

Royalty Crowdfunding: Worth the Investment? - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Royalty crowdfunding has been touted as “stable, fairly low-risk alternatives for investors.” This article aims to unpack aspects of this claim.
Aaron Djekic's insight:
What Generates A Royalty Crowdfunding Return?

Royalty crowdfunding takes two forms: entertainment and venture. For entertainment, a creative individual—author, musician, filmmaker, painter—allots portions of his or her cash flow to investors in exchange for financial support. Rarely does this comprise all income streams, but rather a narrow portion of sales. Similarly, venture returns come from a slice of a company’s revenues, meaning the company holds no obligation to repay a debt and investors cannot influence the company’s dealings.

A third type of royalty investing, the natural gas/oil trust, has slowly emerged within the industry, though still largely untapped. If of interest, investigate EnergyFunders. Regardless of the investment model, however, royalties have been touted as “stable, fairly low-risk alternatives for investors.” This article aims to unpack aspects of this claim.

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Get a Logo: Crowdfunding Brand Identity - CrowdClan

Get a Logo: Crowdfunding Brand Identity - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
While much more goes into a crowdfunding brand identity than a logo, it gives us a place to jump into the topic.
Aaron Djekic's insight:

We typically associate logos with businesses—sometimes professionals and products. Yet many other ventures warrant a symbol, such as events and campaigns. This makes sense because such situations rely heavily on both verbal and visual communication to boost awareness and glean support. Crowdfunding projects are no different; they are a legitimate form of fundraising. For this reason, projects need to focus on their crowdfunding brand identity.

While much more goes into a crowdfunding brand identity than a logo, it gives us a place to jump into the topic since logos deliver lots of information quickly and succinctly. In fact, logos greatly influence memorability and recognisability, regardless how small or simple. Unfortunately, lots of campaigns slap on generic logos not realizing the wasted potential. To illustrate this point, consider how many logos you can trace by memory. Surely, some symbols that come to mind are for businesses you cannot name. What about slogans? Which do you commit to memory more easily?

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Crowdfunding for Comics - CrowdClan

Crowdfunding for Comics - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Independent publishing allows comic creators to retain rights to their work. This article focuses on the goals and incentives of crowdfunding for comics.
Aaron Djekic's insight:

Hollywood continues to produce comics-based movies and television shows, making audiences across the world aware of comics as a form of art and entertainment. The Internet, too, has contributed greatly to popularizing comics in the mainstream. While industry juggernauts like Marvel and DC boast an impressive roster of characters and their respective writers, illustrators and colourers, independent publishing has become a viable option for comic creators and enthusiasts.

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Crowdfunding Time Management Tips and Strategies - CrowdClan

Crowdfunding Time Management Tips and Strategies - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
To assist, implement the crowdfunding time management plan below, a strategy based off Virginia Tech’s academic program for success.
Aaron Djekic's insight:

Society constantly looks for ways to become more efficient; time, these days, seems more precious than ever. Understandably, a lack of planning, prioritization or motivation can hurt a crowdfunding campaign. Projects require foresight and reflection, two things that do not come easily for everyone. To assist, implement the crowdfunding time management plan below, a strategy based off Virginia Tech’s academic program for success.

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Verify the Legitimacy of a Donation-Based Crowdfunding Campaign - CrowdClan

Verify the Legitimacy of a Donation-Based Crowdfunding Campaign - CrowdClan | CrowdClan Crowdfunding Your Future | Scoop.it
Not all donation-based crowdfunding campaigns disclose their financial information—sometimes doing so is unnecessary.
Aaron Djekic's insight:

Back in 2010, the CNBC reported on charity expenditures, surveying 5500 of the largest North American organizations. The news-giant found that roughly 75% of charitable donations go towards outreach and research programs, while the other 25% fund administrative and promotional activities. While this is an understandable ratio, bourgeoning philanthropic organizations often spend more on fundraising and thus incur greater overhead costs to maintain a steady flow of donations and support.

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Work More Efficiently with Outsourced Crowdfunding

Work More Efficiently with Outsourced Crowdfunding | CrowdClan Crowdfunding Your Future | Scoop.it
How Outsourced Crowdfunding Relieves Project Managers of Redundant, Tedious Tasks. Promotion and management alone can occupy the amount of time as a day job.
Aaron Djekic's insight:

By now, professionals prospecting the industry know that campaigns require extensive work. Promotion and management alone can occupy the same amount of time as a day job. To reduce the workload, we’ve discussed crowdfunding teams before, though the topic of outsourcing hasn’t come up. Frankly, this is because of several foreign and domestic trepidations. Not just operational, but ethical too. Nevertheless, without delving into the specifics, there are benefits to consider, some of which we explore in this article.

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