ecommerce Crosscanal, Omnicanal, Hybride etc.
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ecommerce Crosscanal, Omnicanal, Hybride etc.
Marketing crossmedia, cycle de vente crosscanal, CrossChannel customer journey
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Rescooped by Geoffrey Laloux from Tv connectée, Transmedia, Webdoc et nouvelles écritures
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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


Via The Digital Rocking Chair, Veille digitale
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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

Rescooped by Geoffrey Laloux from Nouvelles écritures et transmedia
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6 lessons on how to produce a transmedia experience

6 lessons on how to produce a transmedia experience | ecommerce Crosscanal, Omnicanal, Hybride etc. | Scoop.it

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...


Via The Digital Rocking Chair, Agathe-Sevegrand
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Jeni Mawter's curator insight, February 11, 2013 8:31 PM

I'd add a Number 7. Don't forget The Story!

Josette Williams's curator insight, February 15, 2013 1:10 PM

What is Transmedia and how your business can implement it to leverage your marketing.

Brad Tollefson's curator insight, March 4, 2014 12:56 PM

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