CrossMedia
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Cross Media Marketing Services - YouTube

JRX-Media, cross-media marketing from The John Roberts Company in Minneapolis Minnesota offers 1:1 marketing solutions across multiple media channels includi...
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Comprendre la différence entre Transmedia et Crossmedia

Quelle est la différence entre le transmédia et le cross-média ? 3 minutes pour comprendre ces 2 notions grâce au tutoriel de Jean René de Bruxelles.
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Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter | CrossMedia | Scoop.it
Find out how to use existing content to build your following and grow your brand.
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Christian Godefroy - le storytelling - raconter une histoire

http://www.business-marketing-internet.fr/lart-du-storytelling-par-un-grand-maitre/ Christian Godefroy, un maître en pensée positive, copywrtiting et marketi...
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | CrossMedia | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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The 7 Keys of Storytelling: Begin at the End

www.storyguide.net Before you even begin to tell your story it's best to begin at the end. In other words, you need to figure out the basics: Define your obj...
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Attract and Win Customers With Storytelling

Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/

Via José Carlos
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