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7 Statistics That Should Influence Your Social Media Marketing Strategy

7 Statistics That Should Influence Your Social Media Marketing Strategy | The Fish Report | Scoop.it
Here are some excellent facts and statistical reasons to rev up your social media marketing strategy.
Jason Fish's insight:

A smart and engaging Social Media strategy is key to success—strive towards creating and leading a conversation. Become a thought leader in your corner of the market. 

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Rescooped by Jason Fish from Consumer Behavior in Digital Environments
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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | The Fish Report | Scoop.it

How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog

 

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? +

The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

Understanding your audience is key when you’re developing content – so recognizing what content may resonate with the gender you’re trying to attract is imperative… this infographic from FinancesOnline.com details some of the key differences.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 2, 12:48 PM

Recent #stats on #gender differences in the use of #socialmedia and #mobile devices. Good reference material worth keeping, especially if you need to win any arguments...

Rescooped by Jason Fish from Social Media Bites!
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5 Google+ Features You Probably Aren’t Taking Advantage Of

5 Google+ Features You Probably Aren’t Taking Advantage Of | The Fish Report | Scoop.it
A simple list of Google+ features to help improve your user experience, how you post your content, look at performance, and audit your brand page

Via David Blundell
Jason Fish's insight:

Google+ has 168,000,000 average users per year. If you're using it, use these tips to maximize its capacity.

 

If you're not using it—you may want to consider adding it to the mix. 

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Andrew Taylor's curator insight, February 17, 11:31 AM

Really great information.

Randy Bauer's curator insight, March 6, 7:19 PM

Dive deep into Google Plus and you will probably discover more. The Ripple view is a great way to measure your social shares throughout google plus. Have Fun.

YOBSN Money's curator insight, April 30, 1:11 PM

Great platform and growing all the time. These tips should be well worth the read.

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7 Statistics That Should Influence Your Social Media Marketing Strategy

7 Statistics That Should Influence Your Social Media Marketing Strategy | The Fish Report | Scoop.it
Here are some excellent facts and statistical reasons to rev up your social media marketing strategy.
Jason Fish's insight:

A smart and engaging Social Media strategy is key to success—strive towards creating and leading a conversation. Become a thought leader in your corner of the market. 

more...
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Rescooped by Jason Fish from Consumer Behavior
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CRO

CRO | The Fish Report | Scoop.it
How Colors Affect Conversion Rate (How Colors Affect Conversion Rate http://t.co/AWkuCJ2yId)

Via Verilliance
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Verilliance's curator insight, January 27, 6:16 AM

Doesn't actually directly link color to conversion rate optimization, but does provide some interesting and useful information about consumer color psychology.