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40 Years Later: Apple 3.0

40 Years Later: Apple 3.0 | cross pond high tech | Scoop.it

In the past 40 years our personal computers have, of course, become immensely more powerful and convenient, but the roots of our interest in personal computing haven’t changed. And, against many odds Apple, has become a giant, world-spanning, immensely rich company.

In retrospect, we can see three Apple eras.

 

Apple 1.0 was a turbulent period: The rise of the Apple ][, its loss to the IBM PC and Microsoft; the hope and trouble with the Macintosh; Jobs forced out followed by a succession of “professional” CEOs and progressively deteriorating finances.

In retrospect, Jobs’ departure from Apple was one of the best things that happened to him and the company he co-founded. If hadn’t left for an outside tour, the Pixar success and the NeXT technical achievements and business challenges, he wouldn’t have been able to return and jump start the company’s next phase.

 

Apple 2.0 began in late 1996 when Jobs managed what turned out to be a reverse acquisition of Apple. We owe much gratitude to then-CEO Gil Amelio who unwittingly saved the company hiring Steve to “advise” him. Jobs’ advice? Show Amelio the door and install himself as “interim” CEO. Jobs then made an historic deal with Bill Gates which gave him time to let his team of NeXT engineers completely rebuild the Mac OS on a modern Unix foundation. Steve also rummaged through the company and found Jony Ive who gave us the colorful iMacs, the first of a series of admired designs.

What followed is recognized as the most striking turnaround story in any industry, one that has been misunderstood and pronounced as doomed at almost every turn. The list of Jobs’ “mistakes” includes killing the Macintosh clone program by canceling Mac OS licenses; getting rid of floppies and, later, CD/DVD-ROMs (mostly); entering the crowded MP3 player field; introducing iTunes and the micropayment system; the overpriced, underpowered $500 iPhone; the stylus-free iPad (ahem)…

We’ve seen the punishment for these mistakes: Apple sells approximately $250B worth of iPhones every year, that’s six phones every second manufactured and delivered to more than 130 countries.

Despite it’s enormous size and influence, Apple’s business remains simple to understand. The company makes personal computers, as illustrated in this telling line-up:

 

Personal computers, small, medium and large.

Everything else Apple does — from iTunes to iCloud storage, apps and accessories — has one and only one raison d’être: Push up the volumes and margins of the company’s personal computers.

Steve Jobs left us in early October 2011, Too Soon, as I wrote in my heartfelt homage to the once unmanageable co-founder who turned into a manager extraordinaire, captain of industry, and editor-in-chief of a team of designers, engineers, supply-chain managers, and finance experts.

We’re now in the Apple 3.0 era, under Tim Cook’s leadership.

 

Philippe J DEWOST's insight:

"Apple sells approximately $250B worth of iPhones every year, that’s six phones every second manufactured and delivered to more than 130 countries." A nice and very well written happy birthday anticipated note as Apple is turning 40 and keeps being both exciting, challenging, and not fully predictable. By one of my former board members.

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Buzzy Bee's curator insight, March 31, 4:35 PM

"Apple sells approximately $250B worth of iPhones every year, that’s six phones every second manufactured and delivered to more than 130 countries." A nice and very well written happy birthday anticipated note as Apple is turning 40 and keeps being both exciting, challenging, and not fully predictable. By one of my former board members.

Buzzy Bee's curator insight, March 31, 4:53 PM

"Apple sells approximately $250B worth of iPhones every year, that’s six phones every second manufactured and delivered to more than 130 countries." A nice and very well written happy birthday anticipated note as Apple is turning 40 and keeps being both exciting, challenging, and not fully predictable. By one of my former board members.

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Apple Releases OS X 10.9 Mavericks for Free

Apple Releases OS X 10.9 Mavericks for Free | cross pond high tech | Scoop.it

Breaking from tradition, Apple today released OS X 10.9 Mavericks with no more specific advance notice than the “fall” promise from June’s Worldwide Developer Conference. A more interesting first is that Mavericks will also be free to all Mac users, at least those who can access the Mac App Store, which goes back to 10.6.8 Snow Leopard.

 

Philippe J DEWOST's insight:

both timing and price are surprises; please backup before upgrading so you avoid any further surprises

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Apple to Hold iPad + iMac + Yosemite Event on Oct 16

Apple to Hold iPad + iMac + Yosemite Event on Oct 16 | cross pond high tech | Scoop.it

Apple has a few more new products to unveil before the year is out, and it plans to show them off in a couple weeks. Sources tell Code/red the company will hold its next special event on Thursday, Oct. 16 — not the 21st. Headlining the gathering: The latest updates to its iPad line, along with those new iMacs that 9to5Mac told us about earlier this week. Also: OS X Yosemite.

Philippe J DEWOST's insight:

Touch ID hopefully (and finally) coming to iPad product line while Retina screens expected to debut in iMacs ?

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The Man Behind The Mac OS Is Working On A Mystery Startup With Other Ex-Apple Employees

The Man Behind The Mac OS Is Working On A Mystery Startup With Other Ex-Apple Employees | cross pond high tech | Scoop.it

Bertrand Serlet is widely considered to be the brains behind Apple's Mac operating system. He was even mentioned as a possible successor to Steve Jobs at one point. So it came as a shock to some when Serlet decided to step down in March, 2011 after 22 years with the company.

 

At the time, Serlet offered a vague explanation for his decision, noting that he wanted to "focus less on products and more on science." He didn't mention any specific plans at the time and has effectively dropped off the radar, until now.

 

Business Insider has learned that Serlet has spent much of the time since his departure from Apple working with at least two other former Apple employees to launch a cloud computing startup in downtown Palo Alto called Upthere.

 

The startup is still in stealth mode, so information about it is scarce, but we've uncovered a few details about the company through job postings, trademark requests, domain name registrations and tweets from employees.

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