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How mobile Big Data is serving carriers customer experience management

How mobile Big Data is serving carriers customer experience management | cross pond high tech | Scoop.it

How do you improve the mobile experience when all you have is a visibility over a carrier’s network?

 

That is the question that started carrier IQ (CiQ) in 2005. They set out to open up a window on the devices. To show what was happening inside what was until then a closed ‘black box’ after it left the factory.

Seven years later, the company now has a tremendous technology foundation, from a unique agent software which gathers system data on smartphones (180 million rolled out so far), to an incredible analytics big data platform that’s able to deliver real-time drill-down information on technical parameters of a phone as well as trends and statistics. Last ime I checked CiQ was processing over 7 terabytes of smartphone system data each month…

 

They have a great business team, too, and managed to develop solid relationships with major mobile carriers in the US and abroad. And weathered an incredible storm in late 2011 — more on this at the bottom of this post.

Philippe J DEWOST's insight:

CarrierIQ's new GM Devices explains it all, one device at a time

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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech | Scoop.it

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.

 

But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.

 

If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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